Aifinity Holding

What Aifinity Holding does

Aifinity Holding operates through its legal entity aifinity GmbH, a privately held German IT services company registered in Traunstein with operational headquarters in Rosenheim, Germany. The company delivers integrated IT solutions exclusively to the leisure and sports industry, targeting climbing and bouldering gyms, trampoline parks, adventure centers, and multi-activity venues across the DACH region.

The core offering is a four-part stack: customized POS hardware and software, the proprietary NiceCheckIn cloud-based unattended check-in solution, professional network planning and installation services, and ROLLER.SOFTWARE integration services delivered under premier partner status. The stack also incorporates DATEV Kassenbuch integration for the German accounting market. Together these components address ticketing, event booking, automated check-in, access control, and back-office accounting for facility operators.

Aifinity generates revenue through hardware sales, software subscriptions, professional services (consulting, implementation, migration), and ongoing support and maintenance contracts, sold via direct enterprise field sales with consulting-led engagement from initial consultation through go-live and beyond. Pricing is not publicly disclosed and is quote-based. The company was founded in 2017 and operates with 11-50 employees under the leadership of Managing Director Maximilian Ebert and Founder Fabian Ebert.

Name

Aifinity Holding

Legal name

aifinity GmbH

Website

https://aifinity.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aifinity Holding (aifinity GmbH) is a German IT services firm that delivers integrated POS, networking, and cloud-software solutions exclusively to leisure and sports facilities such as climbing gyms, trampoline parks, and adventure centers in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale and installation of POS hardware, scanners, access terminals, turnstiles, and network components tailored to facility requirements.
2. Software Subscriptions: Cloud-based software solutions including NiceCheckIn and ROLLER platform usage, likely subscription-based for ongoing access.
3. Professional Services: Consulting, implementation, and migration services for ROLLER platform and system integrations, from initial consultation through go-live.
4. Support and Maintenance: Ongoing technical support, monitoring, and system updates to keep operations running reliably.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Aifinity develops and implements integrated IT solutions for leisure and sports facilities, combining customized POS hardware, cloud-based check-in software (NiceCheckIn), network infrastructure design and installation, and ROLLER.SOFTWARE platform consulting, implementation, and migration services. The company delivers end-to-end services from initial consultation and planning through go-live and ongoing technical support, targeting climbing gyms, trampoline parks, adventure centers, and multi-activity venues.

Product overview

Aifinity offers a unified portfolio of IT solutions for the leisure and sports industry, comprising four main components: POS Hardware & Software for point-of-sale operations, NiceCheckIn as a cloud-based unattended check-in system, Network Solutions for infrastructure planning and support, and ROLLER.SOFTWARE Integration Services for comprehensive platform implementation. These products work together to streamline ticketing, event booking, automated check-in, and access control for facilities such as climbing gyms, adventure parks, and multi-activity venues.

Differentiator

Problem solved

Functional benefit

Products and services

• POS Hardware & Software

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ROLLER.SOFTWAREcoreTechnology or IntegrationAifinity is a premier partner of ROLLER.SOFTWARE, supporting leisure and sports facilities in the implementation and optimal use of the ROLLER platform. Services include online booking, check-in, POS, access control, accounting (DE only), and reporting — from initial consultation through go-live and beyond.
• NiceCheckIncoreTechnology or IntegrationAifinity offers seamless integration with NiceCheckIn for unattended access and check-in, helping facilities save time and improve customer experience. NiceCheckIn is Aifinity's own cloud-based solution for unattended check-ins.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jonas Fitness / Club Solutions: Club-management software for fitness, recreation, and wellness clubs with billing, member engagement, and facility scheduling. Comparable buyer (multi-site leisure/fitness operators) and overlapping functional footprint with Aifinity's leisure vertical stack.
• CSI Software: Membership-management and club software for health, fitness, and recreation centers. Comparable target buyer (facility operators) and product overlap in member/booking/billing, although CSI is broader and North-America-focused.
• Square (Block, Inc.): Consumer and SMB POS hardware/software brand with broad adoption. Competes with Aifinity on the standalone-POS layer for facilities that don't need leisure-specific ticketing and access-control integrations.
• ClubReady: Cloud club-management platform for fitness studios and boutique gyms with billing, scheduling, and member apps. Comparable buyer profile and recurring-revenue model to Aifinity's services-plus-software stack, though oriented to fitness rather than adventure/leisure facilities.
• Lightspeed Commerce: Multi-vertical POS and commerce platform used by retail, hospitality, and some leisure operators. Competes with Aifinity's POS offering on hardware/software, though Lightspeed is a horizontal solution rather than a leisure-specific integrator.
• Daxko: Operations platform for YMCAs, JCCs, fitness clubs, and recreation centers with member management, billing, and programming tools. Directly comparable to Aifinity's facility-management software scope, although Daxko focuses on member-based clubs rather than pay-to-play leisure venues.
• Mindbody (Mindbody by AppDirect): Established wellness-business-management suite covering fitness studios, spas, and salons with booking, payments, and branded apps. Overlaps with Aifinity's leisure/facility management scope at a much larger horizontal scale, including POS-adjacent check-in workflows.

Direct peers

• PerfectGym: Club-management software for fitness clubs, climbing gyms, and leisure facilities across EMEA. Comparable because it serves the same leisure/facility operator buyer with membership, booking, and POS functionality that competes with Aifinity's ROLLER-integrated stack.
• ROLLER Software: The dominant booking, POS, and access-control platform for trampoline parks, climbing gyms, and family-entertainment centers globally — and Aifinity's premier partner. Highly comparable because ROLLER sells directly into the same end-customers Aifinity services, with overlapping modules (check-in, POS, access).

Others

• The Access Group: Large UK-headquartered vertical-software provider whose recreation, sport, and membership solutions target leisure and sports facilities. Comparable end-market and buyer (UK/EU leisure operators), with adjacent product overlap rather than direct POS/check-in competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AifinityHolding

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aifinity Holding