De 5 Stjerner
De 5 Stjerner ApS is a 100% Danish-owned facility services company founded in 2000, employing over 1,300 permanent staff to deliver hotel cleaning, commercial and office cleaning, and bundled facility management to enterprises, hotels, and municipalities across Denmark, with Nordic Swan Ecolabel certification as a key differentiator.
- Company typePrivate
- Founded2000
- HeadquartersHvidovre, Denmark
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What De 5 Stjerner does
De 5 Stjerner ApS is a 100% Danish-owned commercial cleaning and facility management company headquartered in Hvidovre, Denmark, with a regional office in Esbjerg. Founded on September 1, 2000, the company employs over 1,300 permanent staff delivering hotel cleaning and housekeeping, commercial and office cleaning, facility management bundling, and specialized services such as deep cleaning, hotel service (dishwashing, kitchen, laundry, technical assistance), and Corona readiness disinfection across all of Denmark (Zealand, Copenhagen, Aarhus, Aalborg, Horsens, Odense).
The company's core technology stack is operationally digital rather than AI-driven: a proprietary quality assurance system documenting every cleaning task, deployed in practice via the third-party iAuditor inspection platform, and a custom CRM/workflow backbone supporting multi-year service agreements. It holds Nordic Swan Ecolabel (Svanemærket), Green Key, and EU Flower certifications, and operates a wholly-owned employee housing subsidiary, Bella Properties, to support recruitment and retention. Notable enterprise customers include Arp-Hansen Hotel Group, NH Collection Copenhagen, Hilton, Comwell, CABINN, Danhostel, and Nordborg Resort in hospitality, and Copenhagen Municipality (99 locations) and Albertslund Municipality in the public sector.
De 5 Stjerner generates revenue through customized, multi-year subscription and managed-service contracts priced on site size, frequency, scope, and service bundling. Go-to-market is sales-led: direct B2B outreach to enterprise hotels and corporates, public tender participation for municipal and government contracts, and direct sales to mid-market offices, schools, and care facilities. Distribution is direct with no intermediaries, and service delivery relies entirely on the company's own permanent employees rather than subcontractors. The business model is a classic recurring-revenue facility services franchise with ESG-led differentiation as a procurement lever.
De 5 Stjerner firmographics
Firmographics- Name
- De 5 Stjerner
- Legal name
- De 5 Stjerner ApS
- Website
- https://de5stjerner.dk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- De 5 Stjerner ApS is a 100% Danish-owned facility services company founded in 2000, employing over 1,300 permanent staff to deliver hotel cleaning, commercial and office cleaning, and bundled facility management to enterprises, hotels, and municipalities across Denmark, with Nordic Swan Ecolabel certification as a key differentiator.
- Ownership category
- akta.pro rank
De 5 Stjerner industry classification
Industry- Product category
- Commercial Cleaning and Facility Management Services
- NAICS
- Janitorial Services (561720)
- SIC
- Sanitary Services (4950), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Hospitality (Hotel/Resort) Housekeeping Services (IMAIADAF)
- akta.pro secondary industries
- Commercial Office & Corporate Janitorial (IMAIADAA), General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
Keywords
Where De 5 Stjerner is headquartered
LocationHeadquarters
- HQ city
- Hvidovre
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
De 5 Stjerner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Commercial Cleaning Services: Recurring cleaning services for offices, schools, production facilities, and other commercial premises with customized agreements tailored to each client's needs
- Hotel Cleaning and Housekeeping: Daily hotel room cleaning, common area maintenance, and housekeeping services for hotels, hostels, and inns across Denmark
- Facility Management Agreements: Comprehensive facility management solutions bundling multiple services (cleaning, window cleaning, waste handling, technical assistance) under single agreements with one point of contact and invoice
- Hotel Service: Extended hotel services including dishwashing, kitchen service, laundry and pressing, and technical assistance beyond core cleaning
- Periodic/Deep Cleaning: Deep cleaning, floor treatment, window cleaning, and special cleaning services following construction or events as add-on services to recurring contracts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Customized commercial cleaning agreements |
| Subscription | Multi-year contract | Hotel cleaning and housekeeping |
| Professional services/ project-based | Multi-year contract | Facility management total solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
De 5 Stjerner product offering
Product offeringCore offering
De 5 Stjerner ApS provides professional commercial and hotel cleaning services across Denmark, employing over 1,300 permanent staff. The company delivers tailored facility management solutions including hotel housekeeping, office cleaning, commercial cleaning for production facilities, and bundled multi-service agreements for both private and public sector clients. All services use Nordic Swan Ecolabel certified environmentally friendly products and are supported by an iAuditor-based quality assurance system.
