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Graf

Full company profile

uuid000th9o

Namestring
Graf
Legal namestring
Otto Graf GmbH
Websiteurl
en.graf.info
Company typeenum
Private
Founded yearint
1962
Descriptiontext

Otto Graf GmbH, trading as Graf, is a privately held German manufacturer founded in 1962 and headquartered in Teningen, Baden-Württemberg. The company develops, produces, and markets plastic and HDPE-based systems for the full water cycle - rainwater harvesting, stormwater management and infiltration, retention and detention, wastewater treatment, separators (grease/oil), and drinking water storage - alongside agriculture/viticulture containers and an industrial container program. Its technology foundation is the proprietary oneSolution family of Sequential Batch Reactor (SBR) wastewater treatment plants (one2clean, one2cleanXtra, oneAdvanced, oneUp, bluecycle) and complementary non-electric oneZero systems, supported by the modular Carat and Platin underground tank platforms that serve as shared chassis across harvesting, treatment, retention, and firefighting applications. Manufacturing runs through in-house raw-material centers in Germany, enabling use of recycled plastics and in-process quality control.

Graf serves four primary segments: residential/homeowners (private rainwater harvesting and garden irrigation via the GARANTIA sub-brand); commercial/industrial (factories, warehouses, retail parks requiring retention and treatment infrastructure); municipal/government (stormwater, flood prevention, 'sponge city' projects); and agriculture/viticulture (water and beverage storage). The company sells through a direct export channel from its German headquarters, a wholly-owned UK subsidiary (Graf UK), and an international distributor network covering Ireland, Australia, India, Southeast Asia, Spain, France, Italy, Poland, Portugal, and China, supported by a multilingual website in eight languages, BIM/specifier tooling, a GRAF TV video platform, and a dedicated trade-fair presence. Pricing is not publicly disclosed, but the product mix - project-based municipal and commercial contracts alongside distributed residential volume through resellers - implies a hybrid transaction model with mix of project-based and channel-based revenue mechanics.

Short descriptiontext

Otto Graf GmbH (Graf) is a German manufacturer of HDPE-based water management systems, including rainwater harvesting tanks, stormwater infiltration modules, and SBR wastewater treatment plants, serving residential, commercial/industrial, municipal, and agricultural customers through direct export, a UK subsidiary, and an international distributor network.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTeningen, Germany
HQ citystring
Teningen
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
rainwater harvesting systems, stormwater management products, wastewater treatment plants, plastic tank manufacturing, water management equipment
Industry1 code
1Stormwater Drainage & Culvert Systems
CodeIMANADAHPrimaryYes
NAICS code1 code
  • Plastics and Rubber Products Manufacturing326
SIC code1 code
  • Plastics Products, Nec3089
Product category
Water Management Products (Rainwater Harvesting, Stormwater & Wastewater Equipment)
No data
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1GARANTIA
Description

Brand for garden products including rainwater tanks overground, raised beds, composters, and garden solutions

graf.info
Core offering1 text field

Otto Graf GmbH manufactures and sells plastic tank systems and related components for rainwater harvesting, stormwater management, decentralized wastewater treatment, retention/detention, drinking water storage, and industrial fluid containment. Products are sold under the Graf brand for commercial, municipal, and agricultural buyers, and under the GARANTIA sub-brand for residential / consumer garden applications.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

GRAF (Otto Graf GmbH) offers a comprehensive water management product portfolio spanning five interconnected domains: Rainwater Harvesting (underground Carat/Platin tanks, overground GARANTIA tanks, filters, pumps, controls), Stormwater Management (EcoBloc modular systems, infiltration tunnels, drainage cells), Retention (detention/retention cisterns, EcoFlow Control, Vortex flow control), Wastewater Treatment (oneSolution SBR systems including one2clean, oneAdvanced, oneZero non-electric systems, Anaerobix septic tanks, separators), and Drinking Water Storage (Diamant/Platin/Carat reservoirs). The portfolio also includes Firefighting Water Tanks, Horticulture & Viticulture containers, and an Industry Program for industrial containers. Products are designed for modular integration, with systems like the Carat tank platform supporting multiple applications (rainwater, wastewater, retention, drinking water) through compatible modular components.

