Golf World

What Golf World does

Golf World, also operating under the trade name Golf Mart, is a privately held Australian golf equipment retailer founded in 1972 and headquartered in Brisbane. The company runs a dual-channel model combining 17 physical retail showrooms across Queensland (Bundall, Cairns, Capalaba, Kawana, Newmarket, Mitcham, Toowoomba, Townsville, Underwood, Woolloongabba, Virginia), New South Wales (Artarmon, Charlestown, Revesby, Wollongong), Victoria, and South Australia, with a national e-commerce storefront at golfworld.com.au built on the Neto e-commerce platform. Golf World is an authorized multi-brand reseller carrying premium equipment manufacturers including Callaway, PING, Titleist, TaylorMade, Mizuno, Cleveland, Cobra, Odyssey, Scotty Cameron, Bridgestone, Srixon, FootJoy, Adidas Golf, Nike Golf, ECCO, OGIO, and others, spanning clubs, balls, bags, buggies, apparel, gloves, shoes, and accessories, plus dedicated pre-owned, junior, ladies, and clearance/deals-under-$100 ranges.

The core product surface is a standard retail catalog organized by category (drivers, irons, wedges, putters, hybrids, fairway woods, packages) with no proprietary product technology; technical differentiation is limited to third-party in-store fitting services using GC2 launch monitors. The e-commerce site offers standard account features (favourites, wishlists, order tracking, quotes, pay-invoices, resolution centre) and integrates Afterpay, Zip, PayPal Express, Apple Pay, Google Pay, Visa, Mastercard, and American Express at checkout. The company has no mobile app, no API/SDK surface, and no disclosed AI or machine-learning components.

Golf World monetizes primarily through one-time product sales anchored on a "Price Slice Guarantee" price-leadership proposition, supplemented by a weekly rental/finance program (drivers from $2.23-$11.42/week, iron sets from $7.50-$29.11/week) and a trade-in credit program for existing equipment. The customer base is horizontal B2C, covering golfers at all skill levels with segmentation across general, ladies, junior, and value-conscious buyers, served through both store-based and online channels with no enterprise or wholesale contracts in evidence. The Australian Business Number 12009857541 confirms Australian incorporation; no parent company, institutional investors, or funding rounds are disclosed.

Name

Golf World

Legal name

Golf World

Website

https://golfworld.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf World (also Golf Mart) is an Australian multi-brand golf equipment retailer operating 17 stores across QLD, NSW, VIC, and SA plus a national e-commerce site, serving golfers of all skill levels with clubs, apparel, accessories, and pre-owned equipment under a Price Slice Guarantee.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling golf equipment including clubs, balls, apparel, bags, buggies, shoes, and accessories through both online and physical retail channels. Products are sourced from major golf brands and sold at competitive prices with a focus on price slicing.
2. Rental Program: Offers rental options for golf equipment with weekly payment plans (e.g., 'Rent from $2.49/wk'), providing an alternative revenue stream and lowering barriers to purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Golf World is a multi-channel golf equipment retailer selling new and pre-owned clubs, balls, bags, buggies, apparel, footwear, gloves and accessories from major brands to individual golfers across Australia. It operates 17 physical stores plus an e-commerce site, offering in-store club fitting, trade-in, rent-to-own, gift vouchers, and price-match guarantees. The retailer also runs a separate wholesale supply arm (Golfworld) for bags, balls, gloves, sticks, apparel and accessories.

