What BCG Connect does

BCG Connect (legal entity: BCG Connect, LLC) is a privately held, family-owned direct marketing services firm headquartered in Wilmington, Massachusetts, that serves independent schools, colleges, universities, and nonprofit organizations across the United States. Originally founded as Boston Color Graphics in the early 2000s and rebranded to BCG Connect in 2017, the company specializes in fundraising-focused direct mail, with a core offering that combines USPS-certified mail design, variable data printing (VDP), list acquisition, in-house print production, and mailing/fulfillment from a 16,000-square-foot facility. Layered around this core are in-house creative services (brand identity, publications, event design, writing/content), video production, and ConnectPlus, a proprietary omnichannel program that pairs each mailpiece with email, Facebook/Instagram social match and follow-up, personalized QR codes with scan analytics, USPS Informed Delivery clickable banners, and Google Display Network retargeting, tracked in a single central dashboard.

The business model is project-based and quote-driven, with no publicly disclosed pricing; client engagements are initiated via the company's website contact form and managed by embedded Account Managers who function as extensions of client development/advancement teams. Revenue streams span professional services for creative and content work, direct mail production and fulfillment fees, and a recurring/programmatic ConnectPlus offering bundled with mail campaigns; an opt-in Print One Plant One sustainability program (partnered with PrintReleaf since May 2021) provides a co-branded value-add. Distribution is exclusively direct, relationship-driven sales targeting mid-market institutional buyers, with HIPAA-compliant Jotform powering secure post-sale file transfer. No outside investors, funding rounds, M&A, or public-market events are disclosed, and ownership remains concentrated in the founding family with Charles Noonan serving as President.

Name

BCG Connect

Legal name

BCG Connect, LLC

Website

https://bcgconnect.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BCG Connect is a family-owned U.S. direct marketing services firm that provides fundraising-focused direct mail, creative design, video, and omnichannel (ConnectPlus) campaigns to independent schools, colleges, universities, and nonprofits from its Wilmington, Massachusetts production facility.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Graphic Design Services (541430), All Other Telecommunications (5178)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

akta.pro secondary industry

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)

Keywords

• Direct mail marketing
• Fundraising marketing services
• Variable data printing
• Omnichannel marketing platform
• Nonprofit fundraising communications

Headquarters

HQ city

Billerica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services & Creative Design: Project-based fees for creative design, logo & brand identity, publications, event design, writing/content, and video production delivered as managed engagements to nonprofit and educational clients.
2. Direct Mail Production & Fulfillment: Project-based fees covering in-house print production, variable data printing, list acquisition, segmentation, mailing services, postage, and fulfillment for fundraising appeals and advancement communications.
3. ConnectPlus Omnichannel Program: Recurring/programmatic omnichannel offering combining mail tracking, Informed Delivery, personalized QR codes, social media match, social follow-up, and online retargeting delivered as an integrated add-on to direct mail campaigns.
4. Sustainability/PrintReleaf Program (Print One Plant One): Opt-in value-added offering where participating clients allocate funds to reforest trees proportional to paper consumption (8,333 standard sheets per tree), with PrintReleaf logo added to mailings as a co-branded sustainability signal.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

BCG Connect provides end-to-end direct mail and integrated marketing services for independent schools, colleges, universities, and nonprofits. The core offering combines in-house creative design, variable data printing, USPS-certified mail design, list segmentation, and fulfillment within a 16,000 sq ft production facility. Layered around this core are creative services, video production, and the proprietary ConnectPlus omnichannel add-on that pairs each mailpiece with email, social media match, personalized QR codes, USPS Informed Delivery clickable banners, and digital retargeting tracked in a single dashboard.

Product overview

BCG Connect is a direct mail and integrated marketing services company (not a single SaaS product) serving independent schools, colleges, universities, and nonprofits. The core offering is Direct Mail Services, which combines list acquisition, variable data personalization, USPS strategy, scanlines/reporting, and an in-house Print Production facility. Layered around this core are Creative Services (brand identity, publications, event design, writing/content) and Video Production, which together generate the creative assets. These assets can be amplified through ConnectPlus, BCG Connect's branded omnichannel add-on module that pairs each mailpiece with email, Facebook/Instagram social match and follow-up, personalized QR codes, USPS Informed Delivery clickable banners, and Google Display Network retargeting — all tracked in a single central dashboard. The Print One Plant One sustainability program and the in-house facility underpin the offering, while HIPAA-compliant file transfer supports secure client collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• ConnectPlus (Connect+): BCG Connect's in-house omnichannel marketing program that pairs direct mail with email, social media, Google Ads, Informed Delivery, personalized QR codes, social match, and online retargeting, all tracked in a single central dashboard.

Products and services

• Direct Mail Services End-to-end direct mail program management for nonprofits, independent schools, colleges, and universities. Includes list acquisition and audience growth, variable data personalization and segmentation, USPS strategy, scanlines and reporting, in-house print production, mail services, and fulfillment, delivered by USPS-certified mail design professionals.
• Creative Services In-house creative team providing Creative Design, Logo & Brand Identity, Publications (annual reports, impact reports, stewardship campaigns), Event Design and Theming, and Writing & Content for fundraising and engagement communications at educational institutions and nonprofits.
• ConnectPlus Omnichannel Marketing Omnichannel program that surrounds a client's direct mail piece with email, social media match (Facebook and Instagram), personalized QR codes, USPS Informed Delivery clickable banners, social media follow-up retargeting, and Google Display Network retargeting, all tracked together in a single central dashboard.
• Video Production Creative video production for colleges, schools, and nonprofits, including giving day campaign videos, motion-graphic appeal videos, milestone anniversary videos, event videos (groundbreakings, galas), and impact story videos.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core sustainability partner, flagship nonprofit partner / case study, core operational dependency, industry association / event channel, operational tooling and adjacent consulting collaborator.