Product and service1 record
1Carat / Platin / Herkules Underground Rainwater Harvesting Tanks
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

REHAU is a German polymer-based solutions manufacturer with a building solutions division covering water management, stormwater, and rainwater systems. Its product portfolio, geographic footprint, and target customer segments (developers, municipalities, installers) closely parallel GRAF's positioning.

TypeBroad incumbent
Description

Aquatech is a global water technology and treatment company focused on industrial water, desalination, and reuse. While operating at a larger scale and in different end markets, it overlaps with GRAF's broader water treatment and reuse ambitions (e.g., bluecycle, wastewater reuse systems) and represents a larger incumbent in adjacent segments.

TypeDirect peer
Description

Poloplast is an Austrian manufacturer of plastic pipe systems, fittings, and tanks used in building technology, water management, and infrastructure applications. Its plastic tank and stormwater product lines overlap directly with GRAF's Carat/Platin underground tank portfolio in Central European markets.

TypeDirect peer
Description

Roth Werke is a German manufacturer of plastic tanks and systems for rainwater harvesting, wastewater treatment, and heating/cooling storage. As a fellow German Mittelstand plastics manufacturer in adjacent product categories, it is a directly comparable peer for GRAF's residential and small-commercial tank business.

TypeDirect peer
Description

Wavin, part of Orbia, is a major plastic pipe and fittings manufacturer with a significant focus on water management, stormwater, and rainwater harvesting systems. It competes head-to-head with GRAF in residential, commercial, and municipal water management channels across Europe and emerging markets.

TypeBroad incumbent
Description

Veolia is a global environmental services and water management giant with a broad portfolio spanning municipal water, wastewater, and stormwater services. It competes with GRAF at the high end of municipal and industrial water projects and represents a scale-incumbent benchmark for the broader water management category.

7ACO
TypeDirect peer
Description

ACO is a German-headquartered manufacturer of drainage, stormwater management, and water management systems using polymer and concrete products. It directly overlaps with GRAF's stormwater infiltration, retention, and surface water management product lines and serves the same municipal and commercial customer base across Europe.

8Kingspan Environmental
TypeDirect peer
Description

Kingspan Environmental (formerly Kingspan Water & Energy) provides wastewater treatment, rainwater harvesting, and stormwater management solutions across Europe. Its product range and decentralized treatment focus directly overlap with GRAF's SBR wastewater and rainwater harvesting offerings.

TypeBroad incumbent
Description

Suez provides water and wastewater treatment solutions at municipal and industrial scale, including decentralized and stormwater management offerings. As a large diversified water player, it is comparable to GRAF in category and customer overlap, though it operates at materially greater scale and geographic breadth.

TypeDirect peer
Description

Premier Tech offers decentralized wastewater treatment, rainwater harvesting, and stormwater management solutions globally. The company competes with GRAF in SBR-style treatment systems and underground water storage, particularly in European and North American municipal and residential channels.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers25 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Graf

Water Management Products (Rainwater Harvesting, Stormwater & Wastewater Equipment)en.graf.info

Otto Graf GmbH (Graf) is a German manufacturer of HDPE-based water management systems, including rainwater harvesting tanks, stormwater infiltration modules, and SBR wastewater treatment plants, serving residential, commercial/industrial, municipal, and agricultural customers through direct export, a UK subsidiary, and an international distributor network.

What Graf does

Otto Graf GmbH, trading as Graf, is a privately held German manufacturer founded in 1962 and headquartered in Teningen, Baden-Württemberg. The company develops, produces, and markets plastic and HDPE-based systems for the full water cycle - rainwater harvesting, stormwater management and infiltration, retention and detention, wastewater treatment, separators (grease/oil), and drinking water storage - alongside agriculture/viticulture containers and an industrial container program. Its technology foundation is the proprietary oneSolution family of Sequential Batch Reactor (SBR) wastewater treatment plants (one2clean, one2cleanXtra, oneAdvanced, oneUp, bluecycle) and complementary non-electric oneZero systems, supported by the modular Carat and Platin underground tank platforms that serve as shared chassis across harvesting, treatment, retention, and firefighting applications. Manufacturing runs through in-house raw-material centers in Germany, enabling use of recycled plastics and in-process quality control.

