Rogers Electric & Machine

What Rogers Electric & Machine does

Rogers Electric & Machine is a privately held mechanical engineering company founded in 1998 and headquartered in Bathurst (country listed as Australia in source data, though the company's web domain is the Canadian .ca). The firm specializes in electric motor repair, sales, and maintenance services, serving what appears to be a regional industrial and commercial customer base. Its core offerings span the lifecycle of electric motors — from new unit sales through ongoing repair and preventive maintenance — a typical scope for a small-scale electrical apparatus workshop.

The business operates as a founder-led enterprise under Roger Briggs, who serves as owner. Headcount is reported at 11–50 employees, consistent with a small-to-mid-sized regional services operation. There is no public disclosure of revenue, customer accounts, certifications, partnerships, technology stack, or pricing model in the available data; the company website (rogerselectric.ca) was inaccessible during data collection, displaying only a verification page. No funding rounds, M&A activity, regulatory actions, or product launches are documented.

The revenue model is inferred to be project- and service-based — repair labor, parts sales, and recurring maintenance contracts — which is standard for independent motor repair shops. The company has no disclosed digital products, software platform, or AI/ML capabilities, positioning it as a traditional trade-services business. Due to the very limited public information, any analytical conclusions about scale, growth, or competitive positioning should be treated as low-confidence.

Name

Rogers Electric & Machine

Website

https://rogerselectric.ca

Company type

Private

Founded year

1998

Headcount range

11–50 employees

Short description

Rogers Electric & Machine is a privately held, founder-owned mechanical engineering firm founded in 1998, offering electric motor repair, sales, and maintenance services to regional industrial and commercial customers from Bathurst.

Ownership category

akta.pro rank

Product category

Electric Motor Repair & Maintenance Services

NAICS

Motor and Generator Manufacturing (335312), Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Motors & Generators (3621), Electrical Industrial Apparatus (3620)

akta.pro primary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

akta.pro secondary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• Electric motor repair
• Mechanical engineering services
• Electric motor sales
• Motor rewinding services
• Industrial motor maintenance

Headquarters

HQ city

Bathurst

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Core offering

Rogers Electric & Machine is a mechanical engineering company that provides electric motor repair, sales, and maintenance services. The firm, founded in 1998, operates from Bathurst and serves industrial customers requiring motor servicing and related mechanical engineering support.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motor Repair Services
• Electric Motor Sales
• Electric Motor Maintenance Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Custom Motor & Bearing: Industrial electric motor and bearing repair specialist serving plant and facility customers. Directly comparable service scope (motor repair, rebuild, and replacement) and customer type to Rogers Electric & Machine.
• HECO (Houston Electric Company / HECO Industrial): Multi-shop electric motor and pump repair service provider. Operates the same kind of repair-plus-sales service model for industrial rotating equipment customers, making it a close functional peer.

Broad incumbents

• WEG Industries: Global manufacturer of electric motors, drives, and power transmission equipment. Comparable product category to what Rogers repairs and resells, though WEG is a vertically integrated OEM rather than a service specialist.
• Nidec Corporation: Large global manufacturer of electric motors across industrial, appliance, and automotive applications. Overlaps with Rogers in the industrial AC/DC motor category that Rogers services and resells.
• ABB (Motors & Drives): Global supplier of industrial motors, drives, and related services. Comparable end-product category to Rogers, with ABB also offering aftermarket motor service as part of a broader portfolio.
• Regal Rexnord: Manufacturer of motors, bearings, gearing, and power transmission products. Directly comparable in motor product category and also operates industrial service and repair capabilities that overlap with Rogers.
• TECO-Westinghouse: Manufacturer of AC and DC industrial motors and related service. Same underlying product class that Rogers services and resells; broader scope but the same industrial motor ecosystem.

Emerging players

• Allied Motion Technologies: Designer and manufacturer of specialty and fractional-horsepower motion products. Adjacent to Rogers' industrial motor focus at the more specialized or smaller-frame end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/RogersElectricMachine
• LinkedInlinkedin.com/company/rogerselectricmachine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Electric & Machine