Proof Capital
Proof Capital Inc. is a Calgary-based private merchant bank founded in 2019 that operates the five-fund Proof Capital Family of Funds, distributing private alternative-asset investments to Canadian high-net-worth families via QIFM and offering corporate advisory services.
- Company typePrivate
- Founded2019
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Proof Capital does
Proof Capital Inc. is a Calgary-headquartered, privately held merchant bank founded in early 2019 by Jeremy Kaliel that specializes in private investments in alternative assets. The firm operates the Proof Capital Family of Funds, which comprises five distinct alternative investment vehicles — the Medical Receivables Yield Fund, Alternative Income Fund, Alternative Growth Fund, Balanced Growth & Income Fund, and Special Situations Fund — collectively targeting 8-15% net annual returns through an open-ended structure that offers monthly liquidity. Investment focus spans event-driven special situations, medical receivables, and other tangible alternative assets designed to be uncorrelated with public capital markets.
The firm is promoter of the fund family while all registerable activities are performed by Qwest Investment Fund Management Ltd. (QIFM), a registered Portfolio Manager and Exempt Market Dealer in all Canadian jurisdictions and Investment Fund Manager in nine provinces. Cameron Reid, Chief Investment Officer of Proof Capital, serves as the Advising Representative (Portfolio Manager) at QIFM and manages each fund's portfolio. Distribution to high-net-worth families occurs through QIFM and its Hoovest Wealth Management division, with the firm also offering Corporate Advisory Services designed to enhance access-to-capital for operating partners and corporate clients.
Proof Capital monetizes through management fees (and potentially performance fees) on the fund family, plus professional-services fees from corporate advisory mandates. The firm invests alongside its own investors to demonstrate alignment, and its go-to-market is relationship-driven rather than technology-led. The company employs 1-10 people, has not raised external institutional capital, and operates exclusively within Canada.
Proof Capital firmographics
Firmographics- Name
- Proof Capital
- Legal name
- Proof Capital Inc.
- Website
- https://proofcapital.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proof Capital Inc. is a Calgary-based private merchant bank founded in 2019 that operates the five-fund Proof Capital Family of Funds, distributing private alternative-asset investments to Canadian high-net-worth families via QIFM and offering corporate advisory services.
- Ownership category
- akta.pro rank
Proof Capital industry classification
Industry- Product category
- Merchant Banking & Investment Management
- NAICS
- Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investors, Nec (6799), Finance Services (6199)
- akta.pro primary industry
- Fund Governance Support (Board/Trustee, Minutes, Policies, Oversight) (FSAAAMAH)
Keywords
Where Proof Capital is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Proof Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fund Management: Proof Capital generates revenue through management fees and potentially performance fees associated with managing the Proof Capital Family of Funds (Medical Receivables Yield Fund, Alternative Income Fund, Alternative Growth Fund, Balanced Growth & Income Fund, and Special Situations Fund). The firm acts as promoter of these funds while QIFM serves as the registered investment fund manager.
- Corporate Advisory Services: Proof Capital offers innovative advisory services to corporate clients designed to enhance access-to-capital. Fee structures are designed to encourage long-term alignment with both investors and operating partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Target 8-15% net annual return with optional regular cash distributions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Proof Capital product offering
Product offeringCore offering
Proof Capital is a private merchant bank that manages the Proof Capital Family of Funds — five alternative-asset investment funds distributed to high-net-worth families and accredited investors — and provides corporate advisory services to operating businesses. The firm partners with Qwest Investment Fund Management Ltd. (QIFM) for registered fund management activities and with Hoovest Wealth Management for distribution.
