Ortra

What Ortra does

Ortra Ltd. is an Israel-based Professional Conference Organizer (PCO) and Destination Management Company (DMC) founded in 1975 and headquartered in Tel Aviv. The firm provides end-to-end conference and event management services across medical, academic, scientific, corporate, and tourism sectors, with a focus on international conferences staged in Israel. Its core product set spans event management and conference production, sponsorship and exhibition management, marketing and engagement, destination marketing, and event technology (digital platforms, mobile apps, QR codes, virtual/hybrid broadcasting). Beyond event services, Ortra operates travel agency services, incoming tourism, and VIP incoming tourism as supporting modules, and owns the IMTM (International Mediterranean Tourism Market), the largest annual tourism fair in the Eastern Mediterranean.

The company generates revenue through professional services fees for managing and producing conferences, exhibitions, and travel arrangements. Pricing is custom and project-based, negotiated per event, with multi-year contracts common for recurring annual conferences. Customers include medical societies (Israel Heart Society, SSIEM, EPOS), academic institutions (FISEB/ILANIT), technology conferences (ECCV, IMVC), and corporate clients (Stratasys). Distribution is direct B2B sales supplemented by international association networks (IAPCO, ICCA, INCON, UNWTO). The firm is family-owned by the Gelfand family, with roughly 30 team members and no disclosed external funding or institutional investors.

Name

Ortra

Legal name

Ortra Ltd.

Website

https://eng.ortra.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortra is an Israeli Professional Conference Organizer and Destination Management Company that delivers end-to-end conference management, sponsorship, travel, and tourism services for medical, academic, scientific, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference and Event Management Services: Ortra generates revenue through professional services fees for managing and producing conferences, exhibitions, and professional events. Services include strategic planning, execution, sponsorship management, marketing, and logistics coordination.
2. Tourism and Travel Services: Revenue from travel agency services including flight bookings, hotel reservations, transfers, ground services, and VIP incoming tourism services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ortra is a Professional Conference Organizer (PCO) and Destination Management Company (DMC) providing end-to-end conference and event management services including strategic planning, logistics, on-site operations, sponsorship management, marketing, and travel arrangements. It serves corporate clients, medical societies, academic institutions, and government bodies across medical, academic, scientific, and tourism sectors, organizing 50+ annual events with thousands of attendees. The company also provides incoming tourism and VIP travel services as supporting offerings.

Product overview

Ortra operates as a Professional Conference Organizer (PCO) and Destination Management Company (DMC) offering integrated conference and event management services. The core portfolio centers on Event Management & Conference Production, complemented by Sponsorship & Exhibition Services, Marketing & Engagement, Destination Marketing, and Event Technology Solutions (digital platforms, mobile apps, QR codes). The company also provides Travel Agency Services, Incoming Tourism, and VIP Incoming Tourism Services as supporting modules. The Event Calendar Platform aggregates all conferences across years 1999-2026, serving as the primary client-facing product for discovering and registering for events. The unified offering combines end-to-end event production with technology-enabled engagement tools and comprehensive travel/destination services.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management & Conference Production Full-service conference and event management from concept to execution, including strategic planning, logistics, on-site operations, and client relations for professional conferences, exhibitions, and corporate events. Serves organizations requiring end-to-end event production.
• Sponsorship & Exhibition Services Building partnerships with industry leaders, managing exhibition spaces, and creating value for both sponsors and attendees through strategic analysis and transparent collaboration. Designed for conference organizers seeking to strengthen event financial base.
• Marketing & Engagement Strategic marketing services including customized messaging, industry connections, and data-driven campaigns to build excitement, expand reach, and strengthen attendee engagement for events. Targets event organizers seeking to maximize audience reach and impact.
• Destination Marketing Showcasing unique destinations and venues through strategic marketing and winning proposals for conferences and events. Targets clients seeking to promote specific locations for hosting events.
• Event Technology Solutions Digital event platforms, mobile apps, and QR codes for agendas, tickets, and feedback; enhancing events with technology for seamless experiences and participant engagement. Includes virtual and hybrid event broadcasting capabilities. Designed for conference and event organizers.
• Travel Agency Services End-to-end travel arrangements including flight bookings, hotel reservations, transfers, and ground services for conference attendees and delegations. Supports Ortra's conference clients with complete travel logistics.
• Incoming Tourism Services for incoming tourists and delegation groups visiting Israel, including accommodation, tours, and logistics management. Complements core conference management services.
• VIP Incoming Tourism Services Premium tourism services for VIP clients, high-profile delegates, and executive groups requiring specialized attention during their visits to Israel.
• Event Calendar Platform Comprehensive calendar of conferences and events in Israel spanning multiple years (1999-2026), with event listings including dates, venues, and contact information for each conference organized or managed by Ortra. Serves as the primary client-facing platform for discovering and registering for events.

Quantifiable outcome

• Successfully transitioned Israel Heart Society conferences from in-person to virtual within 2 months during COVID-19
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and regional.

• IAPCO - International Association of Professional Congress OrganizerscoreStrategic or Co-development PartnerIAPCO is a membership-driven organization with the mission to raise standards of service amongst its members and other sectors of the meetings industry through continuing education and interaction with other professionals. ORTRA is one of only 100 Professional Conference Organizers in the world that carries the IAPCO ACCREDITED standard.
• ICCA - International Congress and Convention AssociationcoreStrategic or Co-development PartnerICCA is the global expert in international association meetings, representing main specialists in organizing, transporting, and accommodating international meetings and events, comprising nearly 1,000 member companies and organizations in over 90 countries worldwide.
• INCONcoreStrategic or Co-development PartnerINCON is a dynamic partnership of the world's leading conference, event and destination management companies. INCON provides industry advice and support, organizes global events, and contributes to setting new industry standards.
• UNWTO - World Tourism OrganizationmajorStrategic or Co-development PartnerThe World Tourism Organization is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
• The Israel Association of Travel Agencies and Consultants (ATAC)regionalStrategic or Co-development PartnerA public NGO established in 1909 that deepens and enhances travel and tourism culture in Israel, widens knowledge and use of advanced sciences among members, manages welfare of professionals in the travel and tourism industry, and guarantees public rights in tourism services.
• Israel Incoming Tour Operators AssociationregionalStrategic or Co-development PartnerA representative body in the field of incoming tourism in Israel that represents members to governmental and public authorities, removes operational obstacles, advances open skies agreements, increases aviation and hotel capacity, ranks hotels, and organizes professional seminars and conferences.
• UFTAA - United Federation of Travel AgentsmajorStrategic or Co-development PartnerUFTAA is the longest established negotiating partner with leading travel and tourism organisations in the world, serving as a faithful, active and neutral advocate for all associations and independent travel agencies.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ORTRALTD
• YouTubeyoutube.com/channel/UCqCHprCVvOI9kAfiCqhtpxQ
• Facebookfacebook.com/ortracom
• LinkedInlinkedin.com/company/ortra
• Instagraminstagram.com/ortrameetingpoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortra