Repurpose
Repurpose B.V. is a Netherlands-based circular construction services firm that advises municipalities, housing corporations, developers, and contractors on building material reuse via building scans (Madoptiescan, Donorscan), an in-company masterclass, and its Madopt demand-driven reuse marketplace.
- Company typePrivate
- Founded2012
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Repurpose does
Repurpose B.V. is a Netherlands-based circular construction services firm, founded in January 2012 in Utrecht by architectural engineering graduates Thomas van der Veen and Bas Slager (later joined by Mark van Ginkel), with operations now headquartered at Utrechtseweg 154 in Amersfoort. The company sells a portfolio of fee-for-service advisory and scanning engagements to developers, municipalities, housing corporations, contractors, and financial institutions; its core deliverables are the Madoptiescan, which surfaces 20-30 reuse opportunities per construction project, and the Donorscan, which identifies 10-15 reusable building products per demolition site, each producing price, MPG environmental performance, and action-plan outputs.
Its underlying technology is the Madopt demand-driven construction marketplace (Bouwmarktplaats), a digital platform where organizations post reuse shopping lists (boodschappenlijsten) and are matched with suppliers, traders, and demolition companies offering reclaimed materials. Madopt is offered on a freemium-plus-subscription basis, while scans, in-company masterclasses (quote-based, minimum 6 participants), and custom practical research engagements are sold directly. Together these form an interconnected offering: scans identify opportunities, Madopt matches supply and demand, and the masterclass trains client project teams on execution.
Repurpose goes to market primarily through direct sales and referrals generated by completed projects, supported by published case studies, LinkedIn presence, and commissioned research (e.g., a 2018 study on Bouwmarktplaatsen for RVO, and ongoing MPG and BIM/material passport research with partners Cirkelstad, NIBE, and IMIX projecten). The firm operates with a small fixed headcount (1-10) supplemented by a flexible network of collaborators, serves clients exclusively in the Netherlands, and has not disclosed external funding, identifying instead as a privately held, bootstrapped consultancy with a growing ecosystem footprint through Madopt and the Bouwkringloop initiative.
Repurpose firmographics
Firmographics- Name
- Repurpose
- Legal name
- Repurpose B.V.
- Website
- https://repurpose.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Repurpose B.V. is a Netherlands-based circular construction services firm that advises municipalities, housing corporations, developers, and contractors on building material reuse via building scans (Madoptiescan, Donorscan), an in-company masterclass, and its Madopt demand-driven reuse marketplace.
- Ownership category
- akta.pro rank
Repurpose industry classification
Industry- Product category
- Circular Construction Consulting and Reused Building Material Services
- NAICS
- Materials Recovery Facilities (56292), Business Support Services (5614)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Deconstruction & Salvage (Building Material Reuse) (EUAIAHAJ)
- akta.pro secondary industries
- Parts Harvesting & Component Reuse (EUAIANAF), Deconstruction & Salvage (Building Materials Reuse) (BPALAJAI)
Keywords
Where Repurpose is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Repurpose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advisory and Consulting Services: Repurpose provides professional consulting services including building scans (Madoptiescan, Donorscan), circular construction advisory, and project-specific guidance. Revenue is generated through project-based engagements with clients including developers, municipalities, housing corporations, and contractors.
- Masterclass Training: The company offers in-company masterclass training on effective reuse, delivered at client locations (minimum 6 participants). Pricing follows a quote-based model.
- Madopt Marketplace: Madopt operates as a marketplace connecting material seekers with suppliers. The platform offers free basic access with limited offerings, and subscription options for expanded listing and search capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Madopt Free Tier |
| Other | Multi-year contract | InCompany Masterclass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Repurpose product offering
Product offeringCore offering
Repurpose is a Dutch circular construction services firm that helps organizations identify and implement building material reuse opportunities across construction, renovation, and demolition projects. The company offers building scanning services (Madoptiescan for construction projects and Donorscan for demolition sites), tailored advisory engagements, one-day in-company masterclass training, and practical research. It also operates Madopt, a proprietary demand-driven marketplace that matches supply and demand for reused building materials between project teams, traders, and demolition companies.
Product overview
Repurpose operates as a circular economy services company offering a portfolio of interconnected products and services for building material reuse. The core offerings include Madoptiescan and Donorscan (scanning services for construction and demolition projects), Madopt (the demand-driven construction marketplace connecting supply and demand for reusable materials), Masterclass Effectief Hergebruik (one-day training), and practical research services. The products work together: scans identify repurposing opportunities, Madopt facilitates matching of supply and demand, and the masterclass trains professionals on effective reuse organization.
Differentiator
Problem solved
Functional benefit
Brands
- Madopt: Madopt is a demand-driven construction marketplace developed by Repurpose BV. It allows parties to share their reuse shopping lists for circular construction projects, connecting builders with suppliers of reclaimed materials.
Products and services
- Madopt (Bouwmarktplaats) Demand-driven construction marketplace that connects organizations with reuse requirements for circular construction projects to suppliers, traders, and demolition companies offering reclaimed building products. Free basic membership available with paid subscription options for expanded functionality.
- Madoptiescan Material adoption scan (Materiaal-adoptie-scan) for renovation and construction projects that identifies 20-30 repurposing opportunities, providing insights on pricing impact, MPG environmental performance scores, reuse variants with practical examples, action plans, and search probability via Madopt.
