Auger Building Company

What Auger Building Company does

Auger Building Company is a privately held, founder-owned general contractor founded in 1984 and headquartered in Greenland, New Hampshire (255 Portsmouth Ave). The firm builds and remodels high-end custom homes and boutique commercial spaces for affluent homeowners and select commercial clients in the New Hampshire seacoast region, including North Hampton, Greenland, Portsmouth, Newcastle, and surrounding communities. Its core service offerings are Custom Home Construction, Home Remodeling (including historic restorations and whole-home renovations), and Commercial Contracting (with a focus on adaptive reuse of historic buildings, exemplified by the YMCA-to-Jazz & Blues Club conversion in Portsmouth). Supporting capabilities include in-house Fine Finishes (traditional millwork, carvings, bespoke furniture, specialty paint finishes, murals) and comprehensive project management from concept through completion. A Property Care & Maintenance offering extends the relationship beyond construction with concierge-level recurring services.

The business model is project-based and quote-driven with no publicly listed pricing; revenue is generated predominantly through one-time, high-value construction contracts supplemented by a modest recurring property-care stream. Go-to-market is sales-led and relationship-driven, with no formal sales team; projects are acquired through reputation, portfolio quality, and referrals from architects, landscape architects, and designers. Customers consist of high-net-worth individuals (e.g., testimonials from Andrew Sidford of architecture, Terrence Parker of landscape architecture, and private clients Michael Labrie and David Wold) and boutique commercial operators. Ben Auger founded and continues to lead the company, and the firm has earned national trade recognition including selection by Remodeling Magazine as one of the country's top 50 remodeling contractors and editorial features in Fine Homebuilding, The Journal of Light Construction, and Qualified Remodeler. The company reports 11-50 employees, has no disclosed subsidiaries, no funding history, no partnerships, and is not pursuing public-company status.

Name

Auger Building Company

Legal name

Auger Building Company

Website

https://augerbuildingcompany.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Auger Building Company is a privately held, founder-owned contractor founded in 1984 in Greenland, New Hampshire, that builds and remodels high-end custom homes and boutique commercial projects for affluent homeowners and select commercial clients in the New Hampshire seacoast region.

Ownership category

akta.pro rank

Product category

Custom Home Building & Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Custom home construction
• Home remodeling services
• Historic restoration
• Commercial contracting
• Property maintenance services

Headquarters

HQ city

Greenland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Building: One-time project-based revenue from designing and constructing high-end custom homes. Projects involve extensive client collaboration, architectural partnerships, and multi-month construction timelines with significant project values.
2. Home Remodeling: Renovation and remodeling services for existing properties, including historic restorations and major expansions. Revenue recognized upon project completion.
3. Commercial Contracting: Boutique commercial construction projects including restoration and adaptive reuse of historic buildings into venues and commercial spaces.
4. Property Care & Maintenance Services: Concierge-level management and maintenance services offered to existing clients, providing recurring relationship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Auger Building Company designs, builds, and remodels high-end custom homes and boutique commercial spaces, with particular expertise in historic preservation, adaptive reuse, and artisan-grade finishes. The firm offers whole-project services from concept through completion, including permitting, scheduling, and coordination with architects and designers. In-house Fine Finishes (millwork, carvings, bespoke furniture, specialty paint, murals) and concierge Property Care round out the service suite.

Product overview

Auger Building Company offers a unified suite of construction and renovation services centered on high-end custom homes, remodeling projects, and boutique commercial contracting. The core offerings include Custom Home Construction, Home Remodeling, and Commercial Contracting, which represent the primary revenue-generating services. These are supported by specialty capabilities such as Fine Finishes (in-house millwork, carvings, bespoke furniture, and specialty paint finishes) and Project Management services that orchestrate complex projects from concept through completion. The portfolio also includes Property Care services providing ongoing concierge-level maintenance. The company is particularly known for historic restoration and adaptive reuse projects, with featured projects including country estates, beach houses, stone cottages, and jazz club conversions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Construction Design and construction of high-end custom homes featuring federal, craftsman, coastal, and historic-preservation aesthetics for affluent homeowners in the New Hampshire seacoast.
• Home Remodeling Comprehensive renovation, expansion, and historic restoration services for existing homes, including whole-home renovations and major additions for private clients.
• Commercial Contracting Boutique commercial construction projects including restoration and adaptive reuse of historic buildings into modern venues and commercial spaces (e.g., the 1904 YMCA-to-Jazz Club conversion in Portsmouth, NH).
• Fine Finishes In-house design and production of distinctive architectural features including traditional millwork, carvings, bespoke furniture, specialty paint finishes, and murals for custom and historic projects.
• Property Care Concierge-level property management and maintenance services for past clients to preserve and enhance the long-term value of completed projects.

Quantifiable outcome

• 1% of gross sales donated to community causes
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Blackdog Builders: Blackdog Builders is a luxury custom home builder and remodeler also headquartered in the New Hampshire seacoast, serving an overlapping affluent coastal client base with a similar portfolio of custom homes and renovations. It is the closest geographic and service-line comparable to Auger.
• BOWA Builders: BOWA is a design-build firm specializing in luxury home additions, renovations, and custom homes in the Washington, D.C. metro — serving high-net-worth clients with whole-home projects delivered via architect/designer referral networks, directly mirroring Auger's positioning at a different regional scale.
• Winn Design+Build: Winn Design+Build is a luxury design-build remodeler in the Atlanta metro focused on whole-home renovations and custom projects for affluent homeowners, with architect collaboration and an integrated client experience comparable to Auger's model.
• Lamont Bros Design + Build: Lamont Bros is a luxury design-build firm in Portland, Oregon delivering high-end custom homes and whole-home remodels for affluent clients, with in-house design and project management capabilities analogous to Auger's integrated offering.
• John Kraemer & Sons: John Kraemer & Sons is a luxury custom home builder in the Minneapolis area known for upscale craftsmanship and architect partnerships, with a similar high-touch, referral-driven custom home model to Auger's.
• Joy Design-Build: Joy Design-Build is a luxury design-build remodeler operating with a similar integrated architecture-builder model on high-end residential projects, paralleling Auger's approach to combining craftsmanship with full project oversight.

Broad incumbents

• Power Home Remodeling: Power Home Remodeling is one of the largest exterior and whole-home remodeling companies in the U.S., operating at a national scale. It represents what a scaled-up incumbent in residential remodeling looks like — relevant for sizing Auger's opportunity and competitive set, though far from a direct competitor on luxury custom builds.
• DaBella: DaBella is a national home remodeling company (bath, roofing, siding, windows) operating across multiple U.S. markets. While not a luxury custom-home peer, it provides a benchmark for the size, scale, and operational complexity that a privately-held residential construction firm can reach — useful comparison for valuation and growth benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/augerbuildingcompany
• LinkedInlinkedin.com/company/b.-p.-auger-building-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auger Building Company