Cooper Power

What Cooper Power does

Cooper Power (Pty) Ltd is a privately held South African distributor and service provider of backup power and energy-protection equipment, operating two distribution centres in Cape Town and Gauteng and serving customers nationwide. The company's portfolio spans uninterruptible power supplies (online and offline, single and three-phase), hybrid, battery-backup and trolley inverters, lithium and lead-acid batteries, diesel generators, AVR/AVS voltage regulators, and battery cabinets — sourced from third-party brands including APC, Riello, Sunsynk, Deye, Fox Ess, Certo, Dyness, Shoto, CSB, Yuasa, Delkor and Ritar. Cooper Power does not manufacture equipment; its technical differentiation sits in system design, sizing, installation, and after-sales service, with technicians holding over 20 years of combined experience and a structured warranty and preventative-maintenance programme. Products are sold B2B and B2C via a national direct sales team, a self-serve e-commerce website, and a 'Request a Quote' form that captures lead source (including 'Friend' referrals), supplemented by an active content-marketing blog. Revenue is generated from one-time hardware sales (with full prepayment for orders under R100,000 and a 70% deposit for larger orders) and from maintenance, repair, and preventative-service contracts that provide a recurring stream. The customer base cuts across three segments — residential homeowners (addressing load-shedding), SMBs (retail, dental, hospitality), and enterprise or industrial buyers (universities, banks, retail chains, food producers, parastatals) — with named logos including Pick n Pay, African Bank, Spec-Savers, UCT, UKZN, Southern Sun, Pioneer Foods, Transnet, Food Lovers Market, Riebeek Valley Wine Co, Petroleum Agency SA, Fresh Stop and Hayes Dental. Service delivery extends nationwide across South Africa and into Southern Africa for maintenance work, while financial details (revenue, headcount, ownership) are not publicly disclosed.

Name

Cooper Power

Legal name

Cooper Power (Pty) Ltd

Website

https://cooperpower.co.za

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Cooper Power (Pty) Ltd is a privately held South African distributor of backup power solutions — UPS systems, inverters, batteries, generators, and AVRs — serving residential, SMB, and enterprise customers nationwide from distribution centres in Cape Town and Gauteng, with bundled installation and maintenance services.

Ownership category

akta.pro rank

Product category

Backup Power Equipment

NAICS

Electrical Equipment Manufacturing (3353)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

akta.pro secondary industries

DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC), Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF)

Keywords

• Backup power systems
• Uninterruptible power supplies
• Solar inverters
• Lithium batteries
• Voltage regulators

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Cooper Power's primary revenue stream comes from selling hardware products including UPS systems (online and offline, single and 3-phase), inverters (hybrid, battery backup, trolley), batteries (AGM, lead-calcium, lithium), battery cabinets, generators, and AVR/AVS units. Products are sold as one-time purchases with payment terms requiring full prepayment for orders under R100,000 and 70% deposit plus balance prior to delivery for orders above R100,000.
2. Maintenance and Repair Services: The company generates revenue from UPS and inverter maintenance, repairs, and preventative maintenance services across Southern Africa. Their technicians have over 20 years of combined experience and offer services for surge damage, start-up failures, charging issues, and battery replacement. These services support customer retention and drive recurring service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cooper Power distributes and resells backup power equipment including uninterruptible power supplies (UPS), inverters (hybrid, battery backup, and trolley), batteries (AGM, lead-calcium, lithium), generators, and automatic voltage regulators (AVR/AVS). The company also provides nationwide installation, maintenance, and repair services across South Africa. Products are sourced from third-party brands such as APC, Riello, Sunsynk, Dyness, Shoto, Deye, Certo, Fox Ess, CSB, and Yuasa.

