What GPD does

GPD Banyo ve Mutfak Armatürleri is a Turkish manufacturer of bathroom and kitchen plumbing fixtures, shower systems, and industrial valves, headquartered in Istanbul's Beylikdüzü district with a manufacturing facility in the Beylikdüzü OSB. The company's catalog spans 759+ SKUs across five categories — Armatürler (faucets), Duş Sistemleri (shower systems), Endüstriyel Ürünler (industrial valves and filters), Tamamlayıcı Ürünler (complementary products), and Plastik Ürünler (plastic components) — with branded series such as PROVİDO, TAURO, FUEGO, FREZİA, ADRİO, PEDRA, GİLDO, TULİO, and QUADRO. Core engineering rests on ceramic cartridge technology integrated with water-saving aerators (8 lt/min lavatory/kitchen and 16 lt/min bath), bubble-flow and limescale-breaking features, products tested for 50 bar leak tightness and 1,000,000 on/off cycles, and a 12-year warranty on manual cartridge faucets. Its flagship product, WISER-Q, is Turkey's first patented sensor-operated soap-and-water dispenser combining infrared sensing, microcomputer control, Wi-Fi connectivity, and a mobile application, developed with Istanbul University-Cerrahpaşa and supported by TUBITAK.

GPD sells through a multi-channel GTM that combines 200+ authorized dealers and technical service providers covering all 81 Turkish provinces, retail distribution through the Koçtaş home improvement chain (30+ stores), and direct B2B sales to construction companies and contractors. Revenue is generated from hardware sales of fixtures, replacement parts (cartridges, aerators, flex hoses), installation and after-sales service fees, and the proprietary WISER-Q foaming soap consumable ecosystem. Customer segments span residential end consumers (new builds, renovations), hospitality, healthcare/disabled-access facilities, barber/professional grooming, and large-scale construction contractors, with a hybrid segmentation approach across B2B volume and B2C retail.

The company's manufacturing base, R&D department, multi-decade operating history (founded 1962 per firmographic records), and certification stack — ISO 9001, ISO 14001, TS ISO 10002:2006 Customer Satisfaction Management System (first in the sector), TSE Service Adequacy, and multiple TS EN product standards — together support a competitive position within Turkey's domestic sanitary ware segment. Marketing is executed via content (blog, Lookbook 2025, digital catalogs), industry events (UNICERA), and nationwide retail partnerships, with an export catalog signaling initial cross-border intent.

Name

GPD

Legal name

GPD Banyo ve Mutfak Armatürleri

Website

https://gpd.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

GPD is a Turkish manufacturer of bathroom and kitchen faucets, shower systems, and industrial valves, serving residential, hospitality, healthcare, and construction customers across Turkey via 200+ dealers and the Koçtaş retail chain.

Ownership category

akta.pro rank

Product category

Bathroom and Kitchen Fixtures

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Irrigation & Outdoor Plumbing Products (IMADALAI)

akta.pro secondary industries

Valves, Regulators & Backflow Prevention (Control Valves, Pressure Regulators, Check/Backflow) (AFABAHAG), Water Leak Detection & Smart Shutoff Valve Systems (HSAHAGAA)

Keywords

• Bathroom fixtures
• Kitchen faucets
• Shower systems
• Industrial valves
• Sensor faucets

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fixture Sales: Primary revenue from manufacturing and selling bathroom and kitchen faucets, shower systems, and industrial valves under multiple product series (Gildo, Pedra, Tauro, Frezia, Adrio, Tulio, Provido, Quadro, Fuego, Nino, and others).
2. Replacement Parts: Sale of spare parts including cartridges, aerators, flex hoses, and installation components.
3. Installation Services: Technical service network providing installation and repair services with associated service fees.
4. WISER-Q Ecosystem: Specialty foam soap product designed for the WISER-Q dispenser system. GPD's proprietary soap formulation with antibacterial properties, moisturizers, and optimized foaming ratios.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GPD manufactures and sells bathroom and kitchen faucets, shower systems, industrial valves, complementary plumbing products, and plastic products under multiple product series. Its flagship innovation, WISER-Q, is a patented sensor-operated fixture that combines touchless water flow with automated foam soap dispensing and mobile-app monitoring. Products are distributed across Turkey through an authorized dealer network in all 81 provinces and the Koçtaş retail chain, with direct B2B supply to construction companies and contractors and supporting installation services.

Product overview

GPD is a Turkish manufacturer of bathroom and kitchen fixtures (armatürleri) offering a comprehensive portfolio of over 759 products across five main categories: Armatürler (Faucets), Duş Sistemleri (Shower Systems), Endüstriyel Ürünler (Industrial Products), Tamamlayıcı Ürünler (Complementary Products), and Plastik Ürünler (Plastic Products). The core faucet line includes diverse types: floor-standing bathtub faucets, sensor-operated (fotoselli) touchless faucets with infrared sensors and automatic shutoff, thermostatic faucets for temperature control, time-controlled faucets, and concealed (ankastre) faucets for bathrooms, showers, and lavatories. GPD's flagship innovation is WISER-Q, Turkey's first patented sensor-operated soap and water dispenser combining infrared technology, microcomputer control, Wi-Fi connectivity, and a companion mobile application. Product series include PROVİDO, TAURO, FUEGO, FREZİA, RİTMO, PEDRA, NOVA, GİLDO, TULİO, KALİPSO, FELİS, ADRİO, QUADRO, and NINO, with specialized offerings for medical/disabled access and barber shops. Industrial products include ball valves, gate valves, stop valves, filters, and pressure regulators. The company emphasizes water conservation through water-saving aerators (8 lt/min for lavatory/sink, 16 lt/min for bathtub faucets), 50-bar leak tightness, and 1,000,000 cycle durability ratings.

Differentiator

Problem solved

Functional benefit

Brands

• WISER-Q: Turkey's first patented photosensitive water and soap fixture for hand washing, developed with Istanbul University-Cerrahpaşa collaboration and TUBİTAK support. Features Wi-Fi module, mobile application control, and infrared sensor technology.

Products and services

• WISER-Q Sensor Soap and Water Dispenser Touchless sensor-operated fixture combining soap dispensing and water flow in a single unit with infrared control, Wi-Fi connectivity for mobile-app monitoring, three operational modes, three soap consumption levels, 60-second overflow protection, and 14V DC adapter with battery backup; sold to consumers, hospitality, healthcare, and commercial projects seeking hygienic automated hand-washing.
• Sensor-Operated (Touchless) Faucets — Fotoselli Bataryalar Electronic faucets with infrared sensors for automatic water flow without touch, available in single and dual water inlet variants, including the FLB11 with adjustable sensor distance (12–18 cm), AC/DC power support, automatic shutoff after one minute of no detection, and dual water inlet capability; for commercial restrooms, healthcare, and high-traffic public installations.
• Thermostatic Faucets — Termostatik Bataryalar Faucets with automatic temperature control maintaining consistent water temperature, designed for safety and comfort in residential and hospitality bathrooms.
• Time-Controlled Faucets — Zaman Ayarlı Bataryalar Electronic faucets with programmable automatic shutoff to control water usage and promote conservation, suitable for public restrooms and high-traffic facilities.
• Floor-Standing Bathtub Faucets — Yerden Küvet Bataryaları Floor-standing bathtub faucet installed from the floor and connected to plumbing lines, designed for freestanding bathtub installations in residential and hospitality projects.
• Concealed Bathroom Faucets — Ankastre Banyo Bataryaları Recessed bathroom faucets installed into the wall with concealed mounting hardware for a streamlined appearance; for modern residential and hospitality bathrooms.
• Concealed Shower Faucets — Ankastre Duş Bataryaları Recessed shower faucets installed into the wall with concealed plumbing, providing a clean aesthetic for modern shower installations.
• Concealed Lavatory Faucets — Ankastre Lavabo Bataryaları Recessed lavatory faucets installed into the wall with concealed mounting, with selected series such as PEDRA featuring 8 lt/min water-saving aerators and multiple finish options.
• Bathroom Faucets — Banyo Bataryaları Standard bathroom sink faucets with various finish options including chrome, black, gold, and rose gold, sold through dealers and Koçtaş retail outlets for residential bathrooms.
• Lavatory Faucets — Lavabo Bataryaları Bathroom lavatory faucets available in multiple series including PROVİDO, FREZİA, ADRİO, TULİO, and TAURO, with 8 lt/min flow rates and various ceramic cartridge sizes, aimed at residential installations.
• Kitchen Sink Faucets — Eviye Bataryaları Kitchen sink faucets including single-body (tek gövde) models with 360° rotating spouts and adjustable aerators, in series such as QUADRO and FUEGO with 8 lt/min water-saving flow rates.
• Pull-Out Kitchen Faucets — Spiralli Eviye Bataryaları Kitchen sink faucets with flexible pull-out sprayer hoses for enhanced usability, suitable for residential kitchens requiring versatile spray options.
• Over-counter Lavatory and Sink Faucets — Set Üstü Lavabo / Eviye Bataryaları Over-counter faucets designed for vessel sinks, providing elevated spout reach for countertop basins in modern bathroom designs.
• Shower Faucets — Duş Bataryaları Shower-area faucets with handheld shower attachments and spiral hoses for residential and hospitality shower installations.
• Bathtub Faucets — Küvet Bataryaları Bathtub faucets with handheld shower units and 150 cm spiral hoses, designed for residential and hospitality bathtub installations.
• Shower Enclosure Faucets — Kabin Bataryaları Shower enclosure faucets designed for enclosed shower spaces, suitable for residential shower cabins and hotel wet-room installations.
• Medical and Accessibility Faucets — Doktor ve Bedensel Engelli Bataryaları Specialized faucets designed for medical and disabled-access environments with enhanced operability, including hands-free and lever options for healthcare and accessibility use cases.
• Barber Shop Faucets — Berber Bataryaları Professional barber shop faucets designed for commercial grooming facilities such as barbershops and salons.
• Bidet Faucets — Bide Bataryaları Bidet attachment faucets for personal hygiene fixtures, complementing bathroom bidet installations in residential and hospitality settings.
• Hygiene Spray Faucets — Taharet Bataryası Hygiene spray faucets for personal cleansing; complementary fixtures for toilet installations alongside bathroom bidet and tap sets.
• Shower Panels — Duş Panelleri Large shower wall panels providing overhead water coverage, integrating multiple spray functions for premium shower installations in hospitality and upscale residential projects.
• Shower Heads — Duş Başlıkları Shower heads available in various sizes and configurations including rain-style overhead sprays for residential and hospitality showers.
• Shower Sets — Duş Setleri Complete shower sets including handheld shower, overhead spray, hoses, and mounting hardware, with options such as the DST27 single-function hand shower set with 150 cm anti-twist hose.
• Taps and Intermediate Taps — Musluk ve Ara Musluklar Hand-operated gate valves for flow control in residential and light-commercial plumbing systems.
• Shut-Off Valves — Ara Kesme Vanaları Interrupter/shut-off valves for sectioning pipeline sections, used in plumbing systems to isolate specific zones for maintenance.
• Hygiene Spray Taps and Sets — Taharet Muslukları & Setleri Hygiene spray taps and complete sets for personal cleansing, complementary to bathroom installations.
• Pop-up Drain Units — Pop-up Üniteleri Drain pop-up units for basins and sinks, sold as complementary fixtures for GPD faucet installations.
• Ball Valves — Küresel Vanalar Industrial ball valves for pipeline applications, including the KRS15 Mini Küresel Vana with internal/external connections and nickel-plated finish; certified to TS EN 13547 for copper-alloy ball valves.
• Gate Valves — Şiber Vanalar Industrial gate valves for pipeline isolation, certified to TS EN 12288.
• Stop Valves — Stop Vanalar Stop valves for flow regulation in industrial systems.
• Stop-Check (Kosva) Valves — Kosva Vanalar Combined stop/check valves for industrial applications, certified to TS 15 EN 1213.
• Industrial Filters — Filtreler Industrial filters for pipeline protection in plumbing and industrial systems.
• Radiator Valves — Radyatör Vanaları Valves for radiator heating system connections, certified to TS 579 for radiator valves and connectors.
• Pressure Regulators — Basınç Regülatörleri Devices for reducing and regulating water pressure in plumbing systems, certified to TS EN 1567.
• Plastic Plumbing Products — Plastik Ürünler Various plastic plumbing components and accessories including pipe connectors, pressure reducing valve parts, subscriber connection valves, and related fittings.
• WISER-Q Proprietary Foaming Soap GPD's proprietary soap formulation with antibacterial properties, moisturizers, and optimized foaming ratios, designed exclusively for use with the WISER-Q dispenser system; sold as a consumable for the smart fixture ecosystem.
• Installation and After-Sales Service Network Technical service network providing installation, repair, and after-sales support across all 81 Turkish provinces, with associated service fees published in the 2026 product assembly service price list.
• Replacement Parts and Accessories Sale of spare parts including cartridges, aerators, flex hoses, and installation components, distributed through dealers and the 2026 spare-parts price list; supports aftersales of installed faucets and shower systems.

