New York Memory Center

What New York Memory Center does

New York Memory Center is a 501(c)(3) nonprofit social-model adult day services provider founded in 1983 as the Park Slope Geriatric Day Center and rebranded in 2011 to focus exclusively on Alzheimer's disease and related dementias. Operating from a single facility at 199 14th Street in Park Slope, Brooklyn, the organization serves adults of all ages and stages of memory loss through two core day programs: The Lotus Club for early-stage, recently diagnosed individuals and Memory Life Services for those in moderate-to-later stages of cognitive decline. Programming is grounded in Therapeutic Thematic Arts Programming (TTAP), reminiscence therapy, cognitive training across eight cognitive domains, and sensory-based interventions, supplemented by the free Memory Arts Café cultural series co-produced with the Alzheimer's Poetry Project and partner arts institutions.

The business model is a hybrid of fee-for-service, government grants, and philanthropy. Private-pay members are charged $130 per program day (9:30am–3:00pm), with transportation billed at $20 per ride or $40 round-trip, and sliding-scale fees available based on income. A first trial day is offered at no cost. The organization is contracted with six named Medicaid Managed Long-Term Care plans (VNS Health, HealthFirst, Anthem/Empire, Centers Plan, Senior Whole Health, and Fidelis Care at Home) and accepts most private long-term care insurance. Recurring appropriations come from the New York State Office for the Aging, the NYC Department for the Aging, and the New York State Department of Health, supplemented by tax-deductible 501(c)(3) donations and grants from caregiver-support intermediaries such as Heights and Hills and PSS Circle of Care.

Commercially, the center runs a community-led growth motion: referrals flow in through the Alzheimer's Association NYC Chapter, CaringKind, managed long-term care plans, neurologists, and caregiver outreach supplemented by community presentations at senior expos, interagency councils on aging, and faith-based venues. Multilingual materials (English, Spanish, Creole) and accessible door-to-door transportation extending across most Brooklyn neighborhoods lower friction for caregivers, though service is explicitly unavailable in Williamsburg, Greenpoint, Bushwick, and outside Brooklyn. The leadership team carries AFA Qualified Dementia Care Professional certification with over 50 years of collective Alzheimer's-services experience, and Audrey Swanson, LMSW, assumed the Executive Director role in January 2024 following the passing of longtime leader Josephine Brown.

Name

New York Memory Center

Legal name

New York Memory Center

Website

https://nymemorycenter.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Memory Center is a Brooklyn-based 501(c)(3) nonprofit operating a single social-model adult day services program for adults with Alzheimer's and related dementias and their caregivers, funded by private pay, Medicaid MLTC contracts, state and city aging grants, and donations.

Ownership category

akta.pro rank

Product category

Adult Day Services / Memory Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Memory Care Respite (Short-Term) (HSABAEAD), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

Keywords

• Adult day services
• Memory care programs
• Dementia support services
• Caregiver respite care
• Social model day programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Program Service Fees: Fee-based day programs including Lotus Club and Memory Life Services. Private pay clients pay daily fees; sliding scale available based on income.
2. Medicaid Managed Long-Term Care: Contracts with multiple MLTC plans including VNS Health, HealthFirst, Anthem/Empire, Centers Plan, Senior Whole Health, and Fidelis Care at Home.
3. Government Grants: Grant support from New York State Office for the Aging (NYSOFA), NYC Department for the Aging, and New York State Department of Health.
4. Private Donations: Individual donations from community members, families, and organizations. Tax-deductible 501(c)(3) contributions.
5. Long-Term Care Insurance: Private long-term care insurance accepted; services generally covered under most policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

New York Memory Center operates a social-model adult day services program in Park Slope, Brooklyn, providing structured weekday day programs (9:30am–3:00pm) for adults affected by Alzheimer's disease and related dementias. The organization runs two stage-specific programs — the Lotus Club for recently diagnosed early memory loss and Memory Life Services for moderate-to-later stage dementia — plus a Family Resource Program for caregiver support, accessible Brooklyn-wide transportation, and free cultural Memory Arts Café events.

Product overview

New York Memory Center is a nonprofit social-model adult day services program offering a coordinated portfolio of programs for people affected by memory loss and their caregivers. The core offerings include The Lotus Club (early-stage intervention program), Memory Life Services (moderate-to-late stage program), Family Resource Program (caregiver support), Transportation Services (accessible Brooklyn transit), and Memory Arts Café (free cultural events). Programs operate Monday to Friday 9:30am to 3:00pm and include hot meals, snacks, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Lotus Club: Early intervention and support program for adults recently diagnosed with memory loss, featuring social, physical, cognitive, and creative programming.
• Memory Life Services
• Memory Arts Café
• Family Resource Program

Products and services

• The Lotus Club Brooklyn's first early memory loss program for adults recently diagnosed with Alzheimer's disease or related dementias. Provides social, physical, cognitive, and creative programming along with reminiscence therapy, peer support groups, journaling, meditation, nutritional guidance, and access to a technology center. Recognized as a national model program by the Brookdale Foundation in 2007.
• Memory Life Services Comprehensive social-model day program for adults with middle to later stage Alzheimer's disease or dementia. Provides structured Therapeutic Thematic Arts Programming (TTAP) activities, hands-on support with daily needs, safe supervised setting, hot meals and snacks, and respite for caregivers. Operates weekdays 9:30am–3:00pm.
• Family Resource Program Comprehensive caregiver support services including care coaching, assistance applying for benefits and entitlements, information and referral to community organizations, support groups, and educational programs. Available to all NYMC members and families at no additional cost.
• Transportation Services Accessible door-to-door van and bus transportation to and from most Brooklyn neighborhoods. Includes space for walkers and assistive devices, trained staff escort, and courtesy calls for pickup and drop-off times. $20 per ride or $40 round-trip. Not available to Williamsburg, Greenpoint, Bushwick, or outside Brooklyn.
• Memory Arts Café Free cultural event series co-produced with the Alzheimer's Poetry Project for people living with Alzheimer's or dementia, their caregivers, and the general public. Features local professional guest artists including musicians, magicians, poets, and dancers. Featured on PBS and other media outlets.

Quantifiable outcome

• Brookdale Foundation recognized Lotus Club as a national model program in 2007
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered secondary, core and minor.

• SUNY Downstate Center of Excellence for Alzheimer's DiseasesecondaryStrategic or Co-development Partner · 29 April 2019Co-sponsored Brooklyn Alzheimer's Research Update program with Brooklyn Borough President's office, Sunnyside Community Services, and Alzheimer's Association NYC Chapter.
• New York State Adult Day Services Association (NYSADSA)coreStrategic or Co-development PartnerStatewide association advancing adult day services. NYMC Executive Director Audrey Swanson serves as Board member and Education and Training Chair.
• Alzheimer's Association - NYC ChaptercoreStrategic or Co-development PartnerLeading organization providing support services, care options, and education for families affected by Alzheimer's in NYC. NYMC was part of the Alzheimer's Early Detection Alliance.
• CaringKind - The Heart of Alzheimer's CaregivingcoreStrategic or Co-development PartnerNYC's leading expert on Alzheimer's and dementia caregiving, offering helpline, support groups, education, wanderer's safety program. NYMC is listed among trusted community providers.
• Alzheimer's Foundation of America (AFA)coreStrategic or Co-development PartnerNational organization providing support, services, education, and research funding for Alzheimer's and related dementias. NYMC staff certified through AFA's Qualified Dementia Care Professional program.
• Heights and HillssecondaryStrategic or Co-development PartnerBrooklyn organization promoting successful aging with caregiver support programs including counseling, groups, planning assistance, and respite grants.
• PSS Circle of CaresecondaryStrategic or Co-development PartnerCaregiver support program providing counseling, groups, educational workshops, and short-term respite grants. NYMC is a Care Station with PSS Circle of Care.
• Renewal Memory PartnersminorStrategic or Co-development PartnerHomecare provider specializing in person-centered memory care for clients with Alzheimer's, Lewy body, frontotemporal, vascular dementia, and Parkinson's disease.
• The Jewish MuseumminorStrategic or Co-development PartnerArts collaboration providing cultural programming and educational experiences for NYMC members.
• Intrepid MuseumminorStrategic or Co-development PartnerArts collaboration providing cultural programming for NYMC members.
• Brooklyn Music SchoolminorStrategic or Co-development PartnerMusic education collaboration providing programming opportunities for NYMC members.
• DanceStream ProjectsminorStrategic or Co-development PartnerDance artists collaborated on 'Stories in the Moment: Building Connection' program creating community dance events.
• Alzheimer's Poetry ProjectcoreStrategic or Co-development PartnerCo-producer of Memory Arts Café cultural events featuring poetry and artistic programming.
• Columbia University Occupational TherapysecondaryStrategic or Co-development PartnerStudent intern program providing OT students practical experience while bringing innovative therapeutic programming to NYMC.
• SUNY Downstate Occupational TherapysecondaryStrategic or Co-development PartnerStudent intern program bringing OT students for practical experience and therapeutic program development including 'Senses in Motion' aromatherapy.
• Yeshiva University Katz School of Occupational TherapyminorStrategic or Co-development PartnerStudent intern collaboration providing OT student experience at NYMC.
• Columbia School of Social WorkminorStrategic or Co-development PartnerStudent intern collaboration providing social work student experience at NYMC.
• Phi Mu Alpha SinfoniaminorStrategic or Co-development PartnerMen's Chorus performed Holiday Performance at Memory Arts Café on December 11, 2025.
• Horticultural Society of New YorkminorStrategic or Co-development PartnerPartnership to bring hands-on gardening experiences to NYMC community, creating sensory engagement opportunities.
• Sunnyside Community ServicessecondaryStrategic or Co-development PartnerCommunity partner providing caregiver support programs and resources to NYMC families.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Selfhelp Community Services: Selfhelp operates innovative senior programs across NYC, including social-model adult day services for people with dementia, Holocaust survivor support, and caregiver respite. Comparable to NYMC in mission, NYC geographic focus, and Medicaid contract posture.
• Sunnyside Community Services: Sunnyside Community Services runs the Sunnyside Senior Center and adult day programs serving older adults in NYC, including dementia support. It is listed as an NYMC partner and shares NYMC's social-model adult day services approach.
• Carter Burden Center for the Aging: Carter Burden Center operates senior programs in NYC including the Lewy Body Dementia Resource Center and adult day services. Comparable to NYMC in dementia-specific programming and NYC service area.
• DOROT: DOROT provides a range of services for older adults in NYC, including dementia-friendly programs, caregiver support, and intergenerational engagement. Comparable to NYMC in service mix and NYC focus.
• JASA (Jewish Association for Services for the Aged): JASA operates multiple adult day services and senior programs across New York City, including memory care and caregiver support. It is the most direct comparable to NYMC given shared NYC footprint, social-model day programming, and dementia focus.
• Heights and Hills: Heights and Hills is a Brooklyn-based nonprofit serving older adults with caregiver support, respite grants, and case management. Direct overlap with NYMC's Brooklyn geographic focus and caregiver resource offerings.
• Presbyterian Senior Services (PSS): PSS operates senior centers and the Circle of Care caregiver support program across NYC. Direct overlap with NYMC in caregiver support services and dementia programming; PSS Circle of Care is a current NYMC partner.
• Riverdale Senior Services (RSS Center for Ageless Living): RSS operates the Center for Ageless Living adult day program for memory loss in the Bronx, where incoming NYMC Executive Director Audrey Swanson previously directed the program. Directly comparable in service model and dementia focus.

Broad incumbents

• CenterLight Healthcare: CenterLight operates PACE programs and adult day services in NYC serving older adults with complex needs including dementia. Comparable in adult day service delivery and Medicaid MLTC integration, with broader healthcare scope.
• ArchCare: ArchCare is a large Catholic health system in NYC offering PACE, adult day health services, nursing, and memory care programs. Broader portfolio than NYMC but overlapping in adult day health and dementia services for older NYC adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nymemorycenter
• YouTubeyoutube.com/channel/UC9Ex3ZZdZZeyl8BNdVZCESg/videos
• Facebookfacebook.com/nymcbrooklyn
• LinkedInlinkedin.com/company/new-york-memory-center-inc
• Instagraminstagram.com/nymc199

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New York Memory Center