Monadnock Food Co-op

What Monadnock Food Co-op does

Monadnock Food Co-op is a community-owned cooperative grocery store headquartered at 34 Cypress Street in Keene, New Hampshire, serving the greater Monadnock region of southwestern New Hampshire. The co-op was incorporated in April 2010 and opened its doors on April 3, 2013, following a multi-year community organizing effort. It operates a 19,900 square foot full-service grocery store (expanded in January 2021 from an original smaller footprint) offering produce, bulk foods, grocery, meat and seafood, prepared foods/deli, bakery, cheese, beer and wine, and health and wellness products. The retail assortment emphasizes local (within 110 miles), organic, natural, fair trade, and sustainably sourced products, with approximately 33% of sales ($8.7M in FY2025) sourced from over 300 local farmers and producers.

The co-op is owned by over 4,900 member-owners who invest $200 in equity (or $25 monthly over 8 months) and receive voting rights, quarterly 10% discount coupons, case pre-order pricing, and patronage refunds during profitable years. Revenue streams include retail grocery sales (primary), the Provisions Wholesale online platform offering 15,000+ UNFI products at volume discounts, catering services for events, and gift card sales. Distribution channels include the main Keene storefront, an online wholesale platform (monadnock.provisions.coop), curbside pickup (via StoreByWeb), and event catering. The co-op also runs food access programs (Healthy Food For All 10% discount, Double Up Food Bucks SNAP match), community programs (Round It Up donations generating $58K annually, Farm Fund grants of $193,400+ to 20 local farms since 2017), and sustainability initiatives (146 solar panels producing 71,400 kWh/year, 50%+ waste diversion from landfills, EV charging stations). The company is planning a second location in Jaffrey, NH (former Rite Aid building) with renovations beginning Spring 2027 and opening targeted for early 2028, financed in part by $1.5M in Member-Owner loans.

The business model is a community-led cooperative with no proprietary technology platform; operations rely on standard retail POS systems, and the company has raised no institutional capital. Governance is via an elected Board of Directors currently led by President Dee Fitzgerald. The company employs 51-100 people and has created 100+ jobs since opening. Recent recognition includes NH Business of the Year (2024) from Business NH Magazine and the NH Employment Leadership Award (2025).

Name

Monadnock Food Co-op

Legal name

Monadnock Food Co-op

Website

https://monadnockfood.coop

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Monadnock Food Co-op is a community-owned cooperative grocery store in Keene, New Hampshire, serving 4,900+ member-owners and regional shoppers with local, organic, and natural foods across a 19,900 sq ft store, with a second Jaffrey location planned for 2028.

Ownership category

akta.pro rank

Product category

Natural and Organic Grocery Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industries

Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ), Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Retail grocery
• Natural organic foods
• Cooperative grocery store
• Local food retail
• Prepared foods catering

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Grocery Sales: The primary revenue stream is retail sales of groceries, produce, meat, seafood, prepared foods, deli items, bakery, cheese, beer and wine, and wellness products to walk-in shoppers and member-owners. Local sales totaled $8.7 million for FY 2025.
2. Member-Ownership Equity: Revenue from new member-owners purchasing equity shares at $200 per share (one-time payment) or via $25 monthly installments over 8 months. This is a one-time capital contribution rather than a recurring revenue stream.
3. Provisions Wholesale: Wholesale case ordering through the Provisions platform offering over 15,000 natural and organic products. Provisions pricing is discounted from retail with additional volume tiers (5% off over $150, 10% off over $450, 15% off over $750). Revenue recognized when cases are purchased and picked up at the register.
4. Catering Services: Catering revenue from party platters, boxed lunches, breakfasts, desserts, and custom deli orders for events. Pricing ranges from $4.49 per item (quesadilla) to $124.99 (large charcuterie platter). Orders require 3 days for small events and 2+ weeks for larger events.
5. Gift Cards: Gift card sales at fixed denominations ($25, $40, $50, $75, $100, $150, $200, $250). Cards do not expire. Revenue recognized at time of purchase; liability deferred until redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Monadnock Food Co-op operates a community-owned, full-service cooperative grocery store in Keene, New Hampshire, selling local, organic, natural, fair trade, and sustainably grown foods across nine retail departments (Produce, Bulk, Grocery, Health & Wellness, Meat & Seafood, Prepared Foods/Deli, Bakery, Cheese, and Beer & Wine). Beyond retail, the co-op offers prepared-food catering and party platters, an online wholesale case-ordering platform (Monadnock Provisions) with 15,000+ UNFI products, gift cards, curbside pickup, and community programs including member-ownership equity ($200 share), Healthy Food For All, and Double Up Food Bucks.

