Lijo Decor
Lijo Decor is an online gift shop that supplies sterling silver and crystal tableware, jewelry, and home furnishings.
- Company typePrivate
- Founded2006
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lijo Decor does
Lijo Decor is a privately held, direct-to-consumer e-commerce retailer specializing in branded home accents, tableware, jewelry, and gifts, founded in 2006 and headquartered in Lakewood, New Jersey. The company operates a Shopify-based online storefront organized around five product categories — Kitchen & Dining, Decor, Bed & Bath, Jewelry, and Gifts — and curates merchandise from over thirty authorized brand partners including Waterford, Mark Roberts, Katherine's Collection, December Diamonds, Raz Imports, Two's Company, Villeroy & Boch, Belleek, and Karen Didion. The assortment spans price points from roughly $8 for entry-level gifts to over $2,100 for premium collectibles, with most items concentrated in the $20-$500 band.
The business model is straightforward retail arbitrage: Lijo Decor purchases inventory from brand partners and resells to individual consumers through its proprietary website. Free standard ground shipping is offered to the contiguous United States, with international customers responsible for customs and duties. The company supports a broad range of payment methods (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Venmo, Visa) and operates a 30-day return policy for unused items. Digital gift cards in fixed denominations from $10 to $360 add a complementary gifting channel.
Customer acquisition is driven by a digital marketing mix of email newsletter (with a 15% first-order discount incentive), Facebook and Instagram organic social, and a brand-and-product blog. The primary customer segments are general consumer gift buyers and collectibles enthusiasts focused on seasonal and holiday decorations. The company is BBB-accredited, employs 11-50 staff, and shows no evidence of external institutional funding, parent-company ownership, or M&A activity, indicating an independently operated small business.
Lijo Decor firmographics
Firmographics- Name
- Lijo Decor
- Legal name
- Lijo Decor
- Website
- https://www.lijodecor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lijo Decor is an online gift shop that supplies sterling silver and crystal tableware, jewelry, and home furnishings.
- Ownership category
- akta.pro rank
Lijo Decor industry classification
Industry- Product category
- Online Home Decor & Gifts Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Jewelry Retailers (45831)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Jewelry, Silverware & Plated Ware (3910), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where Lijo Decor is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lijo Decor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Retail revenue from selling home decor, tableware, gifts, jewelry, and seasonal decorations directly to consumers through their e-commerce platform. They offer products across multiple price points ranging from budget items to luxury collectibles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item pricing for all products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lijo Decor product offering
Product offeringCore offering
Lijo Decor is an online home accents, tableware, jewelry, and gift retailer that sells branded sterling silver, crystal, porcelain, and seasonal decor products directly to consumers through its Shopify-based e-commerce site. The assortment spans Kitchen & Dining, Decor, Bed & Bath, Jewelry, and Gifts categories and is sourced primarily from authorized third-party luxury and collectible brands such as Waterford, Villeroy & Boch, Belleek, Mark Roberts, Katherine's Collection, December Diamonds, Raz Imports, Karen Didion, and Two's Company.
Product overview
Lijo Decor is an e-commerce home décor and gift retailer operating on the Shopify platform. The company offers a diverse portfolio of home accent products organized into five main categories: Kitchen & Dining (serveware, tableware, barware, kitchen tools), Decor (home accents, wall décor, lighting, furniture, seasonal decorations), Bed & Bath (bathroom accessories, bedding, linens, personal care), Jewelry (bracelets, earrings, necklaces, watches, cufflinks), and Gifts (wedding, baby, holiday, pet, and specialty gift items). The product offering includes both Lijo Decor's own branded products and an extensive selection of third-party luxury and artisanal brands such as Waterford, Katherine's Collection, Mark Roberts, December Diamonds, Raz Imports, Karen Didion, Two's Company, Villeroy & Boch, and Belleek. The company positions itself as offering high-quality gifts with best-in-class customer service, emphasizing affordability combined with luxury aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen & Dining Online category of kitchen and dining products including serveware, tableware, barware, and kitchen tools/utensils, sold to individual consumers for home use and gifting.
- Decor Online category of home decor products including home accents, wall décor, desk accessories, seasonal and holiday decorations, outdoor décor, lighting, and furniture, sold to individual consumers.
- Bed & Bath Online category of bed and bath products including bathroom accessories, bedding, bathroom linens and towels, personal accessories, and personal care items, sold to individual consumers.
- Jewelry Online category of jewelry products including bracelets, cufflinks, earrings, jewelry sets, jewelry storage, necklaces, pendants, pins and brooches, rings, watches, and accessories, sold to individual consumers.
- Gifts Online category of gift products including wedding gifts and accessories, judaica, baby gifts, pet gifts, party supplies, gift packaging supplies, pens & pencils, trophies & awards, toys & games, phone accessories, golf accessories, men's items, and Valentine's Day items, sold to individual consumers for personal gifting occasions.
- Gift Card Digital gift cards redeemable on lijodecor.com, available in fixed denominations of $10, $25, $50, $100, and $360 and delivered by email with no additional processing fees, intended for individual consumers purchasing gifts for other consumers.
