Emergency Services Health
Emergency Services Health, now consolidated under Police Health Limited, was a restricted-access Australian not-for-profit private health insurer serving police officers, emergency services personnel, union and association employees, and their families across Australia.
- Company typePrivate
- Founded1935
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Emergency Services Health does
Emergency Services Health was a restricted-access private health insurer in Australia serving nurses, doctors, police officers, and other emergency services personnel, operating alongside Police Health under the umbrella of Police Health Limited (ABN 86 135 221 519), a registered not-for-profit health insurer headquartered in Adelaide, South Australia. As of 2025, Emergency Services Health members have been transitioned to be covered through Police Health, with the same award-winning team, cover, and service preserved, indicating a consolidation of operations under the Police Health legal entity and brand. The combined entity offers three core health insurance products: Gold Hospital (top hospital cover with no exclusions, no excess, and no co-payments), Gold Combined (hospital and extras cover combined with laser eye surgery benefits), and Rolling Extras (extras cover with up to 80% back on most benefits and a rollover feature for unused limits).
The business operates on a recurring premium subscription model with monthly billing, distributed through a multi-channel architecture that includes a website self-service quote flow (www.policehealth.com.au), a national phone line (1800 603 603), iOS and Android mobile applications, and an online member portal. Core technology infrastructure relies on HAMB Systems Ltd for membership management and claims processing software and hosting, with the Australian Health Service Alliance (AHSA) providing clinical classification, contract support, and chronic disease management program identification. Membership is restricted to specific professional communities including active and retired police officers, union and association employees, and their family members, with acquisition driven by police department and union/association partnerships rather than open-market channels.
The company generates revenue exclusively through private health insurance premiums across its hospital, extras, and combined product tiers, with pricing not publicly disclosed and instead quoted on a per-member basis. Marketing and member engagement leverage organic social channels (Facebook, LinkedIn, YouTube), content marketing through the website, and partnerships with Members Health Alliance and Private Healthcare Australia. The organization has no disclosed AI capabilities and outsources core policy administration, claims processing, and analytics infrastructure to third-party providers.
Emergency Services Health firmographics
Firmographics- Name
- Emergency Services Health
- Legal name
- Police Health Limited
- Website
- https://eshealth.com.au
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emergency Services Health, now consolidated under Police Health Limited, was a restricted-access Australian not-for-profit private health insurer serving police officers, emergency services personnel, union and association employees, and their families across Australia.
- Ownership category
- akta.pro rank
Emergency Services Health industry classification
Industry- Product category
- Private Health Insurance
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industry
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
Keywords
Where Emergency Services Health is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Emergency Services Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Private Health Insurance Premiums: Recurring premium revenue from hospital and extras cover policies. Members pay regular premiums (monthly or annual billing) for Gold Hospital, Gold Combined, and Rolling Extras products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Hospital Cover - Top hospital cover with no exclusions, no excess, and no co-payments |
| Subscription | Monthly | Gold Combined Cover - Hospital and Extras combined with savings for combining, plus laser eye surgery benefits |
| Subscription | Monthly | Rolling Extras - Up to 80% back on most benefits with Revolutionary Rollover benefit |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Emergency Services Health product offering
Product offeringCore offering
Emergency Services Health is a trading brand of Police Health Limited, a registered not-for-profit, restricted access private health insurer in Australia. The company sells private health insurance products — Gold Hospital, Gold Combined, and Rolling Extras — to specific professional communities including police officers, union and association employees, and their family members. Members of Emergency Services Health have been transitioned to be covered through Police Health under the same team, cover, and service.
Product overview
Emergency Services Health offers private health insurance products for emergency services personnel, including nurses, doctors, police officers, and their families. The company has transitioned its members to Police Health, with three core health insurance products: Gold Combined (hospital and extras combined), Gold Hospital (hospital-only cover), and Rolling Extras (extras-only cover with rollover benefits).
Differentiator
Problem solved
Functional benefit
Brands
- Police Health: The primary operating brand under Police Health Limited, offering Gold Combined, Gold Hospital, and Rolling Extras health insurance cover.
Products and services
- Gold Combined Combined Hospital and Extras cover offering savings for combining the two, plus benefits for laser eye surgery. Designed for police officers, union and association employees, and their families in Australia.
- Gold Hospital Top Hospital Cover offering complete peace of mind with no exclusions, no excess, and no co-payments. Targeted at emergency services workers and eligible restricted-access community members in Australia.