Product overview

Golf World & Golf Mart is an Australian golf equipment retailer operating as a single unified retail brand with physical store locations across Queensland, New South Wales, Victoria, and South Australia, plus a comprehensive e-commerce platform. The company offers a complete range of golf equipment across all major categories including clubs (drivers, fairway woods, hybrids, irons, wedges, putters), golf balls, bags, buggies, apparel, gloves, shoes, and accessories. The product portfolio includes both new and pre-owned equipment, with dedicated sections for ladies, junior, and deals under $100. The company positions itself on competitive pricing with a 'Price Slice Guarantee' and offers flexible payment options including ZipPay and Afterpay installment plans. Store services include custom club fitting powered by GC2 launch monitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters, combo sets) New golf clubs across all major categories from leading brands, sold with optional in-store custom fitting and price matching via the Price Slice Guarantee, targeted at individual golfers of all skill levels.
• Golf balls New golf balls from major brands, sold to individual golfers, including the latest model releases and pre-owned options.
• Golf bags (cart bags, stand bags, staff bags, tour bags) Multi-brand golf bags including cart bags, stand bags, staff bags and tour bags for individual golfers seeking to carry or transport their equipment.
• Golf apparel (polos, shorts, pants, outerwear) Men's and women's golf apparel from premium and mainstream athletic brands, intended for individual golfers needing on-course attire.
• Golf shoes (mens, womens, spikeless, spiked) Men's and women's golf shoes, spiked and spikeless, from leading athletic brands, for individual golfers.
• Golf buggies (motorised, push/pull) Motorised and push/pull golf buggies and carts for individual golfers wanting easier on-course transport.
• Golf accessories (gloves, tees, rangefinders, GPS, headwear, towels, training aids) Wide range of golf accessories including gloves, tees, rangefinders, GPS devices, headwear, towels, umbrellas, training aids, and other on-course essentials for individual golfers.
• Junior golf equipment and apparel Clubs, apparel, footwear and accessories specifically sized and styled for junior golfers, sold to parents and families.
• Ladies golf equipment and apparel Clubs, apparel, footwear and accessories tailored for female golfers, sold to individual women or as gifts.
• Pre-owned golf equipment Second-hand golf clubs, bags and accessories inspected and resold by Golf World, often sourced via the trade-in program, targeting value-conscious individual golfers.
• In-store custom club fitting service Professional custom club fitting service performed in Golf World stores using GC2 launch monitors, intended for individual golfers seeking optimized equipment.
• Rent-to-own golf equipment program Weekly rental and rent-to-own program for golf equipment allowing individual golfers to start playing from $2.49/week.
• Trade-in program for used golf equipment Program allowing individual golfers to trade in used golf equipment toward new purchases in-store or online.
• Gift vouchers Physical and digital golf gift vouchers redeemable for purchases in-store and online, marketed for individual gift-givers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Drummond Golf: Australia's largest specialty golf retailer with stores across the country, selling clubs, apparel, accessories and offering custom fitting. Directly comparable as a multi-store Australian golf specialist competing on assortment, price and fitting services.

Broad incumbents

• Rebel Sport: Major Australian sporting goods chain (part of Super Retail Group) carrying golf equipment, apparel and accessories alongside broader sport categories. Comparable as a multi-channel Australian sporting goods retailer with overlapping golf assortment and competitive pricing.
• Supercheap Auto: Australia-wide sporting and automotive retail chain (Super Retail Group) with a golf category that includes clubs, balls and accessories at value price points. Comparable on multi-store Australian footprint and price-led positioning across golf-adjacent categories.
• Anaconda Stores: Australian outdoor and adventure retailer carrying golf apparel, footwear and accessories alongside camping and outdoor gear. Comparable as a multi-store Australian retailer with an overlapping golf assortment targeting active-lifestyle consumers.
• Decathlon Australia: Global sporting goods retailer with growing Australian store presence, including golf clubs, balls and apparel at aggressive price points. Comparable as a multi-channel sporting goods retailer competing on price and convenience in golf equipment.
• Amazon Australia: Australia's largest online marketplace carrying golf equipment, apparel and accessories from major brands and third-party sellers. Comparable as a price-competitive e-commerce destination competing directly with Golf World's online channel on selection and convenience.
• Big W: Australian discount department store chain stocking entry-level golf balls, accessories and seasonal apparel. Comparable as a price-led Australian multi-store retailer that competes with Golf World's budget and junior categories.
• Kmart Australia: Australian discount department store carrying basic golf accessories, balls and apparel at very low price points. Comparable as a value-led Australian retailer that competes with Golf World's under-$100 deals and entry-level assortments.

Emerging players

• Callaway Golf Australia: Direct Australian presence of major OEM Callaway, selling clubs, balls and apparel direct to consumer online. Comparable as an increasingly aggressive brand-direct channel that competes with Golf World's retail assortment on launch-day availability and pricing.

Others

• Cobra Puma Golf: Major golf OEM whose clubs, apparel and accessories are stocked by Golf World. Comparable as a key supply-side partner whose direct-to-consumer strategy directly affects Golf World's assortment, margin and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/golfworld
• LinkedInlinkedin.com/company/brosnan-golf-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf World