Widilo
Widilo is a London-headquartered cashback and voucher code platform serving online shoppers across five European markets, and licensing a white-label discount and deals solution to premium media publishers including Le Figaro, El Mundo, Express.co, and Corriere della Sera.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Widilo does
Widilo is a London-headquartered digital cashback and voucher code platform operating across five European markets (France, Spain, UK, Italy, and Germany) under direct consumer domains including widilo.fr, widilo.es, widilo.co.uk, widilo.it, and budgey.de. The platform enables online shoppers to discover voucher codes, activate cashback at participating merchants, and accumulate shopping points redeemable for gift cards and merchandise through an integrated loyalty layer. The underlying technology is built for SEO-optimized content management and rapid deployment across multiple country-specific sites and partner environments, with content curation positioned as a core capability.\n\nThe company operates a two-sided business. On the consumer side, it monetizes through affiliate referral commissions paid by merchants when users complete purchases via Widilo-tracked voucher codes or cashback links. On the B2B side, it licenses a white-label solution to premium media publishers — Le Figaro (since 2017), El Mundo, Express.co, La Vanguardia, and Corriere della Sera — who integrate Widilo's curated transactional content into their own digital properties; Widilo powers and scales these sections (Le Figaro's platform grew from thousands to over 2 million monthly visitors). The business reported 3.5 million users, 8 million average monthly visits in 2020, and 5,500 active advertisers, with 100,000+ new users added per month.\n\nThe legal entity, Widilo Ltd, was established in 2018 in the United Kingdom. The company operates privately with no disclosed funding rounds, ownership structure, or executive team beyond CEO Jules Scomorovschi. No patents, certifications, or substantive AI/ML capabilities are disclosed in available materials, despite an 'AI' tagline in marketing copy. Pricing for advertiser partnerships is not publicly disclosed and is likely quote-based on traffic and conversion performance.
Widilo firmographics
Firmographics- Name
- Widilo
- Legal name
- Widilo Ltd
- Website
- https://widilo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Widilo is a London-headquartered cashback and voucher code platform serving online shoppers across five European markets, and licensing a white-label discount and deals solution to premium media publishers including Le Figaro, El Mundo, Express.co, and Corriere della Sera.
- Ownership category
- akta.pro rank
Widilo industry classification
Industry- Product category
- Cashback and Coupon Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Widilo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Widilo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Affiliate Commission: Earn commissions from merchants and advertisers when users make purchases through voucher codes or cashback links
- White Label Licensing: Providing white label solutions to premium media publishers who integrate Widilo-powered discount content into their platforms
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Widilo product offering
Product offeringCore offering
Widilo operates a digital cashback and voucher code platform that connects online shoppers with discount codes, cashback rewards, and shopping points from leading e-commerce merchants across five European markets (France, Spain, UK, Italy, Germany). The company also offers a white-label solution that allows premium media publishers to integrate branded savings content into their websites, monetizing their audience through affiliate partnerships.
Product overview
Widilo is a cashback and voucher code platform operating across multiple European markets (France, Spain, UK, Italy, Germany) as a white-label solution. The core product, Widilo, serves end-user shoppers with voucher codes, cashback rewards, and a points redemption system. The Widilo White Label Solution extends the platform to premium media partners (such as Le Figaro, El Mundo, Express.co, La Vanguardia, Corriere della Sera) who integrate Widilo's content into their websites to monetize their audience and provide transactional savings content. The company connects e-commerce brands with online shoppers through a multi-channel publisher network, generating millions of monthly visits and serving thousands of advertisers.
Differentiator
Problem solved
Functional benefit
Products and services
- Widilo Consumer Platform A cashback and voucher code platform that enables online shoppers to find discount codes, earn cashback at favorite online merchants, and accumulate shopping points redeemable for gift cards and products. Operates in five European markets via country-specific consumer websites.
- Widilo White Label Solution A white-label voucher and cashback platform offered to premium media partners and publishers, enabling them to embed discount codes and savings content into their websites with additional affiliate revenue and organic traffic benefits.
Quantifiable outcome
- Grew Le Figaro discount code platform from thousands to over 2 million monthly visitors
Companies that use Widilo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Widilo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Widilo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Le FigarocoreSince 2017, Widilo has partnered with Le Figaro, a French daily morning newspaper, growing their discount codes platform from thousands to over 2 million monthly visitors. Widilo powers and manages their discount code and deals section, making it one of the largest consumer savings portals in France.
- El MundocorePremium media partner in Spain, part of Widilo's European publisher network providing additional revenue and organic traffic growth for the media outlet
- Express.comajorUK-based media partner integrated into Widilo's publisher network, benefiting from strong SEO expertise and ability to generate engaged audience
- La VanguardiamajorSpanish media partner (Barcelona-based newspaper) integrated into Widilo's premium media network with strong adaptability to market trends
- Corriere della SeramajorItalian major newspaper integrated into Widilo's European publisher network, providing user-relevant and transactional content to their audience
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Widilo competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Widilo social profiles
Digital presenceWidilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Widilo leadership team
Management profileNumber of profiles
Profiles1 record
Widilo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Widilo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Widilo
What does Widilo do?
Widilo operates a digital cashback and voucher code platform that connects online shoppers with discount codes, cashback rewards, and shopping points from leading e-commerce merchants across five European markets (France, Spain, UK, Italy, Germany). The company also offers a white-label solution that allows premium media publishers to integrate branded savings content into their websites, monetizing their audience through affiliate partnerships.
Is Widilo a public or private company?
Widilo is a private company. It is classified as unknown and is currently operating.
When was Widilo founded?
Widilo was founded in 2018. It employs 11 to 50 people.
Where is Widilo based?
Widilo is headquartered in Paris, France, in the Europe region.
How does Widilo make money?
Two revenue lines are on record. Affiliate Commission is the primary driver. The others are white Label Licensing.
Does Widilo have an API?
No public API is recorded for Widilo.
What industry is Widilo in?
Widilo's product category is Cashback and Coupon Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.