GGW Gruber
GGW Gruber is a Vienna-based, privately held distributor and service provider of dimensional metrology and testing technology, founded in 1946, serving metalworking and plastic-processing manufacturers in Austria and Hungary through exclusive partnerships with premium European equipment makers and tiered maintenance contracts.
- Company typePrivate
- Founded1946
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GGW Gruber does
GGW Gruber & Co GmbH is a Vienna-headquartered, privately held specialist distributor and service provider of dimensional metrology and testing technology, founded in 1946 and operating across Austria and Hungary. The company curates and distributes a portfolio of precision measurement equipment from premium European manufacturers — including 3D coordinate measuring machines (Wenzel), non-contact 3D scanners (Scantech), roughness/contour instruments (Hommel-Etamic), form/roundness systems (Jenoptik), height and horizontal measuring machines (Trimos, Sylvac, including the Labconcept Nano), digital and mechanical hand-held measuring tools (Sylvac, Wyler, Renishaw), material testing machines (Labortech), acoustic cameras (Seven Bel), and machine components (Hema, DK-Fixiersysteme). GGW holds exclusive or core distributor status for several principals, including Wyler AG in Austria, and maintains ISO 9001:2015 and QualityAustria certifications for over 20 consecutive years.
The company monetizes through three reinforcing streams: one-time equipment sales sourced primarily from German and Swiss manufacturers; tiered annual maintenance contracts for coordinate measuring machines (Bronze, Silver, Gold, Platinum) with price guarantees, accredited acceptance, and 24-hour support SLAs at the upper tiers; and professional services spanning on-site analysis, solution engineering, installation and commissioning, calibration, and AUKOM-certified metrology training delivered in cooperation with Wenzel Metrology. Distribution is direct and field-led, with field sales (Außendienst) and inside sales (Innendienst) teams, supported by a network of 11 service and demo points across Austria (Vienna, Graz, Kallham, Stegersbach, Gleisdorf, Völkermarkt) and Hungary (Ajka HQ, Kecskemét, Szekszárd), plus two Vienna-based demonstration laboratories (IFT TEC-Lab and Industrie 4.0 Demolabor at researchTUb).
GGW serves primarily the metalworking and plastic-processing industries with anchor enterprise customers including voestalpine Krems (customer since 1988) and Klinger Fluid Control GmbH, alongside mid-market and SMB manufacturers such as ABC Auftragsfertigung, Sturmform, and WMS Nöbauer. The company positions itself on long-tenured domain expertise (over 80 years), exclusive European-manufacturer sourcing, and a full lifecycle service offering rather than on proprietary IP, owning no disclosed patents or AI/ML capabilities.
GGW Gruber firmographics
Firmographics- Name
- GGW Gruber
- Legal name
- GGW Gruber & Co GmbH
- Website
- https://ggwgruber.at
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GGW Gruber is a Vienna-based, privately held distributor and service provider of dimensional metrology and testing technology, founded in 1946, serving metalworking and plastic-processing manufacturers in Austria and Hungary through exclusive partnerships with premium European equipment makers and tiered maintenance contracts.
- Ownership category
- akta.pro rank
GGW Gruber industry classification
Industry- Product category
- Industrial Dimensional Metrology
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Testing Laboratories and Services (54138)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)
- akta.pro secondary industries
- Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)
Keywords
Where GGW Gruber is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices11 records
Markets served
GGW Gruber business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Measurement Equipment and Instruments Sales: Sale of dimensional metrology equipment including 3D coordinate measuring machines, non-contact scanners, roughness/contour/form measurement instruments, digital and mechanical measuring tools, height measuring devices, and machine components. Products sourced from European manufacturers (primarily Germany and Switzerland) and sold to industrial customers.
- Service and After-Sales Support: Comprehensive service package including on-site analysis, solution engineering, machine installation and commissioning, calibration, operator training, and after-sales support. Maintenance contracts (Bronze, Silver, Gold, Platinum tiers) provide ongoing service revenue.
- Maintenance Contracts: Tiered maintenance contracts (Bronze, Silver, Gold, Platinum) for coordinate measuring machines, covering basic maintenance, calibration, hotline support, spare parts, software maintenance, and repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze – Basic maintenance package with essential services |
| Subscription | Annual | Silver – Extended maintenance with price guarantees and recompensation |
| Subscription | Annual | Gold – Premium package with accredited acceptance and 24h support response |
| Subscription | Annual | Platinum – Full-service package with all repairs, software maintenance and spare parts |
| Other | Annual | Servicetechniker für 3D-Koordinatenmessmaschinen (Oberösterreich) |
| Other | Annual | Sales Support – Verkauf/Vertrieb Innendienst (Wien, Teilzeit/30h) |
| Other | Annual | Technical Sales – Außendienst (Oberösterreich-Salzburg) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GGW Gruber product offering
Product offeringCore offering
GGW Gruber distributes and services a comprehensive portfolio of dimensional metrology and material testing equipment for industrial customers in Austria and Hungary, sourced from leading European manufacturers (Wenzel, Trimos, Sylvac, Jenoptik, Hommel-Etamic, Scantech, Renishaw, Labortech, Seven Bel). The offering spans 3D coordinate measuring machines, non-contact 3D scanners, roughness/contour and form measurement instruments, vertical and horizontal height measuring devices, digital and mechanical hand-held measuring tools, material testing machines, and acoustic cameras for noise source identification. The company complements hardware sales with a full-service package: on-site analysis and solution engineering, machine installation and commissioning, calibration through its in-house calibration laboratory, AUKOM-certified operator training, and tiered annual maintenance contracts (Bronze, Silver, Gold, Platinum) covering recalibration, software updates, spare parts and guaranteed response times.
Product overview
GGW Gruber is a specialist distributor and service provider of dimensional metrology and testing technology in Austria and Hungary, operating since 1946. Its portfolio spans a unified ecosystem of measurement equipment organized into hardware categories — 3D Koordinatenmesstechnik (coordinate measuring machines from Wenzel), Berührungslose Messtechnik (non-contact 3D scanners such as the Scantech SimScan), Rauheits- & Konturmesstechnik (roughness/contour instruments from Hommel-Etamic), Formmesstechnik (form/roundness systems from Jenoptik), Vertikal- & Horizontalmessung (height and horizontal measuring machines from Trimos and Sylvac including the Horizon HC/HS/Granite/Premium, PS, THV, TELS series, and Labconcept Nano), Digitale Messmittel (digital calipers, micrometers, and indicators with Bluetooth — Sylvac S_Cal EVO, S_Mike PRO, S_Dial, S_Depth, Xtreme 3 BT, and others), Mechanische Messmittel (mechanical instruments), Schallscanner (Seven Bel acoustic cameras for noise source identification), Maschinenkomponenten (clamping, brake elements, and machine protection), and Labortech Werkstoffprüfmaschinen (material testing machines). Complementing the hardware, GGW Gruber offers integrated services spanning calibration/training centers (AUKOM seminars, calibration laboratory), tiered maintenance contracts for CMMs (Bronze/Silver/Gold/Platinum), analysis/engineering/commissioning/after-sales services, and a pool of used machines — all supported by its own service technician network across Austria and Hungary.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Coordinate Measuring Machines (3D Koordinatenmesstechnik) High-precision 3D coordinate measuring machines (CMM) for dimensional inspection of manufactured parts, sourced from manufacturers such as Wenzel, used by industrial manufacturing customers for dimensional metrology and quality control.
- Non-Contact Measurement Technology (Berührungslose Messtechnik) Non-contact 3D scanning systems including portable scanners such as the Scantech SimScan, enabling rapid dimensional capture without physical probing; designed for industrial quality assurance and reverse engineering.
- Roughness & Contour Measurement (Rauheits- & Konturmesstechnik) Surface roughness and contour measurement instruments including the Hommel-Etamic W900 series for characterizing surface topography and geometric features in industrial quality control.
- Form Measurement Technology (Formmesstechnik) Form measurement systems including the Jenoptik Roundscan for roundness and form accuracy testing of rotational components.
- Vertical & Horizontal Measuring Machines (Vertikal- & Horizontalmessung) Vertical height measuring instruments and horizontal measuring benches from Trimos and Sylvac, including V-Serie, Hi-Cal, Horizon HC/HS/Granite/Premium lines, PS/THV/TELS series, and Labconcept Nano for high-precision dimensional calibration of parts up to 60 kg with motorized axes and temperature compensation.
- Digital Measuring Instruments (Digitale Messmittel) Digital calipers, micrometers, depth gauges, dial indicators, and test indicators with Bluetooth connectivity for data capture and integration, sourced from Sylvac and other Swiss manufacturers. Includes S_Cal EVO, S_Mike PRO, S_Dial, S_Depth, and Xtreme 3 BT lines.
- Mechanical Measuring Instruments (Mechanische Messmittel) Mechanical precision instruments including vernier calipers, micrometers, dial indicators, thread measuring equipment, plug gauges, ring gauges, and end gauges for workshop and laboratory use.
- Seven Bel Acoustic Camera / Sound Scanner (Schallscanner) Acoustic cameras (P50 and P132 models) by Seven Bel that visualize sound sources using microphone array technology for leak detection, quality assurance, and noise analysis in manufacturing, construction, and automotive applications.