Product overview
De 5 Stjerner is a Danish-owned cleaning and facility management company offering a comprehensive suite of services primarily to the hotel industry and commercial businesses. The core offerings include Hotel Cleaning (housekeeping and room cleaning), Hotel Service (expanded services like dishwashing and technical assistance), Commercial Cleaning, Office Cleaning, and Facility Management (consolidating multiple services under one agreement). These are supported by Quality Assurance/Quality Management systems using iAuditor software, Courses and Education programs for employee development, Corona Readiness services, and the Bella Properties housing initiative. The company operates nationwide across Denmark with over 1,300 employees, using permanent staff rather than temporary labor, and holds Nordic Swan Ecolabel certification for environmentally responsible cleaning.
Differentiator
Problem solved
Functional benefit
Brands
- Bella Properties: Housing initiative launched by De 5 Stjerner ApS to provide stable, affordable, and safe living spaces for employees
Products and services
- Hotel Cleaning
- Hotel Service Expanded hotel services beyond cleaning including dishwashing, kitchen service, laundry and pressing, and technical assistance, allowing hotels to concentrate on guest experience.
- Commercial Cleaning Professional and customized industrial cleaning services for private and public sector organizations, including offices, schools, clinics, care centers, and production facilities.
- Office Cleaning Planned, documented and quality-assured cleaning of office environments including workstations, meeting rooms, break rooms, restrooms, floors, and waste handling.
- Facility Management Comprehensive facility management services consolidating multiple service areas including cleaning, window cleaning, waste handling, technical assistance and quality assurance under one agreement with single point of contact and one invoice.
Quantifiable outcome
- 99 public locations serviced for Copenhagen Municipality including cultural institutions
- +1 more outcomes
Companies that use De 5 Stjerner
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
De 5 Stjerner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
De 5 Stjerner partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 3F CopenhagencorePartnership with trade union 3F Copenhagen for employee training, development, and compliance with collective agreements. Collaborates on employee development programs and language training (English, Danish) for staff.
- AMU (Arbejdsmarkedsuddannelser)minorEducational institution partnership for employee skills development and professional training programs.
- NEXT Education CopenhagenminorEducational institution partnership for employee education and professional development programs.
- Bella Properties ApScoreSister company providing affordable housing for De 5 Stjerner employees. Located at Kongelundsvej 292 in Kastrup, offering shared rooms at DKK 2,500 rent plus DKK 650 overhead. Supports employee recruitment and retention by addressing housing challenges for relocated workers.
- Nordic Swan Ecolabel (Nordisk Miljømærkning)coreNordic Swan Ecolabel certification body; De 5 Stjerner holds the Swan certification for cleaning services, requiring use of environmentally certified products and sustainable practices.
- Den Grønne Nøgle (Green Key)minorEnvironmental certification for cleaning products; De 5 Stjerner uses products certified by Green Key as part of their environmental commitment.
- KMD (Climate Partnership)minorCompany CEO John Christensen participates in government climate partnerships under KMD CEO Eva Berneke, contributing to Denmark's 70% greenhouse gas reduction target by 2030 discussions.
- Klimaprojekter (Ingen CO2)minorCO2-neutral website initiative supporting certified climate projects that reduce global emissions, compensating 200% of the website's calculated CO2 footprint.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
De 5 Stjerner competitors and assessment
Company assessmentDirect peers
- ISS A/S: Copenhagen-headquartered global facility services company offering cleaning, workplace, and integrated facility solutions to offices, hotels, and public sector clients. Direct peer given identical Danish base, comparable cleaning core, and similar multi-segment facility management positioning.
