YMCA of the East Valley

Name

YMCA of the East Valley

Legal name

YMCA of the East Valley

Website

https://ymcaeastvalley.org

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

501–1,000 employees

Short description

YMCA of the East Valley is a 501(c)(3) nonprofit operating three family YMCA branches, an overnight camp, a licensed preschool, childcare sites, swim and sports programs, the Great Y Circus, and a Legal Aid Clinic serving families, children, and seniors across San Bernardino County, California.

Ownership category

akta.pro rank

Product category

Community Fitness & Wellness

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Community fitness membership
• Youth development programs
• Licensed childcare services
• Overnight summer camp
• Aquatics swim lessons

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The primary revenue stream consists of recurring membership dues paid monthly or annually by individuals and families. Membership tiers range from youth annual passes at $149 to family plans at $91 per month, with various senior, adult, couple, and young adult options. Joining fees are charged separately ranging from $40-$99 depending on membership type.
2. Program Fees: Revenue generated from program enrollment including swim lessons, sports leagues, day camp, Preschool University childcare, and circus classes. These are typically one-time or session-based fees. Private swim lessons range from $200-$385 depending on package and group size. Day camp and childcare programs have weekly or monthly fees.
3. Donations and Fundraising: Charitable contributions from donors supporting financial assistance programs and general operations. The organization received $479,299 in donations this past year. The Annual Campaign unites the community to raise funds for those who need assistance. Additional fundraising includes the annual Home Tour and Boutique vendor event.
4. Legal Aid Clinic Fees: The YMCA Legal Aid Clinic charges $50 for initial consultations with additional fees for document preparation. As a community-funded initiative, the clinic does not receive federal or state government support and relies on these modest fees combined with community donations to sustain operations.
5. Camp Edwards Rentals: Revenue from renting Camp Edwards facilities for corporate retreats, family reunions, church groups, and team-building events. The camp offers 12 heated cabins, dining services, and adventure activities including zip-lining and rock climbing. Rental fees include facility use and dining.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

YMCA of the East Valley operates three family YMCA fitness branches and Camp Edwards, providing facility-based fitness memberships, group exercise classes, swim lessons, youth sports, performing arts, licensed preschool and afterschool child care, summer day and overnight camps, and a low-cost Legal Aid Clinic. Membership and program participation are supported by donor-funded Financial Assistance to ensure community access regardless of ability to pay.

Product overview

The YMCA of the East Valley is a nonprofit community organization operating as a multi-location fitness and wellness provider with a broad portfolio of programs. The core offering consists of three family YMCA fitness facilities (Redlands, Highland, San Bernardino) providing fitness equipment, group exercise classes, pools, and wellness services. The organization operates complementary programs including Preschool University (licensed childcare for ages 18 months-5 years), Day Camp and Camp Edwards (overnight summer camp accredited by the American Camp Association), youth sports leagues, performing arts including The Great Y Circus (the only YMCA Youth Circus in the United States, established 1929), and aquatics programs with swim lessons and the Safety Around Water program. Additional services include an Afterschool Program at RUSD schools, Kids Club childcare during workouts, a Legal Aid Clinic (operating since 1974), and financial assistance programs. The portfolio is unified by the YMCA's mission to strengthen communities through youth development, healthy living, and social responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Great Y Circus: A unique youth circus program with over 300 performers and volunteers, featuring aerial acts, tumbling, and acrobatics. Founded in 1929, it is the only YMCA with a Youth Circus in the entire United States.
• Preschool University
• Camp Edwards

Products and services

• Membership Program

Quantifiable outcome

• $479,299 provided to local neighborhoods this past year
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• San Bernardino City Unified School District (SBCUSD)coreStrategic or Co-development PartnerStrong partnership with SBCUSD to provide programs and services benefiting children and families in the district through the EXL program. Benefits include free swim lessons, free day camp, free sports programs, free lifeguard courses, free annual youth membership, and Club H20 for EXL-registered students.
• Child Care Resource Center (CCRC)coreStrategic or Co-development PartnerYMCA of the East Valley accepts CCRC funding at Preschool University, afterschool sites, and day camp locations. CCRC provides state and federally-funded child care assistance to help families afford quality childcare.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YMCA of San Diego County: Similar-size regional California YMCA association operating multiple branches with fitness, swim, sports leagues, preschool, and overnight camps. Directly comparable multi-program nonprofit operating model with similar revenue mix and member tier structure.
• YMCA of Metropolitan Los Angeles: Larger California-based YMCA operating multiple branches across Los Angeles County with fitness, aquatics, youth programs, childcare, and community services. Directly comparable nonprofit community recreation model at greater scale, useful as a benchmark for membership and program mix expansion.
• Orange County YMCA: Regional California YMCA operating multiple branches, camps, and youth programs in Orange County. Directly comparable community-based multi-program nonprofit organization with similar facility footprint and program breadth.
• Boys & Girls Clubs of America: National nonprofit youth development organization offering after-school programs, sports, summer camps, and teen services. Highly comparable mission of serving youth and families through community-based programs, though less focused on adult/senior fitness and preschool.
• JCC Association of North America: Network of community-based nonprofit recreation centers offering fitness, swim, camps, preschool, and senior programming. Closest model analog to YMCA's full-service community recreation portfolio, often competing for the same family household.

Broad incumbents

• Planet Fitness: National low-cost commercial fitness chain with thousands of locations offering basic gym access starting at $10/month. Direct competitive threat on price point for budget-conscious fitness consumers that pressures YMCA's lower membership tiers.
• 24 Hour Fitness: Major commercial fitness chain offering memberships, group exercise, and personal training across multiple locations. Broad incumbent in commercial fitness with overlapping capabilities including group classes and family memberships.
• LA Fitness / Esporta Fitness: Commercial fitness chain with regional presence offering gym facilities, group classes, and family programming. Comparable mid-market fitness membership offering and overlapping target demographic of family households.
• Gold's Gym: Established commercial fitness brand with national presence offering strength training, group exercise, and personal training. Comparable commercial fitness competitor in the broader gym industry, though specializing less in youth/camp programming.
• Crunch Fitness: Commercial gym chain offering fitness and group exercise classes with multiple membership tiers. Comparable commercial fitness competitor in the mid-market segment with overlapping group class and family programming offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/YMCAEastValley
• YouTubeyoutube.com/@ymcaoftheeastvalley8835/featured
• Facebookfacebook.com/ymcaeastvalley
• LinkedInlinkedin.com/company/ymca-of-the-east-valley
• Instagraminstagram.com/ymca_eastvalley

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of the East Valley