Nexxus

Name

Nexxus

Legal name

Nexxus (brand of Unilever United States)

Website

https://nexxus.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Haircare Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Professional haircare products
• Protein hair treatments
• Salon quality shampoo
• Hair damage repair
• Color protection haircare

Headquarters

HQ city

Goleta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Operations, Personnel

Revenue model

1. Consumer Haircare Products: Nexxus generates revenue through the sale of professional-grade haircare products including shampoos, conditioners, treatments, masks, and styling products sold through retail and e-commerce channels. Products are sold as one-time purchases with no subscription model mentioned.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nexxus manufactures and sells professional-grade haircare products including shampoos, conditioners, treatments, masks, and styling products organized into targeted collections (KERAPHIX damage repair, THERAPPE/HUMECTRESS moisture, COLOR ASSURE color protection, AMINO BOND bond-building, UNBREAKABLE strengthening, and styling lines). Products are formulated with proprietary protein science technologies such as PROTEINFUSION, KRT, CHROMABOND SEALER, POLYSOFT HYDRATOR, and STYLEPROTECT, and are sold through mass-market retailers, drugstores, and the brand's own e-commerce site.

Product overview

Nexxus is a professional haircare brand founded in 1979, built on protein science. The company offers a comprehensive portfolio of hair care products organized into distinct collections: KERAPHIX (extreme damage repair), AMINO BOND (bond-building repair), THERAPPE & HUMECTRESS (moisture), COLOR ASSURE (color protection), UNBREAKABLE (anti-breakage strengthening), ULTRALIGHT SMOOTH (frizz control), HY-VOLUME (lift and volume), HYDRALIGHT (hydrating), CLEAN & PURE (detox), and Styling collections. Product categories include shampoos, conditioners, treatments/masks, and styling products. Key proprietary technologies include PROTEINFUSION (protein blends), KRT Keratin Resistance Therapy, CHROMABOND SEALER, POLYSOFT HYDRATOR, and STYLEPROTECT technology. The brand positions itself as scientifically proven salon-quality haircare.

Differentiator

Problem solved

Functional benefit

Brands

• KERAPHIX™: Damage Repair Collection - Keratin-based products for severely damaged hair, featuring KRT (Keratin Resistance Therapy) technology.
• THERAPPE® & HUMECTRESS®
• COLOR ASSURE®
• AMINO BOND™
• UNBREAKABLE Care™
• ULTRALIGHT SMOOTH®
• HY-VOLUME™
• HYDRALIGHT™
• CLEAN & PURE™

Products and services

• KERAPHIX Liquid Crystallizer Reconstructive Leave-In Treatment Proteomic damage-repair leave-in treatment powered by KRT (Keratin Resistance Therapy) with liquid crystal amino acids; reconstructs bonds from cuticle to cortex and claims 34X stronger hair in one use. Targets consumers with severely damaged hair from heat styling, coloring, bleaching, and chemical processing.
• MVP Styler Multitasking Cream Multi-tasking styling cream powered by MVP Multi-Verse Polymers that morphs to any style. Provides 7-in-1 styling power: smooth, illuminate, moisturize, protect, sculpt, nourish, and define; offers 450 degree heat protection and 48-hour frizz control.
• Air Shape Workable Hold Texture Spray Texture spray powered by AIR SHAPE Polymers. Delivers airy volume and effortless lived-in texture with flexible hold; features zeolite micro-crystals for a matte-luxe finish and 48-hour invisible hold.
• KERAPHIX Damage Repair Shampoo Repairing shampoo powered by KRT Keratin Resistance Therapy. Cleanses root to tip with liquid crystal amino acids; claims 24X stronger hair and visible damage repair from coloring, bleaching, highlighting, styling, and heat.
• KERAPHIX Damage Repair Conditioner Repairing conditioner powered by KRT Keratin Resistance Therapy. Nourishes root to tip with 12.6% KRT technology; targets surface damage while boosting elasticity and manageability, claiming 24X stronger hair.
• THERAPPE Moisture Shampoo Moisturizing shampoo powered by POLYSOFT HYDRATOR technology with tri-lipids; provides a 72-hour moisture system and 4X easier detangling, with 98% of consumers reporting touchably soft hair after one use.
• HUMECTRESS Moisture Conditioner Moisturizing conditioner powered by POLYSOFT HYDRATOR technology with tri-lipids. Nourishes dehydrated proteins from root to tip; contains 11.3% POLYSOFT HYDRATOR technology for moisture balance and strengthening.
• COLOR ASSURE Vibrancy Shampoo Sulfate-free vibrancy shampoo powered by CHROMABOND SEALER technology. Cleanses and seals color molecules within the protein network to prevent color fade for up to 40 washes; contains citric acid for bond strengthening.
• COLOR ASSURE Vibrancy Conditioner

Quantifiable outcome

• 34X stronger hair in just 1 use (vs non-conditioning shampoo)
• +6 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Christina AguileraflagshipGTM or Marketing Partner · 8 April 2026Christina Aguilera serves as the face of Nexxus's Keraphix Collection in a marketing campaign called 'Nexxtina'. This represents a strategic repositioning for the brand to highlight its scientific heritage through a high-profile celebrity partnership. Aguilera promotes the Keraphix Liquid Crystallizer Leave-In Treatment through Instagram and other channels.

Scale indicators3 records

Recent moves5 records

Direct peers

• Herbal Essences: Mass haircare brand (now under Wella/Kenvue, formerly P&G) competing on the same Target and drugstore shelves as Nexxus. Overlaps in shampoo, conditioner, and treatment categories with comparable price points.
• Pantene: Procter & Gamble's flagship mass haircare brand offering shampoos, conditioners, and treatments across the same channels as Nexxus (Target, drugstores, mass). Competes head-to-head in the mid-tier mass haircare segment with overlapping protein-based and damage-repair claims.
• Dove Hair Care: Unilever mass-market haircare line with extensive shampoo, conditioner, and treatment assortment. Competes in identical channels and is the most directly comparable peer given shared parent and overlapping science-positioning.
• TRESemmé: Unilever's sister mass hair brand positioned at a similar price tier to Nexxus, distributed through the same retail and e-commerce channels. Operates as the closest internal comparable, sharing shelf space and parent resources.
• John Frieda Hair Care: Kao-owned mass salon-quality haircare brand with strong presence in Target, Walmart, and drugstores. Direct competitor in the same mid-mass tier targeting damaged, colored, and frizz-prone hair segments.

Emerging players

• Pureology: L'Oréal-owned professional vegan haircare brand serving the colored-hair segment. Overlaps with Nexxus's Color Assure technology and addresses the same color-treated use case at a premium price point.

Broad incumbents

• Redken: L'Oréal's salon hair brand with mass and salon distribution. Shares Nexxus's protein- and bond-led positioning and competes for the same science-conscious, salon-quality shopper.
• L'Oréal Professionnel: L'Oréal's professional/salon hair division offering shampoos, conditioners, and treatments through salons, e-commerce, and selective retail. Comparable professional-quality positioning though distributed differently.
• Olaplex: Premium bond-building haircare brand widely credited with creating the consumer bond-repair category. While at a higher price tier, its technology has educated consumers on protein/bond concepts that benefit mass players like Nexxus.
• Kérastase: L'Oréal's luxury professional haircare brand with a science-led, salon-quality reputation comparable to Nexxus's positioning. Targets the premium end of the same protein/bond-repair conversation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nexxushair
• YouTubem.youtube.com/user/nexxus
• Facebookfacebook.com/nexxus
• Instagraminstagram.com/nexxushaircare
• Pinterestbr.pinterest.com/nexxushair
• LinkedInlinkedin.com/company/nexxus-salon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexxus