NUWAY

What NUWAY does

NUWAY Alliance is a Minnesota-based nonprofit behavioral health organization formed in October 2019 to consolidate and lead multiple substance use disorder (SUD) treatment programs operating under the NUWAY brand. It runs five residential treatment programs (NUWAY I, II, and III in Minneapolis; Cochran Recovery Services in Maplewood; The Gables in Rochester) at ASAM 3.1 and 3.5 levels of care, an outpatient mental health clinic in Minneapolis, and Arrigoni West housing support in Minneapolis. All programs are designed to be co-occurring capable, GLBTQIA+ safe and friendly, trauma-informed, and medication-assisted treatment friendly, serving adults with substance use and co-occurring mental health disorders, with gender-specific tracks for men and women. Clinically, NUWAY delivers evidence-based modalities including Cognitive Behavioral Therapy, Twelve Step Facilitation, Motivational Interviewing, Prolonged Exposure, and Accelerated Resolution Therapy, with measurement-based care used to track client progress. Its business model is built on insurance-based fee-for-service billing: NUWAY is in-network with most major commercial insurers including Blue Cross and Blue Shield of Minnesota (where it is a designated Blue Distinction Center) and accepts Medical Assistance (MA/PMAP/Behavioral Health Fund) plus private pay. Go-to-market relies on a central admissions phone line, program-specific admissions teams, healthcare provider and treatment court referrals, and the R.I.S.E. Collaboration with peer support, recovery community organizations, and mutual aid groups. The organization holds Joint Commission accreditation (since 2019), is governed by a six-member Board of Directors, and reports a headcount of 101-250 employees.

Name

NUWAY

Legal name

NUWAY Alliance

Website

https://nuway.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

NUWAY Alliance is a Minnesota nonprofit operating five residential addiction treatment programs, a mental health clinic, and housing support across the Twin Cities and Rochester, serving adults with substance use and co-occurring mental health disorders through evidence-based, trauma-informed, gender-specific care billed primarily to commercial insurance and Medical Assistance.

Ownership category

akta.pro rank

Product category

Substance Use Disorder Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industries

Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Residential addiction treatment
• Substance use disorder treatment
• Mental health clinic services
• Co-occurring disorder treatment
• Recovery housing support

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Treatment Services: NUWAY Alliance generates revenue through residential substance use disorder treatment services billed to insurance providers, Medical Assistance (MA/PMAP/Behavioral Health Fund), and private pay clients.
2. Mental Health Clinic Services: Outpatient mental health services provided through the NUWAY Mental Health Clinic, billed through insurance and Medical Assistance.
3. Housing Support Services: Recovery-focused housing support at Arrigoni West designed for adults identifying as male recovering from substance use and mental health disorders, funded through Housing Support with Supplemental Services (formerly GRH).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NUWAY Alliance is a nonprofit organization that operates a comprehensive continuum of care for adults with substance use disorders and co-occurring mental health disorders. It delivers ASAM 3.1 and 3.5 Level of Care residential treatment through five programs (NUWAY I, II, III, Cochran Recovery Services, and The Gables), along with an outpatient NUWAY Mental Health Clinic and Arrigoni West recovery-focused Housing Support. All programs are co-occurring, GLBTQIA+ safe and friendly, trauma-informed, and medication-assisted treatment friendly, using evidence-based practices such as CBT, Twelve Step Facilitation, and Motivational Interviewing.

Product overview

NUWAY Alliance is a nonprofit organization that provides a comprehensive portfolio of substance use disorder and mental health treatment services. The organization operates multiple residential treatment programs including NUWAY I, II, and III (for men and women at ASAM 3.1 level), Cochran Recovery Services and The Gables (offering ASAM 3.1 & 3.5 levels), along with a Mental Health Clinic and Arrigoni West Housing Support program. All programs are co-occurring, GLBTQIA+ safe and friendly, trauma-informed, and medication-assisted treatment/recovery friendly, utilizing evidence-based practices such as Cognitive Behavioral Therapy, Twelve Step Facilitation, and Motivational Interviewing. The organization also offers internship/practicum placements for students pursuing counseling credentials.

Differentiator

Problem solved

Functional benefit

Brands

• NUWAY I: ASAM 3.1 Level of Care residential treatment program for men in Minneapolis
• NUWAY II
• NUWAY III
• NUWAY Mental Health Clinic
• Arrigoni West

