American Podiatric Medical Association

What American Podiatric Medical Association does

The American Podiatric Medical Association (APMA), founded in 1912 and headquartered in Rockville, Maryland, is the national professional membership association representing the majority of the estimated 18,000 podiatrists practicing in the United States (more than 12,500 members). APMA operates through a House of Delegates governance structure and 53 state component societies, with roughly 60 professional staff executing member services, advocacy, education, and publishing functions. Its mission centers on enabling podiatric physicians and surgeons to practice at the full extent of their education and training through legislative advocacy (notably around Medicare/Medicaid reimbursement and scope of practice), continuing education, and practice management support.

APMA's product portfolio is structured as member benefits rather than a unified software platform. Core offerings include the Online Learning Center (live and on-demand CECH courses) with products such as the Essentials Bundle (six 1.0-credit non-clinical courses, $99.50 members / $247.50 non-members), practice management resources (coding, MIPS, reimbursement), peer-reviewed JAPMA (founded 1907, transitioned to open-access via MDPI in January 2026), the bimonthly APMA News Magazine, the APMA Seal of Acceptance/Approval program (covering 400+ footwear and foot-health products), and the APMA Business Mastercard (launched February 2024 via Affiniti Finance/Patriot Bank N.A. with 5% cash back on podiatry supplies and a one-time membership-dues waiver). Distribution runs through the apma.org website, members.apma.org portal, the APMA Buyers' Guide marketplace, and the annual scientific meeting "The National" along with regional component conferences.

APMA's revenue model is multi-stream and nonprofit (501(c)(6)). Primary recurring streams are membership dues (podiatric medical students receive complimentary membership), continuing-education course and bundle sales, and affinity-partnership monetization (Bankers Healthcare Group for financing, Talar Medical as group-purchasing organization, ProAssurance for insurance, Affiniti Finance for the Mastercard, and a six-member Corporate Council with Amgen, Clutch Medical, NextGen Healthcare, PICA, Sagis Diagnostics, and Vertex Pharmaceuticals). Non-dues revenue also includes annual scientific meeting registration, journal/publications, and the Seal of Acceptance licensing program. The organization's dominant commercial advantage is its federally-distributed chapter network and regulatory relationships, which support both member recruitment and vendor-partner monetization across a narrow but high-value specialty segment.

Name

American Podiatric Medical Association

Legal name

American Podiatric Medical Association, Inc.

Website

https://apma.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

The American Podiatric Medical Association (APMA), founded in 1912 and headquartered in Rockville, Maryland, is the national professional membership association representing more than 12,500 of the estimated 18,000 podiatrists in the United States, delivering advocacy, continuing education, practice management resources, and affinity financial products through 53 state component societies.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: APMA generates revenue through annual membership dues from podiatric physicians and surgeons. Podiatric medical students receive complimentary membership.
2. Continuing Education Programs: APMA offers online continuing education (CECH) courses through the Online Learning Center. The Essentials Bundle is available for $99.50 for members and $247.50 for non-members. Individual courses are also available for purchase.
3. Financial Products Partnership: APMA partners with Affiniti Finance to offer the APMA Business Mastercard, generating revenue through member financial benefits and potentially referral arrangements. The card offers cash back rewards including 5% on podiatry supplies and up to 2.25% on other purchases.
4. Annual Scientific Meeting (The National): APMA hosts annual scientific conferences and regional events including The National in Nashville (2026) and Aurora (2027), generating revenue through registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

APMA is a professional membership association representing the vast majority of the estimated 18,000 podiatrists in the United States. It sells annual membership, continuing medical education (CECH) courses, peer-reviewed publications (JAPMA journal and APMA News Magazine), practice management resources, certification seals for foot-health products, and member financial products. The association also convenes the annual National Scientific Meeting and advocates before Congress, regulators, and payors on behalf of podiatric physicians and surgeons.

Product overview

The American Podiatric Medical Association (APMA) operates as a professional membership organization rather than a software product company. Its core offerings include member services (Practice Management Resources, Career Center), continuing education (Online Learning Center with CECH courses, Essentials Bundle), publications (JAPMA scientific journal, APMA News Magazine), financial products (APMA Business Mastercard), and certification services (APMA Seal of Acceptance Program for footwear and products). The portfolio is structured as member benefits and professional resources rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• JAPMA: Journal of the American Podiatric Medical Association - APMA's official peer-reviewed scientific journal dedicated to podiatric medicine and surgery.