Graf serves four primary segments: residential/homeowners (private rainwater harvesting and garden irrigation via the GARANTIA sub-brand); commercial/industrial (factories, warehouses, retail parks requiring retention and treatment infrastructure); municipal/government (stormwater, flood prevention, 'sponge city' projects); and agriculture/viticulture (water and beverage storage). The company sells through a direct export channel from its German headquarters, a wholly-owned UK subsidiary (Graf UK), and an international distributor network covering Ireland, Australia, India, Southeast Asia, Spain, France, Italy, Poland, Portugal, and China, supported by a multilingual website in eight languages, BIM/specifier tooling, a GRAF TV video platform, and a dedicated trade-fair presence. Pricing is not publicly disclosed, but the product mix - project-based municipal and commercial contracts alongside distributed residential volume through resellers - implies a hybrid transaction model with mix of project-based and channel-based revenue mechanics.

Graf firmographics

Firmographics
Name
Graf
Legal name
Otto Graf GmbH
Website
https://en.graf.info
Company type
Private
Founded year
1962
Operating status
Operating
Headcount range
11–50 employees
Short description
Otto Graf GmbH (Graf) is a German manufacturer of HDPE-based water management systems, including rainwater harvesting tanks, stormwater infiltration modules, and SBR wastewater treatment plants, serving residential, commercial/industrial, municipal, and agricultural customers through direct export, a UK subsidiary, and an international distributor network.
Ownership category
akta.pro rank

Graf industry classification

Industry
Product category
Water Management Products (Rainwater Harvesting, Stormwater & Wastewater Equipment)
NAICS
Plastics and Rubber Products Manufacturing (326)
SIC
Plastics Products, Nec (3089)
akta.pro primary industry
Stormwater Drainage & Culvert Systems (IMANADAH)

Keywords

  • Rainwater harvesting systems
  • Stormwater management products
  • Wastewater treatment plants
  • Plastic tank manufacturing
  • Water management equipment

Where Graf is headquartered

Location

Headquarters

HQ city
Teningen
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Graf business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Graf product offering

Product offering

Core offering

Otto Graf GmbH manufactures and sells plastic tank systems and related components for rainwater harvesting, stormwater management, decentralized wastewater treatment, retention/detention, drinking water storage, and industrial fluid containment. Products are sold under the Graf brand for commercial, municipal, and agricultural buyers, and under the GARANTIA sub-brand for residential / consumer garden applications.

Product overview

GRAF (Otto Graf GmbH) offers a comprehensive water management product portfolio spanning five interconnected domains: Rainwater Harvesting (underground Carat/Platin tanks, overground GARANTIA tanks, filters, pumps, controls), Stormwater Management (EcoBloc modular systems, infiltration tunnels, drainage cells), Retention (detention/retention cisterns, EcoFlow Control, Vortex flow control), Wastewater Treatment (oneSolution SBR systems including one2clean, oneAdvanced, oneZero non-electric systems, Anaerobix septic tanks, separators), and Drinking Water Storage (Diamant/Platin/Carat reservoirs). The portfolio also includes Firefighting Water Tanks, Horticulture & Viticulture containers, and an Industry Program for industrial containers. Products are designed for modular integration, with systems like the Carat tank platform supporting multiple applications (rainwater, wastewater, retention, drinking water) through compatible modular components.

