What Practice Aptitude Tests does

Practice Aptitude Tests (legal entity: Picked Group Ltd) is a privately held, UK-domiciled consumer EdTech platform that helps job seekers prepare for employer-administered psychometric assessments. Founded in 2011 and bootstrapped, the company operates a web-based, fully responsive testing platform that delivers 16 categories of aptitude tests (numerical, verbal, diagrammatic, abstract, logical, mechanical, inductive, deductive, spatial, situational judgement, personality, etc.) plus employer- and publisher-specific packages modelled on SHL, Watson Glaser, Talent Q, Saville, Kenexa, Cubiks, Cut-e, TalentLens, Cappfinity, Korn Ferry, and Psytech formats. Test content is authored by chartered occupational psychologists, and the platform includes fully worked solutions, peer benchmarking, and personal performance tracking dashboards. The company reports more than 9 million users served and 12 million+ tests taken.

The business runs a freemium, product-led growth model. Anyone can sign up via email or Google for free Basic-tier tests with limited solutions, and Pro subscribers (monthly or annual) unlock the full content library — 20 aptitude packages, 59 language tests, 110 programming tests, 39 admissions tests, 48 personality tests, 313 employer tests, 34 publisher tests, and 35 industry tests — plus complete worked solutions and dashboard analytics. Payments are processed via PayPal and Stripe, and the offering carries a 30-day money-back guarantee. The legal headquarters is in London at 22 Charterhouse Square, while additional operational presences are listed in Melbourne, Abu Dhabi, Prague, San Francisco, and Delhi; the platform is otherwise self-serve and globally accessible via the website.

The go-to-market motion is content-led: an extensive SEO-optimised resource hub, a YouTube channel with non-verbal reasoning tutorials, organic social on Facebook and Instagram, and email marketing to registered users drive top-of-funnel acquisition. Customer support runs on Help Scout, analytics on Google Analytics, and cookie compliance via CookieFirst. The company has no disclosed funding rounds, parent company, or acquisitions, and operates with a 1–10 person team despite serving millions of users — implying an unusually capital-efficient, automation-heavy operating model.

Name

Practice Aptitude Tests

Legal name

Picked Group Ltd

Website

https://practiceaptitudetests.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Practice Aptitude Tests is a UK-based, bootstrapped online platform that helps job seekers and graduates prepare for employer psychometric assessments via 16 aptitude test categories, publisher-specific packages, and a freemium-to-Pro subscription model.

Ownership category

akta.pro rank

Product category

Psychometric Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Pre-Employment Screening & Aptitude Testing (BPACAMAA), Online Exam Delivery & Test Administration Platforms (EDAFADAA), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

Keywords

• Psychometric test preparation
• Aptitude testing platform
• Numerical reasoning practice
• Verbal reasoning tests
• Situational judgement tests

Headquarters

HQ city

Caterham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Pro Plan: Annual or monthly paid subscription providing access to 20 aptitude packages, 59 language tests, 110 programming tests, 39 admissions tests, 48 personality tests, 313 employer tests, 34 publisher tests, and 35 industry tests with full solutions and dashboard performance tracking
2. Freemium - Basic Plan: Free tier providing access to free tests with basic performance tracking, solutions and explanations, and tips and resources

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Practice Aptitude Tests operates an online psychometric test preparation platform that gives job seekers, graduates and career changers access to 1000s of practice questions across 16+ aptitude test types (numerical, verbal, diagrammatic, situational judgement, abstract, logical, mechanical, inductive, deductive, spatial, financial, personality, etc.) as well as publisher-specific packages (SHL, Watson Glaser, Saville, Kenexa, Cubiks, Cut-e, Talent Q, TalentLens, Cappfinity, Korn Ferry, Psytech), employer-specific packages (Amazon, PwC, HSBC, Deloitte, Barclays, Citi, EY), and industry-specific packages. Users can take tests with strict time limits, view scores and benchmarks, and access fully worked solutions via a free Basic tier or a paid Pro subscription.

Product overview

Practice Aptitude Tests operates a unified online psychometric testing platform offering over 1,000s of practice questions across hundreds of test packages. The core platform provides 16 types of aptitude tests including Numerical Reasoning, Verbal Reasoning, Situational Judgement, Diagrammatic Reasoning, Abstract Reasoning, Logical Reasoning, Mechanical Reasoning, Inductive Reasoning, Deductive Reasoning, Basic Numeracy, Analytical Reasoning, Cognitive Ability, Spatial Reasoning, Basic Comprehension, Personality, and Non-Verbal Reasoning tests. The platform also offers publisher-specific preparation packages modelled on SHL, Watson Glaser, Talent Q, Saville, Kenexa, Cubiks, Cut-e, TalentLens, Cappfinity, Korn Ferry, and Psytech tests. Additional offerings include employer-specific packages for companies like Amazon, PwC, HSBC, Deloitte, and Barclays, as well as industry-specific packages for banking, engineering, law, and more. The Pro subscription provides access to the full testing platform with performance tracking dashboards and solutions, while the free Basic tier offers limited access. The platform also features a partner product, Neuroworx, for employer talent assessment, and integrates with PayPal/Stripe for payments, Google Analytics for behavior tracking, CookieFirst for consent management, and Help Scout for customer support. The platform launched in 2011 and became fully responsive across devices in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Neuroworx: A partner platform that uses behavioural science, augmented intelligence and talent assessments to help companies build the workforce of the future. It provides tools for hiring remotely, identifying hidden talent, removing unconscious bias, virtual interviews, and bias-free talent matching.

Products and services

• Numerical Reasoning Tests Tests demonstrating ability to deal with numbers quickly and accurately, assessing ratios, percentages, number sequences, data interpretation, financial analysis and currency conversion. Includes 30 tests with 480 questions, for job seekers preparing for employer numerical assessments.
• Verbal Reasoning Tests Tests assessing understanding and comprehension skills through passage interpretation in True, False, Cannot Say format. Contains 450 questions across 30 tests, for candidates preparing for verbal assessments.
• Situational Judgement Tests Tests assessing how candidates approach workplace situations through hypothetical scenarios, verifying alignment with company values and behaviours. Contains 50 tests with 480 questions.
• Diagrammatic Reasoning Tests Tests assessing logical reasoning by inferring rules from flowcharts or sequences of diagrams and applying them to new situations. Contains 30 tests with 300 questions.
• Abstract Reasoning Tests Tests identifying relationships between shapes and figures, finding rules and similarities, and applying them quickly. Contains 15 tests with 140 questions.
• Logical Reasoning Tests Tests in deductive, inductive and abstract forms presenting logical patterns and shape sequences rather than verbal or numerical information. Contains 10 tests with 100 questions.
• Mechanical Reasoning Tests Tests measuring ability to understand and apply mechanical concepts and principles, commonly used for engineering and technical positions including emergency services and army roles. Contains 80 questions.
• Inductive Reasoning Tests Tests requiring candidates to look for patterns, relationships and similarities in series of images and choose answers fitting these patterns. Contains 21 tests with 240 questions.
• Deductive Reasoning Tests Tests measuring ability to take information, process it and make logical deductions based on given premises. Contains 21 tests with 267 questions.
• Basic Numeracy Tests Tests for basic numerical skill sets required in operational, customer service, administration, help desk and commercial roles. Contains 15 tests with 300 questions.
• Analytical Reasoning Tests Tests examining ability to apply logic to solve problems, from extracting key information from text passages to finding patterns in images and drawing conclusions. Contains 44 tests with 538 questions.
• Cognitive Ability Tests Predictors of general intelligence examining ability to solve problems and think logically via verbal, numerical, mechanical, spatial and logical questions. Contains 35 tests with 456 questions.
• Spatial Reasoning Tests Tests ability to think about objects in two and three dimensions, draw conclusions from limited information, and mentally manipulate images. Contains 10 tests with 100 questions.
• Basic Comprehension Tests Foundation level verbal reasoning tests assessing ability to reason using concepts wrapped in words, verifying understanding and ability to filter key information from text. Contains 15 tests with 225 questions.
• Personality Tests Tests assessing behaviours, motivations and approaches to interpersonal relationships to determine if a candidate fits the position and company.
• Non-Verbal Reasoning Tests Psychometric aptitude tests identifying capacity to recognise relationships between shapes and patterns using logic, and visualise movements in 2D and 3D shapes. Contains 30 tests with 280 questions.
• Financial Reasoning Tests Tests assessing ability to interpret and analyse financial information including financial statements, ratios, and valuation concepts. Contains 19 tests with 330 questions.
• Clerical Aptitude Tests Tests evaluating proficiency at clerical or administrative work including verbal reasoning, numerical reasoning, error checking, data filing and document management skills. Contains 24 tests with 354 questions.
• SHL Style Practice Tests Practice tests modelled on SHL psychometric test formats covering verbal, numerical, behavioural, cognitive and logical reasoning. Practice Aptitude Tests is not associated with SHL. Contains 18 tests with 196 questions.
• Watson Glaser Practice Tests Practice for Watson Glaser critical thinking tests published by TalentLens, measuring drawing inferences, recognising assumptions, applying deductive logic, interpreting evidence, and evaluating arguments.
• Talent Q Practice Tests Practice for Talent Q online psychometric assessments and Aspect ability assessments, available in over 40 languages across 50 countries.
• Saville Assessment Practice Tests Practice for Saville Assessment psychometric tests available in over 80 countries and 35 languages, including numerical, verbal, diagrammatic, abstract, error checking and mechanical reasoning tests.
• Kenexa Practice Tests Practice for Kenexa psychometric tests from the global business psychology consultancy with over 1,500 assessments.
• Cubiks Practice Tests Practice for Cubiks international assessment and development consultancy products used in over 50 countries for selection, development, talent management and competency management. Contains 20 tests with 228 questions.
• Cut-e (AON) Practice Tests Practice for Cut-e psychometric assessments owned by AON and used by companies including Dell, Red Bull, Lidl, Grant Thornton. Contains 22 tests with 255 questions.
• TalentLens Practice Tests Practice for TalentLens ability tests and personality tests including Watson Glaser products, organised into select, develop and engage areas.
• Cappfinity Practice Tests Practice for Cappfinity assessment products.
• Korn Ferry Practice Tests Practice for Korn Ferry management consulting firm psychometric tests, headquartered in Los Angeles, founded in 1969. Contains 17 tests with 199 questions.
• Psytech International Practice Tests Practice for Psytech International psychometric test provider aptitude and personality tests. Contains 19 tests with 229 questions.
• Employer-Specific Test Packages Test packages designed for specific employers including Amazon, Procter & Gamble, EY, UBS, PwC, HSBC, Barclays, Citi and Deloitte, with questions based on each organisation's assessment style.
• Industry-Specific Test Packages Test packages for specific industries including banking, accountancy, finance, law, engineering, business, marketing and vocational fields.
• Pro Subscription Package Annual or monthly paid subscription providing access to 20 aptitude packages, 59 language tests, 110 programming tests, 39 admissions tests, 48 personality tests, 313 employer tests, 34 publisher tests, and 35 industry tests, with dashboard performance tracking and full solutions.
• Basic (Free) Package Free tier providing access to free tests with basic performance tracking, solutions and explanations, and tips and resources.

Quantifiable outcome

• 42% improvement in test scores achievable within two weeks
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• NeuroworxcoreStrategic or Co-development PartnerNeuroworx is a partner platform that uses behavioural science, augmented intelligence and talent assessments to help companies build the workforce of the future. Practice Aptitude Tests recommends Neuroworx to companies looking to assess candidates, offering tools for hiring remotely, identifying hidden talent, removing unconscious bias, and streamlining interview processes.
• PayPalcoreOthersPayPal handles payment processing and transaction handling for the platform. The company does not store bank card details or share customer bank details with third parties.
• StripecoreOthersStripe handles payment processing and transaction handling for the platform. The company does not store bank card details or share customer bank details with third parties.
• Test Publishers (Watson Glaser, Kenexa)coreStrategic or Co-development PartnerPlatform creates assessments based on popular test publishers including Watson Glaser and Kenexa. The team includes experienced chartered occupational psychologists who previously worked for major test publishers.

Scale indicators7 records

Recent moves5 records

Expansion highlights7 records

Market position

Competitive moat4 records

Key highlights9 records

Customer concentration

• YouTubeyoutube.com/user/AptitudePractice
• Facebookfacebook.com/PracticeAptitudeTestsCom
• Instagraminstagram.com/practiceaptitudetests
• Xx.com/TestsAptitude

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Aptitude Tests