Hatton Boxing

What Hatton Boxing does

Hatton Boxing operates Hatton Academy, a certification platform that trains fitness professionals to deliver boxing for fitness sessions. Founded in 2009 by four-time World Champion boxer Ricky Hatton in the United Kingdom, the company sells a multi-level course system — Fundamentals & Advanced (Level 1+2), Elite (Level 3), and supplementary modules covering Juniors coaching, instructor skills, and strength & conditioning. Course content covers correct punching techniques, pad holding, combinations, defensive moves, and high-intensity drills, with adaptations for both one-to-one and group training environments.

The technical stack is a Kajabi-hosted online learning platform delivering 57 bitesize video lessons for Fundamentals & Advanced and 17 for Elite, supplemented by PDF resources, multiple-choice exams, and progress tracking. Live in-person courses are delivered at three partner Everlast gym venues in the UK (Oldham, Glasgow Fort, Chiswick). The business model is direct-to-consumer one-time course fees ranging from £24 to £249, with no subscription layer. Over 10,000 instructors have been certified globally since inception.

The company targets fitness professionals (personal trainers, fitness instructors, health coaches) seeking credible certification to add boxing for fitness to their service offerings. Distribution is primarily through the company's own website (hattonboxing.com), supplemented by a marketing channel partnership with Jordan Fitness for branded equipment. Following the death of founder Ricky Hatton, the company has publicly committed to continuing operations and honoring his legacy under the existing management team.

Name

Hatton Boxing

Legal name

Hatton Boxing

Website

https://hattonboxing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatton Boxing operates Hatton Academy, a UK-based certification platform that trains fitness professionals to deliver boxing for fitness classes, selling multi-level online and live instructor courses globally under the legacy of founder Ricky Hatton.

Ownership category

akta.pro rank

Product category

Fitness Instructor Certification

NAICS

Technical and Trade Schools (6115), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Boxing instructor certification
• Boxing fitness courses
• Personal trainer education
• Fitness certification training
• Boxing for fitness

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Instructor Certification Courses: One-time fee courses for boxing for fitness instructor certification. Revenue generated from course fees for Fundamentals & Advanced (Level 1+2), Elite (Level 3), and supplementary courses like Instructor Skills, Hatton Boxing for Juniors, and S&C for Boxing.
2. Live Course Delivery: Revenue from in-person training courses held at Everlast gym locations. Higher price point (£249) than online-only courses due to physical delivery and on-site instruction.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hatton Boxing operates Hatton Academy, a boxing for fitness instructor certification platform. It delivers a multi-level curriculum (Fundamentals & Advanced Levels 1+2, Elite Level 3, plus add-on modules for juniors, instructor skills, and strength & conditioning) both as self-paced online courses accessible 24/7 globally and as in-person live training sessions held at Everlast gym venues in the UK. The program has trained over 10,000 instructors worldwide and combines video lessons, PDF resources, multiple-choice exams, and dedicated Master Trainer feedback.

Product overview

Hatton Boxing operates Hatton Academy, a certification platform for boxing for fitness instructors. The offering consists of a multi-level course system: the combined Fundamentals and Advanced course (Levels 1+2) as the entry-level certification covering correct punching techniques, pad holding, combinations, defensive skills, and high-intensity drills; the Elite course (Level 3) as an advanced progression providing greater technical ability and technique library for 1-to-1 clients; and additional learning modules including Hatton Boxing for Juniors (coaching children aged 8+), Instructor Skills, and S&C for Boxing. The courses are available both online (self-paced) and as live in-person training at Everlast gym locations. Over 10,000 instructors have been trained globally through this program.

Differentiator

Problem solved

Functional benefit

Brands

• Hatton Academy: Hatton Academy is the training and certification division of Hatton Boxing, offering boxing for fitness instructor courses developed with Ricky Hatton

Products and services

• Hatton Academy Fundamentals and Advanced Online Course

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Everlast GymscoreChannel Partner/ Reseller/ DistributorEverlast provides physical gym venues for Hatton Academy's live instructor courses. Locations include Everlast Oldham, Everlast Glasgow Fort, and Everlast Chiswick. This partnership enables in-person course delivery with professional boxing gym facilities.
• Jordan FitnessminorChannel Partner/ Reseller/ DistributorJordan Fitness is an equipment partner referenced in Hatton Boxing's navigation. They offer Hatton Boxing branded equipment. Provides equipment discount codes to certified instructors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Title Boxing Club: Largest US boxing-themed fitness franchise with group class formats. Comparable as a brand-led boxing fitness offering; sits adjacent to Hatton Boxing as a downstream channel for Hatton-certified instructors delivering in-club classes.
• Premier Global NASM: Major international personal training and group exercise certification body (NASM). Overlaps with Hatton Boxing in the trainer-certification market and downstream as an alternative or complementary qualification sought by fitness professionals.
• FightCamp: At-home boxing fitness platform combining workouts with hardware subscriptions. Overlaps with Hatton Boxing in boxing-for-fitness content and instructor/influencer-led programming, though commercially it sits downstream in consumer apps rather than instructor certification.
• Les Mills (BODYCOMBAT): Global group-fitness program and instructor certification heavyweight whose BODYCOMBAT programme is a direct combat-inspired fitness class competitor. Comparable as a structured instructor certification and licensable curriculum targeting fitness professionals and clubs worldwide.
• Active IQ: UK awarding organisation and training provider for fitness qualifications and instructor certifications. Overlaps in target customer (UK fitness professionals seeking certifications) and in offering regulated instructor qualifications in adjacent fitness disciplines.

Emerging players

• Punch Fit: Boxing-for-fitness instructor training course with a comparable curriculum (technique, pad work, group class delivery). Directly comparable to Hatton Academy for trainers seeking a boxing-specific certification, particularly in the Australian/NZ market.
• GRACIE University: Online martial arts instructor certification programme with a structured curriculum and tiered belt/credential system. Comparable to Hatton Academy in operating a globally distributed, branded instructor-certification engine in a combat sport, albeit in jiu-jitsu rather than boxing.

Others

• Jordan Fitness: Equipment partner producing the Hatton-branded product line sold to certified instructors and gyms. Comparable as an enablement layer in the boxing-for-fitness instructor stack, distributing gear embedded in the Hatton curriculum.
• Everlast Gyms: Hatton Boxing's venue and distribution partner for live UK courses. Included as a peer because Everlast operates branded boxing-oriented fitness clubs and underpins Hatton Boxing's UK live delivery, making it a structurally adjacent commercial relationship.

Direct peers

• Boxercise: Long-established UK provider of boxing-for-fitness instructor training and certification. Closely comparable to Hatton Academy on target customer (personal trainers and group exercise instructors), course-based revenue model, and core curriculum (boxing technique, pad work, HIIT).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hattonboxing
• Facebookfacebook.com/HattonBoxingTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatton Boxing