DPRG
DPRG is Germany's largest professional association for public relations and communications professionals, serving 2,200+ members across companies, agencies, academia, and freelance consultants through membership services, events, publications, and industry standards.
- Company typePrivate
- Founded1969
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DPRG does
DPRG (Deutsche Public Relations Gesellschaft e.V.) is Germany's largest professional association for public relations and communications professionals, operating as a registered non-profit association (eingetragener Verein) headquartered at Lützowstraße 106, Berlin. Founded in 1958 (firmographics) / 1969 (company history detail) and active today, the association serves more than 2,200 individual and corporate members spanning in-house communications departments, PR agencies, academic institutions, other industry associations, and freelance consultants. Its stated mission is professional networking, continuing education, ethical standards-setting, and career development for the German-speaking communications industry, and it participates in the Global Alliance for Public Relations and Communications Management, which represents approximately 300,000 communicators across more than 120 countries.
DPRG's service portfolio centers on membership programming rather than proprietary technology. Core offerings include the tiered DPRG Mitgliedschaft (individual and corporate, with corporate plans starting at three employees), the DPRG Journal (print and digital publication), the annual Gehalts- und Honorarbarometer salary and fee survey (conducted since 1997; latest edition based on 1,047 respondents reporting an average gross income of nearly EUR 80,000 for communication professionals), the YoungPros mentoring and digital speed-mentoring program, the CommTech Academy Summer School on AI and digital skills, and the DPRG.mobil mobile member application. The association operates through a federal structure with regional chapters (Landesgruppen) in Norddeutschland, Baden-Württemberg, and Nordrhein-Westfalen, plus topic-specific expert circles covering Public Affairs, Internal Communication, Corporate Resilience, CSR, Health Communication, History Communication, Mittelstandskommunikation, and Communication Controlling. Awards programs include the Deutscher PR-Preis and Wissenschaftspreis.
The business model rests on tiered annual membership subscriptions (individual and corporate), supplemented by publication sales (notably the Gehalts- und Honorarbarometer report), event and seminar revenue (Stammtische, expert circle meetings, CommTech Academy Summer School at EUR 395 net for members), and award program fees. Distribution is domestic and primarily digital via dprg.de (self-service registration), supplemented by direct engagement through regional chapters and partner channels. Strategic member-benefit partnerships are in place with PMG Presse-Monitor (media monitoring) and Cision (media intelligence), and the association maintains a flagship cooperation with DRPR (Deutscher Rat für Public Relations), the German PR self-regulatory body.
DPRG firmographics
Firmographics- Name
- DPRG
- Legal name
- Deutsche Public Relations Gesellschaft e.V.
- Website
- https://dprg.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DPRG is Germany's largest professional association for public relations and communications professionals, serving 2,200+ members across companies, agencies, academia, and freelance consultants through membership services, events, publications, and industry standards.
- Ownership category
- akta.pro rank
Where DPRG is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DPRG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Tiered annual membership fees; individual and corporate memberships available. Companies can benefit from flexible corporate memberships starting at three employees.
- Publications and Reports: Sale of publications including the Gehalts- und Honorarbarometer (salary and fee barometer), DPRG Journal, and other research reports. Members receive free or discounted access.
- Events and Seminars: Revenue from event tickets, seminars, workshops, and educational programs including the CommTech Academy Summer School and expert circle meetings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership with tiered annual fees |
| Subscription | Annual | Corporate/Firm membership starting at three employees |
| One time/ perpetual license | Pay-as-you-go | CommTech Academy Summer School - DPRG member rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
DPRG product offering
Product offeringCore offering
DPRG is a non-profit professional association that provides paid membership services for PR and communications professionals in Germany, including networking events, regional chapters, expert working groups, publications (DPRG Journal, Gehalts- und Honorarbarometer salary survey), mentoring programs (YoungPros), and industry awards (Deutscher PR-Preis). The association represents more than 2,200 individual and corporate members from companies, agencies, academia, and freelance consultants, and operates with a federal structure including regional chapters across Germany.
Product overview
DPRG (Deutsche Public Relations Gesellschaft e.V.) is Germany's leading professional association for public relations and communications professionals, not a commercial technology product company. Its service portfolio centers on membership programs offering networking, professional development, and industry resources. Key offerings include the DPRG membership (serving 2,200+ professionals), the DPRG Journal (print/digital publication), the annual Gehalts- und Honorarbarometer (salary survey), DPRG YoungPros (mentorship and career development), and DPRG.mobil (mobile app). The association also coordinates Expertenkreise/Arbeitskreise (specialist working groups) on topics including Public Affairs, Internal Communication, Corporate Resilience, CSR, History Communication, Mittelstandskommunikation, and Communication Controlling. Through the CommTech Academy, DPRG offers technology-focused education for communicators on AI and digital tools. DPRG organizes the Deutscher PR-Preis, an annual industry award. The association partners with PMG Presse-Monitor and Cision for member benefits, but does not offer a standalone commercial product or SaaS platform.
