The Dice Tower
The Dice Tower is a privately held board game media company producing video reviews, podcasts, how-to-play tutorials, and live events for tabletop gaming enthusiasts. Founded in 2003 and based in Homestead, USA, it monetizes through YouTube advertising, merchandise, retailer partnerships, and ticketed conventions and cruises.
- Company typePrivate
- Founded2003
- HeadquartersHomestead, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Dice Tower does
The Dice Tower is a privately held board game media company founded in 2003 and based in Homestead, USA. It produces video reviews, top-ten lists, how-to-play tutorials, and podcasts covering the tabletop gaming hobby, distributed primarily through its YouTube channel (@thedicetower), Facebook page and group, a newsletter, and the dicetower.com website. The company operates an editorial team of named reviewers and hosts (Tom Vasel, Eric Summerer, Julie Ahern, Mike Dilisio, Zee Garcia, Chris Yi, Lance Myxter, and Jeremy Howard) that produces content on a continuous cadence, with public activity recorded through 2025–2026. The platform's technical stack is conventional content-media architecture: a CMS-driven website, video distribution via YouTube, audio distribution via standard podcast networks, and an e-commerce merchandise storefront (dicetowerstore.com) operated as a direct-to-consumer sales channel.
The Dice Tower monetizes through multiple revenue streams including YouTube advertising, direct merchandise sales through its own storefront, affiliate and promotional partnerships with retailers such as BoardGameGeek Store and Arcane Wonders (Dice Tower Essentials), ticketed live events (Dice Tower West in Las Vegas, Dice Tower East on the US East Coast, Dice Tower Cruise, and Dice Tower Retreat), and newsletter subscriptions. The company is a client of the BoardGameGeek.com API, integrating BGG's board game database into its content platform. It also operates the annual TDT Awards, recognizing excellence in board gaming continuously since 2007, which functions as both a credibility mechanism within the hobby and an annual content franchise.
The customer base is horizontally segmented toward board game enthusiasts and tabletop hobbyists of all experience levels. The company is independently owned, with no disclosed institutional investors, parent company, or M&A activity, and has fewer than 10 employees. Geographic reach is primarily North American with evidence of content and event presence in Europe (e.g., SPIEL Essen convention coverage and a Germany reference), though there is no explicit global footprint claim in available materials.
The Dice Tower firmographics
Firmographics- Name
- The Dice Tower
- Legal name
- The Dice Tower
- Website
- https://dicetower.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Dice Tower is a privately held board game media company producing video reviews, podcasts, how-to-play tutorials, and live events for tabletop gaming enthusiasts. Founded in 2003 and based in Homestead, USA, it monetizes through YouTube advertising, merchandise, retailer partnerships, and ticketed conventions and cruises.
- Ownership category
- akta.pro rank
The Dice Tower industry classification
Industry- Product category
- Board Game Media
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where The Dice Tower is headquartered
LocationHeadquarters
- HQ city
- Homestead
- HQ country
- United States
- HQ region
- North America
Markets served
The Dice Tower business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels4 records
Marketing channels5 records
The Dice Tower product offering
Product offeringCore offering
The Dice Tower produces and distributes board game video reviews, podcasts, how-to-play guides, and tabletop gaming content for hobbyist consumers. Founded in 2003 and headquartered in Homestead, USA, the company complements its media output with branded live events (conventions, cruise, retreats), an awards program, and merchandise lines sold through a partner storefront.
Product overview
The Dice Tower is a board game media company producing video reviews, podcasts, and hosting gaming events. The core offerings include video reviews of board games (featuring Tom Vasel and team), the 'At The Table with The Dice Tower' podcast, and annual awards. The company also operates multiple live events including Dice Tower East, Dice Tower West, Dice Tower Cruise, and Dice Tower Retreat. Content is distributed through YouTube, the website, and various video series including Dice Tower Shorts, How to Play tutorials, Convention Coverage, and Rapid-Fire Roundup. Merchandise and game sales are facilitated through partnerships with external storefronts.
Differentiator
Problem solved
Functional benefit
Brands
- Dice Tower West: Annual gaming convention held in Las Vegas
- Dice Tower East
- Dice Tower Cruise
- Dice Tower Retreat
- TDT Awards
- At The Table with The Dice Tower
- Dice Tower Shorts
- Board Game Breakfast
Products and services
- The Dice Tower Video Reviews Long-form and structured video reviews of tabletop board games, hosted primarily by Tom Vasel and team of reviewers, targeted at board game hobbyists seeking purchasing guidance.
- At The Table Podcast Audio podcast covering board game news, reviews, and discussion, hosted by Eric Summerer for board game hobbyists.
- Dice Tower Shorts Short-form YouTube video content delivering quick board game reviews and impressions to hobbyists.
- The Dice Tower Awards Annual awards program recognizing outstanding tabletop board games, providing curated recommendations to hobbyists.
- How to Play Video Series Video tutorial series teaching board game rules and gameplay, helping hobbyists learn new titles.
- Dice Tower East Annual board game convention on the U.S. East Coast organized by The Dice Tower, offering play sessions, demos, and community events for hobbyists.
- Dice Tower West Annual board game convention on the U.S. West Coast organized by The Dice Tower, featuring tabletop gaming sessions and community programming.
- Dice Tower Cruise Ticketed cruise event hosting board game play, reviews, and community activities for hobbyists.
- Dice Tower Retreat
Companies that use The Dice Tower
Customer profileSegments1 record
Ideal customer profiles1 record
The Dice Tower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Dice Tower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoardGameGeekcoreDiceTower.com is described as 'a grateful client of the BoardGameGeek.com API', utilizing BGG's database for board game information, images, and data within their platform.
Expansion highlights6 records
The Dice Tower competitors and assessment
Company assessmentDirect peers
- Man vs Meeple: Board game review site and YouTube channel producing written and video reviews, top lists, and podcasts. Comparable target customer and product mix to The Dice Tower's written/video review content.
- Shut Up & Sit Down: One of the most prominent board game review channels, producing long-form video reviews, podcasts, and written content aimed at the same hobby enthusiast audience as The Dice Tower. Closely comparable in product format (video reviews, podcast) and target customer.
- Watch It Played: Board game how-to-play video channel and educational content producer, directly overlapping with The Dice Tower's How to Play series and serving the same tabletop hobbyist community.
- Board Game Quest: Board game media site with reviews, news, and contributor coverage aimed at the tabletop hobbyist market. Comparable audience and editorial product mix to The Dice Tower's written and video review content.
- Dice Hate Me: Board game media outlet covering reviews, previews, and editorial content targeted at the hobby board game community. Closely comparable in product format (reviews, editorial) and audience overlap with The Dice Tower.
- The Opinionated Gamers: Long-running board game review blog with a stable of reviewers covering hobby board games. Directly comparable in audience (serious hobbyists) and editorial depth to The Dice Tower's review coverage.
- No Pun Included: Video-first board game review channel producing long-form reviews and discussion content aimed at enthusiast hobbyists. Directly comparable in format and audience to The Dice Tower's video review library.
Broad incumbents
- Polygon: Major gaming media outlet with regular board game coverage including reviews, news, and features. Comparable in producing reviews and video content for the gaming audience but much broader (video games plus tabletop) and better capitalized.
- BoardGameGeek: The dominant board game database, community, and media platform. Directly comparable because it offers reviews, forums, podcasts, and convention coverage, and is already a strategic data partner of The Dice Tower; substantially larger and broader in scope.
- Geek & Sundry: Gaming and pop-culture media brand historically producing board game and tabletop content (including board game shows) alongside broader gaming coverage. Comparable in producing hobby-adjacent video content to an overlapping audience, though broader and less board-game-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Dice Tower social profiles
Digital presenceThe Dice Tower financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dice Tower leadership team
Management profileNumber of profiles
Profiles8 records
The Dice Tower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dice Tower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dice Tower
What does The Dice Tower do?
The Dice Tower produces and distributes board game video reviews, podcasts, how-to-play guides, and tabletop gaming content for hobbyist consumers. Founded in 2003 and headquartered in Homestead, USA, the company complements its media output with branded live events (conventions, cruise, retreats), an awards program, and merchandise lines sold through a partner storefront.
Is The Dice Tower a public or private company?
The Dice Tower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dice Tower founded?
The Dice Tower was founded in 2003. It employs 1 to 10 people.
Where is The Dice Tower based?
The Dice Tower is headquartered in Homestead, United States, in the North America region.
Who are The Dice Tower's main competitors?
Direct peers on record are Man vs Meeple, Shut Up & Sit Down, Watch It Played, Board Game Quest, Dice Hate Me, The Opinionated Gamers and No Pun Included. Broad incumbents are Polygon, BoardGameGeek and Geek & Sundry.
Does The Dice Tower have an API?
No public API is recorded for The Dice Tower.
What industry is The Dice Tower in?
The Dice Tower's product category is Board Game Media. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its SIC code is 5945.