Bluekoff
Bluekoff is a Thai specialty coffee company with vertically integrated operations spanning the Doi Chang plantation, a HACCP-certified Saraburi roastery, and a Bangkok distribution platform. It serves coffee shop owners, individual consumers, and B2B partners with roasted beans, premium equipment, OEM custom blends, and barista training.
- Company typePrivate
- Founded2003
- HeadquartersChatuchak, Thailand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bluekoff does
Bluekoff Co., Ltd. is a privately held Thai specialty coffee company operating a vertically integrated platform that spans coffee production, roasting, distribution, and training. Founded around 2000–2003, the company is headquartered in Bangkok's Chatuchak district (81 Soi Ladprao 15) and maintains a HACCP- and GHPs-certified roasting and packaging facility in Saraburi province, together with the Bluekoff Plantation at Doi Chang in Chiang Rai, where it sources and processes green coffee through farmer-member relationships. The company is served by 11–50 employees and has operated continuously for approximately 26 years, with its 25th and 26th anniversaries celebrated in 2028 and 2029.
The company's core offering is roasted coffee — sourced from its own Doi Chang plantation and internationally from Ethiopia, Panama, Guatemala, and other origins — sold as single-origin lots, signature blends (e.g., Honey Heist, Symphony, Blue Giant), drip bags, and nitrogen-flushed aluminum capsules compatible with Nespresso and Xiaomi Scishare machines. Its technical capability is anchored on a proprietary Hybrid Washed Anaerobic Process (developed from its 2020 award-winning Anaerobic Natural Process) and a four-step green bean quality control protocol (size grading, density sorting, color sorting, manual hand-picking). Distribution is performed through a physical Bangkok showroom, an e-commerce storefront at bluekoff.com with nationwide delivery, and direct field sales. Bluekoff also acts as an authorized Thailand distributor for premium equipment brands including La Marzocco, Modbar, Fiorenzato, Kees van der Westen, IKAWA, and BFC.
Bluekoff generates revenue across five streams: (1) retail and wholesale coffee bean/ capsule/drip bag sales (e.g., 185–1,700 THB/kg, 195 THB per 10-capsule box); (2) professional equipment distribution at premium price points (e.g., La Marzocco Linea Micra at 189,000 THB per unit); (3) barista training courses (Basic Barista 3,900 THB, Latte Art up to 8,900 THB, classes capped at 4–6 students); (4) OEM/custom blend manufacturing for B2B partners (minimum 5 kg orders, including private-label roasted beans, drip bags, and capsules); and (5) export sales channeled through a long-standing partnership with S. Ishimitsu (Thailand) into the Japanese market. Customers are segmented horizontally across coffee shop entrepreneurs (primary), individual coffee consumers, and B2B/corporate partners, reached via Facebook, Instagram, TikTok, LINE, YouTube, and a monthly email newsletter. No funding rounds, M&A activity, or institutional ownership have been disclosed.
Bluekoff firmographics
Firmographics- Name
- Bluekoff
- Legal name
- Bluekoff Co.,Ltd.
- Website
- https://bluekoff.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bluekoff is a Thai specialty coffee company with vertically integrated operations spanning the Doi Chang plantation, a HACCP-certified Saraburi roastery, and a Bangkok distribution platform. It serves coffee shop owners, individual consumers, and B2B partners with roasted beans, premium equipment, OEM custom blends, and barista training.
- Ownership category
- akta.pro rank
Bluekoff industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Bluekoff is headquartered
LocationHeadquarters
- HQ city
- Chatuchak
- HQ country
- Thailand
- HQ region
- Asia
Offices3 records
Markets served
Bluekoff business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Bean Sales: Sales of roasted coffee beans including proprietary blends, single origins, and premium reserves. Products include Thai coffee from Doi Chang, international single origins, and special seasonal blends.
- Coffee Equipment Sales: Sales of professional coffee equipment including espresso machines (La Marzocco, Modbar), grinders (Fiorenzato), roasters, and accessories.
- Barista Training Courses: Revenue from coffee education courses including Basic Barista (3,900 THB), Basic Barista Plus (6,900 THB), Latte Art courses (4,900-8,900 THB), and Home Brewing classes.
- OEM/Custom Blend Manufacturing: Custom coffee blend production for businesses wanting their own branded coffee products. Minimum order 5 kg per batch with consultation on flavor profiles.