• PrintReleafcore sustainability partnerStrategic or Co-development Partner · 1 May 2021PrintReleaf is a reforestation company that has worked with direct mail firms for 10+ years. BCG Connect partnered with PrintReleaf in May 2021 to launch the "Print One Plant One" program, which measures clients' paper consumption and reforests trees at the industry-standard rate of 8,333 standard letter sheets per tree (37.16 kg per tree) using PrintReleaf's open-source formula established by the Environmental Paper Network. Clients can opt in and select reforestation project locations worldwide, with the PrintReleaf logo added to their mailings.
• Friends of the Children – Bostonflagship nonprofit partner / case studyGTM or Marketing Partner · 1 January 2016BCG Connect has partnered with Friends of the Children – Boston since 2016, collaborating on appeals, impact reports, other collateral, and events such as the annual Friend Raiser. The partnership is profiled as a flagship case study, and BCG supports Friends-Boston's Two-Generation mentoring model serving 144 vulnerable youth plus 400+ siblings and caregivers. BCG is featured as a "Giving Back" partner on the About page.
• USPS (United States Postal Service)core operational dependencyTechnology or IntegrationBCG Connect maintains USPS-certified mail design professionals with deep variable data expertise. The firm integrates with USPS Informed Delivery (35%+ of U.S. households enrolled) and uses USPS strategies for mailing, tracking, scanlines, and configuration.
• CASE (Council for Advancement and Support of Education)industry association / event channelGTM or Marketing PartnerBCG Connect participated as an attendee and sponsor at CASE's District 1 Annual Conference in Boston on March 13–15, 2024, engaging academic philanthropy leaders to share insights and build relationships in the advancement/fundraising space.
• Jotform (HIPAA-compliant file transfer)operational toolingTechnology or IntegrationBCG Connect uses Jotform's HIPAA-compliant secure file transfer forms (hipaa.jotform.com) for clients to submit artwork and donor data safely, supporting secure client onboarding and ongoing asset exchange.
• Doodle Consulting (Jason Lang, Co-Founder)adjacent consulting collaboratorStrategic or Co-development PartnerJason Lang, Co-Founder of Doodle Consulting, is cited as a key collaborator for Friends of the Children – Boston. Doodle Consulting and BCG Connect share a partnership ethos around walking together with mission-aligned organizations; collaboration surfaced in the "Building Partnerships for Greater Impact" article.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carlson Print Group: Carlson Print Group is a direct mail and marketing services vendor specializing in nonprofit fundraising, membership, and acquisition campaigns. Like BCG Connect, it offers end-to-end print production, variable data, and mailing services tailored to mission-driven organizations.
• Pursuant (formerly Russ Reid): Pursuant is a full-service fundraising and marketing agency serving nonprofits and faith-based organizations with direct mail, digital, and analytics. It competes head-on with BCG Connect in the education and nonprofit advancement market but at significantly larger scale.
• Jarmac Group: Jarmac Group provides direct mail, printing, and integrated marketing services focused on nonprofit fundraising and member-based organizations. Its service mix and target verticals closely mirror BCG Connect's direct mail plus creative offering.
• Morgan Printing: Morgan Printing is a direct mail and commercial printing firm serving nonprofit and association clients with variable data printing, personalization, and mailing services. Comparable in size and vertical focus to BCG Connect's core direct mail business.
• The Printing House: The Printing House is an in-house commercial and direct mail printer with capabilities spanning variable data, personalization, and mailing services. It serves similar mid-market nonprofit and association clients and competes with BCG on production capacity and turnaround.
• Allegiance Group: Allegiance Group is a direct mail and member engagement services provider serving associations, nonprofits, and membership-based organizations. Its end-to-end print and fulfillment model is directly comparable to BCG Connect's core offering.

Broad incumbents

• Harte-Hanks: Harte-Hanks is a large, established direct marketing, data, and customer engagement services firm. It overlaps with BCG Connect on direct mail production and omnichannel campaign execution, but serves a much broader set of industries at much larger scale.
• Merkle: Merkle is a leading data-driven customer experience and CRM marketing services firm within Dentsu. It competes with BCG Connect on omnichannel fundraising and donor engagement solutions but operates at enterprise scale across many verticals.

Emerging players

• MarketSmart: MarketSmart provides SaaS-style omnichannel fundraising and donor engagement software, including integrated direct mail workflows. It intersects with BCG Connect's ConnectPlus offering as a more software-native alternative for advancement teams.
• Wiland: Wiland is a data-driven marketing services and audience company serving nonprofits and higher education with donor modeling, lists, and integrated campaign execution. It overlaps with BCG Connect in fundraising marketing and audience targeting, but leads with data and analytics rather than print production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bcgconnect
• Xx.com/BCGConnect
• Facebookfacebook.com/BostonColorGraphics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCG Connect