Acura of Brooklyn

What Acura of Brooklyn does

Acura of Brooklyn is a privately-held franchised automobile dealership operating from a single retail and service location at 2751 Nostrand Ave, Brooklyn, NY 11210. The dealership sells the full new Acura lineup (Integra, TLX, RDX, MDX, MDX Type S, ADX, and ZDX), certified pre-owned Acura vehicles, and multi-brand pre-owned inventory across mainstream, near-luxury, and luxury segments. It also operates an Acura-certified service center performing maintenance, warranty, and collision work using genuine OEM parts, alongside a parts ordering channel and trade-in / direct-purchase services facilitated by a Kelley Blue Book integration.

Customer engagement is anchored at the Brooklyn showroom and supported by a digital channel stack on the Overfuel.com platform, which powers online inventory browsing, financing pre-approval, service scheduling, and trade-in valuation. The dealership extends its geographic reach across Brooklyn, Queens, Staten Island, Manhattan, the Bronx, Jersey City, Newark, and Long Island, serving individual retail consumers as the primary customer base. Marketing leverage social media presence on Facebook, YouTube, Instagram, and TikTok, plus SEO for local search visibility.

Revenue is generated across six streams: new vehicle sales, pre-owned vehicle sales, vehicle financing through Acura Financial Services (transaction-fee retention), service and maintenance labor (professional services), genuine Acura parts (hardware sales), and trade-in / sell services (transaction fees). Pricing on the new side ranges from approximately $35,835 for an Integra Base to $77,900 for an MDX Type S with Advance Package, with used inventory spanning roughly $11,000 to $57,150 and financing offered at 75 months / 6.71% APR. Acura of Brooklyn is a privately held operating entity with no disclosed parent, ownership, or financial sponsor and no publicly disclosed revenue figures.

Name

Acura of Brooklyn

Legal name

Acura of Brooklyn

Website

https://acuraofbrooklyn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Acura of Brooklyn is a privately-held, single-rooftop franchised Acura dealership in Brooklyn, NY selling new and certified pre-owned Acuras plus multi-brand used vehicles, with on-site service, parts, financing, and trade-in services serving retail consumers across the greater New York City metro.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Used Car Dealers (441120), Passenger Car Leasing (532112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• New vehicle sales
• Pre-owned vehicle sales
• Automotive service center
• Vehicle financing
• OEM parts sales

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Acura vehicles including Integra, TLX, RDX, MDX, MDX Type S, ADX, and ZDX models across various trim levels
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles including Acura models and other brands (Honda, Toyota, BMW, Ford, etc.)
3. Vehicle Financing: Financing services for vehicle purchases and leases through Acura Financial Services and other lenders
4. Service and Maintenance: Maintenance, repairs, and factory warranty work performed by Acura-certified technicians using genuine OEM parts
5. Parts Sales: Sale of genuine Acura OEM parts for customer self-service and dealer-installed accessories
6. Trade-in/Sell Services: Vehicle trade-in and direct purchase services for customers looking to sell their vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Acura of Brooklyn is a franchised automobile dealership that sells new Acura vehicles (ADX, Integra, MDX, RDX, TLX, ZDX), certified pre-owned and used vehicles from multiple brands, and provides on-site Acura-certified maintenance and repair using genuine OEM parts. The dealership also offers financing and leasing through Acura Financial Services and trade-in/sell services for any make or model.

Product overview

Acura of Brooklyn is an Acura franchise dealership offering a comprehensive automotive sales and service experience. The core product offering consists of new Acura vehicles including the ADX (compact SUV), Integra (sport-compact sedan), MDX (three-row flagship SUV), RDX (compact luxury SUV), ZDX (electric SUV), and TLX (luxury sedan), along with certified pre-owned Acura vehicles and used vehicles from multiple brands. The dealership operates as a platform-plus-services model where vehicle sales serve as the primary offering, supported by integrated service departments (maintenance, repairs using genuine OEM parts), financing solutions, parts ordering, and trade-in/sell services. The new vehicle lineup spans luxury sedans, compact crossovers, and three-row SUVs, while the pre-owned inventory extends the portfolio to mainstream and luxury segments across multiple manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Acura ADX

Quantifiable outcome

• Service center operates 7:00 AM - 7:00 PM for extended customer convenience
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Acura (Honda Motor Co.)coreChannel Partner/ Reseller/ DistributorFranchised dealer relationship with Acura brand for sales of new vehicles, access to factory warranty, CPO certification program, genuine parts, and factory-trained technical support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Park Avenue Acura: Franchised Acura dealership serving the New York/New Jersey metro area, with comparable new-vehicle, CPO, financing, and service operations. Operates an overlapping catchment to Acura of Brooklyn across the NYC/NJ border.
• Acura of Denville: Franchised Acura dealership in northern New Jersey offering the same model lineup (Integra, RDX, MDX, ADX, ZDX) plus certified service. Comparable in structure but competes in a suburban rather than urban catchment.
• Plaza Auto Group: Multi-franchise dealer group that operates the parts (plazaparts.com) and collision (plazabody.com) infrastructure referenced from the Acura of Brooklyn website, suggesting an affiliated ownership structure with shared back-office services.
• Manhattan Acura Dealers: Other franchised Acura points within the New York metro area compete directly for the same Brooklyn, Queens, and Manhattan luxury buyer pool referenced in the dealership's geographic reach.

Broad incumbents

• Acura (American Honda Motor Co.): Manufacturer of the new vehicles sold at Acura of Brooklyn; sets allocation, CPO standards, warranty programs, and financing terms through Acura Financial Services that govern the dealership's revenue.
• CarMax: National multi-brand used-vehicle retailer competing for the same pre-owned buyer pool as Acura of Brooklyn's 228-unit used inventory, with no-haggle pricing and broader selection across brands.
• AutoNation: Largest U.S. franchised automotive retailer with multi-brand new and used vehicle operations, OEM parts, and finance-and-insurance products — directly analogous business model at national scale.
• Lithia Motors: Large publicly traded franchised dealer group with new, used, parts, and service operations across multiple U.S. markets; representative peer for the full-stack dealership operating model.

Emerging players

• Carvana: Online-first used-car retailer offering home delivery and a fully digital buying experience. Targets the same Brooklyn/NYC value-conscious pre-owned shoppers that Acura of Brooklyn's used-inventory business serves.

Others

• Kelley Blue Book (KBB): Vehicle valuation and trade-in cash-offer platform integrated into the Acura of Brooklyn website for trade-in appraisals; an ecosystem enabler for the dealership's used-vehicle and trade-in revenue streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Acuraofbrooklyn
• Facebookfacebook.com/AcuraOfBrooklyn
• Instagraminstagram.com/acuraofbrooklyn_
• TikToktiktok.com/@acura.of.brooklyn
• Xx.com/acurabrooklyn
• LinkedInlinkedin.com/company/acura-of-brooklyn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acura of Brooklyn