Beverly Hills City Employees Federal Credit Union

What Beverly Hills City Employees Federal Credit Union does

Beverly Hills City Employees Federal Credit Union is a federally chartered, member-owned credit union founded on October 14, 1954, serving employees of the City of Beverly Hills and their immediate family members. Operating from a single branch at 9298 W. Third Street, Beverly Hills, CA, the institution offers a full standard credit union product suite, including Regular Shares and other savings vehicles, share certificates, Traditional and Roth IRAs, a no-fee Free Checking account, MasterCard credit cards (Standard and Gold), and a range of consumer loans (auto, motorcycle, RV, computer, signature, overdraft protection, and a Home Equity Line of Credit up to $150,000). It has 11-50 employees and is privately held as a cooperative with no external investors.

The credit union runs on third-party core technology rather than proprietary platforms: Financial Net powers online banking, Fiserv/eZCard manages credit card servicing, and CO-OP Financial Services extends ATM access to a 28,000+ machine nationwide shared network. Loan pricing is risk-based with rate ranges from 4.50% APR (auto, 80% LTV, 24-month) to 13.90% APR (overdraft protection), with promotional offers such as auto rate reductions of up to 2% for transfers from other institutions. The product overview emphasizes member service features (Skip-a-Payment, Credit Builder Savings Loan, California Fire Relief Program) over technology-driven differentiation.

The business model is conventional credit union economics: net interest margin on loans is the primary revenue stream, supplemented by account fees and deposit service charges. Member acquisition is exclusively word-of-mouth and on-site within the City of Beverly Hills government workforce — there is no external growth channel, no online signup, and no consumer marketing outside the member population. Marketing is conducted through the website, telephone, email, and in-branch. Revenue is not publicly disclosed; the institution operates at a small scale appropriate to its single-employer field of membership, with NCUA providing up to $250,000 in deposit insurance. No M&A, funding activity, executive leadership changes, or geographic expansion are disclosed in the available source material.

Name

Beverly Hills City Employees Federal Credit Union

Legal name

Beverly Hills City Employees Federal Credit Union

Website

https://bhcefcu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Beverly Hills City Employees Federal Credit Union is a member-owned federal credit union chartered in 1954, serving City of Beverly Hills employees and their immediate families with savings, checking, loans, and credit cards from a single branch.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Loan Interest Income: Credit unions generate revenue primarily through interest earned on various loan products including auto loans, home equity lines of credit, signature loans, motorcycle loans, credit cards (MasterCard), and recreational vehicle loans. Interest rates range from approximately 4.5% to 13.9% depending on product type and creditworthiness.
2. Account Fees and Service Charges: Fees generated from various account services including minimum balance requirements on regular shares ($25 minimum), certificate accounts, money market accounts, and various transaction fees.
3. Retirement Account Services: IRA accounts with minimum $500 initial deposits for individual retirement accounts including Traditional IRA and Roth IRA products with terms from 1 to 10 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Beverly Hills City Employees Federal Credit Union is a member-owned cooperative financial institution providing deposit accounts (savings, checking, money market, share certificates, IRAs), consumer loans (auto, motorcycle, RV, HELOC, signature, computer, credit builder, holiday, overdraft protection, debt consolidation), and credit cards (Standard and Gold MasterCard) to City of Beverly Hills municipal employees and their immediate family members. Operations are supported by online banking, a credit card management portal, and shared ATM network access.