Quantifiable outcome

• 50 bar leak tightness pressure rating
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• KoçtaşcoreChannel Partner/ Reseller/ DistributorKoçtaş is Turkey's leading home improvement retail chain with 30+ store locations nationwide. GPD products are sold through Koçtaş stores across Turkey, providing wide retail distribution to end consumers. This partnership enables GPD to reach residential customers through established retail channels.
• Istanbul University-CerrahpaşacoreStrategic or Co-development PartnerAcademic partnership for the development of WISER-Q, Turkey's first photosensitive soap and water dispenser. The university collaborated on research and development of the smart fixture technology, contributing to the product's design and functionality.
• TUBITAKcoreStrategic or Co-development PartnerTurkey's Scientific and Technological Research Council (TUBITAK) provided project support for the WISER-Q development. TUBITAK funding and backing contributed to the research and innovation behind GPD's flagship smart fixture product.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VitrA / Eczacıbaşı Yapı Ürünleri: Turkey's largest sanitaryware and bathroom fittings group (Eczacıbaşı), offering faucets, ceramics, shower systems, and bathroom furniture for residential and commercial projects - directly comparable domestic competitor to GPD across the same product categories and channels.
• Grohe (Grohe AG): German global leader in kitchen and bathroom fittings, including sensor/electronic faucets, shower systems, and water-saving aerators - the premium imported benchmark that GPD competes against in Turkish new-construction and hospitality specifications.
• Hansgrohe: German premium shower and faucet manufacturer with strong presence in luxury hospitality projects worldwide - directly comparable to GPD's shower systems and bathroom faucet lines on quality and warranty positioning.
• Ideal Standard International: Global bathroom solutions provider offering mixers, shower systems, and commercial/project-grade fittings - comparable to GPD's B2B/construction, hospitality, and healthcare segments, including accessibility-rated products.
• Roca (Roca Sanitario): Spanish-origin global bathroom brand with full-range faucets, shower systems, and industrial/commercial fittings - competes with GPD across residential, hospitality, and construction-project channels.

Direct peers

• Artema (Eczacıbaşı): Turkish faucet brand under Eczacıbaşı producing bathroom and kitchen mixers with comparable price-tiered series and dealer distribution - the closest like-for-like domestic faucet manufacturer to GPD.
• Kludi Armaturen: German mid-premium kitchen and bathroom faucet specialist focused on mixers, shower systems, and water-saving aerators - comparable product depth and quality positioning to GPD's premium series.
• Damixa (Oras Group): Nordic faucet and shower brand owned by Oras, with similar emphasis on cartridge technology, thermostatic mixers, and design finishes - comparable technology and specification-led go-to-market to GPD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gpdaimasizlerle

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPD