Add Data
Dignify is a Belgium-based MarTech and AI services partner deploying 450+ experts across five service lines — digital products, e-commerce, marketing automation/CDP, strategy, and data & AI — for enterprise clients in Benelux and broader Europe.
- Company typePrivate
- Founded2021
- HeadquartersDiegem, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Add Data does
Dignify is a Belgium-headquartered, end-to-end MarTech and AI services partner that delivers omnichannel customer-interaction solutions for enterprise and mid-market clients across Europe. The firm states it deploys 450+ experts across two Belgian offices (Genk, Diegem) and a Dutch office (Breda), positioning itself as "Europe's Most Integrated MarTech & AI Partner." It is a subsidiary of Customer Collective, a European marketing and technology collective.
The company's offering is organized into five core service lines: Digital Products (Drupal, WordPress, Webflow, Laravel, React, Angular, Node, Vue, AWS, Azure, GCP); E-commerce (Magento, Hyvä, Shopify); Marketing Automation & CDP (Salesforce, Selligent/Marigold, Adobe, Marketo, Braze, HubSpot, Zoho CRM, Segment, Snowflake, Bloomreach, Blueconic); Strategy consulting (AI strategy, MarTech tool selection, UX, loyalty, cookieless readiness, 1st-party data); and Data & AI Services (data governance, ML, predictive analytics, generative AI, LLM, BI, automation). Delivery follows a proprietary four-phase methodology (Prepare, Plan, Build & Launch, Grow) marketed around "no vendor lock-in" and senior-project-manager-led sprints.
Dignify generates revenue through project-based and retainer professional-services engagements sold via direct enterprise field sales and inbound website lead capture. Named clients span healthcare (Hartmann, Abbott), retail (Van Marcke, JBC, Spaas), beverage/brewery (Van Honsebrouck), and maritime/logistics (Sea-Invest). Pricing is custom and quote-based per engagement; no public rate card is disclosed. The firm is privately held with no disclosed funding rounds, M&A activity, or revenue figures in the available source material.
Add Data firmographics
Firmographics- Name
- Add Data
- Legal name
- Dignify
- Website
- https://adddata.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dignify is a Belgium-based MarTech and AI services partner deploying 450+ experts across five service lines — digital products, e-commerce, marketing automation/CDP, strategy, and data & AI — for enterprise clients in Benelux and broader Europe.
- Ownership category
- akta.pro rank
Add Data industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC), Data Monetization & Data Products Services (BPAEAHAL)
Keywords
Where Add Data is headquartered
LocationHeadquarters
- HQ city
- Diegem
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Add Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Digital Products: Custom digital product development services including Drupal, WordPress, Webflow, Laravel, React, Angular, Node, Vue implementations for enterprise clients. Typically project-based or retainer engagements.
- Professional Services - E-commerce: E-commerce implementation services for Magento/Hyvä, Shopify platforms, including webshop development and optimization.
- Marketing Automation & CDP Services: Strategy, technology selection, implementation, and ongoing optimization of marketing automation, CRM, and customer data platforms for enterprise clients.
- Strategy Consulting: AI strategy, MarTech tool selection, UX, design systems, growth strategy, loyalty programs, and digital transformation advisory services.
- Data & AI Services: Data governance, AI solutions, machine learning, predictive analytics, generative AI, data engineering, and business intelligence implementation services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Add Data product offering
Product offeringCore offering
Add Data is a customer data platform that brings together creative and strategic decision-makers with artificial intelligence, delivered through an integrated MarTech services portfolio. The company combines a CDP with marketing automation, e-commerce, digital product development, strategy consulting, and data and AI services across more than 20 enterprise technology platforms. Its offerings are organized around an omnichannel customer interaction model and a four-phase delivery methodology (Prepare, Plan, Build & Launch, Grow) that emphasizes vendor-neutral tool selection.
Product overview
Dignify is a MarTech and AI partner agency offering five integrated service lines: Digital Products (web/app development), E-commerce (webshop solutions), Marketing Automation & CDP (omnichannel orchestration), Strategy (digital transformation consulting), and Data & AI Services (data strategy, ML, generative AI). The company positions itself as an end-to-end partner with 450+ experts, leveraging platforms like Salesforce, Bloomreach, HubSpot, and Magento to deliver scalable customer interaction solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Products Expert digital product development delivering fast, efficient, and innovative web platforms and enterprise apps, using Drupal, WordPress, Webflow, Laravel, React, Angular, Node, Vue, AWS, Azure, and Google Cloud for business clients seeking growth.