- Capsule and Drip Bag Products: Pre-packaged coffee products including capsules (195-200 THB per box of 10) and drip bags for retail and wholesale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A3 Blue Light - 250g bag |
| Unit Pricing | Pay-as-you-go | Honey Heist Seasonal Blend |
| Unit Pricing | Pay-as-you-go | Thai Coffee Capsule (10 capsules) |
| Unit Pricing | Pay-as-you-go | Basic Barista Course - 1 day |
| Unit Pricing | Pay-as-you-go | Advanced Latte Art Course - 1 day |
| Unit Pricing | Pay-as-you-go | E1 Legesse Botosa Dikale Natural (100g) |
| Unit Pricing | Pay-as-you-go | La Marzocco Linea Micra |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bluekoff product offering
Product offeringCore offering
Bluekoff manufactures and distributes specialty roasted coffee beans (including Thai single-origin from its Doi Chang plantation and international origins), drip bag and capsule coffee products, and professional coffee equipment (espresso machines, grinders, roasters). It also provides barista training courses, OEM custom blend manufacturing with minimum 5kg batches, and a coffee equipment service center, supported by a Bangkok showroom and nationwide e-commerce.
Product overview
Bluekoff is a comprehensive Thai coffee solutions company operating as a platform-plus-services model. The core offering centers on roasted coffee beans from Bluekoff's own plantation at Doi Chang (Chiang Rai) along with globally sourced premium single-origin coffees. Key product modules include: (1) Roasted Coffee Beans and Custom OEM production for businesses, (2) Drip Bag and Capsule coffee products, (3) Professional equipment including La Marzocco, Modbar, Fiorenzato, and IKAWA machines, (4) Complete barista tools, hand brewing equipment, and cafe supplies, and (5) Education and training services. The company differentiates through vertical integration—controlling coffee production from farm (Bluekoff Plantation) through roasting and packaging—combined with equipment distribution, OEM custom blending, and barista education courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Roasted Coffee Beans (Single Origin, Blend, OEM) Specialty roasted coffee beans available in Thai single origin, international single origin, signature blend, and OEM/custom variants; sold to consumers via e-commerce and to cafe operators via direct sales.
- Drip Bag Coffee Pre-packaged single-serve drip coffee bags for convenient home or office brewing; available in Thai, international, blend, and OEM variants for retail and wholesale.
- Coffee Capsules Nitrogen-flushed aluminum coffee capsules compatible with Nespresso and Xiaomi Scishare machines; available in Thai single-origin and blend varieties for retail and wholesale.
- Commercial Espresso Machines Distributes professional and prosumer espresso machines from brands including La Marzocco, Modbar, Kees van der Westen, Cime, and BFC for cafe operators and prosumer home baristas.
- Coffee Grinders Distributes professional and home coffee grinders from brands including Fiorenzato, La Marzocco, Comandante, Pietro, and Macap for cafe operators and home brewers.
- Coffee Roasters Distributes commercial and sample coffee roasters (Froco, IKAWA Roaster Pro100X) plus smoke filtration for roastery operators.
- OEM Custom Coffee Manufacturing OEM/private-label custom coffee manufacturing service allowing businesses to produce branded roasted beans, drip bags, or capsules with consultation on flavor profiles; minimum order 5 kg per batch.
- Barista Training Courses Paid coffee education courses covering basic barista skills, latte art, and home brewing, delivered at the Bluekoff training center by experienced instructors with international experience; priced per attendee with small class sizes.
- Coffee Equipment Service Center Repair and maintenance services for coffee machines, grinders, and related espresso equipment sold by Bluekoff.
- Bluekoff Signature Blends House-developed specialty coffee blends (Blue Special, Harmony, Flower Dance, Honey Heist, Symphony, Basement, Blue Giant, Hama Land, Hama Blend) sold to consumers and as part of OEM opportunities.
- Premium Reserve Single Origin Coffee Premium single origin coffees from Thailand (Doi Chang Bluekoff Plantation), Ethiopia, Panama (Geisha), Guatemala and other origins, including Cup of Excellence winners and Coffee Review high-scored lots such as A5 Dark Roast.
Quantifiable outcome
- 26 years of business operation in Thailand coffee market
- +2 more outcomes
Companies that use Bluekoff
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Bluekoff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Bluekoff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- S. Ishimitsu (Thailand)coreJapanese coffee trading company (over 120 years in business) that exports Thai coffee beans to Japan. Partner since established Bangkok office in 2013. Bluekoff provides quality Thai coffee beans while Ishimitsu distributes to Japanese roasters and coffee shops. Strong relationship based on quality, reliability, and market understanding.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bluekoff competitors and assessment
Company assessmentDirect peers
- Roast8ry Coffee: Thai specialty coffee roaster offering single-origin beans, equipment, and barista training. Closely comparable to Bluekoff's integrated coffee-and-education business in the Bangkok market.
- Phil Coffee Co. Thai specialty roaster with branded cafes and barista training programs. Directly comparable on the cafe-supply + education model Bluekoff operates in Bangkok.
- Akha Ama Coffee: Chiang Mai-based specialty coffee roaster with direct relationships to hill-tribe farmers. Comparable to Bluekoff's farm-direct Thai coffee positioning and ethical sourcing narrative.
- Brave Roaster: Thai specialty coffee roaster focused on single-origin beans with strong D2C and cafe-supply presence. Direct competitor in the Bangkok specialty segment.
- Pacamara Coffee Roasters: Bangkok-based specialty coffee roaster and cafe operator with own retail shops, training programs, and green bean sourcing. Direct overlap with Bluekoff's Thai specialty roaster + cafe-supply + education model.
Broad incumbents
- Massimo Zanetti Beverage Group: Large global coffee manufacturer/roaster with presence across retail and foodservice. Represents the scale end of the coffee industry that Bluekoff competes with indirectly in the Thai cafe-supply segment.
Others
- La Marzocco: Italian espresso machine manufacturer whose equipment Bluekoff distributes. Not a competitor but a key brand partner; relevant for understanding principal-distributor dynamics and brand power.
- Specialty Coffee Association (SCA): Global industry body that sets specialty coffee standards, certifies training programs (which Bluekoff delivers), and runs competitions like the Cup of Excellence-adjacent events. Adjacent ecosystem participant.
Regional players
- Common Man Coffee Roasters: Singapore-based specialty roaster operating roastery, cafes, and training academy. Comparable vertically integrated model to Bluekoff but operating across Singapore rather than Thailand.
- PPP Coffee (formerly Papa Palheta): Singapore specialty coffee roaster with cafe, training academy, and wholesale business. Comparable integrated specialty model but in the Singapore market instead of Thailand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bluekoff social profiles
Digital presenceBluekoff compliance and trust
Trust signalCompliance2 records
Bluekoff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluekoff leadership team
Management profileNumber of profiles
Profiles1 record
Bluekoff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluekoff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluekoff
What does Bluekoff do?
Bluekoff manufactures and distributes specialty roasted coffee beans (including Thai single-origin from its Doi Chang plantation and international origins), drip bag and capsule coffee products, and professional coffee equipment (espresso machines, grinders, roasters). It also provides barista training courses, OEM custom blend manufacturing with minimum 5kg batches, and a coffee equipment service center, supported by a Bangkok showroom and nationwide e-commerce.
Is Bluekoff a public or private company?
Bluekoff is a private company. It is classified as unknown and is currently operating.
When was Bluekoff founded?
Bluekoff was founded in 2003. It employs 11 to 50 people.
Where is Bluekoff based?
Bluekoff is headquartered in Chatuchak, Thailand, in the Asia region.
How does Bluekoff make money?
Five revenue lines are on record. Coffee Bean Sales are the primary driver. The others are coffee Equipment Sales, barista Training Courses, OEM/Custom Blend Manufacturing and capsule and Drip Bag Products.
Who are Bluekoff's main competitors?
Direct peers on record are Roast8ry Coffee, Phil Coffee Co., Akha Ama Coffee, Brave Roaster and Pacamara Coffee Roasters. Massimo Zanetti Beverage Group is listed as a broad incumbent. Others are La Marzocco and Specialty Coffee Association (SCA). Regional players are Common Man Coffee Roasters and PPP Coffee (formerly Papa Palheta).
Does Bluekoff have an API?
No public API is recorded for Bluekoff.
What industry is Bluekoff in?
Bluekoff's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 31192 and its SIC code is 2080.