Avalon Beverly Hills

What Avalon Beverly Hills does

Avalon Beverly Hills is a privately-held boutique hotel brand operated under Proper Hospitality, LLC, founded in 1999 when the parent company transformed a historic property in Beverly Hills into a design-forward hotel. The brand operates two California properties: Avalon Beverly Hills at 9400 West Olympic Boulevard (comprising three distinctive buildings — Olympic, Canon, and Beverly — with room categories ranging from Classic King through Junior Suite, One-Bedroom Suite, Penthouse, and a Studio category) and Avalon Palm Springs & Bungalows at 415 South Belrado Road (71 guest rooms, suites, and bungalows across 4.5 acres of manicured gardens with mountain views). The brand targets affluent leisure travelers, corporate event planners, and destination wedding clients with a mid-century modern, "friendly glamour" positioning that distinguishes it from conventional luxury chains. Headcount is reported at 11-50 employees, with broader corporate functions housed at Proper Hospitality.

The product portfolio spans four revenue streams: (1) room and suite rentals across both properties; (2) food and beverage through poolside restaurants Viviane in Beverly Hills (classic American and European cuisine) and Chi Chi in Palm Springs (chef Jason Moffitt's California menu); (3) meetings, corporate retreats, and weddings, including room blocks, catering, and full buyouts; and (4) wellness services via Estrella Spa in Palm Springs and the Beverly Hills Penthouse Wellness Suite featuring cold plunge, sauna, and Peloton equipment. On-property technology is limited to the Proper Hospitality digital platform (booking engine, digital property management, CRM) and a WCAG 2.0 Level AA compliant website that supports direct tabbing into the booking flow — there are no disclosed APIs, AI features, or proprietary tech IP.

Distribution operates through direct channels (own website at avalon-hotel.com, phone reservations, walk-in), third-party OTAs, OpenTable for restaurant bookings, and most significantly the Marriott Bonvoy loyalty platform via Design Hotels membership, enabling guests to earn and redeem points and access elite benefits such as upgrades and late checkout. A $40 daily amenity fee at Beverly Hills covers welcome wellness shot, premium WiFi, fitness center access, pool, bicycles, Nespresso machines, and other inclusions; specific room rates are not publicly disclosed. The company shares amenities with sister property Ingleside Estate (operated by Proper Hospitality, 30 rooms, 100 steps away) under a single-folio model, and sits within a portfolio of five boutique properties that also includes Hotel June Malibu and West LA, The Culver Hotel, and Montauk Yacht Club.

Name

Avalon Beverly Hills

Legal name

Proper Hospitality, LLC

Website

https://avalon-hotel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Avalon Beverly Hills is a privately-held boutique hotel operated by Proper Hospitality, running two California properties — a three-building hotel in Beverly Hills and a 71-room resort in Palm Springs — serving luxury leisure travelers, corporate event planners, and destination wedding clients.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel
• Luxury hospitality
• Hotel accommodations
• Event venues
• Wellness spa

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Room Rentals: Primary revenue from guest room and suite rentals across 71 rooms at Avalon Palm Springs and multiple rooms across three buildings (Olympic, Canon, Beverly) at Avalon Beverly Hills. Includes various room categories from Classic King to Penthouse suites.
2. Food and Beverage: On-site dining at Viviane (Beverly Hills) and Chi Chi (Palm Springs) restaurants, including poolside dining, catering for events, and bar services. Both restaurants feature California and American cuisine with chef-driven menus.
3. Meetings and Events: Revenue from hosting private meetings, corporate retreats, weddings, and events at both properties, including buyout options. Includes room blocks, catering, and event planning services.
4. Spa and Wellness Services: Estrella Spa at Palm Springs offers treatments, custom experiences, yoga classes, and spa memberships. Wellness Suite at Beverly Hills Penthouse features cold plunge, sauna, and Peloton equipment available by the hour or as part of the suite booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Avalon Beverly Hills is a boutique hotel brand operating two design-forward California properties (Beverly Hills and Palm Springs) under the Proper Hospitality collective. Core offerings include overnight guest accommodations across multiple room categories, on-site dining at Viviane (Beverly Hills) and Chi Chi (Palm Springs), Estrella Spa wellness services, a Wellness Suite penthouse with cold plunge and sauna, and venues for meetings, weddings, and private events.

Product overview

Avalon Beverly Hills operates as a boutique hotel brand with two distinct properties offering mid-century modern design with contemporary luxury. The portfolio includes Avalon Beverly Hills with Olympic, Canon, and Beverly buildings featuring various room types, and Avalon Palm Springs with 71 rooms, suites, and bungalows on 4.5 acres. On-site amenities include Viviane restaurant and Chi Chi restaurant for dining, Estrella Spa for wellness, and a Wellness Suite with cold plunge and sauna. The brand participates in Marriott Bonvoy loyalty program and shares amenities with sister property Ingleside Estate. Events capabilities include meetings, corporate retreats, and weddings at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Avalon Beverly Hills Boutique hotel property in Beverly Hills featuring three distinctive buildings (Olympic, Canon, Beverly) with renovated guest quarters, pool courtyard, and Viviane restaurant. Targets individual luxury travelers and boutique hotel guests.
• Avalon Palm Springs Desert resort property with 71 guest rooms, suites, and bungalows on 4.5 acres of manicured gardens, featuring Chi Chi restaurant, Estrella Spa, and three heated pools. Targets luxury leisure travelers and group retreats.
• Viviane Restaurant Poolside restaurant at Avalon Beverly Hills offering classic American and European cuisine with a lighter touch, featuring market greens and upscale dishes. Open to hotel guests and walk-in diners.
• Chi Chi Restaurant

