net-tours

What net-tours does

net-tours GmbH is a privately held, direct-to-consumer Swiss tour operator headquartered at Badenerstrasse 816 in Zurich, founded in 2004 by Peter Maissen. The company assembles and sells package holidays to individual Swiss leisure travelers — German-speaking and French-speaking consumers — spanning escorted round trips, beach vacations, and ocean and expedition cruises. Its portfolio comprises roughly 60 active tour and cruise itineraries covering Europe, Asia, Africa, the Middle East, the Americas, and Oceania, with retail prices ranging from approximately CHF 249 for short European getaways to CHF 18,409 for multi-month world cruises. The offering is anchored by bundled inclusions (flights from Zurich, accommodation, local guides, transfers, meals as specified) and supported by on-the-ground local partner agencies at each destination.

The operating model is asset-light: net-tours packages third-party inventory (hotels, airlines, cruise lines) into retail products and distributes them entirely through its own channels — a bilingual website at net-tours.ch, a phone hotline (0848 47 58 69), and an annual printed catalog. It holds authorized reseller status with MSC Cruises, Costa, NCL, Princess, Ponant, and Cunard, and routes European and long-haul flights through partnerships with SWISS, Emirates, Iberia, Croatia Airlines, ITA Airways, TAP, Turkish Airlines, and Aer Lingus. Supporting revenue streams include bundled ERV travel insurance and paid visa-procurement assistance for select destinations. Marketing uses email (Mailchimp), Facebook and LinkedIn pages, a destination-inspiration blog, and Google Analytics/SEO. The company is a member of the Swiss Guarantee Fund (Garantiefonds) and accepts Reka-Check travel vouchers, providing consumer protections required of Swiss package-travel retailers.

The business model is straightforward transactional retail: revenue equals the spread between negotiated supplier costs and published CHF retail prices, collected at point of booking. The firm employs an estimated 11–50 staff led by Peter Maissen (owner), Pia (General Manager), Anita (Deputy GM and Head of Marketing & Communication), two purchasing and destination managers (Hermann, Angela), a digital marketing specialist, and approximately a dozen travel consultants. Net-tours discloses no revenue figures, has no parent company, has raised no institutional funding, and operates exclusively within Switzerland's domestic market while selling travel to global destinations.

Name

net-tours

Legal name

net-tours GmbH

Website

https://net-tours.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

net-tours GmbH is a privately held Zurich-based direct-to-consumer Swiss tour operator, founded in 2004, that packages and sells escorted round trips, beach holidays, and cruises to individual German-speaking and French-speaking Swiss leisure travelers via its bilingual website, phone hotline, and printed catalog.

Ownership category

akta.pro rank

Product category

Leisure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Cruise Shore Excursion Operators & Port Services (Agency-led) (THAKAKAJ), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Escorted tour packages
• Ocean cruise packages
• Beach holiday packages
• World cruise bookings
• Swiss tour operator

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tour Sales: net-tours generates revenue by packaging and selling escorted tours, beach holidays, and cruise packages. Revenue is derived from the margin between negotiated supplier costs (hotels, airlines, cruise lines, local guides) and retail prices charged to customers. Offerings include round trips (e.g., Scotland CHF 2,095, Japan CHF varies), cruise packages (e.g., MSC World Europa Transatlantic CHF 1,995, Costa Deliziosa World Cruise CHF 18,409), and multi-destination trips. Prices include flights from Zurich, accommodation, local guides, meals as specified, and ground transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

net-tours is a Swiss tour operator that packages and sells escorted round trips, beach holidays, and ocean and world cruises to Swiss individual consumers. Offerings include flights from Zurich, accommodation, German-speaking local guides, ground transportation, meals as specified, and included entry fees, with prices ranging from CHF 249 for short European trips to CHF 18,409 for full world cruises. Products are sold direct-to-consumer through the company's bilingual website, telephone hotline, and printed catalog, and supported by travel insurance and visa procurement add-on services.

Product overview

net-tours is a Swiss travel agency offering a comprehensive portfolio of packaged travel products organized into three main categories: (1) Guided roundtrips covering destinations worldwide including Europe, Asia, Africa, and the Americas; (2) Ocean and expedition cruise packages aboard major lines including MSC, Costa, Princess, NCL, Cunard, Ponant, and Explora; and (3) Beach vacation extensions and combination packages. The company operates primarily as a direct sales travel retailer, distributing these products through its German-language (net-tours.ch) and French-language (net-tours.ch/fr) websites, telephone咨询, and printed catalogs. Supporting services include travel insurance (via ERV partnership), visa procurement assistance, pre-trip questionnaires, email newsletters, and travel inspiration content through blog articles. The product portfolio spans over 60 individual tour and cruise packages ranging from short European weekend trips to multi-month world cruises.

