Marrel Fassi Group

What Marrel Fassi Group does

Marrel SAS, operating under the Marrel Fassi Group identity, is a French designer, manufacturer and assembler of hydraulic lifting equipment for industrial vehicles, headquartered and producing entirely at a single site in Andrézieux-Bouthéon, Loire. Founded in 1919 by Antoine Marrel and operating as a wholly-owned subsidiary of Italy's FASSI Group since 2013, the company sells four core product lines: Ampliroll® hooklift systems (patented in 1970), Multibenne® skiploader systems (patented in 1950), Compas de bennage tipper scissors, and Vérins custom hydraulic cylinders. Manufacturing is 100% in-house, with all Multibenne® components and materials fully traceable through the MarrelTech platform. Approximately 220 employees operate at the Andrézieux-Bouthéon facility, which holds ISO 9001 (20+ years), ISO 14001 (since 2021), and UTAC CERAM certifications, with 3% of annual revenue continuously reinvested in R&D.

Revenue is generated through hardware sales of lifting systems plus aftermarket services (spare parts, technical training, and customer support), with distribution handled exclusively through a global network of independent and group-affiliated distributors across 60+ countries on five continents. Roughly 50% of Ampliroll® and Multibenne® volumes are sold for export. End-customer demand spans seven vertical segments: construction and public works, environment and recycling, defense and emergency services, landscaping, local authorities, agriculture, and mining. Go-to-market is indirect via bodybuilders and distributors, with Marrel's internal sales and technical teams providing pre-sales engineering, training, and post-sales support to channel partners. The company has signaled expansion through the 2023 factory extension, the January 2026 AMPLI'DRIVE control-pack launch with SOFT POWER proportional valve technology, and the December 2025 co-developed tipper scissors range with sister-group company Forez-Bennes.

Name

Marrel Fassi Group

Legal name

Marrel SAS

Website

https://marrel.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Marrel SAS is a French manufacturer of hydraulic lifting systems for industrial vehicles, producing Ampliroll® hooklifts, Multibenne® skiploaders, tipper scissors, and hydraulic cylinders. Founded in 1919 and operating as a FASSI Group subsidiary, it distributes through a network spanning 60+ countries, serving construction, waste management, defense, agriculture, and mining sectors.

Ownership category

akta.pro rank

Product category

Industrial Vehicle Hydraulic Lifting Equipment

NAICS

Fluid Power Cylinder and Actuator Manufacturing (333995), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Specialized Lifting Systems (Hydraulic Gantries, Strand Jacks, Jacking Systems) (IMAHAJAO)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Hydraulic lifting systems
• Hooklift equipment
• Skiploader systems
• Tipper scissors
• Hydraulic cylinders

Headquarters

HQ city

Andrézieux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment sales: Manufacturing and sale of hydraulic lifting systems including Ampliroll® hooklifts, Multibenne® skiploaders, tipper scissors, and hydraulic cylinders. Products are sold through a global distributor network across 60+ countries. 50% of sales are export.
2. Aftermarket and spare parts: Lifecycle support including spare parts supply, technical training, and customer service through distributor partners. A dedicated team of 10 aftermarket specialists provides technical support to the distributor network including FASSI France bodybuilders and the international FASSI Group network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Marrel designs, manufactures, and assembles hydraulic lifting systems for industrial vehicles, including hooklift systems (Ampliroll®), skiploader portals (Multibenne®), hydraulic tipper scissors (Compas de bennage), and custom high-pressure hydraulic cylinders (Vérins). The company sells these products exclusively through a global distributor network spanning more than 60 countries, with manufacturing concentrated at its single site in Andrézieux-Bouthéon, France.

Product overview

Marrel is a manufacturer of hydraulic lifting solutions with over 100 years of history, offering four core product lines: Ampliroll® hooklift systems (invented 1970) for loading/unloading containers, Multibenne® skiploader systems (invented 1950) for horizontal container transport, Compas de bennage tipper scissors for bin tilting, and Vérins hydraulic cylinders. Products are organized into specialized ranges (Ampliroll® URBAN, FLEX, HIGH) with accompanying control solutions like AMPLI'DRIVE packs. All products are manufactured at the Andrézieux-Bouthéon facility in France and distributed through a global network in over 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ampliroll®: Hooklift hydraulic lifting arm systems for handling containers, bins, and removable bodies on trucks
• Multibenne®
• Compas
• Vérins
• MarrelTech
• AMPLI'DRIVE

