Skafe Cosmetics

What Skafe Cosmetics does

Skafe Cosméticos is a privately-held Brazilian personal care company founded approximately 45 years ago (circa 1980) and headquartered in Rio de Janeiro, Brazil. The company operates a multi-brand portfolio spanning haircare, nail care, and children's fragrance products, with named sub-brands including Keramax, Keraform, Natutrat, Regefort, Hands & Feet, Meu Perfuminho, Zuma Professional, Kerensa, and Ampolas. These brands collectively address hair treatment, restoration, hydration, salon and professional use, children's fragrances, and nail care for Brazilian consumers across diverse hair types and textures.

The company's products are built around proprietary formulation platforms including Silsoft A+ technology, TREHALOSE + FILCORTEX + AMINOÁCIDOS complexes, Ametista + AminoHidrat complexes, and Regefort Aloe Vera blends. Clinical claims attached to these formulations include up to 70% hair growth improvement, 73% hair loss reduction, and 77% improvement in shine and texture. Product certifications include dermatologically tested, paraben-free, and vegan formulations. The company maintains a content-led marketing approach with a regularly updated blog covering haircare topics, alongside active presence across Instagram, TikTok, Facebook, and LinkedIn.

Skafe operates a direct-to-consumer (DTC) e-commerce business model through lojaskafe.com.br and skafe.com.br, selling branded personal care products directly to Brazilian consumers. The Zuma Professional sub-brand serves as a dedicated salon and professional hairdresser channel, indicating a secondary B2B distribution arm alongside the consumer storefronts. No third-party retail partnerships, named enterprise customers, funding rounds, M&A activity, or executive team details are disclosed in the available data, and revenue appears to be entirely dependent on Brazilian domestic consumer demand through owned digital channels.

Name

Skafe Cosmetics

Legal name

Skafe Cosméticos

Website

https://skafe.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Skafe Cosméticos is a Brazilian personal care company selling multi-brand hair care, nail care, and fragrance products through direct-to-consumer e-commerce, serving Brazilian consumers with proprietary formulations and dermatologically tested, paraben-free offerings.

Ownership category

akta.pro rank

Product category

Personal Care and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair care products
• Cosmetic formulations
• Personal care
• Beauty products
• Hair treatment

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Cosmetics Sales: Direct-to-consumer sales of hair care and personal care products through owned e-commerce platform (lojaskafe.com.br) and website (skafe.com.br). Revenue generated from one-time product purchases across multiple brands including Keramax, Keraform, Natutrat, Regefort, and Hands & Feet.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Skafe Cosméticos manufactures, markets, and sells a multi-brand portfolio of personal care and cosmetic products focused on hair care (shampoos, conditioners, masks, oils, treatment ampoules, curl activators), body care (liquid soaps for hands and feet), and children's colognes. Products are distributed primarily through the company's own e-commerce storefront (lojaskafe.com.br) and corporate website (skafe.com.br), with additional offline retail presence, targeting Brazilian consumers seeking specialized hair treatment solutions.

Product overview

Skafe Cosméticos is a 100% Brazilian cosmetics company with 45 years of history, offering a multi-brand portfolio of hair care, body care, and children's personal care products. The company operates several sub-brands: Keramax (professional hair reconstruction and treatment), Keraform (styling and curl definition), Natutrat S.O.S (daily curl care and oils), Regefort (daily hair care with multiple hair type lines), Hands & Feet (hand and body soaps), Meu Perfuminho (children's colognes), Zuma Professional (salon products), Kerensa, and treatment ampoules. The portfolio covers hair treatments including reconstruction, hydration, growth, curl definition, anti-dandruff, straightening, post-chemical care, and children's products, serving different hair types from straight to kinky and curly.

Differentiator

Problem solved

Functional benefit

Brands

• Keramax: Hair care line offering products for reconstruction, hydration, growth, and color-treated hair.
• Keraform
• Natutrat
• Kerensa
• Regefort
• Hands & Feet
• Meu Perfuminho
• Zuma Professional
• S.O.S (Natutrat)
• Ampolas de tratamento

Products and services

• Keramax

Quantifiable outcome

• Clinical studies showed 70% difference in hair growth, 73% improvement in hair loss reduction, 77% improvement in shine, texture, softness and smoothness with Keramax Explosão de Crescimento line.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Salon Line: Brazilian CPG hair care brand built around curly/coily hair consumer needs with a multi-brand portfolio and similar DTC + retail distribution. Closest direct comparable on product positioning and target demographic.
• Inoar Cosméticos: Brazilian professional and consumer hair care company with a comparable portfolio of treatments, progressive systems and styling products targeting chemically-treated and textured hair consumers.
• Embelleze: Large Brazilian hair care CPG with multi-brand portfolio (Maxton, Novex, Forever Liss) covering reconstruction, progressive brushing and curl care — overlapping directly with Skafe's Keramax and Natutrat lines.
• Pantene (Procter & Gamble): Global mass-market hair care brand with strong Brazilian retail share; competes directly with Skafe's general shampoo/conditioner/treatment SKUs at the mass tier.
• TRESemmé: Mass-premium hair care brand owned by Unilever, with comparable positioning on treatment, styling and chemically-treated hair — directly relevant competitive benchmark for Skafe's middle-tier SKUs.
• Wella Company: Global professional hair care company (Wella Professional, Clairol, Sebastian) competing with Skafe's Zuma Professional salon line and treatment category on the B2B salon channel.

Broad incumbents

• Grupo Boticário: Largest Brazilian-owned beauty conglomerate, operating broad hair, skin and fragrance portfolios with massive retail and franchise distribution. Comparable as a domestic incumbent with overlapping hair care lines.
• Natura &Co: Brazilian-listed multinational personal care group (Natura, Avon, The Body Shop, Aesop) with major hair care exposure through direct selling and retail. Sets the competitive benchmark for Brazilian CPG scale.
• L'Oréal Brasil: Subsidiary of global hair care leader; competes across mass (Elseve), professional (L'Oréal Professionnel) and consumer-relevant brands directly overlapping Skafe's Keramax and Zuma Professional positions.
• Unilever Brasil: Brazilian operations of global FMCG giant, with Dove, TRESemmé and Sedal hair care brands that compete head-to-head with Skafe in mass shampoo/conditioner and treatment segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skafecosmeticos
• LinkedInlinkedin.com/company/skafe-cosméticos
• Instagraminstagram.com/skafecosmeticos
• TikToktiktok.com/@skafecosmeticos_oficial
• Xx.com/skafecosmeticos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skafe Cosmetics