Russman DeBubblizer

What Russman DeBubblizer does

Russman DeBubblizer (legal name: Russman Debubblizer & Dental Supplies) is a privately held dental supply e-commerce company founded in 2001 by Mark Russman and headquartered in San Diego, California. The company operates a single online storefront on the eCRATER marketplace at debubblizer.ecrater.com, selling to dental labs and dental businesses across the United States, Canada, and Europe. Its product catalog spans multiple professional dental categories, including dental implants, biomaterials and bone graft materials, CAD/CAM digital dentistry supplies, infection control products, regenerative materials, burs and diamonds, abrasives, dental lab equipment, and core surgical materials. The catalog features both third-party brands (DSI, GDT Implants, BEGO, Kerr Dental, Septodont) and a narrow line of own-branded products (Russman Debubblizer Surfactant, Russman CADCAM Easy Scan Spray).

The company's business model is pure e-commerce resale on a one-time purchase basis, with no subscription, SaaS, or enterprise sales components. Pricing is fixed per unit, ranging from approximately $9.99 for consumables to $899.99 for comprehensive kits. Orders are fulfilled via USPS Ground Advantage with a 30-day return policy. The GTM motion is self-serve / product-led through the marketplace storefront, supplemented by top-of-funnel social sharing via Pinterest and Twitter. All commerce infrastructure is provided by the eCRATER platform, meaning the company does not own its e-commerce technology stack. The company is entirely founder-owned with no external investment, no disclosed headcount beyond the founder, and no certifications, patents, or regulatory filings described in the source material. No public financial information (revenue, funding, headcount) is disclosed.

Name

Russman DeBubblizer

Legal name

Russman Debubblizer & Dental Supplies

Website

https://debubblizer.ecrater.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Russman DeBubblizer is a privately held, founder-owned e-commerce reseller of professional dental supplies (implants, biomaterials, CAD/CAM, lab equipment) operating on the eCRATER marketplace, serving dental labs and businesses across the US, Canada, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time purchase model where customers buy individual dental products at listed prices. Products include dental implants, biomaterials, lab equipment, and consumables. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Russman DeBubblizer is an online dental supply retailer that sells professional dental products directly to dental labs and dental businesses via its eCRATER-hosted e-commerce storefront. The catalog covers ten product categories including dental implants, biomaterials, CAD/CAM supplies, infection control, regenerative materials, burs and diamonds, abrasives, dental lab equipment, core materials, and impression materials, alongside a small selection of own-branded products.

Product overview

Russman DeBubblizer is a dental supply e-commerce company founded in 2001, offering a comprehensive portfolio of professional dental products. The company operates as a multi-category dental supply platform selling to dental labs and businesses across the US, Canada, and Europe. Their product lineup centers on dental implants (Premium Spiral Implants, DSI implant systems), biomaterials and bone graft products (including GDT Sponge, DSI Zenoss xenograft, collagen membranes), CAD/CAM digital dentistry supplies (scan sprays, intraoral scanning products), infection control products (dry socket treatments, hemostatic dressings), regenerative materials (endodontic sealers, MTA products), dental laboratory equipment (burs, abrasives, articulators, wax products), and core surgical materials. The company also sells its own branded surfactant product alongside third-party brands including BEGO, Kerr, Septodont, and various DSI products.

Differentiator

Problem solved

Functional benefit

Brands

• Russman Debubblizer Surfactant: Own brand surfactant product sold under the Russman name.
• Russman CADCAM Easy Scan Spray