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marriott Bonvoy / Design HotelscoreChannel Partner/ Reseller/ DistributorAvalon Beverly Hills participates in the global Marriott Bonvoy program as part of the Design Hotels collection. Guests can earn and redeem Marriott Bonvoy points and enjoy elite member benefits including complimentary WiFi, room upgrades (based on availability), and late checkout when booking direct.
• Ingleside EstatecoreStrategic or Co-development PartnerAvalon Palm Springs and Ingleside Estate (sister property operated by Proper Hospitality, located 100 steps away) share amenities including pools, Estrella Spa, dining, and fitness facilities. Guests can charge dining and services across both properties to a single folio. The two properties offer a combined experience of 71 rooms (Avalon) plus 30 rooms (Ingleside) with four pools and two dining destinations.
• Proper HospitalitycoreStrategic or Co-development PartnerAvalon Hotels is operated by Proper Hospitality, which manages a collective of boutique hotels including Avalon Hotels, Ingleside Estate, Hotel June (Malibu and West LA), The Culver Hotel, and Montauk Yacht Club. Proper Hospitality provides the operating platform, brand strategy, digital infrastructure, and central reservations and loyalty program integration.
• Hotel June MalibuminorOthersSister property under the Proper Hospitality collective. Listed as a related property for guests seeking alternatives or exploring the full portfolio.
• Hotel June West LAminorOthersSister property under the Proper Hospitality collective. Listed as a related property for guests exploring the full portfolio.
• Montauk Yacht ClubminorOthersSister property under the Proper Hospitality collective. Listed as a related property for guests exploring the full portfolio.
• The Culver HotelminorOthersSister property under the Proper Hospitality collective. Listed as a related property for guests exploring the full portfolio.
• FIFA / Global Soccer Championship 2026minorGTM or Marketing PartnerAvalon Beverly Hills created a dedicated 2026 Global Football Tournament travel offer targeting fans attending matches at SoFi Stadium (Los Angeles Stadium in Inglewood), located 10 miles from the hotel. The package includes dining credits and special booking rates with promo code 2026GAMES.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ingleside Estate: Historic Spanish Revival boutique hotel in Palm Springs with 30 rooms and Melvyn's restaurant, operated by the same parent (Proper Hospitality) and sharing amenities with Avalon Palm Springs under a single-folio model.
• Hotel June (Proper Hospitality): Sister Proper Hospitality boutique hotels in Malibu and West Los Angeles, offering comparable design-forward, mid-century-leaning luxury stays at similar price points within the same operating platform.
• The Culver Hotel: Historic boutique hotel under Proper Hospitality with a similar design-forward, independent luxury positioning, sharing the same central reservations, CRM and brand infrastructure.
• Montauk Yacht Club: Proper Hospitality's resort property on Long Island, comparable as a multi-revenue-stream boutique resort (rooms + marina + F&B + events) operated under the same parent platform.
• The Parker Palm Springs: Iconic design-driven luxury resort in Palm Springs with comparable acreage, multiple pools, destination dining and spa/wellness amenities; directly competes with Avalon Palm Springs for the same affluent leisure and wedding demand.
• Montage Beverly Hills: Luxury full-service hotel on Wilshire Boulevard with comparable Beverly Hills positioning, F&B, spa and high-end corporate/event capture; represents the chain-incumbent peer set competing directly with Avalon Beverly Hills.

Broad incumbents

• Viceroy Hotels & Resorts: Multi-property boutique luxury hotel brand with a similar design-forward ethos and resort/event capabilities; competes with Avalon in the lifestyle-luxury segment at larger scale.
• Kimpton Hotels & Restaurants: Largest US boutique-hotel collection with comparable design-driven positioning, on-site F&B, and event programming; competes with Avalon for design-conscious travelers and corporate group business.
• The Beverly Hilton: Iconic large-scale Beverly Hills hotel with significant F&B, spa and event/wedding facilities; competes with Avalon Beverly Hills for destination weddings and corporate events at a much larger inventory scale.

Emerging players

• SLS Hotels (Hyatt): Design-forward lifestyle luxury brand under Hyatt with comparable chef-driven F&B and pool-as-anchor programming; overlaps Avalon on experiential luxury positioning though under a larger chain platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theavalonhotel
• Facebookfacebook.com/AvalonBeverlyHills
• LinkedInlinkedin.com/company/avalon-hotel-beverly-hills
• Instagraminstagram.com/avalonhotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Beverly Hills