Framework Studio

What Framework Studio does

Framework Studio is a privately held architectural design and animation services firm founded in 2014, headquartered in Chandigarh/Mohali, India, operating with a team of 1–10 employees. The company delivers a vertically integrated design-to-build service stack comprising five core offerings: architecture design, 2D/3D visualization (including walkthrough animations), interior design, MEP (Mechanical, Electrical, Plumbing) engineering, and building construction. Underlying technology centers on standard architectural design software used to produce floor plans, 3D elevations, furniture layouts, lighting plans, MEP coordination drawings, and rendered visualizations for both residential and commercial projects. The studio's core technical capabilities are visualization and multi-discipline coordination rather than any proprietary technology platform.

The firm serves two primary customer segments — residential homeowners (custom homes, villas, apartments, renovations) and commercial/business clients (offices, retail, hospitality, healthcare, education) — with a primary geographic focus on the Chandigarh tri-city region and broader India. Framework Studio's revenue model is project-based, charging one-time fees with transparent per-square-foot pricing. Architectural packages are tiered in four levels (Starter Home Plan at ₹50/sqft, Family Comfort Design at ₹65/sqft, Lifestyle Upgrade at ₹85/sqft, and Signature Residence at ₹110/sqft), with parallel four-tier structures for commercial, interior, and MEP services (₹18–₹40/sqft). The go-to-market motion is direct-to-consumer, driven by the company website, organic social media (LinkedIn, Instagram, Facebook), and word-of-mouth referrals, with a consultation-led sales process. The company has cumulatively served 138 clients across 430 completed projects with 46 projects currently in execution, and remains founder-controlled under principal architect Ar. Akhil Gupta with no external institutional funding, parent company, or public listing.

Name

Framework Studio

Legal name

Framework Studio

Website

https://frameworkstudio.design

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Framework Studio is a Chandigarh, India-based architectural design firm (founded 2014) offering architecture, interior design, 2D/3D visualization, MEP, and construction services to residential and commercial clients via transparent per-square-foot tiered packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: One-time fees for architectural design services including floor plans, 3D elevations, working drawings, and walkthrough animations. Pricing is based on per square foot rates, with tiered packages ranging from basic to premium signature levels.
2. Interior Design Services: One-time fees for interior design services covering furniture layout, mood boards, room renders, and complete interior working drawings. Packages are tiered based on complexity and scope.
3. MEP Design Services: One-time fees for MEP (Mechanical, Electrical, Plumbing) design services with pricing based on per square foot rates. Services range from basic coordination drawings to full HVAC design and integration.
4. Building Construction Services: Full building construction services transforming designed spaces into finished built environments, likely as a project-based one-time service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Framework Studio is an architectural and interior design firm that provides residential and commercial clients with end-to-end services spanning architecture design, 2D/3D visualisation, interior design, building construction, and integrated MEP (Mechanical, Electrical, Plumbing) design. Services are sold as tiered packages priced per square foot, ranging from basic consultations and floor plans to premium signature offerings that include full working drawings, 3D walkthroughs, and material/budget guidance.

Product overview

Framework Studio is an architectural design and animation services firm offering a unified service portfolio centered on transforming spaces. The company provides four core services: Architecture Design, 2D/3D Visualisation, Interior Design, and Building Construction, complemented by specialized MEP (Mechanical, Electrical, Plumbing) services. These core offerings are supplemented by tiered service packages for both residential and commercial clients. The residential architectural packages (Starter Home Plan, Family Comfort Design, Lifestyle Upgrade, Signature Residence) and commercial packages (Business Basic, Brand Starter, Premium Retail/Office, Elite Commercial Identity) are priced per square foot, while interior design packages (Cozy Home Interior through Signature Interior Residence) and commercial interior packages (Workplace/Store Starter through Elite Business Interior) offer graduated service levels. The MEP services are offered in four tiers (Essential, Professional, Advanced, Master) covering everything from basic utility coordination to full HVAC design and system integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Design
• 2D/3D Visualisation Two-dimensional and three-dimensional visualisation services that produce floor plans, exterior elevations, room renders, and full walkthrough animations, enabling clients to see and refine their spaces before construction.
• Interior Design Comprehensive interior design services covering furniture layout, colour palettes, material selection, false ceiling design, lighting plans, modular kitchen design, and complete interior working drawings for residential and commercial spaces.
• Building Construction Full building construction services that translate architectural designs into finished built environments, including quality craftsmanship and project management for residential and commercial builds.
• MEP Services (Mechanical, Electrical, Plumbing) Specialised Mechanical, Electrical, and Plumbing design services ranging from basic utility coordination drawings to full HVAC design, electrical circuiting, plumbing layouts, fire safety systems, water treatment, and energy efficiency integration, available in four tiers (Essential, Professional, Advanced, Master).

Quantifiable outcome

• 138 happy clients served
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Livspace: Tech-enabled interior design and home renovation platform in India offering end-to-end design-to-execution services. Comparable to Framework Studio in residential and commercial interior design with a much larger scale, capital base, and aggregator model.
• HomeLane: Indian modular interiors and home design platform providing fixed-price interior packages with in-house designers. Directly comparable to Framework Studio's residential interior packages in target customer and tiered package structure.
• DesignCafe: India-focused interior design brand offering modular kitchens, wardrobes, and full-home interiors. Comparable in customer segment and integrated interior design delivery model.
• Bonito Designs: Indian end-to-end home interiors brand with a portfolio of design plus execution services. Comparable on bundled design-build delivery and residential segment focus.
• Decorpot: Indian interior design and home renovation company providing design services plus execution. Comparable in residential interior design tiered pricing and turnkey delivery approach.

Direct peers

• Space Matrix: Specialized interior design and build firm with offices across India, serving corporate and commercial clients. Comparable in commercial interior design, workspace design, and design-build delivery to Framework Studio's commercial packages.
• Morphogenesis: India-based architecture and urban design practice with a strong portfolio in commercial, hospitality, and institutional buildings. Comparable in architectural design services for commercial clients in the Indian market.

Broad incumbents

• Stantec: Global architecture, engineering, and consulting firm operating across infrastructure, buildings, and environmental design. Comparable in architectural and MEP design capability, but at a vastly larger scale and broader portfolio than Framework Studio.
• Gensler: Global architecture, design, and planning firm with strong commercial interior and workplace design practices. Comparable in commercial interior and architectural design services, with a much broader geographic and sector footprint.

Others

• Hafele Design Centre (interior partners): Global hardware and fittings brand operating design centres and partnering with interior designers across India. Comparable as an ecosystem enabler in the interior design value chain that Framework Studio operates within, rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fstudiodesign
• Facebookfacebook.com/abbeygupta
• LinkedInlinkedin.com/company/7799705

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framework Studio