- Rolling Extras Extras cover providing up to 80% back on most benefits at the provider of choice, with the Revolutionary Rollover benefit allowing members to carry over unused limits into the next year.
Companies that use Emergency Services Health
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Emergency Services Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Emergency Services Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Australian Health Service Alliance (AHSA)coreAHSA provides clinical, classification and contract support to assist in correctly assessing claims for payment and identifying members who could benefit from chronic disease management programs. They collect personal information when members receive treatment at hospitals.
- HAMB Systems LtdcoreHAMB Systems Ltd provides membership management and claims processing software and hosting services for the health insurer.
- FacebookminorFacebook Custom Audiences used for delivering targeted advertising. Tracking pixel data shared with Facebook for advertising optimization.
- Members Health AllianceminorMembers Health Alliance is a health fund alliance/network shown in the member logo section.
- Private Healthcare AustraliaminorIndustry body for private healthcare in Australia, shown in footer logos.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Emergency Services Health competitors and assessment
Company assessmentDirect peers
- Defence Health: Australian restricted access private health insurer serving defence force personnel, veterans, and their families. Highly comparable niche model (community-locked membership, employer partnership distribution, multi-product hospital + extras portfolio) directly overlapping Police Health's emergency services positioning.
- Teachers Health: Australia's largest restricted access private health insurer, restricted to education sector employees and families. Operates the same community-led restricted access model with hospital, extras, and combined products, providing the closest structural benchmark for Police Health's growth trajectory.
- Nurses & Midwives Health: Restricted access health insurer for nurses, midwives, and their families. Direct comparable in target community, restricted membership rules, and product structure, and particularly relevant given Emergency Services Health's original positioning around nurses and emergency services workers.
- Doctors' Health Fund: Restricted access private health insurer for medical practitioners and their families. Closely mirrors Police Health's professional-community restricted access model with a hospital + extras product suite.
- Transport Health: Restricted access health insurer serving transport industry employees and their families. Comparable niche membership model and product structure; serves as a benchmark for community-led acquisition via union/employer partnerships.
- GMHBA: Australian member-owned private health insurer offering hospital and extras cover with a regional/community orientation. Comparable mutual structure and community-led positioning, though broader membership criteria than Police Health's restricted access model.
Broad incumbents
- HCF (Hospitals Contribution Fund): One of Australia's largest not-for-profit private health insurers offering hospital and extras cover. While open-membership rather than restricted, HCF shares the mutual/NFP structure and competes head-to-head for Police Health members who can switch to any open fund at community-rated rates.
- HBF Health: Large Western Australia-based not-for-profit private health insurer with hospital, extras, and combined products. Comparable NFP mutual model and product structure, providing scale and pricing benchmark against which Police Health's niche proposition competes.
- Bupa Australia: One of Australia's largest private health insurers with broad hospital and extras offerings and extensive provider networks. Represents the largest competitive threat to Police Health on provider breadth, ancillary benefits, and brand reach.
- Medibank Private: Australia's largest private health insurer, listed on the ASX, offering hospital and extras cover across the country. Sets the competitive pricing and benefits benchmark that Police Health's restricted access model must justify to retain members.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emergency Services Health social profiles
Digital presenceEmergency Services Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emergency Services Health leadership team
Management profileNumber of profiles
Emergency Services Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emergency Services Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emergency Services Health
What does Emergency Services Health do?
Emergency Services Health is a trading brand of Police Health Limited, a registered not-for-profit, restricted access private health insurer in Australia. The company sells private health insurance products — Gold Hospital, Gold Combined, and Rolling Extras — to specific professional communities including police officers, union and association employees, and their family members. Members of Emergency Services Health have been transitioned to be covered through Police Health under the same team, cover, and service.
Is Emergency Services Health a public or private company?
Emergency Services Health is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Emergency Services Health founded?
Emergency Services Health was founded in 1935. It employs 51 to 100 people.
Where is Emergency Services Health based?
Emergency Services Health is headquartered in Adelaide, Australia, in the Oceania region.
How does Emergency Services Health make money?
One revenue line is on record: private Health Insurance Premiums.
Who are Emergency Services Health's main competitors?
Direct peers on record are Defence Health, Teachers Health, Nurses & Midwives Health, Doctors' Health Fund, Transport Health and GMHBA. Broad incumbents are HCF (Hospitals Contribution Fund), HBF Health, Bupa Australia and Medibank Private.
Does Emergency Services Health have an API?
No public API is recorded for Emergency Services Health.
What industry is Emergency Services Health in?
Emergency Services Health's product category is Private Health Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity). Its SIC code is 6321.