MField

What MField does

MField is a privately held Brazilian influence marketing agency headquartered at Avenida Brigadeiro Luís Antônio, 3248, Jardim Paulista, São Paulo. The firm was founded around 2020 and positions itself as a specialist in strategic influencer activation and social-media content for brand campaigns, operating under the tagline "a conexão certa é tudo" (the right connection is everything). Its core offering is professional services rather than a software platform: it provides influencer strategy, talent curation, content production, and event-driven brand activation, with campaign results typically reported as reach, impressions and engagement metrics (e.g., 65M reach for Google, 147M views for Sadia, 7.40% engagement for Sebrae).

The business is sales-led B2B, acquiring clients through two complementary channels: direct engagement with brand marketing teams, and embedded partnerships with major Brazilian creative agencies including FCB, Africa (WPP), CP+B, Wieden+Kennedy São Paulo, Almap BBDO, DPZ&T and Ampfy. Revenue is generated through project-based campaign fees, retainers, and campaign management work for a roster of 120+ brands spanning technology (Google, Canva), financial services (Nubank, Inter, XP Investimentos, Midea adjacent), food and beverage (Sadia, Gomes da Costa, Brahma, Fanta, Ambev), retail (Casas Bahia), automotive (Nissan), entertainment (Activision) and government (Sebrae). The company was previously known as Mfield Estratégica, and is led by CEO Flávio Santos. There is no disclosed external funding, no subsidiary or parent structure, and no public listing.

MField does not operate a proprietary technology platform; its "core technology" is described as an influencer curation and strategy methodology rather than software. The firm maintains a documented LGPD-compliant data-protection program (with a designated DPO at [email protected]), supports a social presence on LinkedIn, Instagram, YouTube, Facebook and X, and is credited as the influencer activation layer behind campaigns at events including Lollapalooza, CCXP, NBA House and Expert XP. The website indicates ongoing operations into 2026.

Name

MField

Legal name

MField

Website

https://mfield.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Short description

MField is a privately held, São Paulo-based influence marketing agency that plans, curates, and executes influencer-driven brand activation campaigns for 120+ Brazilian brands across tech, finance, retail, F&B, automotive, and government, often as the embedded influencer sub-contractor for top-tier creative agencies.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Influencer Agencies & Talent Management Networks (MPACAGAC), Field Sales & Brand Ambassador Programs (MPAAAJAG)

Keywords

• Influencer marketing
• Brand activation
• Social media campaigns
• Influencer curation
• Content strategy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Influence Marketing Services: Full-service influence marketing agency providing strategy development, influencer curation and activation, and content production for brands across Brazil. Revenue generated through project-based campaigns, retainer agreements, and campaign management fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MField is a Brazilian influence marketing agency that develops strategic influencer activation and social media content campaigns for brands and agencies. The company specializes in matching brands with content creators (influencers) through strategic and creative planning, managing end-to-end campaign execution including influencer curation, content production, event activations, and performance measurement across social platforms.

Product overview

MField is an influence marketing agency that offers a unified service portfolio centered on influencer activation strategies and social media content creation. The company operates as a single integrated service offering rather than a modular platform, providing brand activation, influencer curation and management, content production, and event reach amplification. The core value proposition is connecting brands with content creators through strategic planning and authentic narrative-driven campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing de Influência (Influence Marketing Services) Strategic influence marketing services including influencer curation, talent management, content strategy, brand activation campaigns, event-driven influencer presence, and campaign performance measurement for brands and agencies across Brazil.

Quantifiable outcome

• 120+ brands served in 3 years of operation
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• FCBcoreStrategic or Co-development PartnerPartnership with FCB (Fuel for Conceptual Branding) agency for integrated campaign execution, notably for Club Social "Parou, Ganhou!" and Consul campaigns. Agencies like FCB provide creative strategy while MField handles influencer curation and activation.
• AfricacoreStrategic or Co-development PartnerPartnership with Africa agency (part of WPP) for campaigns including Sadia NBA sponsorship activations and Brahma "Cabelo Cremoso" campaign. Africa provides creative direction while MField manages influencer talent.
• CP+BcoreStrategic or Co-development PartnerPartnership with CP+B agency for campaigns including Activision Call of Duty launches, Ambev Retornáveis, and AliExpress campaigns. CP+B handles creative strategy while MField executes influencer components.
• Almap BBDOminorStrategic or Co-development PartnerPartnership with Almap BBDO for campaigns including Elo card "#VaiComElo" influencer activation.
• DPZ&TminorStrategic or Co-development PartnerPartnership with DPZ&T for campaigns including Perdigão "MortaNdela Week" celebrating São Paulo anniversary.
• AmpfyminorStrategic or Co-development PartnerPartnership with Ampfy agency for campaigns including Bozzano "Ser Você é Sua Beleza" and Perdigão "O Sabor de Perdigão tem Poder".
• Wieden+KennedycoreStrategic or Co-development PartnerPartnership with Wieden+Kennedy (W+K) São Paulo for campaigns including Google "#googlemeentende" and Swile "Muda pra Swile".

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/mfieldbrasil
• YouTubeyoutube.com/@mfield
• Facebookfacebook.com/mfield
• LinkedInlinkedin.com/company/mfield
• Instagraminstagram.com/mfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MField