- Machine Components & Accessories (Maschinenkomponenten) Machine components including clamping systems, brake and clamping elements, machine accessories, and machine protection (folding bellows, covers), sourced from Hema and other partners.
- Labortech Material Testing Machines (Werkstoffprüfmaschinen) Material testing equipment including universal testing machines (tension, compression, bending, torsion), pendulum impact testers, and fully automated testing systems from Czech manufacturer Labortech, serving quality control across more than 20 industry sectors.
- CMM Maintenance Contracts (Wartungsverträge für KMG) Tiered maintenance and service contracts (Bronze, Silver, Gold, Platinum) for coordinate measuring machines covering calibration, recalibration, software maintenance, spare parts, and guaranteed response times; billed annually.
- Metrology Services (Analysis, Engineering, Commissioning, After-Sales) Full-service offering including on-site analysis, engineering of measurement solutions, machine installation and commissioning, calibration, operator training, and ongoing after-sales support and lifecycle management.
- AUKOM Training & Certification (AUKOM Seminare) Certified training program in production metrology offered in partnership with Wenzel Metrology, covering AUKOM 1, 2, 3 and Form & Lage modules, leading to internationally recognized technician certification valid for 5 years.
- Used / Pre-Owned Measuring Machines (Gebrauchtmaschinen) Pool of used, demonstration, and pre-owned measuring machines available for short-term or economical deployment.
Quantifiable outcome
- Long-term customer relationships spanning decades, e.g., voestalpine Krems as customer since 1988.
- +2 more outcomes
Companies that use GGW Gruber
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
GGW Gruber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GGW Gruber partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- Wenzel GroupcoreWenzel Group is a leading manufacturer of 3D coordinate measuring machines and metrology solutions. GGW distributes Wenzel products in Austria and Hungary and cooperates with Wenzel Metrology for AUKOM training programs.
- JenoptikcoreJenoptik is a German manufacturer of form measurement equipment. GGW distributes Jenoptik products including the Roundscan system for form measurement applications.
- OGP MesstechnikcoreOGP (Optical Gaging Products) is a manufacturer of multisensor coordinate measuring systems. GGW distributes OGP products in the area of multisensor metrology.
- Sylvac TechnologiescoreSwiss manufacturer of digital measuring instruments including calipers, micrometers, and indicators. GGW distributes Sylvac products with emphasis on Swiss quality and precision.
- Hema GroupcoreHema Group manufactures bellows and machine components for industrial applications. Mentioned as a key collaboration partner alongside GGW Gruber for machine protection products.
- Wyler AGcoreSwiss manufacturer of precision spirit levels, clinometers, inclination measuring devices, tilt sensors and software for inclination measurement. GGW is the exclusive distributor in Austria for Wyler products.
- RenishawcoreRenishaw is a global leader in precision engineering and manufacturing technologies, providing metrology and healthcare products. GGW distributes Renishaw products.
- TrimoscoreSwiss manufacturer of height measuring instruments and measuring benches. GGW distributes Trimos products including the V-Series, Horizon HC/HS/Granite/Premium lines and Labconcept Nano.
- KordtsecondaryKordt is a manufacturer of mechanical testing and measurement instruments. GGW distributes Kordt products including Corditest, Cordatest, Cordicheck, Cordivit, Cordameter, Varicord/Cordipar, and Cordix.
- LabortechsecondaryCzech company manufacturing testing machines, testing devices and testing automata for over 28 years. Products include tensile testing machines and pendulum impact testing machines for quality control in industrial applications.
- ScantechsecondaryScantech manufactures 3D scanning systems. GGW distributes Scantech products including the SimScan portable 3D scanner for contact-free measurement.
- Wenzel Metrology (for AUKOM Training)coreGGW cooperates with Wenzel Metrology to deliver AUKOM certified training seminars. A certified AUKOM trainer from Wenzel conducts the seminars which GGW organizes, providing standardized metrology education in Austria.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GGW Gruber competitors and assessment
Company assessmentBroad incumbents
- Renishaw: Global leader in precision engineering and metrology, including probes, scanning systems, and CMM accessories. GGW Gruber distributes Renishaw products in Austria-Hungary and overlaps in customer base (industrial quality control), though Renishaw is a manufacturer with global direct sales while GGW is a regional value-added distributor.
- Hexagon Manufacturing Intelligence: Division of Hexagon AB offering a broad portfolio of CMMs, portable measurement, laser trackers, and metrology software. Comparable end customers and applications (industrial dimensional metrology) but operates as a global incumbent manufacturer rather than a regional distributor.