Product overview

Cooper Power is a South African backup power solutions provider offering a portfolio of power protection products organized around three core pillars: Uninterruptible Power Supplies (UPS), Inverters, and Batteries. The UPS range includes Online (3-Phase and 1-Phase) and Offline configurations through APC and Riello brands. The inverter portfolio spans Hybrid Inverters (Sunsynk 5kW and 12kW, Deye, Certo, Fox Ess), Battery Backup Inverters, and Trolley Inverters (1200VA, 2400VA), available in capacities from 2-3kW up to 10-12kW single and three-phase. Battery offerings include Lithium batteries (Dyness LiFePO4, Shoto LFP, Certo Lithium), AGM (CSB, Yuasa), and Calcium Lead Acid types. Supporting products include Generators (including 3-phase diesel), AVR/AVS voltage regulators, and Battery Cabinets. The company also provides nationwide maintenance and repair services for all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Uninterruptible Power Supplies (UPS) Backup power systems providing uninterrupted electricity during outages, available in Online (3-Phase and 1-Phase) and Offline configurations, sourced from APC and Riello brands. Designed for residential, SMB, and enterprise customers across South Africa.
• Hybrid Inverters Inverters combining inverter and battery charger functionality that operate with or without grid connection, featuring MPPT technology for optimised solar energy conversion. Available in capacities from 3kW up to 10-12kW single and three-phase configurations from brands including Sunsynk, Deye, Certo, and Fox Ess.
• Battery Backup Inverters Inverters designed to store energy from batteries and provide sustained power output during grid outages, compatible with various battery types including lead-acid and lithium.
• Trolley Inverters Portable inverter units mounted on wheeled trolleys, available in 1200VA and 2400VA configurations for easy mobility and temporary power setups in residential and small business environments.
• Lithium Batteries Lithium iron phosphate (LiFePO4) and LFP prismatic cell batteries with advanced BMS, up to 6000 charge cycles, high charge/discharge efficiency (≥96–97%), and modular/scalable design supporting series and parallel connections. Includes Dyness and Shoto brands.
• AGM Batteries Absorbent Glass Mat sealed lead-acid batteries available from brands including CSB and Yuasa, designed for reliable power backup and deep cycle applications.
• Lead Calcium Batteries Lead-calcium deep cycle batteries designed for repeated discharge and recharge cycles, suitable for inverter and UPS backup power applications.
• Generators Diesel-powered generator systems providing backup power for homes, businesses, and industrial applications, including 3-phase diesel generators for enterprise installations.
• Automatic Voltage Regulators (AVR/AVS) Automatic Voltage Regulators and Automatic Voltage Stabilizers that protect electrical equipment from voltage fluctuations and ensure stable power delivery.
• Battery Cabinets Enclosures and cabinets designed to safely house and organise inverter batteries, providing protection and organised installation for power backup setups.
• Maintenance and Servicing Nationwide maintenance and repair services for UPS systems and inverters across Southern Africa, including preventative maintenance, surge damage repairs, start-up fault resolution, and battery replacement. Technicians have over 20 years of combined experience.

Quantifiable outcome

• Technicians with over 20 years of combined experience in inverter repair and maintenance
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Sunsynk: Key hybrid inverter supplier to Cooper Power. Comparable in the inverter category; potential channel conflict if Sunsynk expands direct sales in South Africa.

Broad incumbents

• APC by Schneider Electric: Global UPS manufacturer and one of Cooper Power's core suppliers. Comparable in the UPS category but operates globally and at vastly larger scale across residential, SMB, and enterprise.
• Riello UPS: European UPS manufacturer whose products Cooper Power distributes. Directly comparable in the UPS product category, but as a manufacturer rather than integrator.
• Generac: Global leader in backup generators with strong presence in residential and commercial standby power. Broad incumbent whose products overlap Cooper Power's generator and backup power offerings.

Direct peers

• Voltex: Largest electrical wholesaler in South Africa, stocking UPS, inverters, batteries, generators, and voltage regulators with national branches. Competes with Cooper Power across residential, SMB, and contractor segments.
• Synapse Energy: South African energy solutions company supplying UPS systems, inverters, batteries, and solar backup power. Comparable multi-brand distribution and installation model targeting enterprise and SMB customers.
• GoSolr: South African solar and backup power provider selling inverters, lithium batteries, and integrated backup systems to residential and commercial customers. Emerging competitor leveraging direct-to-consumer channels.
• Enertech: South African distributor and installer of backup power, solar, and inverter solutions with national reach. Competes with Cooper Power in the same load-shedding-driven customer base.
• Sustainable Energy Solutions (SES): South African provider of backup power and solar solutions including inverters, lithium batteries, and UPS systems. Direct peer targeting the same load-shedding-driven residential and commercial market.
• Major Tech: South African power solutions distributor offering UPS systems, inverters, and generators with nationwide installation and service. Direct competitor in the same backup-power value chain for the South African market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EskomAssistant
• Instagraminstagram.com/cooper_powersa
• Xx.com/cooperpower1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Power