Products and services

• APMA Online Learning Center Virtual continuing education platform providing live and on-demand CECH courses for podiatric physicians and surgeons on clinical, coding, and licensure-related topics.
• Essentials Bundle Bundle of six 1.0 CECH on-demand courses on non-clinical licensure topics, priced at $99.50 for members and $247.50 for non-members.
• APMA Business Mastercard Business credit card offered exclusively to APMA members through a partnership with Affiniti Finance, Inc., providing cash-back rewards on podiatry supplies and other purchases, plus a membership dues waiver.
• JAPMA (Journal of the American Podiatric Medical Association) Peer-reviewed scientific journal dedicated to podiatric medicine and surgery, made freely available to clinicians, scholars, educators, and policymakers worldwide via an open-access publishing model through MDPI.
• APMA News Magazine Monthly publication written for, about, and by podiatric medical professionals, covering professional trends, legislative affairs, practice management, and topics of interest to APMA membership.
• APMA Seal of Acceptance/Approval Program Certification service that reviews and validates footwear and consumer products for foot-health standards, awarding the APMA Seal of Acceptance or Approval; over 400 products currently carry the seal.
• Practice Management Resources Suite of member resources covering coding, reimbursement, MIPS, compliance, state laws and regulations, hospital privileging, the APMA Buyers' Guide, and group purchasing through Talar Medical.
• Career Center Career resources including podiatric workforce data, compensation data, job postings, and practice transition support for podiatrists at various career stages.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• APMA Corporate Council (Amgen, Clutch Medical, NextGen Healthcare, PICA, Sagis Diagnostics, Vertex Pharmaceuticals)flagshipStrategic or Co-development Partner · 4 May 2026The APMA Corporate Council is a new forum designed to foster deeper collaboration between APMA leadership, members, and key industry leaders. The 2026 founding members include Amgen, Clutch Medical, NextGen Healthcare, PICA, Sagis Diagnostics, and Vertex Pharmaceuticals. The council engages in problem-solving and strategic collaboration to support podiatric physicians and the healthcare landscape.
• Diabetes Foot Health Access and Modernization Act (Bipartisan Legislation)flagshipOthers · 19 March 2026APMA supports the Diabetes Foot Health Access and Modernization Act, bipartisan bicameral legislation introduced in Congress on March 12, 2026. The legislation is sponsored by Reps. John Joyce, MD (R-PA), Diana DeGette (D-CO), Mike Rulli (R-OH), Kim Schrier, MD (D-WA), Mike Kennedy, MD (R-UT), and Darren Soto (D-FL) in the House, and Senators Todd Young (R-IN) and Raphael Warnock (D-GA) in the Senate.
• MDPIflagshipStrategic or Co-development Partner · 14 January 2026MDPI partnered with APMA for the transition of JAPMA (Journal of the American Podiatric Medical Association) to an open-access publishing model, effective January 1, 2026. MDPI supports the journal's open-access model while APMA retains editorial and scientific oversight. This partnership enhances the journal's visibility, accessibility, and publication efficiency.
• Talar MedicalcoreOthersTalar Medical is APMA's chosen preferred group purchasing organization (GPO), offering APMA members steep discounts on a variety of products and services vital to their practices.
• ProAssurance AgencycoreOthersProAssurance Agency has partnered with APMA to offer exclusive business insurance solutions tailored for APMA members.
• MGMA (Medical Group Management Association)minorStrategic or Co-development PartnerAPMA collaborates annually with MGMA on compensation and production surveys. This partnership provides valuable data for podiatrists to benchmark their performance and negotiate salaries. The collaboration also exposes other healthcare specialties to podiatry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Dental Association: The ADA is the national professional membership association for dentists, directly comparable to APMA as a specialty medical professional society that provides advocacy, continuing education, publications, and member benefits to a defined clinical profession.
• American Optometric Association: The AOA is the national professional association for optometrists with a similar structure of state affiliates, continuing education, advocacy, and clinical journal — a near-template peer to APMA for podiatry.
• American Physical Therapy Association: APTA is the national membership association for physical therapists, comparable in scale, member-services model, advocacy focus, and event-driven revenue mix to APMA.
• American Pharmacists Association: APhA is the national professional society for pharmacists with a parallel structure of advocacy, CE, peer-reviewed journal, and member benefits — directly comparable to APMA's operating model.
• American Psychological Association: APA is the largest professional association representing psychologists, with a comparable business model of membership dues, continuing education, peer-reviewed journals, and advocacy for a defined clinical profession.
• American Nurses Association: ANA is the national professional organization for nurses, sharing APMA's structure of state affiliates, advocacy in Washington, member benefits, and a major annual conference — a useful scale comparable.
• American Chiropractic Association: The ACA is the national professional association for doctors of chiropractic, structurally and operationally comparable to APMA in advocacy, CE, publications, and member-services delivery for a smaller clinical specialty.

Broad incumbents

• American Medical Association: The AMA is the largest US physician membership association and a broad incumbent in the same category as APMA; APMA's president actually represents podiatry at the AMA House of Delegates, making it a directly relevant comparable for scale, advocacy, and CME infrastructure.
• American Academy of Orthopaedic Surgeons: AAOS is a larger surgical specialty society with overlapping musculoskeletal scope-of-practice interests and a similar advocacy + CME + journal model, making it relevant for benchmarking APMA's podiatric surgery positioning.

Emerging players

• American College of Foot and Ankle Surgeons: ACFAS is a podiatric specialty society focused on foot and ankle surgery that overlaps with APMA's surgical members; it represents a partial-competition, partial-complement peer within the same profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/apma
• YouTubeyoutube.com/user/TheAPMA
• Facebookfacebook.com/theapma
• LinkedInlinkedin.com/company/550443
• Instagraminstagram.com/official_apma

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Podiatric Medical Association