Products and services

• Dental Implants Premium dental implants including spiral implants (SPI series) with various sizes for different clinical applications, and DSI implant systems for guided bone regeneration, sold to dental professionals.
• Biomaterials Bone graft materials including xenografts, synthetic bone grafts, collagen sponges, and barrier membranes for regenerative dental procedures, for dental labs and practices.
• CAD/CAM Products Digital dentistry supplies including scan sprays for 3D CAD/CAM scanning, scanner sprays for CEREC systems, and related digital workflow products for dental labs and practices.
• Infection Control Products for infection prevention including dry socket treatments, hemostatic surgical dressings, and antiseptic solutions for oral surgery, sold to dental professionals.
• Regenerative Products Endodontic sealers, root canal filling materials, MTA products, and tissue regeneration materials for dental procedures, for dental labs and practices.
• Burs & Diamonds Dental rotary instruments including diamond grinding wheels, abrasive points, and mounted stones for dental laboratory use.
• Abrasives Diamond grinders, rubber wheels, and green stones for finishing and polishing dental restorations and prosthetic work, sold to dental laboratories.
• Dental Lab Products Laboratory equipment and supplies including articulators, wax products, porcelain firing pegs, grinding stones, boxing forms, and denture finishing materials for dental labs.
• Core Materials Collagen-based core materials including sponges and resorbable collagen membranes for surgical procedures, sold to dental professionals.
• Impression Materials Dental impression materials category offered in the storefront, supporting dental practices and labs taking dental impressions for restorations and prosthetics.
• Russman Debubblizer Surfactant (Own-Brand) Russman-branded surfactant (debubblizer) in an 8oz spray bottle for dental laboratory use, sold under the company's own brand.
• Russman CADCAM Easy Scan Spray (Own-Brand) Own-brand 4oz CADCAM Easy Scan Spray for digital scanning and 3D impression workflows, sold to dental labs and practices.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered platform, primary and secondary.

• eCRATERplatformTechnology or IntegrationeCRATER provides the e-commerce platform infrastructure for Russman DeBubblizer's online storefront. The platform hosts the product catalog, shopping cart, checkout, and order management functionality.
• DSI (Dental Supply International)primaryChannel Partner/ Reseller/ DistributorDSI is a major supplier brand whose products are extensively featured in Russman DeBubblizer's catalog, including dental implants, bone graft materials, sutures, cement, and various dental supplies.
• GDT ImplantsprimaryChannel Partner/ Reseller/ DistributorGDT (Made in Israel) supplies bone grafting plugs and surgical products sold through Russman DeBubblizer, including sponge bovine grafting plugs and membrane fixation tacks.
• BEGO Dental LabsecondaryChannel Partner/ Reseller/ DistributorBEGO supplies AUROFILM preparation liquid and other dental lab products featured in the Russman DeBubblizer product catalog.
• Kerr DentalsecondaryChannel Partner/ Reseller/ DistributorKerr Dental supplies products like Hydrorock Rapid Stone sold through Russman DeBubblizer's catalog.
• SeptodontsecondaryChannel Partner/ Reseller/ DistributorSeptodont supplies ALVEOGYL dry socket treatment products sold by Russman DeBubblizer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SmartPractice: Dental and medical supplies retailer with a growing direct-to-practice offering. Comparable as a smaller specialty dental supplier focused on the practice-level buyer, though with more owned product IP.

Broad incumbents

• Benco Dental: Large privately held full-service dental distributor with catalog, equipment, technology, and supply services across the US. Operates directly in the same dental lab and practice customer segment at vastly greater scale.
• Henry Schein: Global distributor of dental, medical, and animal health products with extensive e-commerce and field sales footprint. Major incumbent with overlapping dental supply categories.
• Patterson Companies: One of the largest dental supply distributors in North America, offering a comprehensive product catalog plus equipment, software, and services across dental and animal health. Operates a much broader portfolio and scale.
• Burkhart Dental: Privately held regional and national dental supply distributor offering a broad catalog of supplies, equipment, and small-equipment repair services to dental practices. Comparable incumbent serving the same buyer profile.

Direct peers

• Net32: Online dental supply marketplace serving dentists and dental labs with multi-brand products at competitive prices. Closely comparable in operating model: e-commerce-only dental supply retailer with no physical retail footprint.
• Safco Dental Supply: Online dental supply retailer offering broad product assortment to dental professionals. Similar online distribution model and customer segment as Russman DeBubblizer.
• Discount Dental Supply: Discount-oriented online dental supply retailer targeting price-sensitive dental practices. Same online-only distribution approach with a value-pricing proposition.
• Dental Planet: Online-only retailer of dental supplies serving dental practices and labs. Comparable small-footprint, catalog-driven e-commerce business model with similar professional buyer focus.

Others

• DSI (Dental Supply International): Israeli dental implant and biomaterials manufacturer whose products are prominently distributed by Russman DeBubblizer. Comparable as a peer supplier and channel partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toner-charge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russman DeBubblizer