Eurotrek

What Eurotrek does

Eurotrek AG is a privately held Swiss tour operator founded in 1991 and headquartered in Dietikon (Lerzenstrasse 21, 8953 Dietikon), specializing in self-guided active holidays across Switzerland and 15 other European countries. The product portfolio centers on pre-packaged cycling holidays (touring bikes, e-bikes, mountain biking, and Bike & Boat combinations), hiking holidays (standard and Alpine hut tours via the Eurotrek Alpine sub-brand), and Trailrunning. Tours include accommodations, stage-to-stage luggage transport, GPS route data, and digital travel documentation delivered through the Eurotrek Travel Guide mobile app with offline navigation; a bundled SwitzerlandMobility-Plus subscription and SBB rail coupons extend the in-trip ecosystem.

The company runs a direct-to-consumer model through its multilingual website eurotrek.ch (German, English, French) with online booking, supported by phone, email, and contact-form channels. Pricing is per person, denominated in CHF (e.g., from CHF 779 for a 5-day Alpine hut tour; from CHF 1,095 for a 6-day Swiss hiking tour; from CHF 1,129 for a 6-day Rhone Route cycling tour), with seasonal variation and a CHF 20 per-adult reservation fee tied to Swiss customer money protection rules. Bicycle and e-bike rental is delivered via a partnership with Rent-a-Bike, and the company partners with SBB, SwitzerlandMobility, and digital agency pixelart GmbH. The stated headcount is 11-50; no external investors, parent company, or M&A activity are disclosed.

Name

Eurotrek

Legal name

Eurotrek AG

Website

https://eurotrek.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurotrek AG is a Swiss tour operator founded in 1991 that sells self-guided cycling, hiking, mountain-bike, and trailrunning holidays across 16 European countries, delivered through its own website, the Eurotrek Travel Guide app, and partner-provided luggage and bike-rental services.

Ownership category

akta.pro rank

Product category

Active Tourism and Outdoor Recreation

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Self-guided cycling tours
• Hiking holidays Europe
• Active travel packages
• Bike and boat tours
• Alpine hut trekking

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Package Tour Sales: Eurotrek sells pre-packaged self-guided cycling and hiking tours across Europe and Switzerland. Tours include accommodations, luggage transport, route documentation, and support services. Customers pay per person for tour packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eurotrek sells self-guided cycling and hiking tour packages across Switzerland and 15 European countries. Each package includes pre-arranged accommodations, inter-stage luggage transport, GPS route data, and digital travel documentation accessed through the proprietary Eurotrek Travel Guide mobile app. The company also offers bike rentals, trail running tours, alpine hut trekking with SAC mountain hut bookings, and combined bike-and-boat river cruise tours.

Product overview

Eurotrek is a Swiss tour operator specializing in self-guided active holidays, primarily cycling and hiking tours across Switzerland and Europe. The product portfolio centers on pre-packaged tour products organized by activity type: Cycling Holidays (touring bikes, e-bikes, mountain bikes, and Bike & Boat combinations), Hiking Holidays (standard and Alpine hut tours), and Trailrunning. Supporting services include the Eurotrek Travel Guide mobile app (with offline navigation and SwitzerlandMobility-Plus integration), luggage transport between accommodations, and bike rental through Rent-a-Bike. Tours are predominantly self-guided with digital documentation, GPS data, and route descriptions provided through the proprietary app.

Differentiator

Problem solved

Functional benefit

Brands

• Eurotrek Alpine: Alpine hut trekking service that handles booking of SAC huts, lunch packages, and luggage transport for trekking tours.