Broad incumbents
- Dussmann Group: German-headquartered facility services group with cleaning as a core offering alongside technical and security services. Comparable as a European incumbent competitor for multi-site commercial and public-sector cleaning contracts.
- Compass Group plc: UK-listed global contract food services and support services group with cleaning and facility offerings. Comparable as a broad incumbent in outsourced facility services including cleaning for commercial and institutional clients.
- Sodexo: French-headquartered global facility management and food services group with significant cleaning operations across Europe. Overlaps with De 5 Stjerner on commercial and institutional cleaning contracts but operates at much larger scale across many geographies and service lines.
- Elis SA: France-listed textile and hygiene services group supplying linen, workwear, and hygiene solutions to hotels and institutions across Europe. Overlaps with De 5 Stjerner's hotel service extensions (laundry, pressing, hygiene consumables) though operating a different primary business model.
- Apleona Group: European facility management provider operating across Germany and surrounding markets, offering cleaning and integrated FM. Comparable as a large European FM incumbent competing for commercial and institutional cleaning mandates.
- Bravida: Nordic-listed technical installation and facility services company providing service and maintenance across the Nordics. Adjacent comparable given overlapping Nordic institutional clients and bundled service offerings, though weighted more toward technical FM.
Regional players
- Coor Service Management: Sweden-based Nordic facility management provider delivering integrated FM services including cleaning across the Nordics. Comparable as a Nordic regional peer with similar bundled service model, though primarily operating in Sweden rather than Denmark.
- Gegenbauer: Austrian-headquartered facility services group providing cleaning, building, and security services primarily in Austria, Germany, and Central/Eastern Europe. Comparable as a regional cleaning-led FM peer competing for commercial and institutional accounts.
- Hird Nordic: Nordic facility services company offering cleaning and property services primarily across Denmark, Sweden, and Norway. Direct Nordic peer with overlapping commercial and public-sector cleaning offerings to Danish customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De 5 Stjerner social profiles
Digital presenceDe 5 Stjerner compliance and trust
Trust signalCompliance6 records
De 5 Stjerner financial estimates
Financial estimateRevenue estimate
Valuation estimate
De 5 Stjerner leadership team
Management profileNumber of profiles
Profiles5 records
De 5 Stjerner subsidiaries and ownership
Company hierarchySubsidiaries3 records
De 5 Stjerner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De 5 Stjerner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De 5 Stjerner
What does De 5 Stjerner do?
De 5 Stjerner ApS provides professional commercial and hotel cleaning services across Denmark, employing over 1,300 permanent staff. The company delivers tailored facility management solutions including hotel housekeeping, office cleaning, commercial cleaning for production facilities, and bundled multi-service agreements for both private and public sector clients. All services use Nordic Swan Ecolabel certified environmentally friendly products and are supported by an iAuditor-based quality assurance system.
Is De 5 Stjerner a public or private company?
De 5 Stjerner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De 5 Stjerner founded?
De 5 Stjerner was founded in 2000. It employs 1,001 to 5,000 people.
Where is De 5 Stjerner based?
De 5 Stjerner is headquartered in Hvidovre, Denmark, in the Europe region.
How does De 5 Stjerner make money?
Five revenue lines are on record. Commercial Cleaning Services are the primary driver. The others are hotel Cleaning and Housekeeping, facility Management Agreements, hotel Service and periodic/Deep Cleaning.
Who are De 5 Stjerner's main competitors?
ISS A/S is listed as a direct peer. Broad incumbents are Dussmann Group, Compass Group plc, Sodexo, Elis SA, Apleona Group and Bravida. Regional players are Coor Service Management, Gegenbauer and Hird Nordic.
Does De 5 Stjerner have an API?
No public API is recorded for De 5 Stjerner.
What industry is De 5 Stjerner in?
De 5 Stjerner's product category is Commercial Cleaning and Facility Management Services. Its primary akta.pro industry code is IMAIADAF, Hospitality (Hotel/Resort) Housekeeping Services, with a secondary code of IMAIADAA, Commercial Office & Corporate Janitorial. Its NAICS code is 561720 and its SIC code is 4950.