Perrin Creations Group

What Perrin Creations Group does

Groupe Créations Perrin is a privately held French-Swiss artisanal manufacturer of high-end leather watch straps and small leather goods, operating under the legal entity CREATIONS J.C. PERRIN S.A.S. (Besançon registry, €541,000 capital). The company traces its origins to Samuel Schweizer's 1869 workshop in Le Locle, Switzerland; the French arm was founded by master saddler Jean-Claude Perrin in 1984, and the two entities were combined into the present group in 2012. Operations span four sites — Orchamps-Vennes (headquarters, bespoke and short-run strap production), Tergnier (medium/long-run strap production), Allenjoie (the Créations Perrin Sellier leather goods workshop, opened 2013), and La Chaux-de-Fonds (Créations Perrin Suisse, high-end exotic-leather strap production, formerly Schweizer & Schoepf) — employing roughly 200 people and producing hundreds of thousands of straps and leather articles annually. Each watch strap requires over 80 manual operations and is finished using either the cut-edge (coupé sellier) or turned-edge (rembordé) technique; all materials pass through an in-house laboratory for quality control, and the group holds ISO 9001 certification (since 2013), the French government's Entreprise du Patrimoine Vivant (EPV) Living Heritage label, and Afnor's Confirmed CSR Commitment Label (ISO 26000, 2020).

The group's commercial model is dual-channel. The primary B2B motion is enterprise sales to major luxury watch brands and high-end jewellery retailers worldwide, built on relationships with watchmakers since the 1980s, serving production runs ranging from unique bespoke items to long series. A secondary B2B motion targets luxury leather goods houses, emerging designers, and high-end brands through the Sellier workshop. The secondary D2C motion runs through a self-serve e-commerce storefront (groupe-creations-perrin.fr) shipping internationally via DHL (ex-France) and DPD (France) with free shipping on orders ≥ €950; exotic-leather CITES-regulated SKUs are restricted to EU delivery. Pricing is per-unit across both channels; revenue is generated entirely from one-time product sales with no subscription, licensing, or recurring component identified.

The business is privately held with no external institutional investors, parent company, or public-market presence disclosed. Customers are unnamed in source materials but characterized as "renowned" luxury watch manufacturers, jewellery stores, and leather goods houses — indicating a concentrated enterprise base on the B2B side, partially offset by a fragmented long-tail of D2C end customers. Talent sourcing is institutionalized through an internal CQP training programme and a strategic partnership with the École de Sellerie Maroquinerie d'Art Robert Boudard.

Name

Perrin Creations Group

Legal name

CREATIONS J.C. PERRIN

Website

https://groupe-creations-perrin.fr

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Créations Perrin is a French-Swiss artisanal manufacturer of high-end handcrafted leather watch straps and small leather goods, operating four production sites across France and Switzerland and serving major luxury watch brands, jewellery retailers, and luxury leather goods houses worldwide, with a supplementary direct-to-consumer e-commerce channel.

Ownership category

akta.pro rank

Product category

Luxury Leather Goods & Watch Straps

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (316990), Other Leather and Allied Product Manufacturing (31699), Other Leather and Allied Product Manufacturing (3169), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Leather Goods Components & Subassemblies Manufacturing (Straps/Handles/Hardware Assemblies) (IMAOAHAI), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Luxury watch straps
• Handcrafted leather goods
• Artisanal saddlery manufacture
• Bespoke leather production
• Fine leather craftsmanship

Headquarters

HQ city

Orchamps-vennes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. High-end Watch Straps: Sale of handcrafted watch straps (cut edge and turned edge varieties) made from fine and exotic leathers. Produced entirely by hand with over 80 manual operations. Available in bespoke, unique item, short run, and long run formats. Distributed to renowned watch brands and jewellery stores worldwide, as well as directly to consumers via e-commerce.
2. Leather Goods: Sale of leather goods and small leather goods (belts, accessories) crafted by the Créations Perrin Sellier workshop. Targets major leather goods manufacturers, young designers, and luxury brands. Also sold directly to consumers via e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Groupe Créations Perrin manufactures handcrafted high-end leather watch straps and leather goods entirely by hand, applying master saddlery techniques such as cut edge (coupé sellier) and turned edge (rembordé) finishes. Each strap requires over 80 manual operations from material selection to packaging, using fine and exotic leathers from European tanneries. Production spans unique bespoke items through to long production runs across four workshops in France and Switzerland, and is sold both to luxury watch brands and jewellery houses as an OEM supplier and directly to consumers via e-commerce.

Product overview

Groupe Créations Perrin is a traditional French-Swiss luxury leather goods manufacturer specializing in handcrafted watch straps and leather articles. The company operates four production sites (three in France and one in Switzerland) and produces hundreds of thousands of straps and leather goods annually. The product portfolio centers on two main categories: (1) Watch straps available in turned edge and cut edge finishes, requiring over 80 manual steps per piece, and (2) Leather goods including belts and small leather goods. All products are handmade by skilled craftsmen using carefully selected materials from European tanneries. The company also offers a Double Tour Bracelet variant and various leather accessories. Since 2013, the company expanded into leather goods through its Créations Perrin Sellier workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Straps

Quantifiable outcome

• Hundreds of thousands of watch straps and leather goods produced every year
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• École de Sellerie Maroquinerie d'Art Robert BoudardcoreStrategic or Co-development PartnerPartnership with the prestigious Robert Boudard School of Saddlery and Leather Goods in the Pays de Montbéliard region. Most craftsmen at the Créations Perrin Sellier Allenjoie workshop were trained at this school. The company also supports students and helps them during their training. The collaboration includes the Préparation Opérationnelle à l'Emploi (POE) training scheme, financed by Pôle Emploi and the Bourgogne Franche-Comté Region, to recruit and train future production staff for the leather goods activity.
• Pôle Emploi (French Public Employment Service)supportingStrategic or Co-development PartnerCollaboration with Pôle Emploi on the Préparation Opérationnelle à l'Emploi (POE) training scheme to recruit and train future production officers for the leather goods manufacturing site in Allenjoie. Supported by financing from the Bourgogne Franche-Comté Region.
• Bourgogne Franche-Comté RegionsupportingOthersRegional government providing financing support for the Préparation Opérationnelle à l'Emploi (POE) training programme in collaboration with Pôle Emploi, enabling recruitment and training of leather goods production staff for the Allenjoie site.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• SCM (Société de Création Maroquinerie): SCM is a French leather goods manufacturer in the Pays de Montbéliard region producing small leather goods and belts for luxury brands. Comparable to the Créations Perrin Sellier workshop in geography, customer base, and product category (belts and small leather goods).

Broad incumbents

• GOYARD: GOYARD is a heritage French luxury trunk and leather goods maker with comparable artisanal craftsmanship and brand positioning. Though not a direct strap supplier, it competes in the same small leather goods and luxury craftsmanship talent pool that Perrin draws from.
• Moynat: Moynat is a heritage French luxury leather goods house owned by LVMH, producing small leather goods and travel leather articles with traditional craftsmanship. Comparable artisanal positioning and customer segment, though operating as a brand rather than as a B2B supplier.
• Hermès: Hermès operates the largest vertically integrated luxury leather goods and saddlery operation in France, including watch straps and small leather goods. Represents the destination of luxury artisanal leather consolidation and a potential customer/competitor to Perrin in strap and leather goods supply.

Others

• Bell & Ross (supplier of straps to): Bell & Ross is a luxury watch brand that sources straps from specialist manufacturers; representative of the broader luxury watch OEM customer ecosystem that Perrin serves. Included as ecosystem reference rather than direct competitor.

Direct peers

• Camille Fournet: Camille Fournet is a French luxury leather goods manufacturer specializing in handcrafted watch straps and small leather goods for major watch brands and luxury maisons — directly comparable to Créations Perrin's core watch strap manufacturing business.
• Hirsch Armbänder: Hirsch is an Austrian heritage watch strap manufacturer with over 250 years of history producing leather and exotic watch straps for watch brands and retailers worldwide. Comparable artisanal positioning, similar end customers, and overlapping materials expertise.
• Jean Rousseau Paris: Jean Rousseau is a French maker of luxury leather watch straps and small leather goods using traditional saddlery techniques. Directly competes with Créations Perrin in the high-end strap OEM and bespoke space, serving similar luxury watch brand customers.
• Bonetto Cinturini (BONC): Bonetto Cinturini is an Italian manufacturer of leather watch straps supplying watch brands globally with both artisanal and industrial production. Competes in the same watch strap OEM market but with broader price-point coverage than Perrin's luxury specialization.
• Di-Modell: Di-Modell is a German manufacturer of premium leather watch straps sold through watch retailers worldwide. Comparable in watch strap specialization and B2B distribution to jewellery stores and watch boutiques, though typically positioned at lower price tiers than Perrin's luxury offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroupeCreationsPerrin
• LinkedInlinkedin.com/company/groupe-cr%C3%A9ations-perrin
• Instagraminstagram.com/groupecreationsperrin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrin Creations Group