What DeVilbiss Automotive Refinishing does

DeVilbiss Automotive Refinishing is a brand within the Binks portfolio that designs, manufactures, and distributes professional spray guns and ancillary equipment for the automotive refinishing industry. The brand traces its origins to 1888, when Dr. Alan DeVilbiss invented the first atomizer for healthcare applications; the underlying atomization technology was subsequently adapted for automotive paint application and has been continuously developed for 135+ years. The product portfolio centers on the DV1 spray gun family (DV1 Basecoat, DV1 Clearcoat, DV1-S), the GTi Pro Lite, and additional HVLP and Trans-Tech models offered with nozzle sizes from 1.2mm to 2.0mm for basecoats, clearcoats, and primers. Supporting products include the DeKups disposable cup system (DPC), CLEAN environmental cleaning products, curing equipment, air-regulation accessories, gun washers, coveralls, the Tru-Clean GCS automated spray gun cleaner, and the Bumper Prep Pad. Proprietary technology centers on "advanced internal geometry" of spray gun nozzles intended to deliver consistent particle-size atomization that prevents mottling, striping, and orange peel, balanced fluid-flow/velocity control for glass-like clear coat finishes, and advanced ergonomics that reduce operator fatigue during detail work.

The business model is B2B hardware sales conducted exclusively through an authorized global distributor network rather than direct-to-end-customer e-commerce. Pricing is quotation-based, multi-year contract in cadence, and not publicly disclosed; ROI calculators for CLEAN Products and DeKups are provided on the website to support purchase decisions. Customer support and technical service are delivered through regional centers in the Americas (USA, Mexico, LATAM), the UK, Germany, Switzerland, China, Japan, Korea, India, Australia, and several Middle East markets, with website localization in English, Spanish, French, German, Simplified Chinese, Japanese, and Korean. The end customer base comprises professional automotive paint shops, body shops, and collision repair centers performing basecoats, clearcoats, primers, and touch-ups; demand generation is supplemented by an Education Hub, a Vo-Tech Program for trade schools, and a Student Rebate Program targeting future technicians. The entity operates as a privately held brand under Binks with no public listing, no disclosed funding rounds, and a Scottsdale, USA presence; no enterprise customer logos, revenue figures, or headcount beyond 1-10 employees in Scottsdale are disclosed in the available data.

Name

DeVilbiss Automotive Refinishing

Legal name

Binks

Website

https://autorefinishdevilbiss.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

DeVilbiss Automotive Refinishing, a brand under Binks, designs and distributes professional spray guns, the DeKups disposable cup system, and accessories for automotive refinishing shops worldwide via an authorized distributor network.

Ownership category

akta.pro rank

Product category

Automotive Refinishing Equipment

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industries

Trigger Sprayers & Mist Sprayers (IMALALAE), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Automotive refinishing equipment
• Professional spray guns
• HVLP spray technology
• Automotive paint application
• Finishing equipment accessories

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Spray Gun Sales: Sale of professional automotive spray guns including DV1 series, GTi Pro Lite, and other spray gun models. Primary revenue stream from direct hardware sales.
2. Equipment and Accessories Sales: Sale of supporting equipment including curing systems, air regulation accessories, gun washers, disposable cup systems (DeKups), and other on-the-job essentials.
3. CLEAN Products: Sale of environmental sustainability-focused products for automotive refinishing operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

DeVilbiss Automotive Refinishing designs and manufactures professional-grade automotive refinishing spray guns and supporting equipment — including the DV1 series (Basecoat, Clearcoat, DV1-S), GTi Pro Lite, HVLP and Trans-Tech spray gun models, the DeKups Disposable Cup System, CLEAN eco-friendly cleaning products, curing equipment, air regulation accessories, and gun washers. These products are engineered with proprietary atomization technology to deliver superior color matching, glass-like clear coat finishes, and efficient transfer for professional paint shops, body shops, and collision repair centers.

Product overview

DeVilbiss Automotive Refinishing is a professional automotive refinishing equipment brand under Binks, offering a comprehensive portfolio of spray guns and accessories. The core product line centers on high-performance spray guns (DV1 series, GTi Pro Lite) engineered for automotive basecoats, clearcoats, and primers, complemented by supporting equipment including CLEAN Products for eco-friendly cleaning, curing equipment for coating hardening, air regulation accessories, and the DeKups disposable cup system. The products integrate into automotive refinishing operations to deliver superior atomization, color matching, and finish quality through advanced internal geometry technology.

