The ObG Project

What The ObG Project does

The ObG Project operates a web-based healthcare content platform that delivers evidence-based clinical summaries, guideline alerts, and educational resources for obstetrics and gynecology. The platform serves OB-GYN physicians, primary care physicians, OB-GYN residents, and women seeking physician-reviewed health information. Content is produced and reviewed by a network of practicing physicians and is delivered through a dual-mode interface that toggles between physician-level clinical detail and patient-friendly explanations using AI-powered plain-language conversion. The platform is built on a standard web stack with SSL encryption and is accessible globally through modern browsers.

The core commercial offering is ObGFirst, a subscription service priced at $9/month or $99/year with a 30-day free trial, which bundles daily clinical alerts, the Labor & Delivery eBook, the 2T US Atlas (a second-trimester ultrasound reference library), prenatal testing resources, and access to monthly ObG Live webinars featuring expert speakers. Free top-of-funnel assets include the ObG Insider newsletter and the Resident CORE program for OB-GYN trainees. The company employs a product-led, freemium go-to-market motion driven by SEO, content marketing, email, and organic social, with no advertising or data selling.

The company is a privately held LLC (The ObG Project LLC) incorporated in Delaware with headquarters in Scarsdale, New York, operating with a 1-10 person team and no disclosed external funding. Revenue is generated entirely through recurring individual subscriptions, with no enterprise contracts, partnerships, or institutional customers in the record. Founded in 2016, the company has expanded its content vertical coverage over time into areas including sexual health, cervical health, prenatal genetics, and COVID-19 in pregnancy, and is led by Susan Gross as President and CEO.

Name

The ObG Project

Legal name

The ObG Project LLC

Website

https://obgproject.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The ObG Project is a private, bootstrapped web platform that delivers physician-authored, evidence-based clinical summaries, guideline alerts, and patient-friendly health content for OB-GYNs, primary care physicians, residents, and patients via a low-cost subscription (ObGFirst).

Ownership category

akta.pro rank

Product category

OB-GYN Medical Education & Clinical Content Platform

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Obgyn clinical education
• Evidence-based medical summaries
• Women's health content platform
• Prenatal ultrasound reference atlas
• Physician subscription resource

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. ObGFirst Premium Subscription: Monthly or annual subscription providing unlimited access to exclusive content including clinical alerts, pregnancy eBook, ultrasound atlas, webinars, and patient-friendly content tools. Revenue is recurring and predictable from subscriber base.
2. Freemium Access: Free access to physician-mode content and selected articles. Premium features locked behind subscription. Free ObG Insider newsletter available without subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

The ObG Project sells an OB-GYN clinical content subscription (ObGFirst) priced at $9/month or $99/year with a 30-day free trial. The subscription bundles daily clinical alerts, a Labor & Delivery eBook, the 2T US Atlas ultrasound reference library, access to monthly ObG Live webinars, and prenatal testing and sexual health resource centers. Content is delivered in dual modes - physician-level detail or patient-friendly language - supported by physician-authored evidence-based summaries; the company also offers a free ObG Insider weekly newsletter and a Resident CORE program for trainees.

Product overview

The ObG Project is a healthcare content platform providing evidence-based clinical summaries, guidelines, and professional education for OB-GYNs and women’s health. The core offering is ObGFirst™, a subscription service ($9/month or $99/year) that bundles daily clinical alerts, the Labor & Delivery eBook, the 2T US Atlas (ultrasound reference library), access to ObG Live™ webinars, and a prenatal testing center. Free offerings include the ObG Insider weekly newsletter and Resident CORE for trainees. The platform features dual-mode content (physician-level detail or patient-friendly explanations) and is supported by physician-curated content with no advertising or data selling.

Differentiator

Problem solved

Functional benefit

Brands

• ObGFirst: Premium subscription service offering daily clinical alerts, patient-friendly content, labor & delivery eBook, ultrasound atlas, and access to expert webinars for OB-GYN professionals.

Products and services

• ObGFirst™ Premium subscription service for OB-GYN professionals and primary care physicians that provides unlimited access to evidence-based clinical content including daily clinical alerts, guideline notifications, physician and patient mode toggle, the Labor & Delivery eBook, the 2T US Atlas ultrasound reference library, prenatal testing and ultrasound resources, and access to monthly ObG Live webinars. Priced at $9/month or $99/year with a 30-day free trial and cancellable at any time.
• ObG Live™ Monthly virtual Grand Rounds webinar series featuring expert speakers with panel discussions and Q&A on practical women's health topics. Includes a recorded session library available to ObGFirst subscribers and select sessions accessible to Resident CORE members.
• ObG Insider Free weekly e-newsletter delivering curated clinical summaries featuring the latest evidence-based medical summaries directly to subscribers' inboxes; functions as a lead-generation channel for paid ObGFirst subscriptions.
• Resident CORE Exclusive community and educational program for OB-GYN residents offering free or discounted access to educational materials, training resources, board preparation content, and access to ObG Live webinars.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• UpToDate: Wolters Kluwer's flagship clinical decision support resource used by physicians across specialties, including OB-GYN. Provides evidence-based, peer-reviewed summaries of clinical topics with continuous updates — the closest large-scale analogue to The ObG Project's daily clinical alerts model.
• DynaMed: EBSCO's clinical reference tool delivering evidence-based summaries for point-of-care use by physicians. Directly comparable as an evidence-based clinical content subscription serving similar OB-GYN and primary care decision-support use cases.
• Medscape: WebMD's physician-facing platform offering free clinical news, guideline summaries, CME, and specialty content including OB-GYN. Competes for the same physician attention and education budget as The ObG Project, with a much broader multi-specialty scope.
• Epocrates: Clinical reference app owned by athenahealth providing drug information, clinical content, and decision support tools for physicians. Comparable as a physician-facing subscription/point-of-care content resource used in daily clinical practice.

Broad incumbents

• American College of Obstetricians and Gynecologists (ACOG): The professional society that publishes Practice Bulletins, Committee Opinions, and guidelines that The ObG Project summarizes. As the authoritative source for OB-GYN clinical guidance, ACOG represents both the upstream source material and a potential competitor through its own educational offerings.
• Doximity: Professional network for physicians with integrated news, clinical content, and CME. While primarily a networking and telehealth platform, its physician-only content and education features overlap with the OB-GYN professional community The ObG Project serves.

Emerging players

• VisualDx: Clinical decision support system specializing in image-based diagnosis and dermatology, with expansion into OB-GYN. Comparable as a specialty-focused, evidence-based clinical reference that augments physician decision-making with curated visual content.
• Board Vitals: Question banks and educational platform for medical board preparation, including OB-GYN. Adjacent peer serving the same physician audience with education content, and directly comparable to The ObG Project's Resident CORE program targeting trainees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theobgproject
• Facebookfacebook.com/theobgproject
• LinkedInlinkedin.com/company/obgproject
• Instagraminstagram.com/theobgproject

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ObG Project