Products and services

• NUWAY I (Men ASAM 3.1 Residential Treatment) Community-based ASAM 3.1 Level of Care residential treatment in a medically-monitored setting for adults identifying as male in Minneapolis. Offers evidence-based practices including Cognitive Behavioral Therapy, Twelve Step Facilitation, and Motivational Interviewing, with on-site nursing and 24-hour staff support.
• NUWAY II (Men ASAM 3.1 Residential Treatment) Community-based ASAM 3.1 Level of Care residential treatment in a medically-monitored setting for adults identifying as male in Minneapolis. Provides individualized programming with on-site nursing and 24-hour staff support.
• NUWAY III (Women ASAM 3.1 Residential Treatment) Community-based ASAM 3.1 Level of Care residential treatment in a medically-monitored setting for adults identifying as female in Minneapolis. The building historically housed Chrysalis, one of Minnesota's first female-focused treatment programs in the 1970s.
• Cochran Recovery Services (Men ASAM 3.5 and ASAM 3.1 Residential Treatment) Community-based ASAM 3.1 and 3.5 Level of Care residential treatment in a medically-monitored setting for adults identifying as male in Maplewood, Minnesota. Provides on-site nursing and 24-hour staff support.
• The Gables (Women ASAM 3.5 and ASAM 3.1 Residential Treatment) Community-based ASAM 3.1 and 3.5 Level of Care residential treatment in a medically-monitored setting for adults identifying as female, located in the historic Gray Gables Mansion near downtown Rochester, Minnesota.
• NUWAY Mental Health Clinic Outpatient mental health clinic providing diagnostic assessments, individual psychotherapy, mental health groups, and continuing care services for clients with co-occurring mental health and substance use disorders in Minneapolis.
• Arrigoni West Housing Support Recovery-focused Housing Support with Supplemental Services (formerly GRH) designed for adults identifying as male recovering from substance use and mental health disorders. Provides room, board, 24-hour staffing, advocacy, medication administration, and community integration at 508 University Ave SE, Minneapolis.
• Internship/Practicum Program Supervised internship and practicum placements meeting requirements for LADC, LPCC, LICSW, and LP credentials, offering experience in individual and group therapy, chemical dependency process groups, and comprehensive assessments.

Quantifiable outcome

• 90% of clients report their treatment goals and needs have been met
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• R.I.S.E. CollaborationcoreStrategic or Co-development PartnerCommunity collaboration initiative focused on providing continuum of healthcare services and supports. Partners include peer support, treatment courts, Housing Support, recovery community organizations, and mutual aid groups. Through collaboration, NUWAY helps more people find treatment instead of incarceration and access recovery support services.
• MARRCH (Minnesota Association of Resources for Recovery and Chemical Health)coreStrategic or Co-development PartnerProfessional association of addiction treatment professionals and organizations. MARRCH works to educate, support and guide individuals and agencies while speaking with a unified voice in public policy venues. NUWAY Alliance is an active member and supporter.
• Minnesota Alliance of Rural Addiction Treatment ProgramsminorStrategic or Co-development PartnerWorks to ensure availability of high-quality addiction treatment for rural Minnesota communities and advocates for treatment-supportive policies. NUWAY Alliance is a member organization.
• The Joint CommissioncoreOthersAccreditation body providing certification of quality and safety standards compliance for healthcare organizations.
• Blue Cross and Blue Shield of MinnesotacoreOthersDesignated NUWAY as a Blue Distinction Center for Substance Use Treatment and Recovery. Major insurance provider in-network for most client coverage.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• American Addiction Centers: National for-profit addiction treatment provider network with residential and outpatient programs across multiple states — comparable on clinical residential SUD model, though geographically broader and for-profit capital structure.
• Caron Treatment Centers: National nonprofit addiction treatment provider operating multiple residential facilities across the U.S. — comparable on mission and residential SUD model, though broader geographically than NUWAY.
• Acadia Healthcare: Large publicly-traded behavioral health company operating residential and outpatient addiction treatment facilities nationally — comparable on SUD/psychiatric clinical operations, though capital and scale materially exceed NUWAY's nonprofit profile.
• M Health Fairview: Major Minnesota integrated health system with behavioral health and addiction treatment programs — overlaps with NUWAY in the Twin Cities market for payer contracts and clinical staffing, though services are a subset of broader healthcare delivery.
• Allina Health: Large Minnesota-based health system with behavioral health and addiction services — competes for referrals and clinical labor in the same Twin Cities market as NUWAY, but as a broader acute-care system rather than a SUD specialist.

Direct peers

• Rosecrance: Illinois-based nonprofit behavioral health organization operating the full continuum from residential to outpatient and recovery housing — directly comparable to NUWAY on nonprofit integrated continuum model.
• Hazelden Betty Ford Foundation: Minnesota-headquartered nonprofit (Center City) and the largest U.S. addiction treatment provider, operating a full residential-to-outpatient continuum — most directly comparable to NUWAY on mission, geography, and clinical scope.
• Anthony Louis Center: Minnesota-based nonprofit providing residential and outpatient substance use disorder treatment, primarily serving adolescents and young adults — comparable on ASAM-level residential model and Minnesota regional delivery.
• Minnesota Adult & Teen Challenge: Minnesota-based nonprofit operating faith-based residential addiction recovery programs for adults and adolescents — directly comparable to NUWAY's nonprofit residential SUD model and Minnesota footprint.
• Pride Institute: Minnesota-based residential and outpatient behavioral health provider specializing in LGBTQ+ populations — directly comparable to NUWAY on GLBTQIA+ safe/affirming specialization and Minnesota base.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUWAY