Optometrix
Optometrix is a founder-owned, two-location optometric practice in Brentwood and Beverly Hills, California, offering eye exams, prescription eyewear, specialty lenses, and custom contact lenses to Los Angeles consumers, with a niche line of special effects contact lenses for Hollywood productions.
- Company typePrivate
- Founded1987
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Optometrix does
Optometrix is a private optometric practice founded in 1987 by Dr. Myles Zakheim, operating two retail locations in Brentwood and Beverly Hills, California. The practice delivers comprehensive eye examinations, refraction testing, dry eye treatment, prescription eyewear, progressive and transition lenses, prescription sunglasses, blue light prevention lenses, and custom contact lens fitting and fabrication. Its product mix spans core vision correction, specialty lenses (multifocal, photochromic, blue light blocking), and a differentiated niche of custom Special Effects Contact Lenses supplied to Hollywood productions for motion pictures, television, and music videos. Additional services include low vision rehabilitation (drawing on Dr. Zakheim's residency at The New York Lighthouse for the Blind) and co-management of LASIK and cataract surgeries, with Dr. Zakheim having co-managed over 2,000 such procedures.
The business runs as a direct-to-consumer retail practice, with patients booking appointments online through a third-party optical POS or by phone, and walking into either of the two physical storefronts. Revenue is generated from professional services (eye exams, surgical co-management, dry eye treatment) and product sales (designer frames from brands including Tom Ford, Celine, Akoni, Lunor, Theo, LaPima, Anna-Karin, and Laloop, combined with prescription lenses and custom contact lenses). The practice is founder-owned with no external investors, no subsidiaries, and no funding events on record. Marketing is organic, centered on the practice website, Facebook and Instagram presence, earned media from Dr. Zakheim's TV/radio appearances and industry publication features (20/20 Magazine, Eyecare Business, Vision Monday), and word-of-mouth referrals from a Los Angeles-area patient base established over three decades.
Optometrix firmographics
Firmographics- Name
- Optometrix
- Legal name
- Optometrix
- Website
- https://optometrix.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optometrix is a founder-owned, two-location optometric practice in Brentwood and Beverly Hills, California, offering eye exams, prescription eyewear, specialty lenses, and custom contact lenses to Los Angeles consumers, with a niche line of special effects contact lenses for Hollywood productions.
- Ownership category
- akta.pro rank
Optometrix industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Optometrix is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Optometrix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Eye Exams: Comprehensive eye examinations including refraction testing, myopia/hyperopia/astigmatism evaluation, and eye disease screening for glaucoma, cataracts, and macular degeneration.
- Prescription Eyewear: Sale of prescription eyeglasses, progressive lenses, and prescription sunglasses. Revenue from frame sales combined with lens services.
- Contact Lenses: Custom contact lens fitting and fabrication, including special effects contact lenses for Hollywood productions.
- Specialty Lenses: Transition lenses, blue light blocking lenses, and other specialty lens products with coatings and treatments.
- Surgical Co-management: Co-management of LASIK and cataract surgeries, providing pre- and post-operative care.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Optometrix product offering
Product offeringCore offering
Optometrix is a private optometric practice that delivers comprehensive eye exams, refraction testing, and treatment of eye disease, alongside prescription eyewear (progressive, transition, prescription sunglasses, and blue light blocking lenses) and custom contact lens fitting. The practice also provides specialty services including dry eye treatment, low vision rehabilitation, LASIK and cataract surgical co-management, and special effects contact lenses for Hollywood film, television, and music video productions.
Product overview
Optometrix is an optometric center offering a comprehensive range of eye care services and eyewear products across two Los Angeles locations (Brentwood and Beverly Hills). The practice provides core vision services including eye exams, refraction testing, and dry eye treatment, alongside a portfolio of corrective lenses such as progressive lenses, Transition lenses, prescription sunglasses, and blue light prevention lenses. The practice specializes in custom contact lens fitting and fabrication, and notably provides Special Effects Contact Lenses for Hollywood film and television productions. Optometrix was selected by Google as one of only three U.S. locations to launch Google Glass. The practice also co-manages LASIK and cataract surgeries and offers low vision rehabilitation services. Eyewear products include a selection of designer brands including LaPima, Anna-Karin, Akoni, Lunor, Theo, Tom Ford, Laloop, and Celine.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Examinations
- Progressive Lenses
- Transition Lenses
- Prescription Sunglasses
- Blue Light Prevention Lenses
- Dry Eye Treatment
- Custom Contact Lenses
- Special Effects Contact Lenses
- LASIK and Cataract Surgical Co-Management
- Low Vision Rehabilitation Services
- Refraction Testing for Eyeglasses
Quantifiable outcome
- Co-managed over 2000 LASIK and cataract surgeries
Companies that use Optometrix
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Optometrix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optometrix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, minor and core.
- Google (Google Glass)flagshipDr. Zakheim was honored to have been selected by Google as one of only three locations in the United States to launch the innovative Google Glass product. This represented a pioneering partnership in wearable eye care technology.
- Delancy Street FoundationminorDr. Zakheim donates eyecare, glasses, and contact lenses for the charitable organization Delancy Street Foundation, providing vision care services to those in need.
- Angels for SightcoreDr. Zakheim is a founder and former board member of Angels for Sight, a nonprofit organization focused on providing eye care and vision services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Optometrix competitors and assessment
Company assessmentBroad incumbents
- Pearle Vision: Established national chain of optical retail stores providing eye exams and eyewear; competes in the broader LA-area primary eye care market where Optometrix operates.
- LensCrafters: National chain of optical retail stores owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses across hundreds of locations including Beverly Hills and West LA — broad incumbent with overlapping but non-specialized offerings.
- Visionworks: Large multi-state optical retailer offering eye exams, frames, lenses, and contact lenses — broad incumbent competing in the same primary eye care category as Optometrix.
Direct peers
- Warby Parker: Direct-to-consumer eyewear retailer combining prescription eyeglasses, contact lenses, and eye exams in physical stores and online — directly competing with Optometrix for the same LA consumer exam and eyewear spend.
- Oliver Peoples: Luxury eyewear brand and retail operation (owned by EssilorLuxottica) with a flagship on Rodeo Drive in Beverly Hills — overlaps directly with Optometrix's premium Beverly Hills designer eyewear assortment.
- For Eyes: National optical retailer offering comprehensive eye exams, prescription glasses, and contact lenses across multiple California locations — comparable direct competitor on core optometric services and eyewear.
- Morgenthal Frederics: Luxury independent optical boutique chain offering designer and bespoke eyewear with optical services — closely comparable premium positioning and customer base to Optometrix's Beverly Hills store.
- SEE Eyewear: Independent optical retailer specializing in designer eyewear and in-house lenses with boutique-style stores — directly comparable premium positioning to Optometrix's designer-brand retail mix.
- Cohen's Fashion Optical: Mid-market optical retail chain providing eye exams, prescription glasses, and contact lenses in multiple Los Angeles locations — competes head-to-head for the same walk-in exam and eyewear demand as Optometrix.
- America's Best Contacts & Eyeglasses: High-volume optical retail chain providing low-cost eye exams and two-pair eyewear deals with locations across Southern California — competes directly for price-sensitive LA eyewear customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Optometrix social profiles
Digital presenceOptometrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optometrix leadership team
Management profileNumber of profiles
Profiles4 records
Optometrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optometrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optometrix
What does Optometrix do?
Optometrix is a private optometric practice that delivers comprehensive eye exams, refraction testing, and treatment of eye disease, alongside prescription eyewear (progressive, transition, prescription sunglasses, and blue light blocking lenses) and custom contact lens fitting. The practice also provides specialty services including dry eye treatment, low vision rehabilitation, LASIK and cataract surgical co-management, and special effects contact lenses for Hollywood film, television, and music video productions.
Is Optometrix a public or private company?
Optometrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optometrix founded?
Optometrix was founded in 1987. It employs 11 to 50 people.
Where is Optometrix based?
Optometrix is headquartered in Beverly Hills, United States, in the North America region.
How does Optometrix make money?
Five revenue lines are on record. Eye Exams are the primary driver. The others are prescription Eyewear, contact Lenses, specialty Lenses and surgical Co-management.
Who are Optometrix's main competitors?
Broad incumbents on record are Pearle Vision, LensCrafters and Visionworks. Direct peers are Warby Parker, Oliver Peoples, For Eyes, Morgenthal Frederics, SEE Eyewear, Cohen's Fashion Optical and America's Best Contacts & Eyeglasses.
Does Optometrix have an API?
No public API is recorded for Optometrix.
What industry is Optometrix in?
Optometrix's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.