Product overview
Proof Capital is a merchant bank specializing in private investments in alternative assets. The company offers the Proof Capital Family of Funds, which includes five distinct alternative investment funds: the Medical Receivables Yield Fund, Alternative Income Fund, Alternative Growth Fund, Balanced Growth & Income Fund, and Special Situations Fund. These funds collectively target 8-15% net annual returns and provide monthly liquidity through an open-ended structure. In addition to its fund products, Proof Capital provides wealth management services (through its partner QIFM) and corporate advisory services. The funds focus on tangible alternative assets including event-driven special situations, medical receivables, and other private investment opportunities, with the investment philosophy emphasizing real diversification through assets uncorrelated with public markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Proof Capital Family of Funds
Quantifiable outcome
- Targeting 8-15% net annual return to investors
- +2 more outcomes
Companies that use Proof Capital
Customer profileSegments2 records
Proof Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proof Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Qwest Investment Fund Management Ltd. (QIFM)coreQIFM performs all registerable activities for the Proof Capital Family of Funds, including the Medical Receivables Yield Fund, Alternative Income Fund, Alternative Growth Fund, Balanced Growth & Income Fund, and Special Situations Fund. QIFM is registered as Portfolio Manager and Exempt Market Dealer in all Canadian jurisdictions and as Investment Fund Manager in Alberta, British Columbia, Manitoba, Newfoundland and Labrador, Nova Scotia, Ontario, Québec and Saskatchewan. Cameron Reid, Advising Representative with QIFM, manages each fund's portfolio and serves as CIO of Proof Capital.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Proof Capital competitors and assessment
Company assessmentDirect peers
- Clairvest Group: Toronto-based merchant bank and private equity investor focused on mid-market Canadian and North American opportunities. Directly comparable as a Canadian merchant bank sourcing proprietary deal flow and partnering with management teams across alternative/illiquid strategies.
- Difference Capital Financial: Canadian merchant bank providing investment banking, advisory, and principal investment services. Directly comparable as a small-cap Canadian merchant bank combining corporate advisory with proprietary principal investing into alternative assets.
- Ninepoint Partners: Canadian alternative investment manager offering income, growth, and balanced funds focused on real assets and private debt. Closely comparable to Proof's diversified fund family structure and HNW-targeted alternatives distribution.
- Canoe Financial: Calgary-headquartered Canadian investment manager specializing in alternative income, energy, and private credit strategies. Highly comparable as a Western Canadian alternative fund manager targeting yield-oriented mandates for HNW and retail investors.
- Middlefield Group: Toronto-based investment firm managing a family of income, growth, and balanced funds with a focus on alternative and real-asset strategies. Comparable to Proof's diversified fund family and Canadian distribution model.
Broad incumbents
- Sprott Inc. Toronto-headquartered alternative asset manager focused on precious metals, real assets, and specialized mandates. Comparable as a larger incumbent in the Canadian alternatives space offering yield-oriented and special-situation strategies to HNW and institutional investors.
- Purpose Investments: Canadian investment manager offering a broad lineup of alternative, income, and thematic funds. Comparable as a Canadian fund promoter with multiple alternative-investment strategies distributed to retail and HNW investors.
- Fiera Capital: Major Canadian asset manager offering institutional and private-wealth alternatives and balanced mandates. Comparable as a broader Canadian incumbent in alternatives, though at significantly larger scale than Proof Capital.
- Brookfield Asset Management: Global alternative asset manager with a strong Canadian footprint across real assets, credit, and private equity. Comparable as an incumbent in the alternatives space Proof Capital targets, with a vastly larger institutional platform.
Emerging players
- Echelon Wealth Partners: Canadian wealth manager and capital markets platform providing alternative investments, private placements, and advisory services to HNW clients. Comparable as a smaller Canadian player combining corporate advisory with alternative investment distribution to HNW investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Proof Capital social profiles
Digital presenceProof Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proof Capital leadership team
Management profileNumber of profiles
Proof Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proof Capital M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proof Capital
What does Proof Capital do?
Proof Capital is a private merchant bank that manages the Proof Capital Family of Funds — five alternative-asset investment funds distributed to high-net-worth families and accredited investors — and provides corporate advisory services to operating businesses. The firm partners with Qwest Investment Fund Management Ltd. (QIFM) for registered fund management activities and with Hoovest Wealth Management for distribution.
Is Proof Capital a public or private company?
Proof Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proof Capital founded?
Proof Capital was founded in 2019. It employs 1 to 10 people.
Where is Proof Capital based?
Proof Capital is headquartered in Calgary, Canada, in the North America region.
How does Proof Capital make money?
Two revenue lines are on record. Fund Management is the primary driver. The others are corporate Advisory Services.
Who are Proof Capital's main competitors?
Direct peers on record are Clairvest Group, Difference Capital Financial, Ninepoint Partners, Canoe Financial and Middlefield Group. Broad incumbents are Sprott Inc., Purpose Investments, Fiera Capital and Brookfield Asset Management. Echelon Wealth Partners is listed as an emerging player.
Does Proof Capital have an API?
No public API is recorded for Proof Capital.
What industry is Proof Capital in?
Proof Capital's product category is Merchant Banking & Investment Management. Its primary akta.pro industry code is FSAAAMAH, Fund Governance Support (Board/Trustee, Minutes, Policies, Oversight). Its NAICS code is 5259 and its SIC code is 6799.