Synofit
Synofit is a Dutch nutritional supplement company selling proprietary green-lipped mussel complexes (3in1, 5in1, 7in1) and a topical joint gel directly to Dutch consumers via its e-commerce store and 1,200+ Dutch drugstore, pharmacy, and health food retail partners.
- Company typePrivate
- Founded2010
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Synofit firmographics
Firmographics- Name
- Synofit
- Legal name
- Synofit Official Store - Voedingssupplementen
- Website
- https://synofit.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synofit is a Dutch nutritional supplement company selling proprietary green-lipped mussel complexes (3in1, 5in1, 7in1) and a topical joint gel directly to Dutch consumers via its e-commerce store and 1,200+ Dutch drugstore, pharmacy, and health food retail partners.
- Ownership category
- akta.pro rank
Synofit industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Synofit is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Synofit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C E-commerce): Revenue generated from direct sales of nutritional supplements through the official Synofit online store. Products include green-lipped mussel complexes (3in1, 5in1, 7in1) in softgel and liquid formats, joint care gels, and other health supplements. Orders are shipped same-day for weekday orders placed before 4 PM.
- Retail/Distribution Sales: Revenue from sales through retail channel partners including drugstores, health food stores, pharmacies, and specialized vitamin retailers. Products are distributed through over 1200 physical store locations across the Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5in1 Groenlipmossel Complex - Starting from €99.95 |
| Unit Pricing | Pay-as-you-go | 7in1 Groenlipmossel Complex - €124.95 |
| Unit Pricing | Pay-as-you-go | Joint Care Gewrichtsgel - €19.95 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Synofit product offering
Product offeringCore offering
Synofit develops and markets proprietary nutritional supplements formulated around green-lipped mussel extract (GLMax®) and Bio-CM100® full-spectrum curcumin, offered as multi-ingredient complexes in 3in1, 5in1, and 7in1 strengths in softgel and liquid formats, plus a topical Joint Care gel. Products target joint, bone, cardiovascular, and respiratory health and are sold direct-to-consumer via the Synofit e-commerce store and through Dutch retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- GLMax®: Proprietary green-lipped mussel ingredient used in Synofit products
- Bio-CM100®
Products and services
- 5in1 Groenlipmossel Complex (120 softgels) Green-lipped mussel complex supplement in softgel form combining five key ingredients including Full Spectrum Curcumine (Bio-CM100®), formulated for long-term daily use by loyal customers seeking joint health support.
- 7in1 Groenlipmossel Complex (120 softgels) Comprehensive green-lipped mussel complex in softgel format combining seven ingredients including curcumine and devil's claw (duivelsklauw), positioned as an ideal starter formula for approximately the first three months of supplementation.
- 7in1 Groenlipmossel Complex Vloeibaar (2 x 200 ml) Liquid green-lipped mussel complex supplement containing curcumine and devil's claw for joint function support, offered as an alternative format for consumers preferring liquid over softgels.
- 3in1 Groenlipmossel Complex (60 softgels) Three-ingredient green-lipped mussel formula specifically designed to be safe for use alongside medications, as it does not contain curcumine, thereby avoiding potential drug-interaction concerns.
- Joint Care gewrichtsgel (100 ml) Topical joint care gel (100 ml) for external application containing capsicum and methylsalicylate, providing targeted topical support for joint comfort alongside Synofit's oral supplements.
Quantifiable outcome
- Available at more than 1200 retail locations across the Netherlands
- +1 more outcomes
Companies that use Synofit
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Synofit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Synofit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EtoscoreEtos is a major Dutch drugstore chain with numerous retail locations throughout the Netherlands. Synofit products are sold through Etos stores, providing wide consumer access to the brand's nutritional supplements.
- DA (Drogisterij)coreDA is a Dutch health and beauty retail chain operating stores throughout the Netherlands. The partnership provides Synofit with access to health-conscious consumers through DA's retail network.
- Benu ApotheekcoreBenu is a pharmacy chain offering Synofit products with professional pharmacist guidance. This partnership is strategically important for customers who need advice about supplement-drug interactions.