Products and services

• Touring Bike & E-Bike Holidays Self-guided cycling tours across Switzerland and Europe with luggage transport, accommodation booking, route documentation, and optional touring bike or e-bike rental available in various frame sizes.
• Mountain Bike Holidays Self-guided mountain biking tours in Alpine regions featuring challenging terrain, scenic trails, and technical descents through Swiss mountain landscapes.
• Bike & Boat Holidays Combined cycling and river cruise tours where guests bike during the day and sleep aboard cruise ships at night, with routes such as the Danube cycle path from Passau to Vienna.
• Hiking Holidays Self-guided hiking tours across Switzerland and Europe featuring curated routes, luggage transport between accommodations, detailed route documentation, and graded difficulty levels from easy to challenging.
• Eurotrek Alpine (Hut Tours) Alpine hut trekking tours including SAC mountain hut bookings, lunch packages, luggage transport, and overnight stays in Swiss Alpine accommodations, with full trip planning from booking through final destination.
• Trail Running Holidays Trail running tours through Alpine and European mountain terrain, offering longer-distance routes for experienced runners seeking challenging mountain paths.
• Eurotrek Travel Guide App Mobile application providing offline navigation maps, trip information, and route highlights for self-guided cycling and hiking tours, with a one-year SwitzerlandMobility-Plus subscription included with tour bookings.
• Rent-a-Bike Bicycle and e-bike rental service providing 27-speed Country Bikes and Flyer electric bikes (25 km/h) in various frame sizes for tour participants.
• Luggage Transport Service Logistics service delivering participants' luggage from hotel to hotel during multi-stage cycling and hiking tours, enabling travel with minimal gear.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Rent-a-BikeminorChannel Partner/ Reseller/ DistributorBike rental partnership allowing Eurotrek customers to rent bicycles for their tours. Provides 27-speed Country Bikes and electric bikes (Flyer Gotour 4) in various sizes.
• SwitzerlandMobilityminorStrategic or Co-development PartnerPartnership providing SwitzerlandMobility-Plus subscription for one year to cycling and hiking tour participants, enabling access to Switzerland's network of officially mapped cycling and hiking routes.
• SBB (Swiss Federal Railways)minorStrategic or Co-development PartnerTransportation partner providing SBB coupons for tour participants to deduct CHF 10 from train ticket prices. Luggage counter services available at stations for direct arrivals.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Macs Adventure: Scotland-based self-guided walking, cycling, and adventure holiday operator across Europe. Highly comparable to Eurotrek in product mix (self-guided tours, luggage transfer, accommodation booking), target customer (active holidaymakers), and distribution (direct-to-consumer online booking).
• Inntravel: UK specialist in self-guided walking and cycling holidays across Europe with luggage transport and curated routes. Directly competes with Eurotrek on product, customer profile, and self-guided delivery model.
• Headwater: UK-based operator offering self-guided walking, cycling, and family activity holidays across Europe with accommodation and luggage transfer included. Closely comparable to Eurotrek on product format and customer segment.
• Saddle Skedaddle: UK cycling holiday specialist offering guided and self-guided bike tours across Europe, including e-bike options. Comparable to Eurotrek's cycling-focused product line and target demographic.
• Backroads: US-founded active travel company offering cycling, walking, and family adventures across Europe and globally. Comparable to Eurotrek on active-tourism product category, though broader geographic scope and larger scale.
• Ciclismo Classico: US-based cycling tour operator focused on Italy and Europe with guided and self-guided bike trips. Comparable to Eurotrek's cycling holiday product, particularly Italian tours.
• BikeTours.com: Global cycling tour marketplace and operator offering self-guided and guided bike holidays across Europe. Comparable to Eurotrek on cycling tour product and self-guided delivery.

Broad incumbents

• Intrepid Travel: Large publicly-listed global adventure tour operator offering walking, cycling, and active trips across Europe and worldwide. Broader portfolio and scale than Eurotrek but overlapping customer interest in active small-group travel.
• REI Adventures: Adventure travel arm of US outdoor retailer REI offering guided cycling, hiking, and active trips globally. Comparable to Eurotrek on cycling/hiking product, though larger retail parent and predominantly guided model.
• Explore Worldwide: UK-based adventure tour operator offering small-group walking, cycling, and active holidays across Europe and beyond. Overlaps with Eurotrek on European walking and cycling product, though predominantly guided.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@eurotrek9492
• Facebookfacebook.com/eurotrek
• LinkedInch.linkedin.com/company/eurotrekaktiv
• Instagraminstagram.com/eurotrekaktiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurotrek