Make-A-Wish Mid-Atlantic
Make-A-Wish Mid-Atlantic is a 501(c)(3) regional chapter of Make-A-Wish America that grants life-changing wishes to children ages two-and-a-half to eighteen with critical illnesses in the Mid-Atlantic U.S. region, funded through diversified individual donations, corporate sponsorships, foundation grants, planned gifts, and special events via a Salesforce-based referral platform.
- Company typePrivate
- Founded1980
- HeadquartersPhoenix, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Make-A-Wish Mid-Atlantic does
Make-A-Wish Mid-Atlantic is a regional chapter of Make-A-Wish Foundation of America, a 501(c)(3) nonprofit corporation headquartered in Phoenix, Arizona. Founded in 1980 following the wish of seven-year-old Chris Greicius, the organization grants life-changing wishes to children in the U.S. ages two-and-a-half to eighteen who have been diagnosed with critical illnesses (progressive, degenerative, or malignant conditions placing the child's life in jeopardy). Medical eligibility is determined by the treating physician, and there are no income qualifications. Make-A-Wish Mid-Atlantic operates as one of approximately 57 chapters across the United States, serving eligible children in the Mid-Atlantic region, and is supported by a national network of nearly 20,000 volunteers.
The organization's core product is the Wish Granting Program, operationalized through a Salesforce-based Referral Inquiry System that accepts wish referrals from medical professionals, parents, legal guardians, family members, and eligible children themselves. Supporting programs include the Online Donation Platform (one-time and recurring monthly gifts), Wish Your Way peer-to-peer fundraising, Wishmakers at Work (workplace giving), Wishmakers on Campus (collegiate fundraising), Kids For Wish Kids (K–12 fundraising), Stream For The Wishes (charity gaming), Starblazer Awards (alumni recognition), and Planned Giving through a FreeWill integration. Technology infrastructure consists of the Salesforce CRM layer, online donation and event ticketing platforms (e.g., Eventbrite, myquiz.org), and social/digital channels including Facebook, Instagram, YouTube, and LinkedIn.
Revenue is generated entirely through charitable giving and spans individual contributions, corporate donations and sponsorships, foundation grants, planned giving and legacy gifts (bequests, charitable gift annuities, charitable remainder trusts, donor-advised fund grants, life insurance, IRA QCDs), chapter fees and assessments paid to the national organization, special event income (galas, golf outings, walk-a-thons, radio campaigns), and in-kind contributions (airline miles, hotel points, donated goods and services). Donation tiers range from $5 minimum to custom amounts on both one-time and monthly recurring cadences. The organization explicitly does not conduct telemarketing or door-to-door solicitation. The Walt Disney Company is the largest wish destination partner, involved in approximately half of all wishes granted nationally.
Make-A-Wish Mid-Atlantic firmographics
Firmographics- Name
- Make-A-Wish Mid-Atlantic
- Legal name
- Make-A-Wish Mid-Atlantic
- Website
- https://wish.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Make-A-Wish Mid-Atlantic is a 501(c)(3) regional chapter of Make-A-Wish America that grants life-changing wishes to children ages two-and-a-half to eighteen with critical illnesses in the Mid-Atlantic U.S. region, funded through diversified individual donations, corporate sponsorships, foundation grants, planned gifts, and special events via a Salesforce-based referral platform.
- Ownership category
- akta.pro rank
Make-A-Wish Mid-Atlantic industry classification
Industry- Product category
- Children's Wish Granting Services
- NAICS
- Voluntary Health Organizations (813212), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Rare Disease & Special Needs Support Organizations (BPAGACAM)
Keywords
Where Make-A-Wish Mid-Atlantic is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Make-A-Wish Mid-Atlantic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Contributions: Direct donations from individuals, both one-time and monthly recurring gifts. Donations can be made online, by mail, or by phone at 866.880.1382.
- Corporate Donations and Sponsorships: Corporate partners provide financial support, in-kind donations, and workplace giving programs. Companies can sponsor events, adopt wishes, or participate in promotional campaigns.
- Foundation Grants: Grants from private and community foundations support wish granting operations.
- Planned Giving and Legacy Gifts: Bequests, charitable gift annuities, charitable remainder trusts, donor advised fund grants, life insurance gifts, and IRA distributions (QCDs) for donors age 70½ or older.
- Chapter Fees and Assessments: Local chapters pay fees and assessments to the national organization for branding, resources, and coordination.
- Special Events: Revenue from signature events including galas, golf outings, walk-a-thons, car shows, and other community fundraisers organized by local chapters.
- In-Kind Contributions: Donated products and services including airline miles, hotel points, electronics, building materials, and professional services that reduce operational costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time and monthly recurring donation options |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
Make-A-Wish Mid-Atlantic product offering
Product offeringCore offering
Make-A-Wish Mid-Atlantic is a regional chapter of Make-A-Wish Foundation of America that grants life-changing wishes to children ages 2½ to 18 diagnosed with critical illnesses. The chapter coordinates wish referrals through a Salesforce-based system, raises funds through individual donations, corporate sponsorships, and special events, and delivers wishes through partnerships with organizations like Disney. All wish expenses are fully covered including travel and spending money, with no income qualifications required.