Companies that use Lijo Decor
Customer profileSegments2 records
Ideal customer profiles2 records
Lijo Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lijo Decor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WaterfordcoreAuthorized retailer of Waterford crystal and home décor products including the iconic Lismore collection and other Waterford lines.
- Mark RobertscoreAuthorized retailer of Mark Roberts collectible figurines, particularly known for detailed handcrafted designs and limited editions.
- Katherine's CollectioncoreAuthorized retailer of Katherine's Collection handcrafted holiday and seasonal décor, known for original character dolls and festive figurines.
- December DiamondscoreAuthorized retailer of December Diamonds collectible ornaments and seasonal decorations featuring whimsical designs.
- Raz ImportscoreAuthorized retailer of Raz Imports seasonal décor and festive home accessories for various holidays.
- Two's CompanycoreAuthorized retailer of Two's Company home décor, tableware, and gift items featuring contemporary and traditional designs.
- Villeroy & BochminorAuthorized retailer of Villeroy & Boch premium tableware, particularly the Toy's Delight and Boston collections.
- BelleekminorAuthorized retailer of Belleek handcrafted Irish porcelain and tableware, including Shaman and St. Patrick's Day collections.
- Karen DidionminorAuthorized retailer of Karen Didion handcrafted holiday collectibles including animated Santa figures and seasonal decorations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Lijo Decor competitors and assessment
Company assessmentDirect peers
- Grandin Road: Catalog and online retailer of curated home furnishings, furniture, and gifts. Comparable because both target consumers seeking decoratively styled home accents and seasonal/holiday merchandise through a direct e-commerce model rather than mass-market discount channels.
- Frontgate: Premium direct-to-consumer home furnishings, outdoor, and gift retailer. Comparable on premium positioning, curated assortment, gift-oriented merchandising, and exclusive seasonal collections sold through an online-only model.
- Uncommon Goods: Online retailer of unique gifts, home décor, and personalized items sold DTC. Comparable on curated gift-and-decor niche positioning, broad SKU diversity, and dependence on digital content marketing and email acquisition.
- Horchow: Long-running online and catalog home furnishings and gifts retailer. Comparable on premium home décor assortment, crystal/tableware emphasis, and gift-occasion merchandising targeting affluent consumers.
- Mark & Graham: Williams-Sonoma-owned online retailer of personalized gifts, home décor, and accessories. Comparable on premium personalized gifting, curated DTC experience, and reliance on occasion-driven (wedding, baby, holiday) purchase moments.
Broad incumbents
- Wayfair: Largest U.S. online home goods marketplace. Comparable because it sells overlapping categories (kitchen & dining, decor, bedding, seasonal) to similar mass-market consumers, but with vastly broader assortment, lower price points, and superior paid-acquisition scale.
- Crate & Barrel: National multi-channel home furnishings retailer. Comparable on premium tableware and home décor positioning, but operates at far larger scale with showrooms that Lijo lacks.
- Etsy: Massive online marketplace for handmade, vintage, and gift items. Comparable as a competing destination for unique/curated gifts and personalized items, though Etsy's marketplace model differs from Lijo's authorized-reseller model.
- Amazon Home: Largest U.S. e-commerce platform with extensive home, kitchen, and jewelry assortment. Comparable as a competing channel for many of the same branded SKUs (Waterford, Villeroy & Boch) at potentially lower prices with Prime shipping.
Emerging players
- Gump's: Heritage retailer of luxury gifts, home décor, and curated lifestyle merchandise. Comparable on premium curated positioning and crystal/tabletop assortment, though with a more limited current operating footprint post-restructuring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lijo Decor social profiles
Digital presenceLijo Decor compliance and trust
Trust signalCompliance1 record
Lijo Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lijo Decor leadership team
Management profileNumber of profiles
Lijo Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lijo Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lijo Decor
What does Lijo Decor do?
Lijo Decor is an online home accents, tableware, jewelry, and gift retailer that sells branded sterling silver, crystal, porcelain, and seasonal decor products directly to consumers through its Shopify-based e-commerce site. The assortment spans Kitchen & Dining, Decor, Bed & Bath, Jewelry, and Gifts categories and is sourced primarily from authorized third-party luxury and collectible brands such as Waterford, Villeroy & Boch, Belleek, Mark Roberts, Katherine's Collection, December Diamonds, Raz Imports, Karen Didion, and Two's Company.
Is Lijo Decor a public or private company?
Lijo Decor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lijo Decor founded?
Lijo Decor was founded in 2006. It employs 11 to 50 people.
Where is Lijo Decor based?
Lijo Decor is headquartered in Lakewood, United States, in the North America region.
How does Lijo Decor make money?
One revenue line is on record: direct Product Sales.
Who are Lijo Decor's main competitors?
Direct peers on record are Grandin Road, Frontgate, Uncommon Goods, Horchow and Mark & Graham. Broad incumbents are Wayfair, Crate & Barrel, Etsy and Amazon Home. Gump's is listed as an emerging player.
Does Lijo Decor have an API?
No public API is recorded for Lijo Decor.
What industry is Lijo Decor in?
Lijo Decor's product category is Online Home Decor & Gifts Retail. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 45942 and its SIC code is 5700.