Differentiator

Problem solved

Functional benefit

Brands

• DeVilbiss: Iconic brand for professional spray guns and equipment for automotive refinishing, including DV1 spray guns, accessories, and CLEAN products.
• DeKups

Products and services

• DV1 Spray Guns High-performance spray guns engineered specifically for automotive basecoat and clearcoat applications, featuring advanced atomization technology for superior finish quality, consistent particle size, and balanced fluid flow for professional refinishers.
• GTi Pro Lite Professional-grade spray gun offering high atomization power while meeting transfer efficiency requirements for automotive refinishing operations.
• HVLP and Trans-Tech Spray Guns Professional spray guns including HVLP and Trans-Tech models for basecoats, clearcoats, and primers, available in multiple nozzle sizes (1.2mm to 2.0mm) to suit different coating types and shop requirements.
• DeKups Disposable Cup System (DPC) Disposable cup system designed to reduce cleanup time and prevent contamination, compatible with all coating types, with integrated mesh filters and convenient ratio markings for accurate coating measurement.
• CLEAN Products Eco-friendly cleaning products designed to reduce environmental impact while maintaining spray equipment performance in automotive refinishing operations.
• Curing Equipment Equipment for curing automotive coatings to achieve proper finish hardening, drying, and durability in collision repair and refinishing operations.
• Air Regulation Equipment Air pressure regulation equipment for controlling spray gun operation and achieving consistent finish quality in automotive refinishing operations.
• Automotive Refinishing Accessories On-the-job essentials including coveralls, gun washers, air regulation equipment, and cleaning kits for professional automotive refinishing operations.
• Tru-Clean GCS Spray Gun Cleaner Unit Automated spray gun cleaning unit for quick and efficient equipment maintenance in collision repair and refinishing shops.
• Bumper Prep Pad Surface preparation pad for cleaning and degreasing primed bumpers, aggressive enough to abrade most primed surfaces prior to refinish coating application.

Quantifiable outcome

• Superior atomization eliminates mottling, striping, and orange peel effect
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• ABAC Compressor Company (formerly DeVair)minorOthersReferral partner for air compressors. DeVilbiss directs customers to ABAC for air compressor purchases. From US: 800-552-7954, From Canada: 800-668-8558.
• Global Technologies (formerly BlowTherm)minorOthersReferral partner for spray booths. DeVilbiss directs customers to Global Technologies for spray booth purchases. From US: 800-848-8738, From Canada: 888-712-5777.
• Industrial FinishingminorOthersReferral partner for woodworking products and technical support. Phone: 888-992-4657.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SATA: German manufacturer of professional HVLP and RP spray guns for automotive refinishing. SATA is DeVilbiss's most direct global competitor in premium automotive spray guns, with comparable technology positioning and a similar authorized distributor model.
• Anest Iwata: Japanese manufacturer of spray guns and compressors widely used in automotive refinishing shops worldwide. Competes head-to-head with DeVilbiss in the professional painter segment with comparable HVLP/LVLP product lines.

Broad incumbents

• 3M (Automotive Aftermarket Division): Diversified industrial conglomerate whose Automotive Aftermarket division sells masking, abrasives, and refinishing accessories into the same body shop channel as DeVilbiss. 3M is an ecosystem competitor — its PPS cup system directly parallels DeKups.
• Graco: U.S. manufacturer of fluid handling and spray application equipment serving industrial, automotive refinishing, and contractor end markets. Overlaps with DeVilbiss in professional spray applicators and finishing accessories.
• Axalta Coating Systems: Global automotive coatings supplier whose refinish paint systems (Cromax, Standox) are sold alongside approved spray equipment to body shops. Competes indirectly with DeVilbiss as an integrated coatings-and-equipment provider.
• PPG Industries (Automotive Refinish): Major global coatings manufacturer with a dedicated automotive refinish business (PPG Refinish, Nexa Autocolor). Competes in the same body-shop channel and influences spray equipment specifications through OEM approvals.
• Sherwin-Williams Automotive Finishes: Division of Sherwin-Williams producing automotive refinish coatings and approved equipment for collision repair centers. Shares the same professional painter customer base as DeVilbiss.

Emerging players

• Eastwood: U.S. retailer and brand of DIY and prosumer-grade refinishing equipment, including affordable spray guns. Competes with DeVilbiss at the lower end of the professional/enthusiast segment through e-commerce and direct-to-consumer channels.
• Wagner SprayTech: U.S. manufacturer of paint spray equipment serving both DIY and light professional users. Overlaps with DeVilbiss in HVLP spray gun technology, though with a stronger consumer/prosumer mix.

Others

• DeVilbiss Healthcare: The other half of the original DeVilbiss company, focused on respiratory and medical atomization products. While a separate entity today, the shared brand heritage and parallel atomization technology base make it thematically related.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DeVilbissAR
• YouTubeyoutube.com/@TheBinksCompany
• Facebookfacebook.com/BinksCompany
• LinkedInlinkedin.com/company/auto-refinishing
• Instagraminstagram.com/binkscompany

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeVilbiss Automotive Refinishing