- EkoPlazaminorEkoPlaza is an organic and health food store chain in the Netherlands. The partnership targets consumers seeking natural and organic health products.
- GezondheidswinkelminorGeneral health store chain (reformhaus) offering Synofit nutritional supplements to health-conscious consumers.
- VitaminstorecoreVitaminstore is a specialized retailer focusing on vitamins, minerals, and supplements. The partnership provides access to a dedicated supplement-buying consumer base.
Scale indicators2 records
Synofit competitors and assessment
Company assessmentDirect peers
- BetterYou: UK premium supplement brand built around specialized formats (liquid, topical, oral sprays) including joint and bone health; comparable on premium DTC plus retail-led distribution and format innovation.
- A.Vogel: Swiss-heritage herbal and nutritional supplement brand with strong Dutch retail presence (Etos, DA) and DTC e-commerce; closest comparable to Synofit on category, retail channel mix, and target buyer.
- Möller's: Norwegian omega-3 and joint-care supplement brand with European pharmacy and drugstore presence; comparable as a heritage Nordic supplement brand targeting seniors with joint and mobility use cases.
- Pharma Nord: Scandinavian premium supplement brand with pharma-leaning positioning and pharmacy/drugstore distribution across Europe; comparable as a science-led supplement brand with retail and DTC dual motion.
- Seven Seas: Long-running European supplement brand (joint, bone, omega-3 categories) sold through Dutch drugstores and pharmacies; comparable as a heritage joint-and-bone brand competing for the same pharmacist recommendation shelf.
- Mattisson Healthstyle: Dutch multi-brand supplement company with DTC site and broad drugstore/health-food distribution; directly comparable on Dutch omni-channel model and condition-specific supplement positioning.
Broad incumbents
- Holland & Barrett: Largest dedicated health-food and supplement retailer in Europe with a Dutch storefront; comparable as a distribution incumbent that lists Synofit's competitors (and could carry Synofit) and shapes consumer expectation in the joint-care category.
- Blackmores: Australian premium supplement company with deep joint-care portfolio (including green-lipped mussel-based SKUs) and growing EU presence; comparable as the dominant specialty brand in joint-health supplements globally.
- Solgar: Long-established global premium vitamin and supplement brand with strong Dutch drugstore and pharmacy presence including Etos; comparable as a broader incumbent competing in joint care and adjacent categories.
- Voltaren (GSK Consumer Healthcare): GSK's topical joint-pain brand with mass-market Dutch drugstore presence; comparable as the dominant incumbent in the joint-comfort category that competes for shelf space and consumer mindshare with Synofit's Joint Care gel and oral SKUs.
Market position
Customer concentration
Synofit social profiles
Digital presenceSynofit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synofit leadership team
Management profileNumber of profiles
Synofit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synofit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synofit
What does Synofit do?
Synofit develops and markets proprietary nutritional supplements formulated around green-lipped mussel extract (GLMax®) and Bio-CM100® full-spectrum curcumin, offered as multi-ingredient complexes in 3in1, 5in1, and 7in1 strengths in softgel and liquid formats, plus a topical Joint Care gel. Products target joint, bone, cardiovascular, and respiratory health and are sold direct-to-consumer via the Synofit e-commerce store and through Dutch retail channels.
Is Synofit a public or private company?
Synofit is a private company. It is classified as unknown and is currently operating.
When was Synofit founded?
Synofit was founded in 2010. It employs 11 to 50 people.
Where is Synofit based?
Synofit is headquartered in Hilversum, Netherlands, in the Europe region.
How does Synofit make money?
Two revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are retail/Distribution Sales.
Who are Synofit's main competitors?
Direct peers on record are BetterYou, A.Vogel, Möller's, Pharma Nord, Seven Seas and Mattisson Healthstyle. Broad incumbents are Holland & Barrett, Blackmores, Solgar and Voltaren (GSK Consumer Healthcare).
Does Synofit have an API?
No public API is recorded for Synofit.
What industry is Synofit in?
Synofit's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.