AMAC Foundation

What AMAC Foundation does

AMAC Foundation, Inc. is a Florida-registered 501(c)(3) nonprofit organization (EIN 32-0312372) founded in 2013 by Dan Weber as the educational arm of the Association of Mature American Citizens (AMAC). The Foundation provides free Social Security and Medicare advisory services to America's seniors (age 50+), pre-retirees, and veterans, delivered through a team of seven NSSA-accredited Social Security Advisors with 100+ years of combined SSA experience via phone (888-750-2622), email, and webinar channels. Its core product is the Social Security Advisory Service, supported by a multi-channel content ecosystem that includes two dedicated content sites (SocialSecurityReport.org and MedicareReport.org), the 'Ask Rusty' syndicated podcast/column, the 'Instant Academy' audio series, and a recurring Public Seminar Series on fraud prevention, Medicare basics, veterans benefits, aging-in-place, and dementia.

The Foundation's underlying technology is conventional web publishing and webinar delivery (BigMarker platform) rather than proprietary software; its competitive differentiation rests on credentialed human expertise and brand association with the parent AMAC's 2M+ member community, supplemented by a nationwide chapter network for local outreach. More recently, the Foundation has expanded scope via a Veterans Resources Program and the 2026 launch of the Constitutional Advocacy Academy, a year-long civic training program co-developed with the Leadership Institute. The Foundation is governed by a Board that includes co-founder Judith Weber and COO/CMO Dave Weber (sibling of founder), and is currently led by Rebecca Weber as BOD President and Executive Director.

The business model is donation-funded: services are provided at zero cost to seniors, with the cost of advisory hours, consultations, webinars, and community events underwritten by charitable contributions. Donation tiers are structured at $25 (one hour of advisory), $50 (full consultation with follow-up), $100 (a webinar reaching hundreds), and $250+ (community event sponsorship). Revenue is unstated; the Foundation relies entirely on public contributions and is recognized with a GuideStar/Candid Platinum transparency seal. There are no equity funding rounds, no M&A activity, and no disclosed financials.

Name

AMAC Foundation

Legal name

AMAC Foundation, Inc.

Website

https://amacfoundation.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

AMAC Foundation is a Florida-based 501(c)(3) nonprofit founded in 2013 that provides free Social Security, Medicare, veterans benefits, and retirement advisory services to America's seniors 50+ via NSSA-accredited advisors, funded entirely by charitable donations as the educational arm of AMAC's 2M+ member community.

Ownership category

akta.pro rank

Headquarters

HQ city

Lady Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Charitable Donations: The AMAC Foundation operates as a registered 501(c)(3) nonprofit organization (EIN: 32-0312372) relying solely on contributions from the public. Donors cover the cost of advisory services, enabling free access for seniors. Donation tiers support specific services: $25 covers one hour of advisory service, $50 funds a full consultation with follow-up, $100 powers a webinar helping hundreds of people.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AMAC Foundation is a registered 501(c)(3) nonprofit that delivers free Social Security and Medicare advisory services to America's seniors (age 50+). Its core offering is personalized guidance from NSSA-accredited advisors delivered via phone, email, and webinars, supplemented by educational websites (Social Security Report and Medicare Report), podcasts (Ask Rusty, Instant Academy), public seminars, and a year-long Constitutional Advocacy Academy program.

Product overview

AMAC Foundation is a registered 501(c)(3) non-profit organization that provides advisory services and educational resources for America's seniors (50+) focusing on Social Security, Medicare, veterans benefits, and retirement planning. The organization operates a multi-channel service portfolio centered on its core Social Security Advisory Service, supported by informational websites (Social Security Report and Medicare Report), educational programs (Public Seminar Series and Constitutional Advocacy Academy), and digital content (podcasts including Ask Rusty and Instant Academy, video webinars). Services are provided free of charge to the public through phone (888-750-2622), email, and online channels, with seven NSSA-accredited advisors handling inquiries. The foundation also maintains a Veterans Resources Program and Elder Fraud Resources hub.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $2.5M+ in Social Security benefits recovered since 2022
• +2 more outcomes

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Leadership InstitutecoreStrategic or Co-development PartnerJoint initiative partner for the Constitutional Advocacy Academy - a year-long advocacy training program with 12 monthly classes. The Leadership Institute co-developed the curriculum for citizen advocacy and self-governance education.
• RoseMark AdvisorsminorStrategic or Co-development PartnerPartner for 'The Last Love Letter' educational webinar series - a two-part series helping older Americans navigate financial, legal, and planning complexities following unexpected death.
• Educator LabsminorStrategic or Co-development PartnerNonprofit educational organization that developed a disability toolkit shared through AMAC Foundation resources. Provides curated reference materials for Americans with disabilities.
• National Social Security Association (NSSA)coreStrategic or Co-development PartnerOhio-based organization that provides accreditation for Social Security advisors. AMAC Foundation staff members earn NSSA certification to provide trusted Social Security guidance to seniors.
• Social Security Administration (SSA)coreStrategic or Co-development PartnerAMAC delivers the latest Social Security updates through its partnership with the SSA. Foundation serves as trusted resource providing accurate SS information to Congressional offices and concerned citizens.
• AMAC (Association of Mature American Citizens)coreStrategic or Co-development PartnerParent organization with 2M+ members. AMAC Foundation operates as the educational arm. AMAC Action maintains presence in Washington DC for advocacy. Foundation provides services to AMAC members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Council on Aging (NCOA): National nonprofit advocating for older adults, providing benefits enrollment assistance, Medicare counseling, and economic security programs. Directly comparable as a senior-focused organization delivering free benefits advisory through partner networks.
• Medicare Rights Center: National nonprofit providing Medicare education and counseling to older adults and people with disabilities. Directly comparable in the Medicare advisory segment of AMAC Foundation's service portfolio.
• AARP Foundation: The charitable affiliate of AARP focused on serving vulnerable Americans 50+, including benefits access and Social Security/Medicare education. Most directly comparable to AMAC Foundation in mission, donor-funded structure, and senior advocacy focus, though at significantly larger scale.
• Social Security Works: National advocacy organization working to strengthen Social Security. Comparable to AMAC Foundation in Social Security education and advocacy, though positioned on the opposite end of the political spectrum.
• Center for Medicare Advocacy: National nonprofit providing education, advocacy, and legal assistance on Medicare issues. Comparable to AMAC Foundation's Medicare advisory and educational work, with a stronger legal-advocacy focus.
• National Committee to Preserve Social Security and Medicare: Grassroots advocacy organization dedicated to protecting Social Security and Medicare, with educational and lobbying programs. Comparable to AMAC Foundation in advocacy-driven mission, though more politically focused and membership-oriented.
• Alliance for Retired Americans: Grassroots senior advocacy organization focused on retirement security, Social Security, Medicare, and financial protections. Comparable to AMAC Foundation as a member-driven advocacy and education organization serving older Americans.
• Senior Citizens League (TSCL): Nonpartisan senior advocacy organization focused exclusively on protecting Social Security and Medicare benefits. Closely aligned with AMAC Foundation's core mission of Social Security education and protection, with overlapping policy and education programs.

Emerging players

• Generations United: Nonprofit focused on intergenerational policy issues and programs affecting seniors, children, and families. Partially comparable through its senior-policy advocacy work, though broader in intergenerational scope than AMAC Foundation.

Others

• Aging Life Care Association: Professional association for geriatric care managers and aging-life care professionals. Adjacent to AMAC Foundation through shared senior-services ecosystem, though focused on professional care management rather than benefits advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AMACfoundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AMAC Foundation