Differentiator

Problem solved

Functional benefit

Products and services

• Escorted round trips (Rundreisen) Guided multi-day escorted round trips to worldwide destinations (Europe, Asia, Africa, Americas) with flights from Zurich, accommodation in mid-range hotels, German-speaking local guides, specified meals, ground transportation, and included entry fees. Examples: Schottland (CHF 2,095, 8 days), Slowenien (CHF 1,145, 6 days), Japan (CHF 3,795, 11 days), China & Tibet (CHF 4,095, 19 days), Uganda Safari (CHF 3,995, 13 days), Peru & Bolivia (CHF 3,745, 14 days), Südafrika (CHF 4,195, 15 days), Indien (13 days), Ecuador & Galapagos (CHF 4,495, 13 days), Costa de la Luz (CHF 1,245, 8 days), Dominikanische Republik (CHF 3,395, 9 days), Montenegro (CHF 1,545, 8 days), Lappland (CHF 2,245, 8 days). For Swiss individual leisure travelers.
• Ocean and expedition cruise packages Fly-and-cruise packages aboard MSC, Costa, NCL, Princess, Ponant and Cunard ships including Mediterranean, Canary Islands, Caribbean, Southeast Asia, Transatlantic and expedition itineraries. Includes flights from Zurich, full board on board, gratuities and shore excursions on select packages, with dedicated net-tours tour guide provided for groups of 10-20+ passengers. Examples: Costa Smeralda Canary Islands (CHF 999), MSC Euribia Perlen Europas (CHF 1,195), Mittelmeer & Ägäis Enchanted Princess (CHF 1,595), Diamond Princess Japan & Südostasien (CHF 3,795), NCL Jade Southeast Asia (CHF 2,895), NCL Spirit Polynesia (CHF 4,395), Ponant Le Soléal Moluccas/Papua expedition. For Swiss individual leisure travelers.
• World cruise packages Extended multi-month world cruise itineraries sold as full voyages or partial segments with full board, table drinks, onboard credit, and shore excursions included. Examples: Costa Serena World Cruise 2026 (CHF 8,079), Queen Anne South America 2027 (CHF 10,550), MSC Magnifica World Cruise 2027 (CHF 15,639), Costa Deliziosa World Cruise 2027/28 (CHF 18,409, 139 days, German-speaking crew). For Swiss individual leisure travelers seeking extended global voyages.
• Beach holiday packages (Badeferien) Beach vacation packages including optional beach extensions to existing tours (e.g., Samaná peninsula extension on the Dominikanische Republik tour). Maldives, Dominican Republic and Zanzibar beach destinations are explicitly offered. For Swiss individual leisure travelers.
• ERV travel insurance (Reiseversicherung) Optional travel insurance add-on resold through net-tours via its partnership with ERV (European Travel Insurance), offering Single Trip and Annual Multi-Trip policies for trip cancellation and emergency coverage. Claims and emergency logistics handled by ERV on behalf of net-tours customers.
• Visa procurement service (Visum-Beschaffungsservice) Visa procurement assistance for destinations including India, Nepal, Tibet, Indochina, UK and Uganda, handled via online application forms on the net-tours website.

Quantifiable outcome

• Over 20 years operating in the Swiss market, with continued growth from a limited initial assortment to a full range of tours, beach holidays, and cruises

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ERV (European Travel Insurance)coreStrategic or Co-development Partnernet-tours is a long-standing partner of ERV, the largest travel insurer in Europe. As a partner, net-tours recommends ERV insurance to its customers for trip cancellation and emergency coverage. Customers can book ERV insurance through net-tours, choosing between Single Trip or Annual Multi Trip policies. ERV handles claims and emergency logistics on behalf of net-tours customers.
• MSC CruisescoreChannel Partner/ Reseller/ Distributornet-tours is an authorized seller of MSC cruise packages including MSC World Europa, MSC Euribia, MSC Splendida, MSC Opera, and MSC Magnifica. Offers include Transatlantic, Caribbean, Southeast Asia, and World Cruise itineraries with flights from Zurich included. Full board, gratuities, and shore excursions included in select packages.
• Costa CrocierecoreChannel Partner/ Reseller/ Distributornet-tours is an authorized seller of Costa cruise packages including Costa Smeralda, Costa Diadema, Costa Fascinosa, Costa Deliziosa, and Costa Serena. Offers include Mediterranean, Canary Islands, Caribbean, Transatlantic, and World Cruise itineraries. German-speaking crew on select ships. All packages include flights from Zurich.
• Norwegian Cruise Line (NCL)coreChannel Partner/ Reseller/ Distributornet-tours offers NCL cruise packages including NCL Spirit (Polynesia/Hawaii) and NCL Jade (Southeast Asia New Year's cruise). Includes flights and transfers. Premium onboard experience with English-speaking crew.
• Princess CruisescoreChannel Partner/ Reseller/ Distributornet-tours offers Princess Cruises packages including Diamond Princess (Japan & Southeast Asia) and Enchanted Princess (Mediterranean & Aegean). Dedicated net-tours tour guide provided for groups of 20+ passengers.
• PonantcoreChannel Partner/ Reseller/ Distributornet-tours offers Ponant expedition cruise packages including Le Champlain (Scotland) and Le Soléal (Moluccas, Papua, East Timor & Indonesia). Includes Zodiac excursions, expert naturalists, and gourmet dining with all drinks included. Dedicated net-tours tour guide for groups of 10+.
• Cunard LineminorChannel Partner/ Reseller/ Distributornet-tours offers Cunard packages including Queen Anne round South America 2027. World Cruise product with full board, table drinks, and onboard credit included.
• Swiss International Air Lines (SWISS)coreTechnology or IntegrationPrimary airline partner for flights from Zurich on many European and selected international routes. Used for tours to Slovenia, Croatia, Ireland, UK (Prague transfers), Portugal, South Africa, and others.
• Local Destination AgenciescoreStrategic or Co-development Partnernet-tours works with established local partner agencies at destinations worldwide who provide on-ground services including local German-speaking guides, transportation, and hotel arrangements. These partnerships have been cultivated over many years. net-tours relies on these partners for the delivery of all on-ground services for its escorted tours.
• Reka (Swiss Travel Compensation Fund)minorOthersnet-tours accepts Reka-Check (Swiss employee benefit vouchers) and invoice payments via Reka. Reka is a Swiss travel compensation fund providing financial protection for Swiss travelers.
• Swiss Guarantee Fund (Garantiefonds)minorOthersnet-tours is listed as associated with the Swiss Guarantee Fund (Garantiefonds), providing consumer protection for Swiss travelers booking package holidays.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nettoursCH
• LinkedInlinkedin.com/company/ch-net-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about net-tours