Differentiator
Problem solved
Functional benefit
Brands
- DPRG.mobil: Mobile application for DPRG members
- Youngpros
- DPRG Journal
Products and services
- DPRG Mitgliedschaft (Membership)
Quantifiable outcome
- Over 2,200 members across Germany representing the communications industry
- +2 more outcomes
Companies that use DPRG
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
DPRG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DPRG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- PMG Presse-MonitorcorePMG MediaHub provides media monitoring, press reviews, and media analysis services. As a partner, PMG offers smart solutions for communication controlling, complementing DPRG member services.
- CisioncoreCision provides global media intelligence and communications platform services. CisionOne offers comprehensive PR and communications partnership as a strategic tool for DPRG members.
- Global Alliance for Public Relations and Communications ManagementflagshipInternational PR association representing around 300,000 communicators in more than 120 countries. DPRG is a member and active participant in setting global ethical standards through organizations like the Global Principles of Ethical Practice.
- DRPR (Deutscher Rat für Public Relations)flagshipGerman Council for Public Relations - self-regulatory body for PR ethics in Germany. DPRG maintains close and trusting cooperation with DRPR, which sets ethical standards via the Deutscher Kommunikationskodex.
- CommTech AcademycoreJoint initiative with AG CommTech for CommTech Academy Summer School and CommTech Index surveys on AI and digital transformation in communications departments and PR agencies in Germany, Austria, and Switzerland.
- DNWE (Deutsches Netzwerk Wirtschaftsethik)minorCooperation between DPRG CSR working group and German business ethics network since approximately 2011, functioning as a hybrid group for sustainability communication expertise.
- Deutscher Bundestag / GovernmentcoreDPRG Expert Circle on Public Affairs contributed to the introduction of mandatory lobby register in Germany, working with government on transparency in political lobbying.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DPRG competitors and assessment
Company assessmentDirect peers
- Public Relations and Communications Association (PRCA): Global PR industry body based in the UK with strong European footprint. Comparable through membership model, training programs, industry awards, and policy advocacy — a direct international counterpart.
- Public Relations Society of America (PRSA): The largest US-based professional association for PR and communications professionals. Highly comparable to DPRG in structure (membership fees, chapters, ethics body, awards, salary surveys) but serving the US market.
- Public Relations Verband Austria (PRVA): Austrian PR industry association, jointly referenced with DPRG in the Staatspreis PR award. Highly comparable as a DACH-region German-speaking professional association.
- Chartered Institute of Public Relations (CIPR): The UK's professional body for PR practitioners, offering individual and corporate memberships, training, and credentials. Closely mirrors DPRG's mission, expert groups, and standards-setting role.
- International Association of Business Communicators (IABC): Global network for business communicators with regional chapters, professional development, and accreditation programs. Operates as DPRG's international counterpart across multiple geographies.
- Gesellschaft Public Relations Agenturen (GPRA): German association representing PR and communications agencies. Comparable as a German PR industry body with a more agency-focused member base, overlapping with DPRG's agency segment.
- Bundesverband deutscher Pressesprecher (BdP): German professional association for corporate press officers and communications heads. Comparable membership model and corporate-communications focus to DPRG's Corporate Communications segment.
Emerging players
- Bundesverband Digitale Wirtschaft (BVDW): German digital industry association whose member base overlaps DPRG's digital/CommTech expert circles. Thematically adjacent as digital transformation reshapes the communications profession.
- Deutscher Rat für Public Relations (DRPR): Germany's self-regulatory body for PR ethics and a close DPRG partner. Adjacent peer focused on ethics oversight and the Deutscher Kommunikationskodex rather than membership services.
Broad incumbents
- Global Alliance for Public Relations and Communications Management: International confederation of PR associations of which DPRG is itself a member. Operates one tier above DPRG, setting global ethical standards and convening ~300,000 communicators across 120+ countries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DPRG social profiles
Digital presenceDPRG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DPRG leadership team
Management profileNumber of profiles
Profiles6 records
DPRG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DPRG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DPRG
What does DPRG do?
DPRG is a non-profit professional association that provides paid membership services for PR and communications professionals in Germany, including networking events, regional chapters, expert working groups, publications (DPRG Journal, Gehalts- und Honorarbarometer salary survey), mentoring programs (YoungPros), and industry awards (Deutscher PR-Preis). The association represents more than 2,200 individual and corporate members from companies, agencies, academia, and freelance consultants, and operates with a federal structure including regional chapters across Germany.
Is DPRG a public or private company?
DPRG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DPRG founded?
DPRG was founded in 1969. It employs 11 to 50 people.
Where is DPRG based?
DPRG is headquartered in Berlin, Germany, in the Europe region.
How does DPRG make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are publications and Reports and events and Seminars.
Who are DPRG's main competitors?
Direct peers on record are Public Relations and Communications Association (PRCA), Public Relations Society of America (PRSA), Public Relations Verband Austria (PRVA), Chartered Institute of Public Relations (CIPR), International Association of Business Communicators (IABC), Gesellschaft Public Relations Agenturen (GPRA) and Bundesverband deutscher Pressesprecher (BdP). Emerging players are Bundesverband Digitale Wirtschaft (BVDW) and Deutscher Rat für Public Relations (DRPR). Global Alliance for Public Relations and Communications Management is listed as a broad incumbent.
Does DPRG have an API?
No public API is recorded for DPRG.