Product overview

Monadnock Food Co-op is a community-owned grocery store offering a comprehensive range of food retail products and services. The core product portfolio centers on fresh, local, organic, and natural foods across multiple departments including Produce, Bulk, Grocery, Health & Wellness, Meat & Seafood, Prepared Foods/Deli, Bakery, Cheese, and Beer & Wine. Additional services include catering, gift cards, curbside pickup, wholesale ordering through the Provisions platform, community room rental, and food access programs (Healthy Food For All, Double Up Food Bucks). The co-op also supports local agriculture through its Farm Fund grant program and conducts periodic sales events including Truckload Sales and Flash Sales.

Differentiator

Problem solved

Functional benefit

Brands

• Monadnock Provisions: Wholesale program providing access to quality products at affordable prices with over 15,000 natural and organic products from UNFI Catalog.

Products and services

• Catering Services Event catering offering party platters (cheese, charcuterie, crudité, wraps, cold meats, Mediterranean), soups, salads, breakfast pastry platters, bagel boxes, and cupcake platters, with vegan, vegetarian, and gluten-free options. Orders require 3 days' notice for small events and 2+ weeks for large events, with in-person payment at the 34 Cypress St deli. Pricing ranges from $4.49 per item to $124.99 for a large cheese and charcuterie platter.
• Gift Cards Gift cards sold in fixed denominations of $25, $40, $50, $75, $100, $150, $200, and $250, available online (2-day processing with USPS delivery up to 7 days) and for in-store pickup at the Customer Service Desk. Cards do not expire and have no processing or postage fees.
• Monadnock Provisions Wholesale Ordering Online wholesale case-ordering platform at monadnock.provisions.coop that gives member-owners and qualified buyers access to 15,000+ natural and organic products from UNFI's catalog, with prices discounted 10-30% from retail and volume tiers of 5% off over $150, 10% off over $450, and 15% off over $750. Orders are placed online and paid/picked up in-store, with product list, reordering, and attribute-based search capabilities.
• Curbside Pickup Contactless grocery pickup service allowing customers to order online through the StoreByWeb platform and retrieve their items at the Keene store without leaving their vehicle, supporting the co-op's seven-day-a-week retail hours.
• Member-Ownership Program Cooperative ownership subscription available for a $200 one-time equity investment or eight monthly installments of $25 (ACH withdrawal available). Member-owners receive voting rights in Board of Directors elections, quarterly 10% discount coupons, case pre-order discounts, patronage refunds during profitable years, and access to the Provisions Wholesale platform. The co-op has over 4,900 member-owners.
• Community Room Rental Public gathering space at the Keene storefront available for small group get-togethers and meetings with a $25 reservation fee; non-profit organizations are exempt from the fee.
• In-Store Grocery Departments (Produce, Bulk, Grocery, Meat & Seafood, Cheese, Beer & Wine, Health & Wellness, Bakery) Full-service in-store retail departments offering fresh, local, seasonal, and organic produce; bulk nuts, beans, grains, flours, oils, and coffees; natural and organic grocery staples; sustainable meat, poultry, seafood, and frozen pet food; extensive local, regional, and international cheese; local New England wines, craft beers, ciders, hard kombuchas; herbal, homeopathic, vitamin, and personal care items; and fresh-baked breads, scones, muffins, cupcakes, and vegan/gluten-free options.

Quantifiable outcome

• $8.7M in local sales for FY 2025, with $0.66 of every dollar spent staying in the community
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Cheshire County Conservation DistrictcoreStrategic or Co-development Partner · 1 January 2017Partnership for the Monadnock Food Co-op Farm Fund grant program supporting local, sustainable wholesale food production, farm viability, and farmland protection. Since 2017, over $193,400 in grants have been awarded to 20 local farms through this partnership. Tax-deductible donations to the Farm Fund are managed through the CCCD.
• The Monadnock ConservancycoreStrategic or Co-development Partner · 1 January 2017Land conservation fund partner within the Farm Fund initiative. The Conservancy works to protect and steward farmland in the Monadnock region, complementing the co-op's local food system goals.
• NOFA-NH (Northeast Organic Farming Association of New Hampshire)coreStrategic or Co-development Partner · 1 January 2017Round It Up donation drive partner supporting the NOFA-NH Farm Share Program, which provides subsidized CSA shares to community members with limited incomes. Since 2017, the program has partnered with 36 farms and provided 450+ subsidized shares to 1,500+ community members across nine NH counties.
• Food ConnectsminorStrategic or Co-development PartnerRound It Up donation drive partner (June 2025). Food Connects is a Brattleboro-based nonprofit strengthening regional food systems by aggregating/distributing food from 140+ farms to 250+ wholesale customers and providing Farm to School programming in 30+ schools.
• ReVision EnergycoreTechnology or IntegrationSolar energy installer that added 40 new panels to the co-op's existing 106-panel array. ReVision will maintain both arrays to ensure all panels operate at optimum levels for decades. The combined array generates 71,400 kWh/year.
• Monadnock Sustainability Hub / Monadnock Sustainability NetworkminorStrategic or Co-development PartnerPartner for the co-op's first locally-owned community-supported solar project and EV charging stations. The Sustainability Hub, with support from Antioch University of New England, developed the NH Community Supported Solar Guide based on the co-op's model.
• Twin Pines Cooperative FoundationminorStrategic or Co-development PartnerThe co-op established the Monadnock Cooperative Community Fund within Twin Pines Cooperative Foundation in 2016. Contributions from the co-op and member-owners through Round It Up are pooled with 40+ other cooperatives to support cooperative development. Interest earned is reinvested to local nonprofits via NH Community Loan Fund, Cooperative Fund of New England, and ICA LEAF Fund.
• United Natural Foods (UNFI)coreOthersPrimary supplier for the Provisions Wholesale Program. UNFI's catalog of over 15,000 natural and organic products is accessible to member-owners through the online Provisions platform, providing wholesale pricing typically 10-30% below retail.
• United States Department of Agriculture (USDA)coreOthersSNAP (Supplemental Nutrition Assistance Program) provider. The co-op participates in Double Up Food Bucks, a USDA SNAP incentive program that doubles EBT dollars spent on fresh produce at participating stores across New Hampshire.
• Beeze Tees Screen PrintingminorChannel Partner/ Reseller/ DistributorLocal Keene, NH screen printing company providing Co-op branded merchandise (t-shirts, hoodies, winter hats). The co-op's online store for branded merchandise is hosted through Beeze Tees' platform at 117 Main St, Keene, NH.
• Cornucopia ProjectminorStrategic or Co-development PartnerRound It Up donation partner and local nonprofit. The Cornucopia Project uses co-op donations to support educational programs in nine local elementary school gardens, cooking classes, and farm field trips for students.
• HelpsyminorStrategic or Co-development PartnerTextile recycling partner for clothing swap and textile drive events. Helpsy collects textiles and shoes for recycling, keeping them out of landfills.
• Windham Solid Waste Management DistrictminorOthersCommercial composting facility in Brattleboro, VT that handles the co-op's organic waste including compostable bioplastics, meat scraps, bones, post-consumer food waste, wax boxes, and PLA#7 cutlery/cups. This enables the co-op to divert over 50% of waste from landfills.
• Baker's CommoditiesminorOthersKitchen grease recycler that repurposes the co-op's cooking grease into ingredients for lubricants, animal feed, and biofuel.
• TREXminorOthersPlastic recycling company that converts the co-op's back-of-house plastic case wrap into materials for decks. The co-op also offers customers a soft plastic recycling station (purple bin in main lobby) through TREX.
• Black Earth CompostminorOthersHome composting service with drop-off bins adjacent to the co-op parking lot on Eagle Court for customers who subscribe to their home composting service.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MonadnockFoodCoop
• LinkedInlinkedin.com/company/monadnock-food-co-op
• Instagraminstagram.com/monadnockcoop
• Xx.com/MonadnockCoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monadnock Food Co-op