Connecticut Office of Tourism
The Connecticut Office of Tourism is a state government agency that promotes Connecticut as a travel destination through ctvisit.com, eight regional tourism districts, gamified rewards (Perks & Recreation™), and event/convention services for leisure travelers, meeting planners, and the hospitality industry.
- Company typePublic
- Founded-
- HeadquartersHartford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Connecticut Office of Tourism does
The Connecticut Office of Tourism is a state government agency operating under the Connecticut Department of Economic and Community Development, headquartered at 450 Columbus Blvd., Suite 5, Hartford. Its functional mandate is the statewide promotion of Connecticut as a leisure and group-travel destination, executed through the ctvisit.com portal and a network of eight regional tourism districts (Fairfield County, Greater New Haven, Greater New London/Norwich, Litchfield Hills, Mystic Country, Naugatuck Valley, River Valley/Greater Hartford, and Scenic Northeast). The agency's core products include a Trip Planner tool, an Events Calendar, Group Tours and Wedding/Social Events Planning services, the CT Meetings convention/sports bureau platform (ctmeetings.org), and the CT250 initiative commemorating the state's 250th anniversary. In 2025 it launched Perks & Recreation™, a gamified rewards-based digital platform enabling visitors to earn points through attraction visits, location-based challenges, and cultural engagement, redeemable for merchandise, behind-the-scenes access, and curated experiences. The agency operates a multi-channel marketing stack spanning web, social media (Facebook, X, Instagram, YouTube, Pinterest), email, PR/earned media, and event marketing, and partners with creative agency Adams & Knight for campaign execution.
The agency is funded entirely by Connecticut state legislative appropriations rather than commercial revenue. Tourism marketing funding declined 63% from $12.1M in FY2022 to $4.5M in FY2026, and the CT Lodging Association is advancing a 2026 legislative proposal to redirect 10% of the state's meal tax to hospitality and tourism as an alternative funding mechanism. The agency serves multiple stakeholder segments: leisure travelers and families (primary), meeting and group tour planners, wedding/social event planners, and the Connecticut hospitality industry, with no direct consumer pricing or fee structure. Notable recent marketing outcomes include the 'Pizza Capital of the U.S.' campaign, executed with Adams & Knight, which generated 19+ billion earned media impressions, 4,000+ media placements, a 68% increase in Google searches for 'Connecticut pizza,' a 37% increase in long-distance visitation, and the only Gold Effie Award in the 2026 Travel and Tourism category, alongside recognition at the 69th Annual HSMAI Adrian Awards.
Connecticut Office of Tourism firmographics
Firmographics- Name
- Connecticut Office of Tourism
- Legal name
- Connecticut Office of Tourism
- Website
- https://ctvisit.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Connecticut Office of Tourism is a state government agency that promotes Connecticut as a travel destination through ctvisit.com, eight regional tourism districts, gamified rewards (Perks & Recreation™), and event/convention services for leisure travelers, meeting planners, and the hospitality industry.
- Ownership category
- akta.pro rank
Connecticut Office of Tourism industry classification
Industry- Product category
- State Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Connecticut Office of Tourism is headquartered
LocationHeadquarters
- HQ city
- Hartford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Connecticut Office of Tourism business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- State Tourism Marketing Budget: Government-funded tourism marketing organization. Tourism marketing funding declined 63% from $12.1 million in fiscal 2022 to $4.5 million in fiscal 2026. Industry advocates pushing for proposal to redirect 10% of state's meal tax to hospitality and tourism sectors.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Connecticut Office of Tourism product offering
Product offeringCore offering
Connecticut Office of Tourism is the official state government agency (under the Department of Economic and Community Development) that promotes Connecticut as a leisure and group travel destination through digital marketing campaigns, an interactive travel portal at ctvisit.com, event promotion, and a network of regional tourism districts. It also operates the Perks & Recreation™ gamified rewards platform to incentivize travel within the state and supports the CT250 commemorative initiative for the state's 250th anniversary.
Product overview
The Connecticut Office of Tourism operates a unified digital platform centered on Visit Connecticut (ctvisit.com), a comprehensive statewide tourism marketing portal. The platform provides integrated products and services including a Trip Planner tool for visitors to organize personalized itineraries, Group Tours services for meeting and convention planners, a CT250 initiative celebrating the state's 250th anniversary, an Events Calendar featuring statewide activities, Wedding & Social Events Planning resources, and Perks & Recreation, a gamified rewards-based platform. The ecosystem also includes CT Meetings (ctmeetings.org) for professional event planning. Together these offerings serve both leisure travelers and professional event planners seeking to explore, plan, and engage with Connecticut's tourism offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- CTvisit.com Travel Portal
Quantifiable outcome
- 37% increase in long-distance visitation to Connecticut
- +3 more outcomes
Companies that use Connecticut Office of Tourism
Customer profileSegments4 records
Ideal customer profiles4 records
Connecticut Office of Tourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Connecticut Office of Tourism partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adams & KnightcoreAdams & Knight, in partnership with the Connecticut Office of Statewide Marketing & Tourism, developed and executed the award-winning 'Pizza Capital of the U.S.' tourism campaign that won a Gold Effie Award. The campaign generated 19+ billion earned media impressions and drove significant visitation increases.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Connecticut Office of Tourism competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Connecticut Office of Tourism social profiles
Digital presenceConnecticut Office of Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connecticut Office of Tourism leadership team
Management profileNumber of profiles
Profiles1 record
Connecticut Office of Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connecticut Office of Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connecticut Office of Tourism
What does Connecticut Office of Tourism do?
Connecticut Office of Tourism is the official state government agency (under the Department of Economic and Community Development) that promotes Connecticut as a leisure and group travel destination through digital marketing campaigns, an interactive travel portal at ctvisit.com, event promotion, and a network of regional tourism districts. It also operates the Perks & Recreation™ gamified rewards platform to incentivize travel within the state and supports the CT250 commemorative initiative for the state's 250th anniversary.
Is Connecticut Office of Tourism a public or private company?
Connecticut Office of Tourism is a public company. It is classified as state government owned and is currently operating.
When was Connecticut Office of Tourism founded?
Connecticut Office of Tourism was founded in -1. It employs 1 to 10 people.
Where is Connecticut Office of Tourism based?
Connecticut Office of Tourism is headquartered in Hartford, United States, in the North America region.
How does Connecticut Office of Tourism make money?
One revenue line is on record: state Tourism Marketing Budget.
Does Connecticut Office of Tourism have an API?
No public API is recorded for Connecticut Office of Tourism.
What industry is Connecticut Office of Tourism in?
Connecticut Office of Tourism's product category is State Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.