Product overview
Make-A-Wish is a nonprofit organization that operates as a unified wish-granting platform with multiple interconnected programs. The core offering is the Wish Granting Program, which provides life-changing wishes to children ages 2½ to 18 with critical illnesses. This core is supported by an Online Donation Platform for contributions, a Salesforce-based Referral Inquiry System for processing wish requests, and various fundraising programs including Wish Your Way (peer-to-peer online fundraising), Wishmakers at Work (workplace giving), Kids for Wish Kids (youth fundraising), Wishmakers on Campus (college fundraising), and Stream For The Wishes (gaming/streaming fundraisers). Additional programs include Planned Giving for legacy donations, the Starblazer Awards alumni recognition, and Virtual Trivia Events for community fundraising.
Differentiator
Problem solved
Functional benefit
Products and services
- Wish Granting Program Core program that grants life-changing wishes to children ages 2½ to 18 diagnosed with critical illnesses (progressive, degenerative, or malignant conditions). All wish expenses including travel, accommodations, and spending money are fully covered by the organization.
- Online Donation Platform Digital platform enabling donors to make one-time or monthly recurring donations with preset amounts ranging from $5 to $500 and custom contributions, designated to specific chapters or where needed most.
- Wishmakers at Work Workplace giving program enabling companies and employees to plan, coordinate, and execute fundraising campaigns to help grant wishes. Includes payroll deduction and employer matching gift integrations.
- Wish Your Way DIY peer-to-peer online fundraising platform enabling individuals to create custom fundraisers for birthdays, events, and other personal occasions to support wish granting.
- Planned Giving Program Legacy giving options including bequests, charitable gift annuities, charitable remainder trusts, donor advised fund grants, life insurance gifts, and IRA distributions (QCDs) for donors age 70½ or older, facilitated through the FreeWill online estate planning tool.
- Stream For The Wishes Charity streaming program enabling gamers and content creators to fundraise for wishes through gaming streams, supported by a dedicated toolkit and stream guidelines.
- Virtual Trivia Events Virtual fundraising event format using the myquiz.org platform for quiz creation and Eventbrite for event registration and ticketing, enabling community-based virtual trivia fundraisers.
Quantifiable outcome
- 99% of doctors say wishes help relieve a family from traumatic stress
- +3 more outcomes
Companies that use Make-A-Wish Mid-Atlantic
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles4 records
Make-A-Wish Mid-Atlantic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Make-A-Wish Mid-Atlantic partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- The Walt Disney CompanycoreDisney is the largest wish destination partner, involved in approximately half of all wishes granted. Wishes include Disney World trips, meet-and-greets with Disney characters, and Disney-themed experiences.
- Bergstrom AutomotivemajorMajor corporate donor that has donated over $2 million to Make-A-Wish Wisconsin through various fundraising initiatives and event sponsorships.
- Kesslers DiamondsmajorPresenting sponsor of the annual Wishful Giving Radio Event, supporting holiday fundraising campaigns for Make-A-Wish Wisconsin.
- iHeartMediamajorMedia partner for Wishful Giving Radio Event broadcast, helping reach donors during holiday fundraising campaigns.
- Lou Malnati'sminorRestaurant chain sells heart-shaped pizzas during February with proceeds benefiting Make-A-Wish Wisconsin.
- Exact SciencesminorCorporate partner at the American Family Insurance Championship, supporting wish experiences for local children.
- Potawatomi Hotel & CasinominorCorporate sponsor of wish experiences including Kaszmeir's Parisian bedroom makeover wish.
- Closets by DesignminorIn-kind donor that contributed to wish experiences, specifically helping with Kaszmeir's Parisian bedroom makeover.
- Harris TurerminorSponsor of wish experiences and wish-related enhancements.
- SubarumajorSubaru Share the Love Event: For every new Subaru sold or leased during the event period, Subaru and retailers donated a minimum of $300 to charity including Make-A-Wish.
- CoVantage Credit UnionminorPresenting sponsor of Golf for Wishes events for Make-A-Wish Wisconsin.
- SargentominorPresenting sponsor of Golf for Wishes events.
- Masters Gallery FoodsminorPresenting sponsor of Golf for Wishes events.
- Kraemer Wisconsin CheeseminorAnnual golf outing sponsor for Make-A-Wish Wisconsin.
- Edward JonesminorCorporate fundraiser participant in the 2026 Wish Your Way Wyoming campaign, raising $3,763.75.
- Amazon BusinesscoreMake-A-Wish Wisconsin uses Amazon Business for procurement to help grant a wide range of wishes from singing with an orchestra to bedroom makeovers and bringing home goldendoodle puppies.
