Rennline
Rennline is a US-based manufacturer and e-commerce retailer of aftermarket performance parts and accessories for Porsche, BMW, Audi, VW, Mercedes-Benz, and Mini vehicles, selling primarily direct-to-consumer via rennline.com with a complementary dealer network.
- Company typePrivate
- Founded-
- HeadquartersMilton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rennline does
Rennline is a privately held, US-based aftermarket parts manufacturer and e-commerce retailer specializing in performance and accessory components for European enthusiast vehicles, with Porsche as the foundational brand and explicit coverage extending to BMW, Audi, Volkswagen, Mercedes-Benz, and Mini. The company designs and manufactures a broad catalog of in-house Rennline-branded products — including coilovers, brake rotors and pads, billet valve covers, cold air intakes, exhaust upgrades, carbon fiber mirrors, pedal sets, tow hooks, and overlanding/lighting accessories — alongside resold premium brands such as KW Suspensions, CSF Racing, Bilstein, H&R, Schwaben Tools, and Tarett Engineering. Manufacturing is supported by state-of-the-art tooling drawing on aerospace fabrication expertise, with weekly new product releases and a 'Lifetime Product Support' commitment.
The business operates a direct-to-consumer e-commerce model through rennline.com, supplemented by a dealer/reseller network accessed via a 'Become a Dealer' program. Order fulfillment is centralized from a California warehouse with 1-2 day processing. Revenue is generated principally through one-time hardware sales, with individual product prices ranging from approximately $5 (small accessories such as valve stem caps) to over $1,800 (coilovers), and clearance/overstock inventory providing an additional discount channel. Customer acquisition relies on email/newsletter marketing (with a 10% first-order incentive), an Instagram presence, and organic search-driven e-commerce traffic.
The company is founder-led (Paul Jacques) and operates independently with no disclosed venture capital or private equity backing. Headcount is in the 11-50 range and operating geographies are concentrated in the USA. No revenue figures, funding rounds, patents, awards, or major strategic transactions are disclosed in the available data.
Rennline firmographics
Firmographics- Name
- Rennline
- Website
- https://rennline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rennline is a US-based manufacturer and e-commerce retailer of aftermarket performance parts and accessories for Porsche, BMW, Audi, VW, Mercedes-Benz, and Mini vehicles, selling primarily direct-to-consumer via rennline.com with a complementary dealer network.
- Ownership category
- akta.pro rank
Rennline industry classification
Industry- Product category
- Automotive Aftermarket Parts
- NAICS
- Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)
Keywords
Where Rennline is headquartered
LocationHeadquarters
- HQ city
- Milton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rennline business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- E-commerce Parts Sales: Direct-to-consumer online sales of automotive performance parts and accessories for Porsche, BMW, Audi, VW, Mercedes-Benz, and Mini vehicles. Revenue generated through one-time product transactions.
- Dealer/Wholesale Distribution: Wholesale distribution of products through independent dealers and retailers via the 'Become a Dealer' program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rennline product offering
Product offeringCore offering
Rennline designs, manufactures, and sells aftermarket performance parts and accessories primarily for Porsche, with additional coverage for BMW, Audi, VW, Mercedes-Benz, and Mini vehicles. Products span suspension, brakes, engine, interior, exterior, safety, and maintenance categories, and are sold direct-to-consumer through rennline.com and via an authorized dealer network. The company combines in-house engineering with state-of-the-art tooling and aerospace-grade fabrication expertise, releasing new products weekly.
Product overview
Rennline is an e-commerce retailer specializing in performance parts and accessories for Porsche, Audi, BMW, Mercedes-Benz, VW, and Mini vehicles. The company offers a comprehensive portfolio of Rennline-branded products across multiple categories including suspension (coilovers, bracing, mounts), brakes (rotors, pads, upgrades), engine (valve covers, intakes, exhaust, ignition), interior (pedal sets, shift boots, cup holders, floorboards), exterior (carbon fiber, tow hooks, skid plates, mirrors), and safety equipment (fire extinguisher mounts, seatbelts). The product line spans both performance-oriented upgrades for enthusiasts and practical accessories for daily driving, with vehicle-specific fitments across numerous Porsche model generations from 356 through Taycan, as well as broad Audi and BMW coverage. Additionally, Rennline carries complementary brands including KW Suspensions, CSF Racing, Bilstein, H&R, Schwaben Tools, and Tarett Engineering.