- Donorscan Donor material scan designed for demolition projects that identifies 10-15 reusable building products becoming available, including specifications on quantity, dimensions, and location of the materials.
- Masterclass Effectief Hergebruik One-day in-company training course based on more than 10 years of repurposing experience, teaching project leaders, designers, and consultants how to effectively organize reuse in construction and demolition projects. Minimum 6 participants, delivered at client-preferred location, quote-based pricing.
- Adviesdiensten Circulair Bouwen Circular building advisory services that identify the best repurposing opportunities for specific projects through solid research, making reuse enjoyable, accessible, and feasible for project teams. Project-based engagements tailored to client needs.
- Praktijkgericht onderzoek (Practical Research) Customized practical research into repurposing of building materials for manufacturers, builders, property owners, and governments. Research addresses specific questions with a hands-on fieldwork approach, producing case studies and findings rather than purely theoretical studies.
- Bouwkringloop Construction materials loop initiative for small leftover materials from contractors and DIY enthusiasts, selling items at secondhand circular economy prices. Repurpose was involved in setting up the first Bouwkringloop in Amersfoort.
- BIM/Materiaalpaspoort Research Research into using Building Information Models (BIM) and material passports to facilitate future reuse of building products. Research was conducted before the term 'material passport' was popularized by Thomas Rau.
Quantifiable outcome
- VechtclubXL project: 1,500 doors reused, 340 m2 interior walls created, €30,000 saved on interior wall procurement, 5,700 kg CO2 emissions avoided
- +2 more outcomes
Companies that use Repurpose
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Repurpose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Repurpose partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CirkelstadcoreCollaborative partner in circular economy research initiatives. Cirkelstad is involved in the MPG research project investigating the effect of reuse on environmental performance scores of new residential construction.
- NIBEcoreResearch partner in environmental performance studies. Partnered with Repurpose on the MPG research investigating the effect of reuse on environmental performance of new residential construction.
- IMIX projectencoreResearch partner in the MPG study examining how reuse affects environmental performance scores of new residential construction projects.
- Gijsbert JansenminorOriginator of the Bouwkringloop concept and continues developing the Bouwkringloop formula for selling construction remnants at circular economy prices.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Repurpose competitors and assessment
Company assessmentEmerging players
- StoneCycling: Dutch producer of circular building products made from construction and demolition waste. Sits at the materials side of the value chain Repurpose services and competes for circular construction procurement budgets.
- Madaster: Netherlands-origin material passport and material registry platform for the built environment. Complementary to Repurpose's BIM/Materiaalpaspoort research and a potential partner or competitor in circular data services.
- BouwCirculair: Dutch platform and network supporting circular construction with knowledge sharing and matchmaking. Overlaps with Madopt's marketplace role and competes for attention from the same Dutch developer and municipal audience.
Direct peers
- Rotor: Belgian cooperative focused on reuse of building components, deconstruction, and circular construction research. Operates Re-Store as a marketplace for salvaged materials, directly comparable to Madopt and Repurpose's advisory work.
- New Horizon: Amsterdam-based urban mining and circular construction specialist that salvages and resells building materials from demolition sites. Directly comparable to Repurpose's donor-side services and to the supply-side of the Madopt marketplace.
- Insert (Insert BV): Dutch advisory firm specializing in circular construction, building scans, and material reuse strategy for developers and public-sector clients. Closely overlaps Repurpose's Madoptiescan and Donorscan offerings.
- Superuse Studios: Dutch circular architecture and design practice explicitly cited as inspiration for Repurpose's founders. Operates in the same niche of designing for material reuse, reuse-driven construction, and circular building concepts for Dutch clients.
Regional players
- Cirkelstad: Dutch public-private network of municipalities and market parties working on circular construction. Repurpose is a research partner, and Cirkelstad is both a peer ecosystem player and a potential channel for circular project demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Repurpose social profiles
Digital presenceRepurpose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repurpose leadership team
Management profileNumber of profiles
Profiles3 records
Repurpose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repurpose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repurpose
What does Repurpose do?
Repurpose is a Dutch circular construction services firm that helps organizations identify and implement building material reuse opportunities across construction, renovation, and demolition projects. The company offers building scanning services (Madoptiescan for construction projects and Donorscan for demolition sites), tailored advisory engagements, one-day in-company masterclass training, and practical research. It also operates Madopt, a proprietary demand-driven marketplace that matches supply and demand for reused building materials between project teams, traders, and demolition companies.
Is Repurpose a public or private company?
Repurpose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Repurpose founded?
Repurpose was founded in 2012. It employs 1 to 10 people.
Where is Repurpose based?
Repurpose is headquartered in Utrecht, Netherlands, in the Europe region.
How does Repurpose make money?
Three revenue lines are on record. Advisory and Consulting Services are the primary driver. The others are masterclass Training and madopt Marketplace.
Who are Repurpose's main competitors?
Emerging players on record are StoneCycling, Madaster and BouwCirculair. Direct peers are Rotor, New Horizon, Insert (Insert BV) and Superuse Studios. Cirkelstad is listed as a regional player.
Does Repurpose have an API?
No public API is recorded for Repurpose.
What industry is Repurpose in?
Repurpose's product category is Circular Construction Consulting and Reused Building Material Services. Its primary akta.pro industry code is EUAIAHAJ, Deconstruction & Salvage (Building Material Reuse), with a secondary code of EUAIANAF, Parts Harvesting & Component Reuse. Its NAICS code is 56292 and its SIC code is 1540.