Name

Long Beach Symphony

Legal name

Long Beach Symphony Association

Website

https://longbeachsymphony.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Live Performing Arts / Regional Symphony Orchestra

NAICS

Musical Groups and Artists (711130), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Orchestral performances
• Classical concerts
• Music education programs
• Youth concerts
• Community engagement

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single-ticket purchases for Classical Series, Pops Series, special events, and family concerts. Ticket platforms include Ticketmaster, csstix.com, and OneCause. All ticket sales are final with no refunds; subscribers receive special benefits.
2. Season Subscriptions: Full-season subscriptions (5 Classical or 5 Pops concerts) with up to 30% savings, best seating priority, free exchanges, discounted parking, dining discount card, tax-deductible returns, interest-free payment plans, and one free cross-series concert. Sampler Packs offer any 3 concerts for $99 with box-office-assigned seating.
3. Grants and Donations: Major grants from foundations (Perenchio Foundation $1.8M multi-year grant, National Endowment for the Arts American Rescue Plan grant), individual philanthropy (Linda L. Gunn $210,000 gift), corporate sponsorships (Farmers & Merchants Bank as Pops Series Sponsor), and foundation giving programs. Ticket sales cover only a portion of the annual operating budget.
4. Corporate Events and Party Packs: Pops Party Pack at $1,000 per table of 10 includes name recognition on pre-concert slide show, parking passes, and two bottles of wine (a $1,400 value). Catering partnerships with TGIS and Bogarts & Co. generate additional revenue through pre-ordered meals delivered to tables.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Long Beach Symphony is a professional regional orchestra that produces and presents live orchestral concert seasons (Classical Series at the Terrace Theater and Pops Series at the Long Beach Arena) and delivers award-winning music education programs (Youth Concerts for elementary students, Elementary School Ensembles, Family Concerts, Musical Bridges multicultural programming). It sells access to these experiences through subscriptions, group packages, single tickets, gift certificates, and student rush tickets, and supports operations through individual donations, corporate sponsorships, and foundation grants.

Product overview

Long Beach Symphony is a regional symphony orchestra offering live orchestral performances and music education programs. The portfolio includes two main concert series: the Classical Series (5 concerts per season at the Terrace Theater featuring traditional and contemporary orchestral works with pre-concert talks) and the Pops Series (5 concerts per season at the Long Beach Arena with party atmosphere and dancing). Additional offerings include Youth Concerts for elementary students, RuMBa Foundation Family Concerts, Elementary School Ensembles, Musical Bridges community programs, and Special Events. Ticketing products include Full Season Subscriptions, Sampler Packs, Group Party Packs, Gift Certificates, and Student Rush Tickets. As a 501(c)(3) nonprofit established in 1934, the organization serves approximately 70,000 community members annually through concert and education activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Classical Series Five annual orchestral concerts per season at the Terrace Theater featuring traditional and contemporary classical works, with pre-concert talks led by Music Director Eckart Preu, fire pits, bars, and a sophisticated 'Sip & Enjoy' atmosphere.
• Pops Series Five high-energy orchestral concerts per season at the Long Beach Arena featuring party atmosphere, dance floors, stadium and table seating, with audiences encouraged to bring picnics and libations.
• Youth Concerts Annual orchestral concerts for 4th and 5th graders from Long Beach Unified School District, featuring Long Beach Symphony musicians joined by the 100-member All-District High School Honor Orchestra or Choir, serving approximately 12,000 students each year.
• RuMBa Foundation Family Concerts Free family concerts serving approximately 6,000 families, featuring collaborative multicultural performances celebrating the musical artistry of diverse communities.
• Elementary School Ensembles In-school ensemble programs providing music education for approximately 15,000 second and third graders annually.
• Musical Bridges Award-winning program celebrating diverse community cultures through free, collaborative multicultural performances, recognizing Long Beach as one of the most diverse cities in the nation.
• Special Events Special event concerts including Jazz by the Bay and Disney's Pirates of the Caribbean in Concert Live to Film, held at various venues and ticketed through OneCause and Ticketmaster.
• Subscription Packages Full Season subscriptions (5 concerts) with up to 30% savings, priority seating, free exchanges, and cross-series perks; Sampler Packs (any 3 concerts for $99); and 3+ concert bundles with a 20% discount.
• Pops Party Pack Table of 10 at Pops concerts for $1,000 inclusive of name recognition on pre-concert slide show, parking passes, and two bottles of red wine (stated at a $1,400 value).
• Gift Certificates Gift certificates available in any denomination that never expire, allowing recipients to purchase tickets to any concert.
• Student Rush Tickets $10 student rush tickets available at venue box office from 6PM with valid student ID, valid for one ticket per student.