Differentiator
Problem solved
Functional benefit
Products and services
- Rennline Coilovers Sport+ Coilovers for various Porsche models including 996, 987, 981, 986, 991, 997, Macan, and Cayenne. Adjustable suspension components for performance handling.
- Pedal Sets Rev2 pedal sets available in perforated and rubber grip variants for Porsche 911, 912, 914, 930, 964, 993 models. 3-piece and 4-piece configurations.
- Billet Valve Covers Billet aluminum valve covers and timing chain covers for Porsche 964 and 993 models. Performance engine dress-up components.
- Rennline Carbon Mirrors Carbon fiber mirror replacements for various Porsche models including Panamera 971 and Macan.
- Rennline Brake Upgrades Performance brake upgrade components including rotors and complete brake system enhancements for Porsche vehicles.
- Exactshift Short Shifters Short shifter kits and accessories for precise gear changes in various Porsche models.
- Phone Mounts ExactFit magnetic phone mounts and wireless induction chargers for Audi R8 and other vehicles. Includes charging and non-charging options.
- Fire Extinguisher Mounts Billet and EZ Adjust fire extinguisher mounts for Porsche vehicles. Various mounting configurations including seat-mounted and fire extinguisher-mounted options.
- Adjustable Cup Holders Seat-mounted adjustable cup holders for Porsche 911, 964, 993, 996, 986, 997, 987, 991, 981, 718, and BMW E30.
- Tow Hooks Folding and strap-style tow hooks, tow stickers, and tow hook receivers for Porsche, Audi, BMW, and other vehicles.
- Cold Air Intakes Performance cold air intake systems for enhanced engine airflow and performance.
- Rennline Exhaust Upgrades Performance exhaust system upgrades and components for various Porsche models.
- Rennline Suspension Upgrades Performance suspension components including bracing upgrades, mount upgrades, and OE+ sport suspension for Porsche vehicles.
- Skid Plates Undercar protection skid plates for off-road and track use on various Porsche models.
- Electrical Upgrades Electrical system upgrades including battery terminal conversion kits, ignition coils, and wiring enhancements.
- Lift Kits and Overlanding Lift kit systems and overlanding equipment for SUV models including Cayenne and Macan.
- Rennline Brake Pads Performance brake pad sets for various Porsche models designed for street and track use.
- Apparel Rennline branded apparel including t-shirts, hoodies, hats, key covers, and stickers featuring Porsche model designs.
- Seatbelt Collection Racing seatbelts and harness components for enhanced occupant safety.
- Magnetic Drain Plugs Magnetic oil drain plugs to capture metal particles and monitor engine wear.
- Wheel Accessories Wheel spacers, lug bolts, valve stem caps, and other wheel-related accessories.
Companies that use Rennline
Customer profileSegments4 records
Ideal customer profiles3 records
Rennline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rennline partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rennline competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rennline social profiles
Digital presenceRennline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rennline leadership team
Management profileNumber of profiles
Profiles1 record
Rennline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rennline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rennline
What does Rennline do?
Rennline designs, manufactures, and sells aftermarket performance parts and accessories primarily for Porsche, with additional coverage for BMW, Audi, VW, Mercedes-Benz, and Mini vehicles. Products span suspension, brakes, engine, interior, exterior, safety, and maintenance categories, and are sold direct-to-consumer through rennline.com and via an authorized dealer network. The company combines in-house engineering with state-of-the-art tooling and aerospace-grade fabrication expertise, releasing new products weekly.
Is Rennline a public or private company?
Rennline is a private company. It is classified as unknown and is currently operating.
When was Rennline founded?
Rennline was founded in -1. It employs 11 to 50 people.
Where is Rennline based?
Rennline is headquartered in Milton, United States, in the North America region.
How does Rennline make money?
Two revenue lines are on record. E-commerce Parts Sales are the primary driver. The others are dealer/Wholesale Distribution.
Does Rennline have an API?
No public API is recorded for Rennline.
What industry is Rennline in?
Rennline's product category is Automotive Aftermarket Parts. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines). Its NAICS code is 33634 and its SIC code is 3714.