- FreeWillmajorOnline estate planning tool that makes it easy for donors to include Make-A-Wish in their wills and create planned gifts. Also used for stock donations, cryptocurrency, donor advised fund grants, and IRA distributions.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
Make-A-Wish Mid-Atlantic competitors and assessment
Company assessmentDirect peers
- A Special Wish Foundation: A Special Wish grants wishes to children under 18 with life-threatening conditions, supported by a network of regional chapters. Comparable mission and operational model to Make-A-Wish Mid-Atlantic, though smaller in scale.
- Wishes & More: Wishes & More grants wishes to children with life-threatening or terminal conditions, including travel wishes and special needs. Directly comparable wish-granting mission and community-based fundraising model.
- Kids Wish Network: Kids Wish Network grants wishes to children with life-threatening illnesses, operating a similar referral-and-fulfillment model with chapters across the U.S. Directly comparable mission, donor audience, and corporate partner approach to Make-A-Wish Mid-Atlantic.
- Starlight Children's Foundation: Starlight Children's Foundation is one of the leading wish- and joy-granting nonprofits for seriously ill children in the U.S. It is the most direct peer to Make-A-Wish Mid-Atlantic, competing for the same donor base, running similar hospital and community programs, and seeking similar corporate partnerships.
- The Dream Factory: Dream Factory is a volunteer-driven wish-granting organization for critically and chronically ill children. Smaller scale than Make-A-Wish but operates the same wish-fulfillment model with chapters across the U.S., competing for the same donor and volunteer pool.
Others
- Beads of Courage: Beads of Courage provides arts-in-medicine support programs for children coping with serious illness through hospital partnerships. Thematically and demographically adjacent to Make-A-Wish Mid-Atlantic, but operates a different programmatic model.
Broad incumbents
- Alex's Lemonade Stand Foundation: Alex's Lemonade Stand Foundation funds pediatric cancer research and supports affected families. Less direct overlap in wish granting, but competes for the same corporate donors, community fundraising support, and child-cancer-focused donor segments.
- Ronald McDonald House Charities: Ronald McDonald House Charities supports families of critically ill children through housing and services near hospitals. Broader in scope (family support vs. wish granting) but draws from the same donor base, corporate partners, and volunteer ecosystem as Make-A-Wish Mid-Atlantic.
- Children's Miracle Network Hospitals: Children's Miracle Network funds pediatric hospitals across North America through donations and corporate campaigns. Larger in scale and broader in mission, but operates in the same pediatric critical care space and is a meaningful peer for donor relationships and corporate partnerships.
Emerging players
- National Children's Cancer Society: The National Children's Cancer Society provides financial and emotional support to children with cancer and their families. Smaller and more focused than Make-A-Wish, but competes for foundation grants and corporate giving in the pediatric critical illness segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Make-A-Wish Mid-Atlantic social profiles
Digital presenceMake-A-Wish Mid-Atlantic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make-A-Wish Mid-Atlantic leadership team
Management profileNumber of profiles
Make-A-Wish Mid-Atlantic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make-A-Wish Mid-Atlantic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make-A-Wish Mid-Atlantic
What does Make-A-Wish Mid-Atlantic do?
Make-A-Wish Mid-Atlantic is a regional chapter of Make-A-Wish Foundation of America that grants life-changing wishes to children ages 2½ to 18 diagnosed with critical illnesses. The chapter coordinates wish referrals through a Salesforce-based system, raises funds through individual donations, corporate sponsorships, and special events, and delivers wishes through partnerships with organizations like Disney. All wish expenses are fully covered including travel and spending money, with no income qualifications required.
Is Make-A-Wish Mid-Atlantic a public or private company?
Make-A-Wish Mid-Atlantic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Make-A-Wish Mid-Atlantic founded?
Make-A-Wish Mid-Atlantic was founded in 1980. It employs 1,001 to 5,000 people.
Where is Make-A-Wish Mid-Atlantic based?
Make-A-Wish Mid-Atlantic is headquartered in Phoenix, United States, in the North America region.
How does Make-A-Wish Mid-Atlantic make money?
Seven revenue lines are on record. Individual Contributions are the primary driver. The others are corporate Donations and Sponsorships, foundation Grants, planned Giving and Legacy Gifts, chapter Fees and Assessments, special Events and in-Kind Contributions.
Who are Make-A-Wish Mid-Atlantic's main competitors?
Direct peers on record are A Special Wish Foundation, Wishes & More, Kids Wish Network, Starlight Children's Foundation and The Dream Factory. Beads of Courage is listed as an others. Broad incumbents are Alex's Lemonade Stand Foundation, Ronald McDonald House Charities and Children's Miracle Network Hospitals. National Children's Cancer Society is listed as an emerging player.
Does Make-A-Wish Mid-Atlantic have an API?
No public API is recorded for Make-A-Wish Mid-Atlantic.
What industry is Make-A-Wish Mid-Atlantic in?
Make-A-Wish Mid-Atlantic's product category is Children's Wish Granting Services. Its primary akta.pro industry code is BPAGACAM, Rare Disease & Special Needs Support Organizations. Its NAICS code is 813212 and its SIC code is 8300.