Differentiator

Problem solved

Functional benefit

Brands

  • GARANTIA: Brand for garden products including rainwater tanks overground, raised beds, composters, and garden solutions

Products and services

  • Carat / Platin / Herkules Underground Rainwater Harvesting Tanks

Companies that use Graf

Customer profile

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Graf technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Graf partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights6 records

Graf competitors and assessment

Company assessment

Direct peers

  • REHAU (Building Solutions): REHAU is a German polymer-based solutions manufacturer with a building solutions division covering water management, stormwater, and rainwater systems. Its product portfolio, geographic footprint, and target customer segments (developers, municipalities, installers) closely parallel GRAF's positioning.
  • Poloplast: Poloplast is an Austrian manufacturer of plastic pipe systems, fittings, and tanks used in building technology, water management, and infrastructure applications. Its plastic tank and stormwater product lines overlap directly with GRAF's Carat/Platin underground tank portfolio in Central European markets.
  • Roth Werke: Roth Werke is a German manufacturer of plastic tanks and systems for rainwater harvesting, wastewater treatment, and heating/cooling storage. As a fellow German Mittelstand plastics manufacturer in adjacent product categories, it is a directly comparable peer for GRAF's residential and small-commercial tank business.
  • Wavin (Orbia): Wavin, part of Orbia, is a major plastic pipe and fittings manufacturer with a significant focus on water management, stormwater, and rainwater harvesting systems. It competes head-to-head with GRAF in residential, commercial, and municipal water management channels across Europe and emerging markets.
  • ACO: ACO is a German-headquartered manufacturer of drainage, stormwater management, and water management systems using polymer and concrete products. It directly overlaps with GRAF's stormwater infiltration, retention, and surface water management product lines and serves the same municipal and commercial customer base across Europe.
  • Kingspan Environmental: Kingspan Environmental (formerly Kingspan Water & Energy) provides wastewater treatment, rainwater harvesting, and stormwater management solutions across Europe. Its product range and decentralized treatment focus directly overlap with GRAF's SBR wastewater and rainwater harvesting offerings.
  • Premier Tech Water and Environment: Premier Tech offers decentralized wastewater treatment, rainwater harvesting, and stormwater management solutions globally. The company competes with GRAF in SBR-style treatment systems and underground water storage, particularly in European and North American municipal and residential channels.

Broad incumbents

  • Aquatech: Aquatech is a global water technology and treatment company focused on industrial water, desalination, and reuse. While operating at a larger scale and in different end markets, it overlaps with GRAF's broader water treatment and reuse ambitions (e.g., bluecycle, wastewater reuse systems) and represents a larger incumbent in adjacent segments.
  • Veolia Water Technologies: Veolia is a global environmental services and water management giant with a broad portfolio spanning municipal water, wastewater, and stormwater services. It competes with GRAF at the high end of municipal and industrial water projects and represents a scale-incumbent benchmark for the broader water management category.
  • Suez Water Technologies & Solutions: Suez provides water and wastewater treatment solutions at municipal and industrial scale, including decentralized and stormwater management offerings. As a large diversified water player, it is comparable to GRAF in category and customer overlap, though it operates at materially greater scale and geographic breadth.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Graf financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Graf leadership team

Management profile

Number of profiles

Graf funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Graf M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graf

What does Graf do?

Otto Graf GmbH manufactures and sells plastic tank systems and related components for rainwater harvesting, stormwater management, decentralized wastewater treatment, retention/detention, drinking water storage, and industrial fluid containment. Products are sold under the Graf brand for commercial, municipal, and agricultural buyers, and under the GARANTIA sub-brand for residential / consumer garden applications.

Is Graf a public or private company?

Graf is a private company. It is classified as family owned and is currently operating.

When was Graf founded?

Graf was founded in 1962. It employs 11 to 50 people.

Where is Graf based?

Graf is headquartered in Teningen, Germany, in the Europe region.

Who are Graf's main competitors?

Direct peers on record are REHAU (Building Solutions), Poloplast, Roth Werke, Wavin (Orbia), ACO, Kingspan Environmental and Premier Tech Water and Environment. Broad incumbents are Aquatech, Veolia Water Technologies and Suez Water Technologies & Solutions.

Does Graf have an API?

No public API is recorded for Graf.

What industry is Graf in?

Graf's product category is Water Management Products (Rainwater Harvesting, Stormwater & Wastewater Equipment). Its primary akta.pro industry code is IMANADAH, Stormwater Drainage & Culvert Systems. Its NAICS code is 326 and its SIC code is 3089.

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