- E-commerce Dynamic, high-performance webshop solutions built on Magento, Hyvä, and Shopify to scale e-commerce operations for business clients.
- Marketing Automation & CDP Comprehensive marketing automation, CRM and customer data platform services across Salesforce, Selligent/Marigold, Adobe, Marketo, Braze, HubSpot, Zoho CRM, Segment, Snowflake, and Bloomreach for omnichannel orchestration of customer interactions.
- Strategy Strategic consulting covering AI strategy, MarTech tool selection, UX design, design systems, growth, loyalty programs, cookieless future readiness, 1st-party data strategy, and reporting and ROI measurement for digital transformation clients.
- Data & AI Services End-to-end data and AI services including data strategy, governance, machine learning, predictive analytics, generative AI, data integration, data engineering, business intelligence, customer experience, and automation on cloud data platforms.
Quantifiable outcome
- Hartmann achieved AI chatbot accuracy improvement from 50% to 98%
Companies that use Add Data
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Add Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Add Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Customer CollectivecoreDignify is part of Customer Collective, described as one of Europe's leading marketing and technology collectives delivering niche expertise across strategy, digital, technology, data, creative & performance. Member companies cover all race-critical domains for business leaders.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Add Data competitors and assessment
Company assessmentDirect peers
- DEPT: Digital agency combining data, technology and creative with strong MarTech/CDP and commerce practices across Europe, closely mirroring Dignify's integrated service lines.
- Valtech: Global digital experience and MarTech implementation agency delivering CDP, commerce and marketing platform integrations for enterprises — the same full-funnel, vendor-neutral services model as Dignify.
- Merkle: Data-driven CX and CRM/CDP transformation agency (dentsu) implementing Salesforce, Adobe and first-party data programs, directly overlapping Dignify's marketing automation and data services.
Regional players
- Osudio: European B2B commerce and digital experience implementation firm (part of Marlin/Wunderman) active in the Benelux, competing on e-commerce and platform integration work.
- Emakina: Belgium-rooted digital experience agency (EPAM) delivering commerce, CRM and marketing platform work for enterprises in the same home markets as Dignify.
- iO: Benelux-headquartered end-to-end digital, data and marketing technology agency serving enterprise clients — a direct geographic competitor in Belgium and the Netherlands.
- Intracto: Belgian digital agency group offering web development, e-commerce and marketing technology services to enterprise and mid-market clients in the Benelux.
Broad incumbents
- Reply: Large European technology and consulting network with dedicated MarTech, CRM and data/AI practices; overlaps Dignify's offering but as part of a far broader portfolio.
- Deloitte Digital: Consulting-led digital and MarTech transformation practice implementing Salesforce/Adobe and data platforms for enterprises, overlapping Dignify on strategy-to-implementation but as a broad incumbent.
- Wunderman Thompson: Global marketing and technology agency (now VML) providing CX, commerce and CRM implementation, competing with Dignify's services at larger scale within a holding company.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Add Data social profiles
Digital presenceAdd Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Add Data leadership team
Management profileNumber of profiles
Profiles1 record
Add Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Add Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Add Data
What does Add Data do?
Add Data is a customer data platform that brings together creative and strategic decision-makers with artificial intelligence, delivered through an integrated MarTech services portfolio. The company combines a CDP with marketing automation, e-commerce, digital product development, strategy consulting, and data and AI services across more than 20 enterprise technology platforms. Its offerings are organized around an omnichannel customer interaction model and a four-phase delivery methodology (Prepare, Plan, Build & Launch, Grow) that emphasizes vendor-neutral tool selection.
Is Add Data a public or private company?
Add Data is a private company. It is classified as unknown and is currently operating.
When was Add Data founded?
Add Data was founded in 2021. It employs 1 to 10 people.
Where is Add Data based?
Add Data is headquartered in Diegem, Belgium, in the Europe region.
How does Add Data make money?
Five revenue lines are on record. Professional Services - Digital Products are the primary driver. The others are professional Services - E-commerce, marketing Automation & CDP Services, strategy Consulting and data & AI Services.
Who are Add Data's main competitors?
Direct peers on record are DEPT, Valtech and Merkle. Regional players are Osudio, Emakina, iO and Intracto. Broad incumbents are Reply, Deloitte Digital and Wunderman Thompson.
Does Add Data have an API?
No public API is recorded for Add Data.
What industry is Add Data in?
Add Data's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services. Its NAICS code is 541511 and its SIC code is 7373.