Products and services

• Ampliroll® Hydraulic hooklift system invented by Marrel in 1970, combining high-pressure hydraulics with a hook mechanism for loading and unloading containers, boxes, casings, and removable bodies onto trucks. Features an exclusive relifting connecting rod (bielette relevable) for unequalled lifting capacity. Sold to distributors and truck bodybuilders for installation on industrial vehicle chassis.
• Multibenne® Chain-based skiploader system invented by Marrel in 1950 that enables horizontal loading and unloading of containers and waste bins onto trucks and trailers. Allows transport of multiple nested containers through automatic safety latch hooks, with independent telescopic legs for stability during operations. Sold to distributors and bodybuilders serving waste management, construction, and municipal fleets.
• Compas de bennage (Tipper scissors) Hydraulic lifting system for tipper bins on industrial vehicles, providing a compact alternative for bin tilting. Available in Bibenne (2-way) and Tribenne (3-way) configurations targeting 19T to 32T GVW trucks. Sold to bodybuilders and distributors for tipper applications.
• Vérins (Hydraulic cylinders) Custom high-pressure hydraulic cylinders developed through Marrel's expertise in hydraulic solutions, offered for specialized industrial vehicle applications. Sold to OEMs and industrial customers requiring custom cylinder solutions.

Quantifiable outcome

• 3% of annual revenue invested in R&D to drive continuous product innovation
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• FASSI Group (Italy)flagshipOthers · 1 January 2013Marrel has been a French brand of the Italian FASSI Group since 2013. FASSI Group is a leading manufacturer of truck-mounted cranes and lifting systems. This ownership provides Marrel with industrial synergies, global distribution support through FASSI's international network, and access to complementary product ranges. FASSI Group France was created to coordinate and structure the development of group brands in France.
• FASSI Group FrancecoreOthers · 1 January 2013FASSI Group France is the coordinating structure for FASSI brands in France, comprising Marrel, Forez-Bennes (container manufacturer), FASSI France (product distribution), and FASSI Carrosseries (bodywork network). Created to optimize processes, resources, and competencies, FASSI Group France reinforces efficiency and visibility of all group entities.
• FASSI FrancecoreChannel Partner/ Reseller/ Distributor · 1 January 2002FASSI France is part of FASSI Group France and serves as the distribution entity for manufacturer products and a network of bodybuilders. FASSI France works in coordination with Marrel to provide comprehensive vehicle equipment solutions, offering complementary product lines including cranes and specialized equipment to the professional market.
• Forez-BennescoreStrategic or Co-development PartnerForez-Bennes is a manufacturer of containers (caissons/bennes) and a co-development partner of Marrel. In December 2025, the two companies jointly launched a new range of hydraulic tipper scissors (compas) for 19T, 26T, and 32T GVW vehicles. The partnership combines Marrel's hydraulic lifting expertise with Forez-Bennes' container manufacturing capabilities to deliver integrated solutions to the market.

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Cox Manufacturing: US-based manufacturer of hooklift hoists and recycling equipment for trucks; serves as Marrel's primary North American competitor given Marrel Corp's US distribution presence and Cox's installed base in North American waste and recycling fleets.
• Stellar Industries: American manufacturer of hooklifts, cable lift systems, and dump bodies for trucks; North American peer with overlapping hydraulic lifting product lines for vocational and municipal fleets.
• HIAB (Cargotec): Cargotec's loader-crane and hooklift division (formerly Multilift skiploaders, MOFFETT truck-mounted forklifts) competes head-to-head with Marrel's Ampliroll® hooklifts and Multibenne® skiploaders on industrial trucks serving construction, waste, and logistics fleets globally.
• Hyva Group: Netherlands-headquartered manufacturer of hydraulic tipping cylinders, hookloaders, and front-end loaders for tipper and skip-loader trucks; closely comparable in product mix (front-end tipping systems, lifting systems) and target truck OEMs.
• Ingimex: Spanish manufacturer of hook-lift systems, skiploaders, and tipping equipment for trucks; competing regional peer focused on the Iberian and Latin American markets with comparable hooklift product lines to Marrel's Ampliroll® family.
• Palfinger: Austrian-listed global leader in loader cranes, hooklifts, and tail lifts for trucks; competes directly with Marrel in hydraulic lifting equipment for commercial vehicles, especially in European construction and municipal segments.
• Meiller (Ropa Group subsidiary): German manufacturer of tipping systems and hookloaders for trucks; directly competes with Marrel's Ampliroll® hooklifts and tipper-scissor ranges in Central European markets, with strong OEM relationships with European truck builders.
• Hiab Multilift (Cargotec brand): Specialist sub-brand within Cargotec selling skiploaders and hook loaders, serving as the closest product-for-product match to Marrel's Multibenne® skiploaders in the European refuse and recycling vehicle market.

Broad incumbents

• FASSI Group: Italian parent group of Marrel since 2013 and global leader in articulated truck loader cranes; comparable because it owns Marrel and offers adjacent lifting systems (cranes) through shared distribution, broadening its reach into Marrel's truck-equipment customer base.

Others

• JOST Werke AG: German listed supplier of truck and trailer components including lifting systems and fifth wheels; ecosystem participant supplying complementary components to the same truck OEMs and bodybuilder network that installs Marrel systems.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marreltv
• Facebookfacebook.com/marrelsas/?locale=fr_FR
• LinkedInlinkedin.com/company/marrel-sas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marrel Fassi Group