The Conexus Group
The Conexus Group is a privately held UK holding company operating a portfolio of specialist brands that deliver recruitment, executive search, training, consulting, M&A advisory, managed services, and digital marketing to iGaming operators and Payments/FinTech companies globally.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What The Conexus Group does
The Conexus Group is a privately held UK-based holding company operating a portfolio of specialist professional services brands focused on the iGaming and Payments/FinTech sectors. Founded in 2001 as Pentasia by Rob Dowling and Bruce Gamble, the group was formally constituted under its current name in 2016 and now operates from 10 global locations with 200+ consultants and professionals. It generates revenue across five primary service lines: recruitment and executive search (Pentasia, PaymentGenes, Marden Executive, Conexus Leadership), training (iGaming Academy), consulting and M&A advisory (Partis, Conexus Capital), managed services and outsourced human capital (Conexus Enterprise, Enterprise Solutions), and digital marketing/distribution (Incline Gaming, Conexus Connections).
The group's offering is delivered through wholly owned sub-brands rather than a unified technology platform; there is no disclosed proprietary technology stack, AI/ML capability, or software product. Service delivery is human-led, leveraging the founders' and senior team's accumulated industry relationships, and monetised through placement fees, consulting retainers, training subscriptions, managed-service contracts, and M&A advisory fees on a quote-based engagement model. The target customer base consists of iGaming operators, suppliers and investors, alongside Payments/FinTech start-ups, scale-ups, and established corporates, with enterprise field sales as the primary go-to-market motion.
Ownership remains with the co-founders and there is no disclosed external institutional or venture capital investment. The group has pursued growth through a combination of organic brand launches (iGaming Academy in 2007, Partis in 2013, Marden Executive in 2014, Enterprise Solutions in 2022, InclineBet in 2022) and two completed acquisitions (Headcount Recruitment in 2018, PaymentGenes in 2023), the latter consolidating the Payments recruitment capability under the PaymentGenes brand.
The Conexus Group firmographics
Firmographics- Name
- The Conexus Group
- Legal name
- Conexus Group Holding Limited
- Website
- https://theconexusgroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- The Conexus Group is a privately held UK holding company operating a portfolio of specialist brands that deliver recruitment, executive search, training, consulting, M&A advisory, managed services, and digital marketing to iGaming operators and Payments/FinTech companies globally.
- Ownership category
- akta.pro rank
Where The Conexus Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Conexus Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Recruitment Services: Specialist recruitment placing top talent for iGaming and Payments hiring needs. Leverages deep industry network and specialist expertise. Revenue likely generated through placement/success fees.
- Training Services: Industry-specific compliance and workplace skills training for iGaming and Payments sectors. Provided through iGaming Academy brand.
- Consulting & Advisory: Strategic and implementation consultancy services for iGaming and Payments sectors across organisational lifecycle. Includes M&A advisory (buy-side and sell-side) through Partis brand.
- Managed Services: Remote or locally managed teams providing optimised business and operational services. Enterprise Solutions for team-scale talent acquisition.
- Executive Search: Leadership talent elevation services guiding investors, boards, and management in data-driven decisions through Conexus Leadership brand.
- Marketing Services: Performance-driven digital marketing solutions for user acquisition, CRM, creative and BI, provided through Incline Gaming brand for North American gaming market.
- Connections/Distribution: Distribution of B2B products and services to gaming operators through global network of buyer relationships. Specialist in connecting PayTech solutions with operators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Conexus Group product offering
Product offeringCore offering
The Conexus Group is a portfolio of specialist businesses providing recruitment, training, consulting, M&A advisory, and managed services exclusively to the iGaming and Payments sectors. Services are delivered through sub-brands including Pentasia (iGaming recruitment), PaymentGenes (Payments recruitment), Partis and Conexus Capital (consulting and M&A advisory), iGaming Academy (training), Conexus Leadership (executive search), Conexus Enterprise (outsourced teams), Conexus Connections (B2B distribution), and Incline Gaming (digital marketing). The group serves operators, suppliers, and investors across the iGaming and Payments ecosystems globally.
Product overview
The Conexus Group is a portfolio of world-class businesses offering an integrated suite of professional services. The portfolio operates as a platform-plus-modules architecture consisting of multiple specialist sub-brands: Pentasia (iGaming recruitment), PaymentGenes (Payments recruitment), Marden Executive (executive search), and Enterprise Solutions (team-scale recruitment) under the Human Capital division; Partis and Conexus Capital (consulting and M&A advisory), Incline Gaming (digital marketing), and Conexus Connections (B2B distribution) under Advisory & Managed Services; and iGaming Academy (training). These brands are orchestrated through Conexus Management Services as a central support function, providing clients a central point of orchestration for recruitment, training, consulting, and managed services across the iGaming and Payments sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Pentasia: The #01 iGaming recruitment consultancy worldwide, placing professionals who innovate, lead and inspire.
- Partis
- iGaming Academy (IGA Training)
- Conexus Human Capital
- Incline Gaming
- Conexus Capital
- Conexus Enterprise
- Conexus Leadership
- Conexus Connections
- Marden Executive
- PaymentGenes
Products and services
- Pentasia The #1 iGaming recruitment consultancy worldwide, placing professionals who innovate, lead and inspire in online gambling companies. Serves operators, suppliers, and investors in the iGaming industry.
- Partis Consulting and M&A advisory practice focused on the global iGaming market, specialising in growth through new market entry, strategic investment, and value realisation.
- iGaming Academy (IGA Training) Provides compliance and job skills training for online gaming, casino, and sportsbook businesses. Industry-specific courses designed to close skill gaps and meet regulatory compliance needs.
- PaymentGenes Recruitment services that empower individuals and companies to accelerate growth in the fast-paced payments and FinTech industries. Places talent across start-ups, scale-ups, and established corporates in the Payments ecosystem.
- Conexus Capital Vision-driven consulting and M&A advisory focused on the Payments and FinTech market, offering new market entry strategy, operational improvement, and value realisation services.
- Conexus Enterprise Whole-service outsourced partner for gaming and payments organisations wanting to grow and optimise their human capital solution, providing scalable teams and talent solutions across operational and business functions.
- Conexus Leadership Executive search and leadership talent elevation service that guides investors, boards, and management in data-driven people decisions, shaping culture and empowering leaders for positive change.
- Conexus Connections Distribution of B2B products and services to gaming operators through a mature, global network of buyer relationships with payments, electronic money institutions, banking, and RegTech solutions.
- Incline Gaming / InclineBet Performance-driven digital marketing solutions for the North American gaming market, providing user acquisition, CRM, creative, and BI services to gaming operators and suppliers.
- Marden Executive Provides interim placements, non-executive directors, board advisors, executive recruitment, and senior talent market insight to iGaming and Payments organisations.
Companies that use The Conexus Group
Customer profileSegments3 records
Ideal customer profiles3 records
The Conexus Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Conexus Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oliver's Wish FoundationminorThe Conexus Group supports Oliver's Wish Foundation, a charity that raises money for causes focused on supporting children and young people. This is a charitable/community support relationship rather than a commercial business partnership.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
The Conexus Group competitors and assessment
Company assessmentBroad incumbents
- Hays plc: Hays is a global recruitment and workforce solutions firm operating across multiple sectors including technology, financial services, and consumer—comparable as a broad incumbent serving enterprise clients in sectors adjacent to Conexus's verticals.
- Michael Page International: Michael Page is a global recruitment firm operating across multiple sectors and disciplines, comparable as a broad incumbent in permanent and contract placement across professional services markets.
- Robert Half International: Robert Half is a global staffing and consulting firm placing finance, technology, and administrative talent—a broad incumbent comparable to Conexus's generalist recruitment capabilities across multiple functions.
- Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm—comparable to Conexus Leadership's executive search and board advisory services at the senior end of the market.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, talent acquisition, and advisory services—directly comparable to Conexus Leadership and Partis across the senior end of Conexus's service stack.
Direct peers
- BettingJobs: BettingJobs is a specialist iGaming jobs board and recruitment firm focused on placing professionals across operators, suppliers, and B2B providers—directly competing with Pentasia in iGaming talent placement.
- Storm5: Storm5 is a recruitment and search firm specialized in iGaming and FinTech, placing commercial, product, and technology talent—directly comparable to PaymentGenes and Pentasia's verticals.
- Skillsearch: Skillsearch is a recruitment firm focused on gaming, gambling, and interactive entertainment, placing technical and commercial talent—directly comparable to Pentasia's iGaming recruitment specialism.
- Venture Search Partners: Venture Search Partners is an executive search firm focused on gaming, FinTech, and digital—directly comparable to Marden Executive and Conexus Leadership in senior talent placement for these sectors.
- Aspire Global Recruitment: Aspire is a specialist recruitment firm covering iGaming, eCommerce, and digital sectors with multi-brand delivery, directly comparable to Conexus's portfolio approach across recruitment brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Conexus Group social profiles
Digital presenceThe Conexus Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Conexus Group leadership team
Management profileNumber of profiles
Profiles18 records
The Conexus Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Conexus Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Conexus Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Conexus Group
What does The Conexus Group do?
The Conexus Group is a portfolio of specialist businesses providing recruitment, training, consulting, M&A advisory, and managed services exclusively to the iGaming and Payments sectors. Services are delivered through sub-brands including Pentasia (iGaming recruitment), PaymentGenes (Payments recruitment), Partis and Conexus Capital (consulting and M&A advisory), iGaming Academy (training), Conexus Leadership (executive search), Conexus Enterprise (outsourced teams), Conexus Connections (B2B distribution), and Incline Gaming (digital marketing). The group serves operators, suppliers, and investors across the iGaming and Payments ecosystems globally.
Is The Conexus Group a public or private company?
The Conexus Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Conexus Group founded?
The Conexus Group was founded in 2001.
Where is The Conexus Group based?
The Conexus Group is headquartered in London, United Kingdom, in the Europe region.
How does The Conexus Group make money?
Seven revenue lines are on record. Recruitment Services are the primary driver. The others are training Services, consulting & Advisory, managed Services, executive Search, marketing Services and connections/Distribution.
Who are The Conexus Group's main competitors?
Broad incumbents on record are Hays plc, Michael Page International, Robert Half International, Heidrick & Struggles and Korn Ferry. Direct peers are BettingJobs, Storm5, Skillsearch, Venture Search Partners and Aspire Global Recruitment.
Does The Conexus Group have an API?
No public API is recorded for The Conexus Group.