- Carl Zeiss Industrial Metrology: Division of Carl Zeiss providing CMMs, optical and computed-tomography metrology for industrial quality assurance. Overlaps with GGW Gruber's core product categories (3D CMMs, multisensor systems) but as a large multinational manufacturer versus a regional value-added distributor.
- Mitutoyo: Japanese global leader in precision measurement instruments (calipers, micrometers, CMMs, vision systems). Directly overlaps with GGW Gruber's hand-tool and CMM product lines; Mitutoyo sells through its own subsidiaries and distributors across Europe.
- Jenoptik: German technology group manufacturing form measurement equipment (Roundscan), industrial metrology, and laser-based systems. GGW Gruber distributes Jenoptik's Roundscan in Austria-Hungary; comparable in form/roundness metrology segment but Jenoptik is a much larger diversified industrial group.
- KEYENCE: Japanese manufacturer of sensors, measuring instruments, and machine vision systems with direct multinational sales in Europe. Overlaps in industrial measurement (laser displacement, profilometers, vision) that competes with parts of GGW Gruber's measurement portfolio.
Direct peers
- Wenzel Group: German manufacturer of 3D coordinate measuring machines (CMMs) and metrology solutions, and GGW Gruber's core CMM principal. Directly comparable product offering (high-precision CMMs), with GGW acting as Wenzel's primary distribution and service arm in Austria and Hungary — including co-delivery of AUKOM training.
- Trimos: Swiss manufacturer of height gauges, horizontal measuring instruments, and calibration systems — including the Horizon HC/HS/Granite/Premium lines and Labconcept Nano that GGW Gruber distributes in Austria-Hungary. Direct manufacturing peer in the vertical/horizontal measurement category.
- FARO Technologies: US-listed manufacturer of 3D measurement, imaging, and realization hardware including portable CMM arms and laser scanners. Directly comparable in non-contact 3D scanning — a category where GGW Gruber distributes Scantech and similar products — and competes for the same industrial metrology budget.
Regional players
- Hahn+Kolb Werkzeuge: German industrial distributor of tools, measuring instruments, and workshop equipment — comparable business model as a multi-brand regional distributor of metrology and workshop consumables. Serves DACH-region manufacturers, partially overlapping customer base with GGW Gruber's metalworking customers in Austria.
Market position
Strengths1 record
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
GGW Gruber social profiles
Digital presenceGGW Gruber compliance and trust
Trust signalCompliance4 records
GGW Gruber financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGW Gruber leadership team
Management profileNumber of profiles
GGW Gruber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGW Gruber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGW Gruber
What does GGW Gruber do?
GGW Gruber distributes and services a comprehensive portfolio of dimensional metrology and material testing equipment for industrial customers in Austria and Hungary, sourced from leading European manufacturers (Wenzel, Trimos, Sylvac, Jenoptik, Hommel-Etamic, Scantech, Renishaw, Labortech, Seven Bel). The offering spans 3D coordinate measuring machines, non-contact 3D scanners, roughness/contour and form measurement instruments, vertical and horizontal height measuring devices, digital and mechanical hand-held measuring tools, material testing machines, and acoustic cameras for noise source identification. The company complements hardware sales with a full-service package: on-site analysis and solution engineering, machine installation and commissioning, calibration through its in-house calibration laboratory, AUKOM-certified operator training, and tiered annual maintenance contracts (Bronze, Silver, Gold, Platinum) covering recalibration, software updates, spare parts and guaranteed response times.
Is GGW Gruber a public or private company?
GGW Gruber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GGW Gruber founded?
GGW Gruber was founded in 1946. It employs 11 to 50 people.
Where is GGW Gruber based?
GGW Gruber is headquartered in Vienna, Austria, in the Europe region.
How does GGW Gruber make money?
Three revenue lines are on record. Measurement Equipment and Instruments Sales are the primary driver. The others are service and After-Sales Support and maintenance Contracts.
Who are GGW Gruber's main competitors?
Broad incumbents on record are Renishaw, Hexagon Manufacturing Intelligence, Carl Zeiss Industrial Metrology, Mitutoyo, Jenoptik and KEYENCE. Direct peers are Wenzel Group, Trimos and FARO Technologies. Hahn+Kolb Werkzeuge is listed as a regional player.
Does GGW Gruber have an API?
No public API is recorded for GGW Gruber.
What industry is GGW Gruber in?
GGW Gruber's product category is Industrial Dimensional Metrology. Its primary akta.pro industry code is IMAGAFAD, Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness), with a secondary code of IMAGAFAH, Calibration Services & Standards (Calibration labs, reference standards, traceability services). Its NAICS code is 334513 and its SIC code is 3823.