Quantifiable outcome

• 70,000 community members served annually through concerts and education activities
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Farmers & Merchants BankcoreGTM or Marketing PartnerFarmers & Merchants Bank serves as the official POPS Series Sponsor of Long Beach Symphony. W. Henry Walker, CEO of Farmers & Merchants Bank, is also a member of the Symphony's Board of Directors.
• Long Beach Unified School DistrictcoreStrategic or Co-development PartnerLong Beach Unified School District partners with Long Beach Symphony for the annual Youth Concerts program. Approximately 12,000 fourth- and fifth-grade students from the district attend live orchestral performances at the Terrace Theater annually. The 100-member All-District High School Honor Orchestra or Choir performs alongside Symphony musicians, providing professional peer coaching.
• Gunn/Jerkens Marketing CommunicationsminorGTM or Marketing PartnerGunn/Jerkens is a full-service marketing communications agency in Long Beach and the developer of the Long Beach Symphony website. Linda Gunn is a philanthropist and business owner of Gunn/Jerkens. Christopher Pinckney of Gunn/Jerkens serves on the Symphony's Board of Directors.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riverside Philharmonic: Inland Empire regional orchestra offering Classical, Pops, and education programming. Comparable in size, nonprofit structure, and mission to Long Beach Symphony within the broader Southern California market.
• Pasadena Symphony: Regional symphony in Pasadena, California, presenting Classical and Pops concerts. Direct peer in scale and mission; LBSO's Orchestra Personnel Manager Carrie Holzman-Little previously served as assistant principal violist here for 25 years.
• Spokane Symphony: Regional orchestra in Spokane, Washington. Direct peer where Music Director Eckart Preu served as Music Director from 2004-2019, providing a directly comparable organizational model.
• Portland Symphony Orchestra: Regional orchestra in Portland, Maine. Eckart Preu currently serves as Music Director here in addition to Long Beach Symphony, making it a directly comparable peer in mission, scale, and artistic leadership model.
• Stamford Symphony: Regional orchestra in Stamford, Connecticut. Comparable in scale to Long Beach Symphony; Eckart Preu served as Music Director from 2005-2017, providing a directly comparable organizational benchmark.
• Pacific Symphony: Professional regional orchestra serving Orange County, California. Closest direct peer to Long Beach Symphony given similar size, Southern California footprint, comparable Classical and Pops programming, and education mission.
• San Luis Obispo Symphony: Regional orchestra on California's Central Coast. Direct peer in scale and mission; LBSO's VP of Operations & Education Issy Farris began her career here in 2005.
• New West Symphony: Regional orchestra serving Ventura and Los Angeles counties with similar Classical and Pops season format. Comparable in scale, programming model, and education programming to Long Beach Symphony.

Broad incumbents

• Hollywood Bowl Orchestra: Summer orchestral ensemble at the iconic Hollywood Bowl venue in Los Angeles. LBSO Orchestra Personnel Manager Carrie Holzman-Little is a member; broader incumbent in the SoCal orchestral landscape.
• Los Angeles Philharmonic: Major American orchestra based at the Walt Disney Concert Hall, one of the world's leading orchestras. Broad incumbent in the same Southern California market; competes for donors, subscribers, and audience attention at a significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lbsymphony
• YouTubeyoutube.com/channel/UCoueNbBkKSwoftKLwRN4CXw
• Facebookfacebook.com/LongBeachSymphony
• Instagraminstagram.com/longbeachsymphony

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Beach Symphony