Eurotrek
Eurotrek AG is a Swiss tour operator founded in 1991 that sells self-guided cycling, hiking, mountain-bike, and trailrunning holidays across 16 European countries, delivered through its own website, the Eurotrek Travel Guide app, and partner-provided luggage and bike-rental services.
- Company typePrivate
- Founded1991
- HeadquartersDietikon, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eurotrek does
Eurotrek AG is a privately held Swiss tour operator founded in 1991 and headquartered in Dietikon (Lerzenstrasse 21, 8953 Dietikon), specializing in self-guided active holidays across Switzerland and 15 other European countries. The product portfolio centers on pre-packaged cycling holidays (touring bikes, e-bikes, mountain biking, and Bike & Boat combinations), hiking holidays (standard and Alpine hut tours via the Eurotrek Alpine sub-brand), and Trailrunning. Tours include accommodations, stage-to-stage luggage transport, GPS route data, and digital travel documentation delivered through the Eurotrek Travel Guide mobile app with offline navigation; a bundled SwitzerlandMobility-Plus subscription and SBB rail coupons extend the in-trip ecosystem.
The company runs a direct-to-consumer model through its multilingual website eurotrek.ch (German, English, French) with online booking, supported by phone, email, and contact-form channels. Pricing is per person, denominated in CHF (e.g., from CHF 779 for a 5-day Alpine hut tour; from CHF 1,095 for a 6-day Swiss hiking tour; from CHF 1,129 for a 6-day Rhone Route cycling tour), with seasonal variation and a CHF 20 per-adult reservation fee tied to Swiss customer money protection rules. Bicycle and e-bike rental is delivered via a partnership with Rent-a-Bike, and the company partners with SBB, SwitzerlandMobility, and digital agency pixelart GmbH. The stated headcount is 11-50; no external investors, parent company, or M&A activity are disclosed.
Eurotrek firmographics
Firmographics- Name
- Eurotrek
- Legal name
- Eurotrek AG
- Website
- https://eurotrek.ch
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eurotrek AG is a Swiss tour operator founded in 1991 that sells self-guided cycling, hiking, mountain-bike, and trailrunning holidays across 16 European countries, delivered through its own website, the Eurotrek Travel Guide app, and partner-provided luggage and bike-rental services.
- Ownership category
- akta.pro rank
Eurotrek industry classification
Industry- Product category
- Active Tourism and Outdoor Recreation
- NAICS
- Tour Operators (56152), Recreational Goods Rental (532284)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)
Keywords
Where Eurotrek is headquartered
LocationHeadquarters
- HQ city
- Dietikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Eurotrek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Package Tour Sales: Eurotrek sells pre-packaged self-guided cycling and hiking tours across Europe and Switzerland. Tours include accommodations, luggage transport, route documentation, and support services. Customers pay per person for tour packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Eurotrek Alpine hut trekking tours |
| Unit Pricing | Multi-year contract | Hiking tours in Switzerland |
| Unit Pricing | Multi-year contract | Cycling tours in Switzerland |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Eurotrek product offering
Product offeringCore offering
Eurotrek sells self-guided cycling and hiking tour packages across Switzerland and 15 European countries. Each package includes pre-arranged accommodations, inter-stage luggage transport, GPS route data, and digital travel documentation accessed through the proprietary Eurotrek Travel Guide mobile app. The company also offers bike rentals, trail running tours, alpine hut trekking with SAC mountain hut bookings, and combined bike-and-boat river cruise tours.
Product overview
Eurotrek is a Swiss tour operator specializing in self-guided active holidays, primarily cycling and hiking tours across Switzerland and Europe. The product portfolio centers on pre-packaged tour products organized by activity type: Cycling Holidays (touring bikes, e-bikes, mountain bikes, and Bike & Boat combinations), Hiking Holidays (standard and Alpine hut tours), and Trailrunning. Supporting services include the Eurotrek Travel Guide mobile app (with offline navigation and SwitzerlandMobility-Plus integration), luggage transport between accommodations, and bike rental through Rent-a-Bike. Tours are predominantly self-guided with digital documentation, GPS data, and route descriptions provided through the proprietary app.
Differentiator
Problem solved
Functional benefit
Brands
- Eurotrek Alpine: Alpine hut trekking service that handles booking of SAC huts, lunch packages, and luggage transport for trekking tours.
Products and services
- Touring Bike & E-Bike Holidays Self-guided cycling tours across Switzerland and Europe with luggage transport, accommodation booking, route documentation, and optional touring bike or e-bike rental available in various frame sizes.
- Mountain Bike Holidays Self-guided mountain biking tours in Alpine regions featuring challenging terrain, scenic trails, and technical descents through Swiss mountain landscapes.
- Bike & Boat Holidays Combined cycling and river cruise tours where guests bike during the day and sleep aboard cruise ships at night, with routes such as the Danube cycle path from Passau to Vienna.
- Hiking Holidays Self-guided hiking tours across Switzerland and Europe featuring curated routes, luggage transport between accommodations, detailed route documentation, and graded difficulty levels from easy to challenging.