Product overview

Beverly Hills City Employees Federal Credit Union is a member-owned financial institution offering a unified suite of banking and lending products tailored to Beverly Hills city employees and their immediate family members. The product portfolio spans core savings products (Regular Shares, Holiday Shares, Kid's Club Savings, Money Market Accounts, Share Certificates, Regular IRA, and Roth IRA), checking services (a no-monthly-fee Free Checking Account with 0.5% APY on savings), and a broad range of loan products including Auto Loans, Motorcycle Loans, Computer Loans, Home Equity Line of Credit (HELOC), Signature Loans, Overdraft Protection Loans, Recreation Vehicle (RV) Loans, and two MasterCard credit cards (Standard at 12.90% APR and Gold at 10.90% APR with a rewards program). The credit union also runs periodic promotional programs including auto rate reductions, credit builder loans, debt consolidation loans, holiday loans, skip-a-payment programs, and credit card rate conversions. Technology access is provided via a home banking portal, a Co-op shared ATM network of 28,000+ machines, and an eZCard credit card management portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Shares (Savings) A foundational savings account that establishes membership ownership in the credit union and provides access to all other products. Requires a $25 minimum balance; dividends paid quarterly on daily balances over $200.
• Holiday Shares A dedicated savings account for holiday gift giving or special vacations, with dividends paid quarterly and a $200 minimum balance to earn dividends.
• Kid's Club Savings A youth-oriented savings account with no minimum balance requirement and dividends paid quarterly, designed to help young people start saving.
• Money Market Account A higher-yield savings product with a $2,000 minimum balance, offering greater liquidity than share certificates and tiered yields based on balance.
• Share Certificates Term-deposit certificates with terms from 3 months to 5 years and a $1,000 minimum balance, with longer terms and higher balances earning higher returns.
• Regular IRA A Traditional Individual Retirement Account with a guaranteed interest rate for the chosen term, $500 minimum initial deposit, and available in 1, 2, 3, 5, 7, and 10-year terms; insured by NCUA up to $250,000.
• Roth IRA A Roth Individual Retirement Account where distributions become deductible after age 60; $500 minimum initial deposit, available in 1, 2, 3, 5, 7, and 10-year terms; principal and interest insured by NCUA up to $250,000.
• Free Checking Account A checking account with no monthly service fee, no minimum balance requirement, no direct deposit requirement, and no monthly debit card fee. Includes 28,000+ nationwide free ATM access and 0.5% APY on linked savings balances over $250.
• Auto Loans New and used vehicle financing with terms from 24 to 84 months, offering rate matching and rates as low as 4.50% APR (80% financing) up to 7.25% APR (100% financing); 0.25% direct deposit discount available.
• Motorcycle Loans New and used motorcycle financing with terms from 24 to 84 months; rates from 5.75% APR (80% financing) to 8.45% APR (90% financing); used vehicles under $8,000 qualify for up to 36-month terms.
• Computer Loans Financing for purchasing computers and technology, applied for by phone at 1-800-729-3802.
• Home Equity Line of Credit (HELOC) A revolving home equity line of credit up to $150,000, 80% loan-to-value, 5-year draw period with maximum 15-year payoff; $5,000 initial draw and $1,000 subsequent draws; interest adjusts semi-annually. Use cases include home remodeling, college tuition, debt consolidation, and vacations.
• Signature Loans Unsecured personal loans for occasional needs such as vacations, home or car repairs, and medical bills; rates start at 8.99% APR with direct deposit.
• Overdraft Protection Loans A credit line attached to a checking account that prevents bounced checks when funds are temporarily insufficient; rate of 13.9% APR.
• Recreation Vehicle (RV) Loans Financing for new and used recreational vehicles with terms up to 84 months.
• Standard MasterCard A credit card with a $15,000 credit limit, 12.90% APR, no annual fee, 25-day grace period, and standard late/over-limit/cash advance fees.
• Gold MasterCard A gold-tier credit card with a $10,000 credit limit, 10.90% APR, and the Score Card rewards program allowing cardholders to accumulate points for a year-end rebate.
• Credit Builder Savings Loan A loan designed to build credit and savings simultaneously, where loan proceeds are deposited into a savings account; minimum $1,000 at 3-5% APR; upon full repayment members achieve $1,000+ in savings plus an improved credit history.
• Holiday Loan A $2,000 loan for holiday shopping at 6.99% APR over a 12-month term; available November through February; new loans only with no refinancing.
• Skip-a-Payment Program A member benefit allowing the skipping of one full loan payment after six consecutive monthly on-time payments; applicable to most loan types except MasterCard, real estate, overdraft protection, work-out, and lines of credit.

Quantifiable outcome

• Auto loan rates as low as 4.50% APR with rate matching guarantee
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Financial NetcoreTechnology or Integration
• CO-OP Financial ServicescoreTechnology or Integration
• Fiserv (eZCard)coreTechnology or Integration
• Minnesota Mutual InsuranceminorGTM or Marketing Partner

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Orange County's Credit Union: Southern California community credit union providing a comparable product suite (auto loans, HELOCs, credit cards, IRAs) to public-sector employees in adjacent geographies.

Broad incumbents

• California Credit Union: Statewide California credit union offering full banking and lending products; competes for member households in the greater Los Angeles area with materially broader digital capabilities.
• Kinecta Federal Credit Union: Large Southern California community credit union serving the broader LA-area market including municipal and public-sector employees — a competitor for the same household banking relationships that BHCEFCU targets.
• Wescom Central Credit Union: Large Southern California credit union offering full-service banking to a broad membership including public-sector employees, providing a benchmark for product breadth and digital capabilities against which BHCEFCU competes for Southern California market share.
• Patelco Credit Union: Large Bay Area-headquartered California credit union serving broadly defined membership including public-sector employees; represents the type of multi-product, app-led competitor pressing on smaller occupational CUs.
• SchoolsFirst Federal Credit Union: California's largest credit union serving school employees and their families — directly analogous employer-based occupational credit-union model, but at vastly greater scale and product breadth.

Emerging players

• First Entertainment Credit Union: California-based occupational credit union serving entertainment-industry employees; comparable employer-anchored niche membership model with a more aggressive digital and product roadmap.

Direct peers

• Pasadena Service Federal Credit Union: Municipal-employer federal credit union serving Pasadena city employees and families — virtually identical single-membership-field, single-branch or limited-branch operating model in a neighboring SoCal city.
• Police and Fire Federal Credit Union: Federal credit union exclusively serving law enforcement, fire, and emergency personnel — analogous public-safety occupational membership model with very similar product set and member demographics.
• Los Angeles Firemen's Credit Union: Occupational credit union serving LA-area fire department personnel and families — comparable employer-restricted membership field, federal charter, and cooperative member-owned structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beverly-hills-city-employees-federal-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills City Employees Federal Credit Union