- Eurotrek Alpine (Hut Tours) Alpine hut trekking tours including SAC mountain hut bookings, lunch packages, luggage transport, and overnight stays in Swiss Alpine accommodations, with full trip planning from booking through final destination.
- Trail Running Holidays Trail running tours through Alpine and European mountain terrain, offering longer-distance routes for experienced runners seeking challenging mountain paths.
- Eurotrek Travel Guide App Mobile application providing offline navigation maps, trip information, and route highlights for self-guided cycling and hiking tours, with a one-year SwitzerlandMobility-Plus subscription included with tour bookings.
- Rent-a-Bike Bicycle and e-bike rental service providing 27-speed Country Bikes and Flyer electric bikes (25 km/h) in various frame sizes for tour participants.
- Luggage Transport Service Logistics service delivering participants' luggage from hotel to hotel during multi-stage cycling and hiking tours, enabling travel with minimal gear.
Companies that use Eurotrek
Customer profileSegments1 record
Ideal customer profiles1 record
Eurotrek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eurotrek partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Rent-a-BikeminorBike rental partnership allowing Eurotrek customers to rent bicycles for their tours. Provides 27-speed Country Bikes and electric bikes (Flyer Gotour 4) in various sizes.
- SwitzerlandMobilityminorPartnership providing SwitzerlandMobility-Plus subscription for one year to cycling and hiking tour participants, enabling access to Switzerland's network of officially mapped cycling and hiking routes.
- SBB (Swiss Federal Railways)minorTransportation partner providing SBB coupons for tour participants to deduct CHF 10 from train ticket prices. Luggage counter services available at stations for direct arrivals.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Eurotrek competitors and assessment
Company assessmentDirect peers
- Macs Adventure: Scotland-based self-guided walking, cycling, and adventure holiday operator across Europe. Highly comparable to Eurotrek in product mix (self-guided tours, luggage transfer, accommodation booking), target customer (active holidaymakers), and distribution (direct-to-consumer online booking).
- Inntravel: UK specialist in self-guided walking and cycling holidays across Europe with luggage transport and curated routes. Directly competes with Eurotrek on product, customer profile, and self-guided delivery model.
- Headwater: UK-based operator offering self-guided walking, cycling, and family activity holidays across Europe with accommodation and luggage transfer included. Closely comparable to Eurotrek on product format and customer segment.
- Saddle Skedaddle: UK cycling holiday specialist offering guided and self-guided bike tours across Europe, including e-bike options. Comparable to Eurotrek's cycling-focused product line and target demographic.
- Backroads: US-founded active travel company offering cycling, walking, and family adventures across Europe and globally. Comparable to Eurotrek on active-tourism product category, though broader geographic scope and larger scale.
- Ciclismo Classico: US-based cycling tour operator focused on Italy and Europe with guided and self-guided bike trips. Comparable to Eurotrek's cycling holiday product, particularly Italian tours.
- BikeTours.com: Global cycling tour marketplace and operator offering self-guided and guided bike holidays across Europe. Comparable to Eurotrek on cycling tour product and self-guided delivery.
Broad incumbents
- Intrepid Travel: Large publicly-listed global adventure tour operator offering walking, cycling, and active trips across Europe and worldwide. Broader portfolio and scale than Eurotrek but overlapping customer interest in active small-group travel.
- REI Adventures: Adventure travel arm of US outdoor retailer REI offering guided cycling, hiking, and active trips globally. Comparable to Eurotrek on cycling/hiking product, though larger retail parent and predominantly guided model.
- Explore Worldwide: UK-based adventure tour operator offering small-group walking, cycling, and active holidays across Europe and beyond. Overlaps with Eurotrek on European walking and cycling product, though predominantly guided.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eurotrek social profiles
Digital presenceEurotrek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurotrek leadership team
Management profileNumber of profiles
Profiles1 record
Eurotrek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurotrek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurotrek
What does Eurotrek do?
Eurotrek sells self-guided cycling and hiking tour packages across Switzerland and 15 European countries. Each package includes pre-arranged accommodations, inter-stage luggage transport, GPS route data, and digital travel documentation accessed through the proprietary Eurotrek Travel Guide mobile app. The company also offers bike rentals, trail running tours, alpine hut trekking with SAC mountain hut bookings, and combined bike-and-boat river cruise tours.
Is Eurotrek a public or private company?
Eurotrek is a private company. It is classified as unknown and is currently operating.
When was Eurotrek founded?
Eurotrek was founded in 1991. It employs 11 to 50 people.
Where is Eurotrek based?
Eurotrek is headquartered in Dietikon, Switzerland, in the Europe region.
How does Eurotrek make money?
One revenue line is on record: package Tour Sales.
Who are Eurotrek's main competitors?
Direct peers on record are Macs Adventure, Inntravel, Headwater, Saddle Skedaddle, Backroads, Ciclismo Classico and BikeTours.com. Broad incumbents are Intrepid Travel, REI Adventures and Explore Worldwide.
Does Eurotrek have an API?
No public API is recorded for Eurotrek.
What industry is Eurotrek in?
Eurotrek's product category is Active Tourism and Outdoor Recreation. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THAJABAF, Cycling, Mountain Biking & E-bike Adventures. Its NAICS code is 56152.